Image source: http://web54.fortrabbit.de/startup-the-new-econmy.html Part One Web 2.0 and Library 2.0 Presentation by: Eddie Byrne Librarian & Web Administrator May 2007 Dublin City Public Libraries & Archive, Dublin, Ireland
This is a two-part Presentation ---Part One: Web 2.0 | Part Two: Library 2.0
Web 2.0 Web 2.0 refers to the latest generation ofservices available on the world wide web thatlets people collaborate and share information online. “The Social Web”
Web 2.0 Characteristics • Web sites being read/write, not just for passive reading • Information gathering and social networking are intertwined • Users creating the content of the sites they access. • Personal workspace is “up there” on the web, not “down here” on your own PC • Open source software rather than vendor driven software • Many devices used to access the web (mobile phones, PDAs, laptops, wireless connections) • Radical trust by a community of users Source: http://multa.murdoch.edu.au
Web 2.0 Characteristics Collaboration Content and functionality Participation Community Read/Write web Collective intelligence The web as a platform User engagement Interaction / Communication with users Built upon trust Openness Decentralisation of authority Freedom to share and reuse (remix) The wisdom of crowdsKey Web 2.0 principle - the service automatically gets better the more people use it.
Web 2.0 Terminology Gaming Comments Social Bookmarking Blogs APIs AJAX Tagging Feeds Long Tail Creative Commons RSS Folksonomy Tag Cloud vlogs Podcasts Social Software Mashups Syndication Social Networking Wikis
Web 2.0 long tailA Marketing ConceptProducts that are in low demand or Image source : http://blogs.guardian.co.uk/technology/have low sales volume can collectivelymake up a market share that rivals orexceeds the relatively few currentbestsellers.1A large proportion of Amazon.comsbook sales come from less well knownbooks that are not available in the highstreet bookshops.The collective demand for less popularitems can exceed all the most popularitems added together.The Long Tail is about focusing on the In the library world, the Long Tail philosophyless popular content. would be that every book is of value to someone, and if we had the space to keep them all, eventually each would be read bySimilarly, Web 2.0 is about someone.2enabling access to previouslyunavailable digital content.
Web 2.0 Social Software / Technologies • Weblogs • Podcasts • RSS Feeds • Instant Messaging (IM) • Wikis • Social networking tools • Social (i.e. shared) bookmarking tools - del.icio.us, furl, digg, slashdot, reddit, fark • Social mapping – frappr, wayfaring, Google Maps • Web-based work sharing tools • Mashups
Web 2.0 Social Networking Tools MySpace Bebo Facebook Ning.com Tagged Yahoo! 360° • Xanga - community of online diaries and journals • Photo sharing - Flickr, BubbleShare • Video sharing - YouTube, Google Video, blip.tv • IMEEM - online community where people and groups can upload, share, tag, and playlist different media • Slideshare - for sharing PowerPoint and OpenOffice presentations • Clipmarks - tool that lets you tag, store, organize, and share snippets of Web pages. • eSnips - a social content-sharing site, where you can publish and share any media type.
Web 2.0 Social Networking Tools • What is MySpace? Why is it important? MySpace and Facebook are social network sites where individuals create profiles and link to others (“friends”) within the system. The profile serves as an individual’s digital representation (similar to homepages) of their tastes, fashion, and identity. In crafting this profile, individuals upload photos, indicate interests, list favorite musicians and describe themselves textually and through associated media. The social network feature allows participants to link themselves to others within the system, revealing their affiliations and peer group. These sites also allow friends to comment on each other’s profiles. Structurally, social network sites are a cross between a yearbook and a community website. http://www.danah.org/papers/MySpaceDOPA.html
New York Magazinehttp://nymag.com/news/features/27341/
Web 2.0 Social Networking Tools http://librarians.ning.com/
Web 2.0 Social Networking Tools http://www.linkedin.com/
Web 2.0 Social Networking Tools How does Twitter work? When you send Twitter a mobile text (SMS), it gets sent out to your group of friends and also saves to your Twitter page. Your friends might not have phone alerts turned on so they might check your web page instead. Likewise, you receive your friends mobile updates on your phone.
Web 2.0 Social Networking Tools Social Mapping Create maps for people of certain interests, or browse and join the maps of other users, adding yourself and your location. Create and share maps with friends or the Wayfaring community at large. The web’s most popular collection of maps and satellite images. Get directions, view detailed images of landmarks or zoom in on locations. Online map and satellite imaging resource that Wikimapia combines Google Maps with a wiki system, allowing users to add information to any location on Earth.
