This is some of my industrial design work. If you have any questions or want to know more, feel free to contact me here on LinkedIn or by e-mail JulieSBiron@gmail.com

1. DESIGNER
+ industrial / product
Design should be based on people, and their
interaction with the world around them. I research + IxD / UX / IA / UI
the user wants and needs to better understand them + accessory / packaging / branding
and their behavior, which I integrate to design products
that will enhance the everyday life of the user. As
a designer, I have always been creative, imaginative, artist . creator . dreamer
passionate, and eager to solve problems in a unique
way. I aim to design products that balance form
and function, and have the ideal blend of usability,
innovation and art.
julie samantha biron

2. FLIP optical for kids
TARGET USER parents & kids
FLIPOPTICAL FOR KIDS 10 - 15
FLIPoptical
PARENTS & KIDS
PLAY & WEAR FLIP FLOP FUN
eyewear concept 2010
EVERYTHING THEY WANT & NEED
KIDS WANT: PARENTS WANT:
o COOL FACTOR o SAFETY & DURABILITY
o POP CULTURE ICONS & o REASONABLE COST
CARTOONS
o RECOGNIZEABLE BRANDS &
LOGOS BOTH WANT:
o FUN COLOR COMBOS o FIT & COMFORT
o CONSTANTLY CHANGING o FLATTERING
INTERESTS
o HOLDS UP TO PLAY/SPORTS
INTERCHA NGE A BILIT Y design concept
o INCORPORATE A FUNCTIONAL FORM WITH THE IDEA OF CREATIVITY
AND INTERACTION
o THE IDEA OF INTERCHANGEABILITY
frame & nose bridge concepts
o FRAMES SHOULD BE FUN AND COOL FOR KIDS TO WEAR, SO THEY
WON’T FEEL ANY OF THE “GEEK” FACTOR SOMETIMES ASSOCIATED INTERCHANGEABLE INSERTS
WITH WEARING GLASSES
FUNCTION + CREATIVITY + INTERACTION = INTERCHANGEABILITY
mcgee group
interchangeable temples
intercheangeable temple piece

3. COLOR options
FLIPoptical
PLAY & WEAR FLIP FLOP FUN

4. telecommunications SANO VITA personal nutritionist
In a sponsored project with VTech, we explored telecommunications SANO | VITA (healthy life) is a brand line that consists of a family of products and
and researched different users in order to find and identify problems services that aid and enhance the experience one has dealing with their personal
and gaps within the market. I targeted the healthy lifestyle market, and nutritional health. The SANO | VITA system acts as a Companion and Personal
developed a new brand line under VTech that specializes in nutritional Nutritionist that enhances your lifestyle. Having a family of products with a variety of
health and lifestyle products. My final product design solution that was
presented to VTech in Hong Kong was a telecommunications system SAN O | V ITA different features allows for customization that caters to the user and their unique
lifestyle and nutritional health needs and goals. This gives each user the chance to
centered around a device that assist users with their dietary goals of personalize their SANO | VITA experience with a product that satisfies their needs
pursuing a healtheir lifestyle. . healthy . life . and desires, and is most efficient for their lifestyle.
MARKET OPP ORT UNIT Y the healthy lifestyle market
“Consumers are more aware of food and dietary SANO VITA branding
issues and are monitoring and adjusting what they
eat and drink accordingly” In developing the SANO | VITA brand
line, establishing the core values was
the initial step that determined the
direction the brand’s forms, colors,
materials, and interaction would
“One-third of Americans over the follow. The Core Values that the SANO
age of 20 are overweight enough to | VITA brand are built upon are:
be considered obese, linking them
to diabetes and heart disease” o PURE
WHO is the TARGET USER? o DURABLE
USER
o INTUITIVE
WANTS
MAINTAIN
IMPROVE
ENERGY &
SELF-IMAGE
STRENGTH Co re Val ue Val ue Des cr iptio n How to Ear n T hem How to A chiev e Them
Reasons they care about Nutritional
Health are because they want to: P ur e Form Contro l Clean Lines Economy o f Shape and Detail s
FEEL
HEALTHIER & BE SEEN
SOCIALLY AS Co ntempor ary Us e Pl eas ing Propor tions Reference Go lden S ectio n
MORE and Cur rent Des ign Lang uag e
ENERGETIC HEALTHY
LOSE WEIGHT EAT HEALTHY Qual ity of Mater ial s Use Real is tic F inis hes Us e A ctual Mater ials
REDUCE RISK
OF HEALTH
CONDITIONS Natur al Color Pal ette Reference Natur e Us e Les s Satur ated Co l o rs
OVERCOME THE Durabl e Efficient Effective F unctio nal ity T hr oug h Intuitiv e Des ig n
A Nutritional Health STRESS OF MODERN
USER
vtech
LIFE THAT PRESENTS A Sol id Tactil e Qual ity Q ual ity o f Mater ial s
brand that aims to
SOLUTION help users: MAJOR OBSTACLE IN
THEIR QUEST FOR Qual ity of Mater ial s Use Real istic F inishes Us e A ctual Mater ial s
WELLNESS
Perfor mance Pronounced F unctio ns Hig hl ig hting Main F eatur es
Appr opriate Gr aphical
Intuitiv e Ease of Us e Eff ective Interface
User Inter face
Affor dance Easy to Identif y Vis ible F eatur es and F unctio ns
Based o n Establ is hed
Use of Heur istics Co mmon Des ig n Lang uag e
Principl es
Infor mativ e Vis ibil ity of Functio ns Pr ono unced F unctio ns

