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The Art of Relevance

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How can you make your work matter more to more people? An introduction to the ideas and stories in best-selling author Nina Simon's new book, The Art of Relevance (2016). These slides (or a version) shared in 50+ venues during The Art of Relevance book tour.

Published in: Government & Nonprofit
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The Art of Relevance

  1. 1. THE ART OF RELEVANCE @ninaksimon #artofrelevance
  2. 2. santacruzmah.org
  3. 3. $
  4. 4. $what happens in that building?
  5. 5. ACTIVATE THE MAH AS A WELCOMING GATHERING PLACE
  6. 6. FIND, SPARK, SHARE, AND PRESERVE STORIES & IDEAS
  7. 7. ENJOY SHARED EXPERIENCES
  8. 8. BUILD BRIDGES ACROSS DIFFERENCES
  9. 9. FEEL EMPOWERED TO SHARE CREATIVE AND CIVIC VOICES
  10. 10. 7 17to full-time staff 17,000 60,000to participants $740,000 $1,640,000to budget $16,000 $500,000to cash reserves 2011-2015: FIVE YEARS OF GROWTH
  11. 11. WHAT IS RELEVANCE? INSIDERS & OUTSIDERS GO OUTSIDE ROOMS AND DOORS
  12. 12. There is no such thing as universal relevance.
  13. 13. RELEVANT INFORMATION: Deirdre Wilson & Dan Sperber
  14. 14. RELEVANT INFORMATION: ‣GENERATES A POSITIVE COGNITIVE EFFECT Deirdre Wilson & Dan Sperber
  15. 15. RELEVANT INFORMATION: ‣GENERATES A POSITIVE COGNITIVE EFFECT Deirdre Wilson & Dan Sperber
  16. 16. RELEVANT INFORMATION: ‣GENERATES A POSITIVE COGNITIVE EFFECT ‣REQUIRES LOW EFFORT Deirdre Wilson & Dan Sperber
  17. 17. RELEVANCE IS A KEY THAT UNLOCKS MEANING.
  18. 18. WHAT IS RELEVANCE? INSIDERS & OUTSIDERS GO OUTSIDE ROOMS AND DOORS
  19. 19. I'm closer to the stodgy traditional museum supporter than to the audiences you are currently trying to reach, but I strongly support your outreach and attempts to involve new communities. It is precisely because of that outreach that I finally became a museum member last year. There was no reason to do so before, since the museum was doing nothing. I still have little occasion to go to the museum, but I'm willing to support it as an important community resource.
  20. 20. “Why is everything at the museum about Mexicans? I’m proud of my white culture and I don’t understand why you aren’t honoring my heritage anymore.” - angry caller
  21. 21. “I don’t come to a museum to be empowered.” - trustee
  22. 22. WHAT IS RELEVANCE? INSIDERS & OUTSIDERS GO OUTSIDE ROOMS AND DOORS
  23. 23. Relevance is an exercise in empathy.
  24. 24. WHAT IS RELEVANCE? INSIDERS & OUTSIDERS GO OUTSIDE ROOMS AND DOORS
  25. 25. let’s build bigger rooms together. THANK YOU / @NINAKSIMON

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