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3rd Prepaid Cards Conference


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3rd Prepaid Cards Conference

  1. 1. Back by Popular Demand! Don’t miss interactive discussions on gift card strategies, general spending card programs, innovative prepaid models, as well as the timely legislative and regulatory updates! 3RD PREPAID CARDS TM Ensuring a Profitable Prepaid Program through Understanding Regulatory Developments, Market Drivers and New Strategies for Program Implementation Meet and Learn from Prepaid Leaders from December 07-09, 2009 • Miami, FL Retail and Banking Industries Including: Attend This Conference to: Precash MetaPayment Systems • Obtain up-to-date developments on the recent credit card and stored Patton Boggs LLP value card regulations NBPCA West Suburban Bank • Speculate the impact from the recent regulatory developments in the Aentra prepaid space Quadagno & Associates, Inc • Participate in a one hour Gift Card Think Tank Roundtable Discussion to edo Interactive, Inc zoom in challenges and opportunities for managing a gift card program ADP American Bankers • Make the business case for prepaid distribution channels Association PSE Consulting • Understand the mobile payment convergence Green Dot • Examine the most frequent fraud schemes in the prepaid area and IDC brainstorming the solutions • Discuss the prepaid market opportunities in Latin America Join the Gift Card Roundtable with: • Examine wireless prepaid opportunities Matt Davies, Gift Card Manager, Nike Jennifer Lashua, Gift Card Manager, Williams-Sonoma, Media Partners: Inc. Edward Schulkin, President, GiftCard Partners Inc. • 1-800-882-8684
  2. 2. Who Will You Meet? PREPAID VP/ Senior Directors and Managers from: Merchants, Retailers & Brands CARDS TM • Prepaid Cards • Stored Value Cards • Gift Cards Programs • Merchandizing/Retailing December 07-09, 2009 • Miami, FL • Category • Consumer Marketing • Incentive Marketing and Loyalty • POS Dear Prepaid Colleagues, Thanks to enthusiastic speakers and Banks and Financial Institutions participants in our 2 previous Prep Cards Conferences, it is clear that aid • Prepaid Cards there are enormous opportunities prepaid market. However, all discussi in the • Gift Cards ons come down to how to position your prepaid program in a complex • Reward and Cardholder market with the myriad of product offerings? • Security and Risk Prepaid is a lucrative market with huge growth potential but ensurin Healthcare, Corporate Payroll & profitable prepaid program requires ga in-depth research into market Government Segment segmentation as well as a careful design of the business strategy. • Prepaid Cards At the 3rd Prepaid Cards Conference • Stored Value Cards , we are bringing along the leading players of the prepaid ecosystem, • Treasury aiming to further explore opportu the most promising segments of the nities in • Payroll prepaid space and sharing the strategies of building a PROFITABLE • Unbanked & Underserved prepaid program! You don’t want to miss the opportu nity to brainstorm with the industry Transportation & Ticketing leaders! Reserve your seat today by calling 1-800-882-8684! I look forw Prepaid Cards to meeting you in Miami! ard • • Ticketing Sincerely, Card Networks, Acquirers/ Processors et to P Don forg .S ’t Payment System • e sign up for th • Debit, Prepaid Product Development - interactive pre hops! Cathy Gu • Treasury Service rks conference wo Conference Director • Commercial Card Service IQPC • e-Payment • Mobile Payment • Client Service • Implementation Prepaid Experts Sponsorship and Exhibition Opportunities: • Research Firms Sponsorships and Exhibits are excellent opportunities for your company to showcase your • Regulations and Compliance products and services to high-level, targeted decision makers attending the 3rd Prepaid Cards • Risk Management and Fraud Conference. IQPC and MarketingIQ help companies like yours achieve sales, marketing and branding objectives by setting aside a limited number of event sponsorships and exhibit spaces Prevention – all of which are custom-tailored to assist your organization in creating a platform to maximize • Technology and Software its exposure at the event. Development • Prepaid ISOs (Independent Sales For more information on sponsoring or exhibiting at the 3rd Prepaid Cards Conference, please contact Mario Matulich at 866-232-8660 or via email at Organization) • Venture Capitalists 2 • 1-800-882-8684