5. PRODUCT OFFER INGS system features SANO TECHNOLOGY service architecture
SANOscale Monitor: Recipe&ShopAssistant: SANOscale: Through WiFi (wireless) communication, the SANOscale sends all records of weigh-
Follow Your Progress, where Helps you compile grocery Just step on the SANOscale, ins to the SANOvio device. The SANOvio device also uses wireless to connect to
you stand and what you need “shopping lists” that as you would with any scale, the USDA database, as well as other consumer informative services.
to do to meet daily nutrition incorporates nutrition and and it not only displays your
goals. Compare your actual recipe management. Based weight, but records your
consumption against your on your Profile and Nutritionist, calories, carbohydrates, fat,
set goals. Track your weight, your personal database, the cholesterol, protein, sodium,
losses or gains, and body fat ShopAssistant will make it easy and fiber, as well as monitors
percentages. to go the grocery store and get your weight, body fat, visceral
exactly what you need and fat, skeletal muscle, and
Personal Health Log: want. metabolism. The results are
Consult the Personal Health sent wirelessly to the SANOvio.
Log to record and keep track RestaurantGuide: Graph and compare the
of what you have been eating For the occasion that you and differences between your
everyday. your family or friends decide weigh-ins through your
its time to go out to eat, the device.
Database: RestaurantGuide feature will
SANOvio provides you with a make suggestions based on
nutritional Information database your location information, price
from the USDA. You can also restrictions and User Profile to give
create your own personal you a list of nearby restaurants
SANOscale sends weigh-in results
database that you can edit and and eateries, accompanied by
wirelessly to SANOvio
organize. menu selections.
VIO INTERFACE
User weighs themself on the
SANOscale
V IO IN A CTION user prototype experience
SAN O | V ITA
. healthy . life .
Menu options wherever you Sleek and easy to use Vio Track your progress Get help grocery shopping
go. Charger. anywhere. with the ShopAssistant
feature.

6. telecommunications
vtech SANO VITA personal nutritionist

7. VIO bathroom scale
VIO AT HOME charger dock
VIO personal device

8. redesign CUB coffeemaker
My Keurig Coffeemaker Redesign was centered around: SKETCH IDEATION concept exploration
o Solving it’s existing problems
o Making features more intuitive and easier to use
o Drastically changing the aesthetic form
EXISTING DESIGN ISSUES design criteria
o Provide more room in water chamber: User doesn’t have to refill
as frequently
o Make filling water chamber an easier task to understand &
perform
o Make K-Cup chamber handle easier to use
o Make K-Cup handle and water chamber more intuitive to user
o Relocate LCD screen & button controls to make more aesthetic
with overall Coffeemaker design
o Change Coffeemaker overall form to appear less generic and
more friendly, comforting, and flattering on kitchen countertops CUB design details
POWER BUTTON
K-CUP CHAMBER HANDLE
SOFT STAINLESS STEEL FINISH CENTERED CONTROL PANEL
LCD DISPLAY SCREEN SURFACE INSET
LOGO
DISPENSER SPOUT
CHROME FINISH
CUP SIZE BUTTONS
keurig
FINGER TAB BLACK SEMI-GLOSS
OPEN/CLOSE PLASTIC
WATER CHAMBER DRIP TRAY
CLEAR FROSTED
PLASTIC

9. CUB final coffeemaker design
DESIGN CRITERIA ACHIEVED:
o Intuitive Features & Functions
o Easier to Use
o Anthropomorphic & Aesthetic form
that resembles a cub in a subtle manner