Web 2.0 Social Networking Tools http://www.frappr.com/phoenixlibraries
Web 2.0 Social Networking Tools http://www.communitywalk.com/DublinCityPublicLibraries
Web 2.0 Web as Platform Characteristics: work sharing, collaborative editing, rich formatting, document storage & sharing, access from anywhere; communities of members contributing to a collective effort or project. - emulating the desktop experience • Word processors / spreadsheets - Google Docs & Spreadsheets (formerly Writely), Zoho Writer, Writeboard • Online presentations - Zoho Show, Spresent • Drawing and sharing diagrams on the web - Gliffy • Wikis - software - wetpaint, mediawiki, pbwiki • Project Management – Basecamp, ZohoProjects • Online Storage - box.net, xdrive, ibackup, esnips, omnidrive • Extensive list of Web 2.0 applications available at: http://web2.wsj2.com/ • SEE ALSO SEOmoz Web 2.0 Awards - http://www.seomoz.org/web2.0/ • http://www.techcrunch.com/2006/01/31/the-online-storage-gang/
Web 2.0 Blogs • Online journal • brief entries arranged in reverse chronological order • diverse use - personal diaries to news sites • "frequency, brevity, personality" Evan Williams, creator of Blogger • terminology - blogging, blogger, blogrolling, archives, categories, search, syndication (RSS), permalinks, comments, blogroll, trackback, pingback, tags • easy to publish content online - "quick and easy" • sense of immediacy • almost instant feedback • refresh of content on main page • single, multiple contributors • communication model • conversation on the Internet - "comments foster community" • a place for “news, events, and discussion" • rising level of expectation of interactivity in websites in general • Question - is the target audience online in sufficient numbers to make a blog worthwhile?
Web 2.0 Blogs http://dublinreaders.wordpress.com/
Web 2.0 Blogs http://dublinreaders.wordpress.com/
Web 2.0 Blogs Technorati tracking over 70 million weblogs. About 120,000 new weblogs being created worldwide each day (April 2007).
Web 2.0 Wikis • collaborative, knowledge- sharing tool • online space for harnessing collective intelligence • Saint Joseph County Public Library in South Bend, IN, used open source wiki software to create a successful subject guide that facilitates customer feedback. • Software – Wetpaint MediaWiki PBwiki
Web 2.0 Wikis http://bookgroup.pbwiki.com/Previous%20Books Link
Web 2.0 Wikis http://www.libsuccess.org/index.php Link If youve done something at your library that you consider a success, please write about it in the wiki or provide a link to outside coverage. If you have materials that would be helpful to other librarians, add them to the wiki.
Web 2.0 RSS • RSS (which stands for Really Simple Syndication) is an easy way to receive automatic updates from your chosen websites and blogs. Instead of going to a website, the website will send you a message every time there is something new. • RSS allows you to be notified when new content appears on a website, blog, or news page. Basically, this means that you can get new content as it is posted to a site without actually having to visit the site. In other words, it is an easy way to manage, customize, and receive information that interests you and it can also save you a great deal of time. • RSS is an xml-based format which allows web publishers to create and disseminate feeds of data, based on the content of their website. • RSS enables you to subscribe to a website using a tool called a news reader or aggregator. • RSS feeds contain article headlines, links and descriptions. The feeds are updated as the website is updated.
Web 2.0 RSS The reasons you should care about feeds are: • you want to be notified of updates from the many web sites that you read without visiting them one by one • You prefer to read content from your favourite web sites at one convenient location without any interface clutter RSS – Benefits • An easy way to receive automatic updates from your chosen websites and blogs. Instead of going to a website, the website will send you a message every time there is something new. Notification of new content on your desktop as it happens – automatic updates. Lets you create content in one place and display it in other places.
Web 2.0 RSS Why bother with feeds? • Labour-saving, Time-saving, Convenience. • You want to stay current. • You want to be notified of updates from the many web sites that you read without visiting them one by one • You prefer to read your favourite websites from one convenient location without any interface clutter • No need to trawl (favourite) websites for new content / news items. • Librarians (and others) who strive to keep current with the latest news and trends in their particular field have started using feeds and readers to save time and organize materials. • You need to install a software called News Reader (sometimes called Aggregator) on your desktop computer. All you have to do then is to use your News Reader to subscribe to the RSS content. This display the latest headlines and content from your chosen websites.
