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Made in Heaven: <br />Web 2.0 and<br />Global Collaboration<br />Jane Hagen<br />Vice President Marketing<br />GroveSite<br />June 23, 2010<br />

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A Virtual Presentation about Virtual Technologies!<br />Jane Hagen, <br /> VP Marketing, GroveSite<br />Located in Phoenix<br />Using desktop sharing web-based software called ‘Glance’<br />

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GLOBAL, ‘VIRTUAL TEAMS’<br />RESULTS IN MAJOR COMMUNICATION CHALLENGES!<br />A “Flat World” requires Global Collaboration<br />Exploit global market opportunities<br />Coordinate global resources to deliver right product on time <br />

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Web 2.0: The “Writable Web”<br />Web-based tools – no software to download<br />So easy that ‘everyday people’ can now write on the web<br />Business people<br />Consumers, kids, too<br />“User-generated”<br /> content<br />

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3 Classes of Web 2.0 Technologies<br />“User-generated” content<br />Blogs <br />Podcasts, videos<br />Collaborative<br />Web conferencing, desktop sharing<br />Wikis<br />Online workspaces/portals<br />Social networking<br />Facebook<br />Twitter (micro blogging)<br />

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Blogs (also known as weblogs)<br />Def:Public website in the form of an online journal, usually with dated entries, compiled by one or more authors<br />What can you do with a blog?<br />Author one; show your expertise; be found<br />Subscribe, comment<br />Examples:<br />http://latimesblogs.latimes.com/money_co/2010/06/california-exports-jump-april.html<br />http://www.lacountystrategicplan.com/blog/2010/06/10/endorse-educate-advocate/<br />http://www.lachamber.com/blog/<br />

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Blog : LA County Strategic Plan for Econ Development<br />

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Blog : LA Chamber of Commerce <br />

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Podcasts (iPod broad‘cast’ing)<br />Def:a pre-recorded audio broadcast converted to a MP3 or other audio format and made available on the internet<br />Includes ‘video’ podcast or ‘video cast’<br />

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Podcast Example<br />

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Video ExampleRecorded at Business Roundtable, Commonwealth Club of CA, Jan 2010<br />

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Web Conferencing<br />Def:ability to hold group meetings or live presentations over the internet; screen sharing<br />Synchronous – everyone present at same time<br />Examples: <br />Glance (what we are using today)<br />GoToMeeting<br />WebEx<br />

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Wiki<br />Def:website in which content is easily, interactively, added by its members. The Hawaiian term ‘wiki’ means ‘fast’ or ‘quick.’<br />1.<br />2.<br />3.<br />CLICK <br />“EDIT”<br />TYPE<br />CLICK <br />“SAVE”<br />

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Customers<br />Suppliers<br />Expanded:CommunicationsRelationships<br /> New Services<br />Improved:Product DesignSpeed to MarketCoordination<br />Online WorkspacesDef:Private team sites, easily edited by members; file sharing, forums, project management, issue tracking, online databases<br />VirtualOrganizations<br />Better:Project Execution<br /> ProductivityKnowledge Sharing<br />

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Collaboration: Shared Product Development Log<br />

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Supplier Collaboration: Sample Tracking<br />

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Online Communities: Tradeport Collaborator<br />

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Online Communities: CA Business Transportation and Housing Agency<br />

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Social Networking Services<br />Def:websites with interactive, user-submitted network of personal profiles, photos, music, videos, and self-defined groups/connections<br />Examples:<br />www.myspace.com<br />www.facebook.com<br />www.linkedin.com (business)<br />www.twitter.com<br />What value do these provide for businesses?<br />

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How can you reach potential customers through social networking?<br />

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What Web 2.0 technologies are right for you?<br />Will it help me get the right product to market on time?<br />Will it help me get more customers?<br />Will it help me collaborate with customers better, deepening customer loyalty?<br />