10. 10
ERGO ACTIONjoystick
3
9
construction handle redesign
The goal of this project was to redesign and develop a joystick for the ANTHROPOMETRY ANATOMY & INJURIES
JCB Backhoe that is pleasurable, comfortable, functional, and usable.
Major considerations were who the user is that will be operating this 1
12
handle, what their intended use is, and what environment they will be 15
11 2
13
using the handle in. Factors of comfort and aesthetics regarding the user 16
and function were taken into consideration, as well as anthropometry, 8
anatomy, and ergonomics in human factors. 17
19
BACKHOE CA B existing design
5
6
bone structure muscle & tendon structure
4
7
10
3
9
9
1
3 12
15
11 13 2
16
8
4
JCB backhoe
TARGET USER S backhoe operators Individual Hand Measurements in Comparison Individual Arm Measurements in Comparison
200 1800
Hand Dimension Measurements (in milimeters)
180 1600
Arm Dimension Measurements (in milimeters)
19
My Individual Measurements
My Individual Measurements
160
50th %ile (Average) British Women 1400
50th %ile (Average) British
140 Aged 19-65 Years Women Aged 19-65 Years
1200
120 Class Average for Females Class Average for Females
1000
50th %ile (Average) U.S.
100 Women Aged 19-65 Years
800
80
17 600
60
400
40
20 200
0 0
1 3 5 7 9 11 13 15 17 19 1 2 3 4 5 6 7 8 9 10
Hand Dimensions Arm Dimensions

11. HANDLE VA R I ATIONS usability test ER GO A CTION final design solution
This handle design solution successfully solves the
problems of the existing JCB Back-Hoe Joystick.
Improvements have been made to prevent stress
and injury, fit the contours of the human hand
with a new ergonomic shape, fulfill and satisfy
all users with its universal design, provide more
comfortable finger and hand placement, and
represent the toughness and precision of JCB with
a more aesthetic shape.
8
7
6
# of Users
5
4 Users
3
JOYSTICK user testing 2
1
0
1 2 3 4 A B C D E
Model from Handle Matrix

12. brand identity ALLURE tape dispenser
Through a process-centered design methodology, I designed a tape
dispenser that represents the Victoria’s Secret brand. From research
and analysis of the brand identity, emotional language, and their target
user group, I developed tape dispenser concepts and forms through
2D sketching and building 3D sketch models. I reached my final design
solution through form refinement and then development of a final
prototype tape dispenser model that sucessfully conveys the emotional
language and feminine identity of the Victoria’s Secret brand.
victoria’s secret

13. ALLURE final design solution
My final design encompasses the emotional quality of
Victoria’s Secret with a form that clearly depicts that
of a woman, specifically those who society view as
“perfect,” such as the Victoria’s Secret supermodels.
Yet the form is abstracted in a subtle manner with a
focus on the extreme, skinny curves on the ideal woman
and her assets that society applauds and describes as
“sexy.”

14. SKID STEER LOADER redesign
sponsored group project
In a sponsored class with JCB, we collaborated to redesign CONTEXTUAL RESEARCH skid steer loader operators
their existing Skid Steer Loader. Our development process
focused on recreating the user experience through “This job ain’t for the faint of heart. You
contextual research, brand development, and customer can’t complain about a damn seat...”
awareness. The challenges we faced included:
o INTERACTION DESIGN
o OUTSOLD IN MARKET
o CUTTING PRODUCTION COST
RESEARCH current design
We began by investigating the INDUSTRY,
AUDIENCE, COMPETITION, and FUTURE.
NEEDS
“JCB skid steer loaders look weak...
I trust John Deere.”
STRATEGIES MOTIVES o Not as concerned with comfort as they are functionality and “getting the job done.”
o Masculine users do not admit to discomforts/dislikes.
o Unaware of JCB’s current design
TARGET PERSONA
o Enter cab from front, not side.
CONSUMER MEETS CORPORATE o “Plastic looks cheap.”
BUILDING WITHIN A DESIGN STRATEGY
DIVERSE CONSUMER DESIGN CRITERIA synthesis of research
PROFILE
IMPROVEMENTS TO BE MADE: COST EFFECTIVE
o NEEDS INTUITIVE DESIGN
OWNER/PURCHASER OPERATOR o BETTER ERGONOMICS IMPROVE BRAND
SAFE
IDENTITY
JCB
o TOUGHER AESTHETICS
o CLEANER INTERFACE
DESIGN
PRICING COMFORT o MORE CREATURE COMFORTS CRITERIA
o LOWER PRODUCTION COSTS INTUITIVE & RUGGED
INCREASED COMMUNICATIVE AESTHETICS
o IMPROVE BRAND IDENTITY
LIFE SPAN PRODUCTIVITY SAFETY
o GETTING THE JOB DONE
IMPROVE COMFORT
EFFICIENCY LEARNING CURVE & ERGONOMICS

