Back by popular demand, the conference will feature interactive discussions on gift card strategies, general spending card programs, innovative prepaid models, and timely legislative and regulatory updates. Attendees can obtain up-to-date developments on recent credit card and stored value card regulations, speculate on the impact of regulatory developments in the prepaid space, and participate in a gift card think tank roundtable discussion.

1. Back by Popular Demand! Don’t miss interactive
discussions on gift card strategies, general spending
card programs, innovative prepaid models, as well as
the timely legislative and regulatory updates!
3RD
PREPAID
CARDS
TM
Ensuring a Profitable Prepaid Program through
Understanding Regulatory Developments, Market Drivers and New Strategies
for Program Implementation
Meet and Learn from
Prepaid Leaders from
December 07-09, 2009 • Miami, FL Retail and Banking
Industries Including:
Attend This Conference to: Precash
MetaPayment Systems
• Obtain up-to-date developments on the recent credit card and stored Patton Boggs LLP
value card regulations NBPCA
West Suburban Bank
• Speculate the impact from the recent regulatory developments in the
Aentra
prepaid space
Quadagno & Associates, Inc
• Participate in a one hour Gift Card Think Tank Roundtable Discussion to edo Interactive, Inc
zoom in challenges and opportunities for managing a gift card program ADP
American Bankers
• Make the business case for prepaid distribution channels Association
PSE Consulting
• Understand the mobile payment convergence
Green Dot
• Examine the most frequent fraud schemes in the prepaid area and IDC
brainstorming the solutions
• Discuss the prepaid market opportunities in Latin America Join the Gift Card
Roundtable with:
• Examine wireless prepaid opportunities Matt Davies, Gift Card
Manager, Nike
Jennifer Lashua, Gift Card
Manager, Williams-Sonoma,
Media Partners:
Inc.
Edward Schulkin, President,
GiftCard Partners Inc.
www.prepaidcardsevent.com • 1-800-882-8684

2. Who Will You Meet?
PREPAID VP/ Senior Directors and
Managers from:
Merchants, Retailers & Brands
CARDS
TM • Prepaid Cards
• Stored Value Cards
• Gift Cards Programs
• Merchandizing/Retailing
December 07-09, 2009 • Miami, FL • Category
• Consumer Marketing
• Incentive Marketing and Loyalty
• POS
Dear Prepaid Colleagues,
Thanks to enthusiastic speakers and Banks and Financial Institutions
participants in our 2 previous Prep
Cards Conferences, it is clear that aid • Prepaid Cards
there are enormous opportunities
prepaid market. However, all discussi in the • Gift Cards
ons come down to how to position
your prepaid program in a complex • Reward and Cardholder
market with the myriad of product
offerings? • Security and Risk
Prepaid is a lucrative market with
huge growth potential but ensurin Healthcare, Corporate Payroll &
profitable prepaid program requires ga
in-depth research into market Government Segment
segmentation as well as a careful
design of the business strategy. • Prepaid Cards
At the 3rd Prepaid Cards Conference • Stored Value Cards
, we are bringing along the leading
players of the prepaid ecosystem, • Treasury
aiming to further explore opportu
the most promising segments of the nities in • Payroll
prepaid space and sharing the
strategies of building a PROFITABLE • Unbanked & Underserved
prepaid program!
You don’t want to miss the opportu
nity to brainstorm with the industry Transportation & Ticketing
leaders! Reserve your seat today by
calling 1-800-882-8684! I look forw Prepaid Cards
to meeting you in Miami! ard •
• Ticketing
Sincerely,
Card Networks, Acquirers/
Processors
et to
P Don forg
.S ’t Payment System
•
e
sign up for th
• Debit, Prepaid Product Development
-
interactive pre hops!
Cathy Gu
• Treasury Service
rks
conference wo
Conference Director • Commercial Card Service
IQPC • e-Payment
Cathy.gu@iqpc.com •
Mobile Payment
• Client Service
• Implementation
Prepaid Experts
Sponsorship and Exhibition Opportunities: • Research Firms
Sponsorships and Exhibits are excellent opportunities for your company to showcase your • Regulations and Compliance
products and services to high-level, targeted decision makers attending the 3rd Prepaid Cards •
Risk Management and Fraud
Conference. IQPC and MarketingIQ help companies like yours achieve sales, marketing and
branding objectives by setting aside a limited number of event sponsorships and exhibit spaces
Prevention
– all of which are custom-tailored to assist your organization in creating a platform to maximize • Technology and Software
its exposure at the event. Development
• Prepaid ISOs (Independent Sales
For more information on sponsoring or exhibiting at the 3rd Prepaid Cards Conference, please
contact Mario Matulich at 866-232-8660 or via email at sponsorship@iqpc.com.
Organization)
• Venture Capitalists
2
www.prepaidcardsevent.com • 1-800-882-8684

