Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Pine Labs Loyalty Solution - Nova


Published on

Customer loyalty at the retail,stores is a crucial factor in the success of the store. Nova from pine Labs helps you build customer loyalty.

Published in: Business, Economy & Finance
  • Be the first to comment

Pine Labs Loyalty Solution - Nova

  1. 1. Integrated POSSolutionJan 2010
  2. 2. Pine Labs CredentialsOur History Our Partial Clients• 2004: Launched largest closed-user group loyalty • Blue Chip Retailers solutions in India for Retail Petroleum industry – Future Group, Shoppers Stop, Vishal Megamart, – Petro Card solution for BPCL: more than 1.5M smart Subhiksha, LG, Ritu Wears, Orix, Asian Paints, card holders, 4M transactions per month Globus, mChek – Fleet card program for IOCL: 1.5M card holders, over 2.5M transactions per month • Banks – ICICI Bank, Citibank, Axis Bank, HDFC, HSBC,• 2005: Introduced first PC-based card authorization American Express application – Used by leading Indian Retail chains and Banks • Petroleum Companies – EMV compliant and Visa certified – Bharat Petroleum, Indian Oil Corporation• 2006: Entered into organized retail sector with real-time Loyalty Solutions – Strategic Alliance with largest international loyalty solution provider, LMG – Expert in turn-key ASP solutions for Indian Retail segment• 2007: Built bill payment network with Tata Teleservices – Bill payment & ticketing payment network, launched at over 1000 Indian retailers• 2008: Launched stored value card program in India – Managing prepaid card program for Future Group, India’s largest retailer - including online and 3rd party distribution
  3. 3. Current POS functionality is limited byconventional EDC solution POS Transaction Flow Payment Back-end Payment Types Connectivity Instruments Management • Limited to retail • Only credit & • Expensive dial- • Manual cr/dr purchases debit cards up connection reconciliation at PoS • Limited • Offline loyalty and Gift functionality on Voucher programs EDC • Add mobile top • Accept Prepaid • Consolidate • Automate & ups, bill payment, and Gift cards, applications on centralize ticketing, etc. mobile prepaid POS PC and • Enable real-time accounts integrate with Biller rewards program 3
  4. 4. Product Portfolio • Plutus Desktop & Server * Queue Busters Payment • Plutus – Standing Instruction Loyalty • Nova Customer Loyalty Program • Campaign Management Value Added • Bill Payment * Railway Ticket (IRCTC) Services • Mobile Top-up * Flight Booking • Close User Group Gift Card solution Gift Card Petroleum • Petrol Pump Automation Automation
  5. 5. NovaCustomer Loyalty Program
  6. 6. Program Evolution The Loyalty Program evolution has 4 stages Points Points Program Program Earning Burning Experiencing Introduction Stage Stage Stage The program design and implementation plan is proposed based on the stages of evolution. Pine Labs will deliver the end-to-end solution to make the program the most successful loyalty program in India
  7. 7. Program Stages (1 of 2) + Welcome kit along with the CARD Loyalty Card. Points for + current purchase Fills Enrollment are credited to Customer visit store; Form; Assigned customer purchase; Loyalty Number -can POINTS be his mobile # M&S Loyalty M&S Points are points Customer visit M&S credited to statement or affiliate for next customers for updated with purchase. Swipes. Mcdonald transaction; purchases Loyalty card mailed to LG members on periodical Customer visit outlet basis or affiliate with Big Bazaar Promotional offer POINTS Points from M&S or Statemen Affiliate t
  8. 8. Program Stage (2 of 2) Redemption at M&S the time of Create strong Purchase propositions for Customer desire for customer to redemption redeem for Gift voucher of M&S products; Affiliate Partner Metric for Big Bazaar OR measure of Convert points success of the POINTS into Partner program program Points Rewards - Tier 1 to build Rewards - Tier 2 to enhance loyalty across all members behavioral loyalty on select few Tangible ; Drive Drive Tangible ; Intangible; Intangible Tactical Experiential Benefits Strategic Benefits Goal Goal Birthday or Gifts Exclusive Free Points as Bundled Anniversary (Voucher / Previews of Membership Payment Offers offers memento) new range Offers
  9. 9. FLEXIBLE LOYALTY RULES Gift Reward based Time Linked Discount Coupons on RFM Rules Offers scores Examples • Spend Rs. 5000 in October and win • Win 100 points on every visit • Happy hours • Inaugural offers • Special schemes during festival duration • Sweepstake and surprise gifts • Every tenth customer gets a free gift!
  10. 10. Nova – at a glance Membership & Tier Business Intelligence & Loyalty/Prepaid/Gift Management Reporting Transaction ManagementCard & Mobile account Promotional Messaging & Management CouponsProgram Management Rewards/Redemption(Loyalty, Prepaid, Gift) Management Redemption CatalogueMerchant Management Management EDC POS Terminal Redemption Fulfillment & Management TrackingUser Roles & Access Campaign Management Management Contact Centre Customer Web Portal ManagementInventory Management Web User Interface Audit Trails Third Party Integration Multi Channel Outbound Communication
  11. 11. Pine Labs offers full-service solutionthat supports highest quality standards • Card production and encoding Full-service • Coordination with agency on art work and promotions solution • Distribution and inventory management • Installation and maintenance of POS application • Third-party distribution through reputable retailers • Easy activation and redemption via card or mobile phone Seamless • Single swipe redemption - plus split transactions and multi- customer card redemption experience • Personalized message on plastic • Customer helpline and online account status check • Online, real-time card and transaction data management Robust • Easily integrated into existing checkout process technology • Highly scalable and configurable processing host • Centralized card management
  12. 12. Successful Track RecordBanksRetailPetroleum Partners
  13. 13. Pine Labs Credentials• Preferred PoS solution for Indian Blue Chip banks and retail chains Plutus is being used by leading Indian Retail chains and Banks, including Shoppers Stop, Future Group, Reliance Retail, Vishal Mega Mart, ICICI Bank, HDFC Bank, Axis Bank, Citibank Amex, and HSBC etc.• Expert in turn-key ASP loyalty solutions for Retail segment Pine Labs is managing the loyalty program for a number of customers, including IOCL, Asian Paints, Ritu Wears, ORIX etc., wherein we provide program operations and management services on an ASP model.• Provider of largest Prepaid Card solutions in India (Petro Card for Bharat Petroleum (BPCL)) Designed & developed complete Petro Card solution for BPCL. Handling more than 1.5M smart card holders, over 4M transactions per month, with over US$600M revenue handled per year. Pine Labs manages the full solution and provides 24X7 application support and systems operations.• Fleet Card for Indian Oil Corporation (IOCL) Fleet card program for IOCL which has ~1.5M registered magnetic strip card holders Over 2.5M transactions per month, handling US$1.8B revenue per year. Running in over 5,000 retail outlets. 24x7 program management by Pine Labs - Server and Database hosting, POS terminal deployment and field support, complete card lifecycle management processes like customer enrolment and card issuance, welcome kit preparation and dispatch, card hot listing, card replacement etc.• Strategic Alliance with largest international loyalty solution provider Pine Labs is developing loyalty solution for Loyalty Management Group which owns and operates Nectar - the UKs largest customer reward program with more than 50% of all UK households participating.• Advantages of local market knowledge Pine Labs has deployed and is maintaining over 16,000 PoS in market - 20,000 by the end of the year. 13