15. SKETCH IDE ATION concept exploration
EXTERIOR ELEMENTS ARMRESTS & JOYSTICKS
INTERIOR ELEMENTS JOYSTICK ADJUSTABILITY
CONTROL PANELS THROTTLE

16. SKID STEER LOADER redesign
sponsored group project
CONCEPT DEV ELOPMENT models REFINED DESIGN SOLUTION user testing
From our research and concept exploration sketches, we developed With the suggestions from the first set of sketch models, we
design solutions that we prototyped and user tested. The suggestions we developed further refined and detailed models that we
got helped us to further refine our design and understand the pros and tested with experienced SSL users.
cons better.
EXPERIENCED USER 1 EXPERIENCED USER 2
REFINEMENT SUGGESTIONS
o Keep Buttons Organized on Pillars o Accessibility of Control Panel on A-Pillar
o Gas Assist Armrest o Throttle Accessibility o Do Not Place Buttons Below Armrest
o Need for Possible Front Entry o Adjustable Lapbar o Prefers Closed Cabins
- Tight Spaces o Armrest Adjustability o “I like the little details… you want a sexy machine.”
- Habit of US Operators
o Solve Armrest Adjustability
JCB
o Fix Visibility Issues

17. FINAL DESIGN synthesis of development process
FINAL DESIGN CRITERIA
o Appeal to American Market while Satisfying the needs of the
Global Market
o Profitable & Cost Efficient Innovation of Engineering/
Manufacturing
o Accommodating a Range of Users from Beginner to Advanced
o Intuitive
o Dual Entry
o Adjustability
o Brand Consistency FINAL COMPUTER RENDERED MODEL
FINAL TO-SCALE PROTOTYPE MODEL

18. sunglass frame concept 2010 AUDREY sunglasses
audrey
DESIGN MOTIF target user CONCEPT ideation
o AIMED AT THE YOUNG FEMALE GENERATION
24 - 29 YEARS OLD
ECCENTRIC, GLAMOUROUS, BOLD & BEAUTIFUL
optic eccentric
o TARGET USER IS ONE THAT LIKES TO STAND OUT
WEARS SUNGLASSES THAT ARE MORE THAN JUST AN ACCESSORY
o WOMEN WHO LIVE, WORK, AND PLAY IN URBAN CITIES LIKE NYC
o THEY WORK HARD FOR THEIR MONEY SO THEY WANT TO SPEND
IT ON SUNGLASSES THAT ARE MORE THAN JUST A PASSING TREND.
THEY WANT A MIX OF TRENDY STYLE AND CLASSIC CHIC.
o LACE DETAILING
AUDREY HEPBURN LADY LIKE SOPHISICATION
WOMEN THAT ARE COMFORTABLE BEING TRUE TO THEMSELF
REVEALING INNER SENSUALITY
mcgee group

19. COLOR options

20. KETO beach roll
the scope. explore the beach
product market market the
Designing for beachgoers to
opportunity beach
beach product
help make their experience
research the beachgoer research&analysis
at the beach more
enjoyable by solving the
problems and annoyances find out the biggest
that are associated with problems users run into at
the transportation of their the beach
belongings to and from
the beach, as well as
their interaction with their
focus on the transportation
belongings while at the & interaction with
beach. belongings
market for
Focus on issues that everyone design a solution that beach products beach product
encounters at the beach
redefines the beach brands
involving the sand, water,
and wind.
experience
Original (Found from our ftp)
multiple
beach product feature&function where to
categories products buy
Lounging Solar Bags
Modify PMS
Sun Protection Portable Security
“All the equipment, besides the
Food & Beverage Audio Combos i P o d s p e a k e r s , a re g e n e r i c a n d I
d o n ’ t k n o w o r c a re w h i c h b r a n d
t h e y a re . ”
Beach Electronics
- Josh, 33, NYC
Games & Toys
Beach & Water
Sports Equipment
Beach Gear
Transporting Solutions