3. Pre-Conference Workshops
Monday, December 7, 2009
10:45 am
Registration and Coffee
A 11:00 am – 2:00 pm Lunch will be served.
Exploring New Prepaid Opportunities in the Wireless Market
During the first quarter of 2009, the top 10 carriers in the US added How will you benefit:
about 3.5 million retail net subscribers. Out of these retail net • Learning about the newest developments in wireless prepaid
subscribers, 75% were prepaid users. In this workshop, we will be • Grasping the overall market landscape and seizing the
examining this new frontline of prepaid and explore the opportunities opportunities
and challenges associated with wireless prepaid market. • Market outlook – staying competitive with the right product and
the right strategy
What will be covered:
• Examining the US telecom market and the proportion of the Workshop Leader:
prepaid market Richard Murphy, Wireless and Mobile Communication Analyst, IDC
• Understanding who is who in the wireless prepaid market
• Identifying opportunities for different market players
• Sharing the recent successful case studies on wireless prepaid
strategies
2:30 pm – 5:30 pm
B Understanding the Challenges of The Prepaid Market: Discussing the Factors that are
Hindering the Prepaid Development
The opportunities within the prepaid market are clear, however, it is How will you benefit:
equally important to understand the challenges in each prepaid • Brainstorming the various factors that are hindering the prepaid
segment to strategize the best way for targeting your market segment. development
Join this must attend workshop to brainstorm with industry leaders and • Having a comprehensive understanding of the prepaid market
walk away with answers to all of your most pressing questions. opportunities as well as challenges
• Getting your questions answered at the roundtable discussion
What will be covered:
• A brief overview of the prepaid market segments and market size Workshop Leaders:
• Understanding the major challenges from different segments Peter J. Quadagno, CEO and President, Quadagno & Associates, Inc.
• Analyzing challenges from market education, business model Carol Van Cleef, Partner, Patton Boggs LLP
innovation and regulatory securitization John Chaney, Chairman and Chief Executive Officer, Precash
• Understanding how the recent legislative changes will impact the
prepaid development
About Our Media Partners
The Nilson Report
For 38 years, The Nilson Report has been the world’s leading source of news and proprietary research on consumer
payment systems. Published 23 times a year, the twelve-page newsletter provider readers in 85 countries with
statistics available from no other source and tightly edited articles that deliver a maximum amount of data in a
minimum amount of time. For more information, visit www.nilsonreport.com
The Green Sheet
Since 1983, The Green Sheet Inc. has informed the payments industry through The Green Sheet and GSQ
publications; interactive web sites www.greensheet.com and www.sellingprepaid.com, covering the prepaid sphere.
The Prepaid Press
The Prepaid Press, through its unique newspaper format, offers the shortest publication cycle in the prepaid services
industry. Through its expert team of editors, reporters, and analysts, TPP provides hard-hitting news and information
to a wide range of industry participants, and offers a cost effective means for advertisers to announce product
launches and special promotions on a timely basis. Website: www.prepaid-press.com, Email: info@prepaid-press.com
Phone: 866.203.2334
3
www.prepaidcardsevent.com • 1-800-882-8684

4. Main Conference Day One
Tuesday, December 8, 2009
9:00 Updating the Recent Regulatory Changes 1:45 Panel Discussion: Analyzing the Revenue and Cost
• Explaining the credit card legislative change and what it means Structure for a Profitable General Spending
to the prepaid market Prepaid Card Program
• Updating the timeframe of the stored value card regulations • Looking into the major cost factors in your prepaid program
• Forecasting the future regulatory changes in the prepaid area • Understanding the risks associated with your prepaid program
• Exploring and expanding the revenue streams to increase
Doug Jonson profitability
Senior Policy Advisor • Building a prepaid ecosystem
American Bankers Association
Dan Grotto
Moderator: President of Prepaid Solutions
Kirsten Trusko West Suburban Bank
President & Executive Director
NBPCA Mark Troughton
President, Cards & Network
10:00 Examining the Impact of the Credit Card Green Dot Corporation
Legislative Change on the Prepaid Market
• Understanding the specific impact on different types of prepaid 2:30 Discussing Fraud Schemes and Developing Fraud
products Prevention Strategies in Prepaid
• Breaking down the impact on different store value card segments • Understanding various fraud scenarios in prepaid programs
• Predicting and speculating consumer reactions • Mitigating the risks from retail
• Discussing how business need to do to ensure compliance • Sharing the statistics on recent fraud cases in prepaid
• Exploring innovative technologies to combat prepaid fraud
John Chaney
Chairman and Chief Executive Officer Carol Van Cleef
Precash Partner
Patton Boggs LLP
Moderator:
Carol Van Cleef 3:15 Afternoon Refreshment and Networking Break
Partner
Patton Boggs LLP 3:45 Mobile Payment vs. Mobile Marketing –
Opportunities and Challenges
10:45 Morning Refreshment and Networking Break •
Explaining mobile payment methods and technologies
•
Opportunities from the consumer end – why go mobile?
11:15 Examining the Market Closely through Market • Exploring the role of mobile marketing in the big picture
Metrics on Different Prepaid Segments • Mobile business outlook – driving awareness and profit
•
Examining the largest prepaid segment of gifting
•
Understanding the challenges and opportunities in payroll & Speaker to be Announced
benefit card
•
Discussing the business models and market opportunities for 4:30 Prepaid in Transit: Which direction to go?
general spending card Prepaid in transit is always a debatable topic as different opinions
•
Exploring and seizing the niche market: loyalty & incentive, are held on the directions and development. Will bank card
travel, insurance & healthcare eventually replace transit card? If so, how long will this take? And
if not what is the direction to go? Peter Quadagno, a veteran
Speaker to be Announced payment experts pioneered the MTA prepaid card project will lead
the discussion to provide insights on the prepaid development in
12:00 Ensuring a Successful Payroll Card Program the transit segment.
• An overview of the current market of payroll card issuing
• Considering the key factors in developing a successful prepaid Moderator:
payroll program Peter J. Quadagno
• Understanding the benefits and costs for the employers CEO and President
• Ensuring the success: achieving the real value Quadagno & Associates, Inc.
John Antos 5:15 End of Day One
Director, Product Marketing
ADP
12:45 Networking Luncheon
4
www.prepaidcardsevent.com • 1-800-882-8684