  3. 3. Pre-Conference Workshops Monday, December 7, 2009 10:45 am Registration and Coffee A 11:00 am – 2:00 pm Lunch will be served. Exploring New Prepaid Opportunities in the Wireless Market During the first quarter of 2009, the top 10 carriers in the US added How will you benefit: about 3.5 million retail net subscribers. Out of these retail net • Learning about the newest developments in wireless prepaid subscribers, 75% were prepaid users. In this workshop, we will be • Grasping the overall market landscape and seizing the examining this new frontline of prepaid and explore the opportunities opportunities and challenges associated with wireless prepaid market. • Market outlook – staying competitive with the right product and the right strategy What will be covered: • Examining the US telecom market and the proportion of the Workshop Leader: prepaid market Richard Murphy, Wireless and Mobile Communication Analyst, IDC • Understanding who is who in the wireless prepaid market • Identifying opportunities for different market players • Sharing the recent successful case studies on wireless prepaid strategies 2:30 pm – 5:30 pm B Understanding the Challenges of The Prepaid Market: Discussing the Factors that are Hindering the Prepaid Development The opportunities within the prepaid market are clear, however, it is How will you benefit: equally important to understand the challenges in each prepaid • Brainstorming the various factors that are hindering the prepaid segment to strategize the best way for targeting your market segment. development Join this must attend workshop to brainstorm with industry leaders and • Having a comprehensive understanding of the prepaid market walk away with answers to all of your most pressing questions. opportunities as well as challenges • Getting your questions answered at the roundtable discussion What will be covered: • A brief overview of the prepaid market segments and market size Workshop Leaders: • Understanding the major challenges from different segments Peter J. Quadagno, CEO and President, Quadagno & Associates, Inc. • Analyzing challenges from market education, business model Carol Van Cleef, Partner, Patton Boggs LLP innovation and regulatory securitization John Chaney, Chairman and Chief Executive Officer, Precash • Understanding how the recent legislative changes will impact the prepaid development About Our Media Partners The Nilson Report For 38 years, The Nilson Report has been the world’s leading source of news and proprietary research on consumer payment systems. Published 23 times a year, the twelve-page newsletter provider readers in 85 countries with statistics available from no other source and tightly edited articles that deliver a maximum amount of data in a minimum amount of time. For more information, visit The Green Sheet Since 1983, The Green Sheet Inc. has informed the payments industry through The Green Sheet and GSQ publications; interactive web sites and, covering the prepaid sphere. The Prepaid Press The Prepaid Press, through its unique newspaper format, offers the shortest publication cycle in the prepaid services industry. Through its expert team of editors, reporters, and analysts, TPP provides hard-hitting news and information to a wide range of industry participants, and offers a cost effective means for advertisers to announce product launches and special promotions on a timely basis. Website:, Email: Phone: 866.203.2334 3 • 1-800-882-8684
  4. 4. Main Conference Day One Tuesday, December 8, 2009 9:00 Updating the Recent Regulatory Changes 1:45 Panel Discussion: Analyzing the Revenue and Cost • Explaining the credit card legislative change and what it means Structure for a Profitable General Spending to the prepaid market Prepaid Card Program • Updating the timeframe of the stored value card regulations • Looking into the major cost factors in your prepaid program • Forecasting the future regulatory changes in the prepaid area • Understanding the risks associated with your prepaid program • Exploring and expanding the revenue streams to increase Doug Jonson profitability Senior Policy Advisor • Building a prepaid ecosystem American Bankers Association Dan Grotto Moderator: President of Prepaid Solutions Kirsten Trusko West Suburban Bank President & Executive Director NBPCA Mark Troughton President, Cards & Network 10:00 Examining the Impact of the Credit Card Green Dot Corporation Legislative Change on the Prepaid Market • Understanding the specific impact on different types of prepaid 2:30 Discussing Fraud Schemes and Developing Fraud products Prevention Strategies in Prepaid • Breaking down the impact on different store value card segments • Understanding various fraud scenarios in prepaid programs • Predicting and speculating consumer reactions • Mitigating the risks from retail • Discussing how business need to do to ensure compliance • Sharing the statistics on recent fraud cases in prepaid • Exploring innovative technologies to combat prepaid fraud John Chaney Chairman and Chief Executive Officer Carol Van Cleef Precash Partner Patton Boggs LLP Moderator: Carol Van Cleef 3:15 Afternoon Refreshment and Networking Break Partner Patton Boggs LLP 3:45 Mobile Payment vs. Mobile Marketing – Opportunities and Challenges 10:45 Morning Refreshment and Networking Break • Explaining mobile payment methods and technologies • Opportunities from the consumer end – why go mobile? 11:15 Examining the Market Closely through Market • Exploring the role of mobile marketing in the big picture Metrics on Different Prepaid Segments • Mobile business outlook – driving awareness and profit • Examining the largest prepaid segment of gifting • Understanding the challenges and opportunities in payroll & Speaker to be Announced benefit card • Discussing the business models and market opportunities for 4:30 Prepaid in Transit: Which direction to go? general spending card Prepaid in transit is always a debatable topic as different opinions • Exploring and seizing the niche market: loyalty & incentive, are held on the directions and development. Will bank card travel, insurance & healthcare eventually replace transit card? If so, how long will this take? And if not what is the direction to go? Peter Quadagno, a veteran Speaker to be Announced payment experts pioneered the MTA prepaid card project will lead the discussion to provide insights on the prepaid development in 12:00 Ensuring a Successful Payroll Card Program the transit segment. • An overview of the current market of payroll card issuing • Considering the key factors in developing a successful prepaid Moderator: payroll program Peter J. Quadagno • Understanding the benefits and costs for the employers CEO and President • Ensuring the success: achieving the real value Quadagno & Associates, Inc. John Antos 5:15 End of Day One Director, Product Marketing ADP 12:45 Networking Luncheon 4 • 1-800-882-8684
  5. 5. Main Conference Day Two Wednesday, December 9, 2009 8:15 Registration and Coffee 11:15 Prepaid Cards Distribution Expansion: Boosting your Prepaid Profitability 8:50 Welcome Address and Opening Remarks from • Setting up your retail stores for success Chairperson • Building B2B – exploring the opportunities and strategies around prepaid B2B programs 9:00 Keynote: Building a Profitable Prepaid Business • Defining and expanding your online offerings Model and Program Strategy • Leveraging the third-party retailers to drive traffic and • Pinpointing your prepaid offerings with comprehensive market incremental revenue understanding Jennifer Lashua • Aligning prepaid strategies with your business advantages Gift Card Manager • Implementing and customizing prepaid programs for targeted Williams-Sonoma, Inc. markets to ensure a profitable prepaid strategy Jason Brooks 12:15 Networking Luncheon VP of Prepaid Product Meta Payment Systems 1:15 Developing an Innovative Prepaid Program to Reach the Unbanked 9:45 Gift Card Think Tank Roundtable Discussion: the • Taking a closer look at the unbanked market good, the bad and the ugly • Developing effective general spending reloadable prepaid Statistics: products to meet the unbanked market needs • Gift card market is expected to exceed $52 billion by 2012 • Using a variety of distribution channels, including retail, third- • According to a study from a market research firm, nearly 35% parties, and direct to consumer initiatives like mail, internet and of consumers who purchased gift cards in the last 12 months television advertising anticipate spending more on gift cards during the next 12 Mia Mends months, with 9.1% expecting to spend “significantly more” • 53% of gift card redeemers reported that they often or always Vice President Prepaid Debit Products Precash spend more than