21. .the user Users 18-28 years old
why they go... user issues
Lives the Beachgoer Lifestyle
The biggest beach problems are:
What problems do you run into when you go to the beach, or things that annoy you about the beach?
35 • Sand Getting Everywhere,
they go to the
beach to... 30 • Security of Belongings,
25 • Too Much/Too Heavy to Carry
20 • Protecting Portable Electronics.
have fun
15
10
to relax
5
get a tan 0
the lifestyle
socialize of a
beachgoer
sports&play
“the sun worshipper”
picnic&bbq
TARGET ISSUES
“the surfer dude”
ocean swim
“the kiteboarder”
Windproofing Security
Provide
party Solar Power “the executive weekender”
“I love the beach, but sand
sucks . I hate to leave my Waterproofing Branding
belongings when I am at “the ultimate frisbee guy”
Organization
the beach.”
Limit “the family”
Sandproofing Weight/Size
- Lexi, 22, PA Protect
Electronics “the pickup artist”

22. KETO beach roll
essentials. why we need to know
into
What beachgoers need to
ideation
beach product
transport to and from the
beach
What is the weight, volume, how much does this all weigh?
and size of all these things? concept
testing
Which of these things have
transport requirements? Ex.
how much room does this all take up?
Drinks need to stay cool,
portable electronics need to
stay safe...
Is there 1 solution/product
that can hold & transport all
these things?
storage
capacity
• To w e ls (1 or 2)
• S u n s creen
• Ta n n i ng Oil
• C h a pstick
• S u n g lasses and case
• Phone
•
•
IPod
H e a dphones
Beach Cart Beach Roll
• B o o k s (2)
• M a g azines (4)
• C a m era
• C h a nge of clothes/coverup
( s h i r t /shorts)
• Keys
• Wa l l et/Cash
• B e a c h Activity (Frisbee/
F o o t ball)
• Wa t e rbottles (2)
• S p o r t Drinks (2)
• B e e r (6 pack)
• B a g of Chips (1)
• S a n d whiches (2)
• U t e n sil Goods (6 napkin s, 4
c u p s , 4 plates, 4 utensil sets)

23. .brand core values
design
finalization PERFORMANCE QUALITY
durable
reliable FORM
natureproof resistance
or ganized&constructed
secure&safe
sporty&action ready
flexible
versatile
COLOR
FRESH
vibrant
‘now’ design
cool&fun
unique&hip
beachy
PLEASURE IN USE
intuitive
experience enhancing MATERIALS
comfortable&chill
ease of use/not awkward
friendly
INTERACTION
LOGO

24. beach product KETO beach roll

25. Keto is a revolutionary device to allow you to easily store, transport and
interact with the products you traditionally carry with you while at the
beach. It enhances the user experience by creating a hub in which to
lounge around and not worry about your goods being damaged.

26. PRODUCT design
assisted designer works.
Samples from product design
MENORAH
With Integrated Plate
concepts that I developed with
designer Josh Owen.
‘Traditional in construction and
modern in conception, the Areaware
Menorah is elegant and functional.
Solid, simple, and ceremonial , with
an incorporated plate which catches
the drippings and provides a safe
resting place for a used match while it
is still hot. It is made of solid cast iron
and has the heft expected of such a
material. The weight gives it a sense 12.34
279.29
of solidity and self worth. There is an 37.97
honesty in the singularity of the iron 228.60
3.18
material which suggests this object R 31.75
could age and continue to look even TOP BOTTOM
more beautiful as it acquires a patina 254.51
from continual use.’ 17.53 4.57 12.70
Included in the permanent collection of the
National Museum of American Jewish
History. R127
271.48
Available through Unica Home and 114.17
23.84
Areaware 12.72
88.90
FRONT SIDE
DATE: January 2010
MATERIAL: Cast Iron
DIMENSIONS: 11 x 11 x 3.5 “
9.53 9.53
0.95 1.59 0.95 1.59
0.51 0.51
D D
C C
12.70 12.70
DETAIL D DETAIL D
SCALE 1 : 1.5 SCALE 1 : 1.5
C C
UPDATED DIMENSIONS SECTION C-C UPDATED DIMENSIONS SECTION C-C
PLEASE USE THESE AND DISCARD FORMER DIMENSIONS PLEASE USE THESE AND DISCARD FORMER DIMENSIONS
Photo Credits | Areaware, Josh Owen, LLC, Clint Blowers

28. call me 610.256.5813
email juliesbiron@gmail.com
Check out my website
www.juliebiron.com
follow me on twitter
@juliesayshi
read my blog
http://juliesayshi.tumblr.com/
thank you