5. Main Conference Day Two
Wednesday, December 9, 2009
8:15 Registration and Coffee 11:15 Prepaid Cards Distribution Expansion: Boosting
your Prepaid Profitability
8:50 Welcome Address and Opening Remarks from • Setting up your retail stores for success
Chairperson • Building B2B – exploring the opportunities and strategies around
prepaid B2B programs
9:00 Keynote: Building a Profitable Prepaid Business • Defining and expanding your online offerings
Model and Program Strategy • Leveraging the third-party retailers to drive traffic and
• Pinpointing your prepaid offerings with comprehensive market incremental revenue
understanding
Jennifer Lashua
• Aligning prepaid strategies with your business advantages
Gift Card Manager
• Implementing and customizing prepaid programs for targeted
Williams-Sonoma, Inc.
markets to ensure a profitable prepaid strategy
Jason Brooks 12:15 Networking Luncheon
VP of Prepaid Product
Meta Payment Systems 1:15 Developing an Innovative Prepaid Program to
Reach the Unbanked
9:45 Gift Card Think Tank Roundtable Discussion: the • Taking a closer look at the unbanked market
good, the bad and the ugly • Developing effective general spending reloadable prepaid
Statistics: products to meet the unbanked market needs
• Gift card market is expected to exceed $52 billion by 2012 • Using a variety of distribution channels, including retail, third-
• According to a study from a market research firm, nearly 35% parties, and direct to consumer initiatives like mail, internet and
of consumers who purchased gift cards in the last 12 months television advertising
anticipate spending more on gift cards during the next 12
Mia Mends
months, with 9.1% expecting to spend “significantly more”
• 53% of gift card redeemers reported that they often or always
Vice President Prepaid Debit Products
Precash
spend more than the card value, and most likely over two store
visits rather than one, according to the same study Mark Troughton
President, Cards & Network
Strategies: Green Dot Corporation
• Value proposition and appeal – delivering essential brand
message and building brand connection 2:00 Boosting Loyalty Marketing with Prepaid Cards
• Generating revenue and uplifting profit
• Powering up your marketing mix with prepaid cards
• Understanding the cost structure of gift card programs
• Loyalty marketing revolution – be bold and innovative!
• System development and architecture
• Understanding and reaching the Gen-Y market
• An important note about legal requirements and compliance
• Measuring and maximizing the ROI
• Innovations on the way – building a business case
Ed Bradswell
Speakers: President and CEO
Matt Davies edo Interactive, Inc.
Gift Card Manager
Nike David Harris
Principal
Jennifer Lashua Aentra
Gift Card Manager
Williams-Sonoma, Inc. 2:45 Prepaid Opportunities in Latin America
•
Examining the most promising prepaid opportunities in Latin
Roundtable Moderator
America
Edward Shulkin
•
Who is who in the Latin American prepaid market
President
•
Lessons learned from the American market that can be applied
GiftCard Partners, Inc.
to Latin America
10:45 Morning Refreshment and Networking Break
3:30 End of Conference
5
www.prepaidcardsevent.com • 1-800-882-8684

6. 3RD
PREPAID
CARDS
TM
Ensuring a Profitable Prepaid Program through
Understanding Regulatory Developments, Market Drivers and New Strategies
for Program Implementation
December 07-09, 2009 • Miami, FL
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10/16/2009 11/13/2009
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