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What is Web 2.0?
How Can We Apply it to Museum Exhibitions?



nina simon + david klevan
nina@museumtwo.com 831/331.5460
four key elements of web 2.0
‣venue as content platform, not content provider
‣architecture of participation with network effects
‣perpetual beta
‣flexible, modular support for distributed products
1
Venue as Platform
VENUE AS PLATFORM
FACILITATES PRODUCTION AND SHARING OF USER-
GENERATED CONTENT
MUSEUM EXHIBITIONS AS PLATFORMS
VISITOR-CREATED COLLECTIONS, VISITOR-SUBMITTED STORIES
2
Architecture of Participation
with Network Effects*
* GETS BETTER THE MORE PEOPLE USE IT
Web 2.0 networks individuals
ME-TO-WE DESIGN
HOW WEB 2.0 NETWORKS INDIVIDUALS
Creating Exhibitions with Web 2.0
Creating Exhibitions with Web 2.0
Creating Exhibitions with Web 2.0
Creating Exhibitions with Web 2.0
Creating Exhibitions with Web 2.0
Creating Exhibitions with Web 2.0
Creating Exhibitions with Web 2.0
Creating Exhibitions with Web 2.0
Creating Exhibitions with Web 2.0
Creating Exhibitions with Web 2.0
Creating Exhibitions with Web 2.0
Creating Exhibitions with Web 2.0
Creating Exhibitions with Web 2.0
Creating Exhibitions with Web 2.0
Creating Exhibitions with Web 2.0
Creating Exhibitions with Web 2.0
Creating Exhibitions with Web 2.0

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Creating Exhibitions with Web 2.0