Web 2.0 and the world of global collaboration v2010

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This is a presentation by Jane Hagen, VP Marketing at GroveSite, to a group of small business executives and companies in international trade. While Hagen discusses GroveSite collaboration software and wikis. the majority of the presentatiaon introduces Web 2.0 technologies such as blogs, podcasts, videocasts, wikis, social networking sites, and web conferencing.

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Web 2.0 and the world of global collaboration v2010

  1. 1. Made in Heaven: <br />Web 2.0 and<br />Global Collaboration<br />Jane Hagen<br />Vice President Marketing<br />GroveSite<br />June 23, 2010<br />
  2. 2. A Virtual Presentation about Virtual Technologies!<br />Jane Hagen, <br /> VP Marketing, GroveSite<br />Located in Phoenix<br />Using desktop sharing web-based software called ‘Glance’<br />
  3. 3. GLOBAL, ‘VIRTUAL TEAMS’<br />RESULTS IN MAJOR COMMUNICATION CHALLENGES!<br />A “Flat World” requires Global Collaboration<br />Exploit global market opportunities<br />Coordinate global resources to deliver right product on time <br />
  4. 4. Web 2.0: The “Writable Web”<br />Web-based tools – no software to download<br />So easy that ‘everyday people’ can now write on the web<br />Business people<br />Consumers, kids, too<br />“User-generated”<br /> content<br />
  5. 5. 3 Classes of Web 2.0 Technologies<br />“User-generated” content<br />Blogs <br />Podcasts, videos<br />Collaborative<br />Web conferencing, desktop sharing<br />Wikis<br />Online workspaces/portals<br />Social networking<br />Facebook<br />Twitter (micro blogging)<br />
  6. 6. Blogs (also known as weblogs)<br />Def:Public website in the form of an online journal, usually with dated entries, compiled by one or more authors<br />What can you do with a blog?<br />Author one; show your expertise; be found<br />Subscribe, comment<br />Examples:<br />http://latimesblogs.latimes.com/money_co/2010/06/california-exports-jump-april.html<br />http://www.lacountystrategicplan.com/blog/2010/06/10/endorse-educate-advocate/<br />http://www.lachamber.com/blog/<br />
  7. 7. Blog : LA County Strategic Plan for Econ Development<br />
  8. 8. Blog : LA Chamber of Commerce <br />
  9. 9. Podcasts (iPod broad‘cast’ing)<br />Def:a pre-recorded audio broadcast converted to a MP3 or other audio format and made available on the internet<br />Includes ‘video’ podcast or ‘video cast’<br />
  10. 10. Podcast Example<br />
  11. 11. Video ExampleRecorded at Business Roundtable, Commonwealth Club of CA, Jan 2010<br />
  12. 12. Web Conferencing<br />Def:ability to hold group meetings or live presentations over the internet; screen sharing<br />Synchronous – everyone present at same time<br />Examples: <br />Glance (what we are using today)<br />GoToMeeting<br />WebEx<br />
  13. 13. Wiki<br />Def:website in which content is easily, interactively, added by its members. The Hawaiian term ‘wiki’ means ‘fast’ or ‘quick.’<br />1.<br />2.<br />3.<br />CLICK <br />“EDIT”<br />TYPE<br />CLICK <br />“SAVE”<br />
  14. 14. Customers<br />Suppliers<br />Expanded:CommunicationsRelationships<br /> New Services<br />Improved:Product DesignSpeed to MarketCoordination<br />Online WorkspacesDef:Private team sites, easily edited by members; file sharing, forums, project management, issue tracking, online databases<br />VirtualOrganizations<br />Better:Project Execution<br /> ProductivityKnowledge Sharing<br />
  15. 15. Collaboration: Shared Product Development Log<br />
  16. 16. Supplier Collaboration: Sample Tracking<br />
  17. 17. Online Communities: Tradeport Collaborator<br />
  18. 18. Online Communities: CA Business Transportation and Housing Agency<br />
  19. 19. Social Networking Services<br />Def:websites with interactive, user-submitted network of personal profiles, photos, music, videos, and self-defined groups/connections<br />Examples:<br />www.myspace.com<br />www.facebook.com<br />www.linkedin.com (business)<br />www.twitter.com<br />What value do these provide for businesses?<br />
  20. 20. How can you reach potential customers through social networking?<br />
  21. 21. What Web 2.0 technologies are right for you?<br />Will it help me get the right product to market on time?<br />Will it help me get more customers?<br />Will it help me collaborate with customers better, deepening customer loyalty?<br />

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