the card value, and most likely over two store visits rather than one, according to the same study Mark Troughton President, Cards & Network Strategies: Green Dot Corporation • Value proposition and appeal – delivering essential brand message and building brand connection 2:00 Boosting Loyalty Marketing with Prepaid Cards • Generating revenue and uplifting profit • Powering up your marketing mix with prepaid cards • Understanding the cost structure of gift card programs • Loyalty marketing revolution – be bold and innovative! • System development and architecture • Understanding and reaching the Gen-Y market • An important note about legal requirements and compliance • Measuring and maximizing the ROI • Innovations on the way – building a business case Ed Bradswell Speakers: President and CEO Matt Davies edo Interactive, Inc. Gift Card Manager Nike David Harris Principal Jennifer Lashua Aentra Gift Card Manager Williams-Sonoma, Inc. 2:45 Prepaid Opportunities in Latin America • Examining the most promising prepaid opportunities in Latin Roundtable Moderator America Edward Shulkin • Who is who in the Latin American prepaid market President • Lessons learned from the American market that can be applied GiftCard Partners, Inc. to Latin America 10:45 Morning Refreshment and Networking Break 3:30 End of Conference 5 • 1-800-882-8684
  6. 6. 3RD PREPAID CARDS TM Ensuring a Profitable Prepaid Program through Understanding Regulatory Developments, Market Drivers and New Strategies for Program Implementation December 07-09, 2009 • Miami, FL REGISTRATION CARD (Email this form to or fax to 646-378-6025) YES! Please register me for ❑ Conference ❑ Workshop(s): ❑ A ❑B ❑ All-Access Pass Name _________________________________________________________________________________________________________ Job Title _________________________________________________ Organization_________________________________________ Approving Manager_____________________________ _______________________________________________________________ Address _______________________________________________________________________________________________________ City________________________________________State__________________________________________Zip_________________ Phone______________________________________E-mail_____________________________________________________________ ❑ Please keep me informed via email about this and other related events. ❑ Check enclosed for $_________ (Payable to IQPC) ❑ Charge my ❑ Amex ❑ Visa ❑Mastercard ❑ Diners Club Card #______________________Exp. Date____/_____CVM______ ❑ I cannot attend, but please keep me informed of all future events. Registration Information Special Discounts Available: A limited number of discounts are available for Register Register Standard Pricing and Pay by and Pay by Price the non-profit sector, government organizations and academia. For more 10/16/2009 11/13/2009 information, please contact customer service at 1-800-882-8684. Details for making payment via EFT or wire transfer: Conference $999 $1,599 $1,799 JPMorgan Chase All Access Pass $1,899 $2,499 $2,699 Penton Learning Systems LLC dba IQPC: 957-097239 ABA/Routing #: 021000021 Workshop(s) $549 $549 $549 Reference: Please include the name of the attendee(s) and the event number: 16766.003 Please note that multiple discounts cannot be combined. Payment Policy: Payment is due in full at the time of registration and includes A $99 processing charge will be assessed to all registrations not lunches and refreshments. Your registration will not be confirmed until payment accompanied by credit card payment at the time of registration. is received and may be subject to cancellation. For IQPC’s Cancellation, MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IQPC Postponement and Substitution Policy, please visit * CT residents or people employed in the state of CT must add 6% sales tax. Special Dietary Needs: If you have a dietary restriction, please contact Customer Service at 1-800-882-8684 to discuss your specific needs. TEAM DISCOUNTS: For information on team discounts, please contact IQPC Customer Service at 1-800-882-8684. Only one ©2009 IQPC. All Rights Reserved. The format, design, content and arrangement discount may be applied per registrant. of this brochure constitute a trademark of IQPC. Unauthorized reproduction will be actionable under the Lanham Act and common law principles.