Web 2.0 RSS Readers • RSS reader = news reader = RSS aggregator = a program that can read RSS files • standalone applications that run in the background on your desktop, automatically updating headlines regularly:- • Awasu – FREE • FeedReader – FREE • RSSReader – FREE • NewzCrawler - €€ • FeedDemon - €€ • Plug-ins to applications already running on your PC:- • Pluck (for Internet Explorer) – FREE • NewsGator (for MS Outlook) - €€
Web 2.0 RSS Readers (contd.) • Web (server)-based RSS aggregation system:- • Bloglines.com Googles Reader • A web (server)-based service means your favourite feeds will remain available when you change computers • Browsers with RSS capability:- • Firefox 1.5, 2+ • Opera • IE 7.0
Web 2.0 RSS Step-by-Step: Step 1: Use a News Aggregator - A newsreader" or "aggregator" will fetch and organize recent content and provide simple ways to read it. Step 2: Grab the feeds Step 3: View the content
Web 2.0 RSS Web-based Reader http://www.bloglines.com/public/dubcilib
Web 2.0 Tools / Sites • Fark is a community website allowing users to comment on a daily batch of news articles and other items from various websites. • Digg is a community-based popularity website with an emphasis on technology and science articles. It combines social bookmarking, blogging, and syndication with a form of non-hierarchical, democratic editorial control. • Slashdot is a technology-related news website which features user- submitted and editor-evaluated current affairs news. • reddit is a community web site where users can post links to content on the web. Other users may then vote the posted links up or down, causing them to appear more or less prominently on the reddit home page. • Furl (from File Uniform Resource Locators) is a social bookmarking website that allows members to store searchable copies of webpages and share them with others. • del.icio.us is a social bookmarking web service for storing, sharing, and discovering web bookmarks. • Technorati is an Internet search engine for searching blogs. (most descriptions from Wikipedia)
Web 2.0 Tools / Sites Create you own search… www.rollyo.com http://rollyo.com/ebyrne41/irish_publ_libraries/
Web 2.0 Mashups • Web Mashup = API  + API  + API [N] • A web mashup is a website or web application that uses content from more than one source to create a completely new service. • Content used in mashups is typically sourced from a third party via a public interface or so called API. [Source: Wikipedia] - or RSS, e.g. using Suprglu • What is a mashup? http://news.zdnet.com/2036-2_22-6035716.html (Video) • Mashup examples: • http://www.programmableweb.com/ http://www.webmashup.com/Mashup_Examples/index.php
Web 2.0 Mashups Google personalized home page or start page
Web 2.0 Mashups http://www.pageflakes.com/ Note: Option of sharing your page
Web 2.0 Mashups http://www.educationsearch.net
Web 2.0 Mashups http://pwp.007mundo.com/jcmendez/flash/youtube/LastFmYoutube.html
Web 2.0 / Library 2.0 References • The Best Web 2.0 Software of 2006 http://web2.wsj2.com/the_best_web_20_software_of_2006.htm • Web 2.0 and Libraries: Best Practices for Social Software by Michael Stephens • Learning 2.0 - online self-discovery program that encourages the exploration of web 2.0 tools and new technologies http://plcmclearning.blogspot.com/ • Library 2.0 Reading List http://www.squidoo.com/library20 • TechCrunch http://www.techcrunch.com
Web 2.0 / Library 2.0 References • The Long Tail by Chris Anderson http://www.wired.com/wired/archive/12.10/tail.html • Rhonda Gonzales, Dean, CSU-Pueblo Library http://rhondagonzales.wordpress.com/2006/10/31/the-long-tail-in-action/ • Five Weeks to a Social Library http://www.sociallibraries.com/course/ • SirsiDynix Institute (ongoing forum for professional development in the library community) http://www.sirsidynixinstitute.com/index.php • Go2Web20.net - The complete Web 2.0 directory http://www.go2web20.net/
Web 2.0 / Library 2.0 Acknowledgments • Jenny Levine, American Library Association, The Shifted Librarian http://www.theshiftedlibrarian.com/ • Heyam El.Hayek, Library Services Coordinator (LSC) Qattan Centre for the Child, Gaza http://arablibrarian.wordpress.com/ • Michael Stephens, Dominican University GSLIS www.tametheweb.com • David King, Digital Branch & Services Manager, Topeka & Shawnee County Public Library http://www.davidleeking.com • Stephen Abram, MLS, SirsiDynix Vice-President of Innovation http://stephenslighthouse.sirsi.com/
Web 2.0 …part one …and now… part two… Library 2.0