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RADICAL 
COLLABORATION 
partnership and inclusion 
Nina Simon @ninaksimon 
Santa Cruz Museum of Art & History
santacruzmah.org
$
What happens $ 
in that building?
web 2.0 is software 
that gets better the more 
people use it 
-Tim O’Reilly, technologist and publisher
how can our work 
get better the more 
people participate?
participation
social bridging
experimentation
2010-2011 
visitors cash 
'#!!!" 
'!!!!" 
&#!!!" 
&!!!!" 
%#!!!" 
%!!!!" 
$#!!!" 
$!!!!" 
#!!!" 
!" 
!"-%%&%%%!! 
!",%%&%%...
2010-2011 2011-2012 
visitors cash 
'#!!!" 
'!!!!" 
&#!!!" 
&!!!!" 
%#!!!" 
%!!!!" 
$#!!!" 
$!!!!" 
#!!!" 
!" 
!"-%%&%%%!!...
2010-2011 2011-2012 
2012-2013 
visitors cash 
'#!!!" 
'!!!!" 
&#!!!" 
&!!!!" 
%#!!!" 
%!!!!" 
$#!!!" 
$!!!!" 
#!!!" 
!" 
...
NOTE 1: 
A REVOLUTION IS NOT 
AN EXERCISE IN 
CONCENTRIC CIRCLES.
I'm closer to the stodgy traditional museum 
supporter than to the audiences you are 
currently trying to reach, but I str...
NOTE 2: 
INVITE MEANINGFUL 
ACTION AT ALL LEVELS.
NOTE 3: 
BE RIGOROUS.
We produce 
programming 
Our mission is 
achieved 
(therefore give us money)
BRIDGING
BRIDGING 
EMPOWERING
NOTE 4: 
THINK PLATFORMS.
NOTE 5: 
MAKE SPACE.
The average scientist, so far as I can make out, 
spends almost all his time working on problems which 
he believes will n...
your 
turn 
OPINIONS/ @NINAKSIMON
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Radical Collaboration

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The story behind the institutional transformation of the Santa Cruz Museum of Art & History into a thriving, central gathering place. Presented by Nina Simon at the Internet Librarian 2014 conference in Monterey, CA on October 28, 2014.

Published in: Business

Radical Collaboration

  1. 1. RADICAL COLLABORATION partnership and inclusion Nina Simon @ninaksimon Santa Cruz Museum of Art & History
  2. 2. santacruzmah.org
  3. 3. $
  4. 4. What happens $ in that building?
  5. 5. web 2.0 is software that gets better the more people use it -Tim O’Reilly, technologist and publisher
  6. 6. how can our work get better the more people participate?
  7. 7. participation
  8. 8. social bridging
  9. 9. experimentation
  10. 10. 2010-2011 visitors cash '#!!!" '!!!!" &#!!!" &!!!!" %#!!!" %!!!!" $#!!!" $!!!!" #!!!" !" !"-%%&%%%!! !",%%&%%%!! !"+%%&%%%!! !"*%%&%%%!! !")%%&%%%!! !"$%%&%%%!! !"(!!!! %!$!(%!$$" %!$$(%!$%" %!$%(%!$&" !"#$%%&%%%'! )%$%()%$$! )%$$()%$)! )%$)()%$*!
  11. 11. 2010-2011 2011-2012 visitors cash '#!!!" '!!!!" &#!!!" &!!!!" %#!!!" %!!!!" $#!!!" $!!!!" #!!!" !" !"-%%&%%%!! !",%%&%%%!! !"+%%&%%%!! !"*%%&%%%!! !")%%&%%%!! !"$%%&%%%!! !"(!!!! %!$!(%!$$" %!$$(%!$%" %!$%(%!$&" !"#$%%&%%%'! )%$%()%$$! )%$$()%$)! )%$)()%$*!
  12. 12. 2010-2011 2011-2012 2012-2013 visitors cash '#!!!" '!!!!" &#!!!" &!!!!" %#!!!" %!!!!" $#!!!" $!!!!" #!!!" !" !"-%%&%%%!! !",%%&%%%!! !"+%%&%%%!! !"*%%&%%%!! !")%%&%%%!! !"$%%&%%%!! !"(!!!! %!$!(%!$$" %!$$(%!$%" %!$%(%!$&" !"#$%%&%%%'! )%$%()%$$! )%$$()%$)! )%$)()%$*!
  13. 13. NOTE 1: A REVOLUTION IS NOT AN EXERCISE IN CONCENTRIC CIRCLES.
  14. 14. I'm closer to the stodgy traditional museum supporter than to the audiences you are currently trying to reach, but I strongly support your outreach and attempts to involve new communities. It is precisely because of that outreach that I finally became a museum member last year. There was no reason to do so before, since the museum was doing nothing. I still have little occasion to go to the museum, but I'm willing to support it as an important community resource.
  15. 15. NOTE 2: INVITE MEANINGFUL ACTION AT ALL LEVELS.
  16. 16. NOTE 3: BE RIGOROUS.
  17. 17. We produce programming Our mission is achieved (therefore give us money)
  18. 18. BRIDGING
  19. 19. BRIDGING EMPOWERING
  20. 20. NOTE 4: THINK PLATFORMS.
  21. 21. NOTE 5: MAKE SPACE.
  22. 22. The average scientist, so far as I can make out, spends almost all his time working on problems which he believes will not be important and he also doesn't believe that they will lead to important problems. -Richard Hamming, “You and Your Research,” 1986 [
  23. 23. your turn OPINIONS/ @NINAKSIMON

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