Opening Up the Arts

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An exploration of institutional transformation to make the Santa Cruz Museum of Art & History a more community-driven, dynamic, successful organization. Honest successes and challenges along the way.

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Opening Up the Arts

  1. 1. OPENING UP THE ARTS Nina Simon @ninaksimon Santa Cruz Museum of Art & History
  2. 2. HI. MY NAME IS NINA, AND I WANT TO CHANGE MUSEUMS.
  3. 3. photo by muckster on Flickr
  4. 4. photo by underdutchskies on Flickr
  5. 5. photo by geemo88 on Flickr
  6. 6. $
  7. 7. $What happens in that building?
  8. 8. participation
  9. 9. social bridging
  10. 10. experimentation
  11. 11. visitors cash 2010-2011 !" #!!!" $!!!!" $#!!!" %!!!!" %#!!!" &!!!!" &#!!!" '!!!!" '#!!!" %!$!(%!$$" %!$$(%!$%" %!$%(%!$&" !"#$%%&%%%'! !"(!!!! !"$%%&%%%!! !")%%&%%%!! !"*%%&%%%!! !"+%%&%%%!! !",%%&%%%!! !"-%%&%%%!! )%$%()%$$! )%$$()%$)! )%$)()%$*! !" #!!!" $!!!!" $#!!!" %!!!!" %#!!!" &!!!!" &#!!!" '!!!!" '#!!!" %!$!(%!$$" %!$$(%!$%" %!$%(%!$&" !" #!!!" $!!!!" $#!!!" %!!!!" %#!!!" &!!!!" &#!!!" '!!!!" '#!!!" %!$!(%!$$" %!$$(%!$%" %!$%(%!$&" !"#$%%&%%%'! !"(!!!! !"$%%&%%%!! !")%%&%%%!! !"*%%&%%%!! !"+%%&%%%!! !",%%&%%%!! !"-%%&%%%!! )%$%()%$$! )%$$()%$)! )%$)()%$*! !"#$%%&%%%'! !"(!!!! !"$%%&%%%!! !")%%&%%%!! !"*%%&%%%!! !"+%%&%%%!! !",%%&%%%!! !"-%%&%%%!! )%$%()%$$! )%$$()%$)! )%$)()%$*!
  12. 12. visitors cash 2010-2011 2011-2012 !" #!!!" $!!!!" $#!!!" %!!!!" %#!!!" &!!!!" &#!!!" '!!!!" '#!!!" %!$!(%!$$" %!$$(%!$%" %!$%(%!$&" !"#$%%&%%%'! !"(!!!! !"$%%&%%%!! !")%%&%%%!! !"*%%&%%%!! !"+%%&%%%!! !",%%&%%%!! !"-%%&%%%!! )%$%()%$$! )%$$()%$)! )%$)()%$*! !" #!!!" $!!!!" $#!!!" %!!!!" %#!!!" &!!!!" &#!!!" '!!!!" '#!!!" %!$!(%!$$" %!$$(%!$%" %!$%(%!$&" !"#$%%&%%%'! !"(!!!! !"$%%&%%%!! !")%%&%%%!! !"*%%&%%%!! !"+%%&%%%!! !",%%&%%%!! !"-%%&%%%!! )%$%()%$$! )%$$()%$)! )%$)()%$*!
  13. 13. visitors cash 2010-2011 2011-2012 !" #!!!" $!!!!" $#!!!" %!!!!" %#!!!" &!!!!" &#!!!" '!!!!" '#!!!" %!$!(%!$$" %!$$(%!$%" %!$%(%!$&" !"#$%%&%%%'! !"(!!!! !"$%%&%%%!! !")%%&%%%!! !"*%%&%%%!! !"+%%&%%%!! !",%%&%%%!! !"-%%&%%%!! )%$%()%$$! )%$$()%$)! )%$)()%$*! 2012-2013
  14. 14. NOTE 1: A REVOLUTION IS NOT AN EXERCISE IN CONCENTRIC CIRCLES.
  15. 15. I'm closer to the stodgy traditional museum supporter than to the audiences you are currently trying to reach, but I strongly support your outreach and attempts to involve new communities. It is precisely because of that outreach that I finally became a museum member last year. There was no reason to do so before, since the museum was doing nothing. I still have little occasion to go to the museum, but I'm willing to support it as an important community resource.
  16. 16. NOTE 2: FOCUS ON WHAT MATTERS.
  17. 17. NOTE 3: BE RIGOROUS.
  18. 18. We produce programming Our mission is achieved (therefore give us money)
  19. 19. BRIDGING BONDING EMPOWERING
  20. 20. NOTE 3: EXPLOIT YOUR DISTINCTIVENESS.
  21. 21. NOTE 5: DON’T QUIT.
  22. 22. The average scientist, so far as I can make out, spends almost all his time working on problems which he believes will not be important and he also doesn't believe that they will lead to important problems. -Richard Hamming,“You andYour Research,” 1986 [
  23. 23. your turn OPINIONS/ @NINAKSIMON

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