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List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
List posts: Why people love and hate Lists. Curation Tips for List Makers
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List posts: Why people love and hate Lists. Curation Tips for List Makers

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This is a work in progress. I've curated a lot of posts and research in Lists Posts. …

This is a work in progress. I've curated a lot of posts and research in Lists Posts.

I want to add to it, but figured it's better to share than not

My active research is here

http://list.ly/list/Vx-list-of-why-people-love-lists-why-people-hate-lists?feature=search

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  • 1. Lists & Lists Posts Love & Hate Where do you sit on this debate? To help me (and you) I curated these slidesSunday, 28 October, 12
  • 2. There’s No Debate: People love or hate lists There’s No Debate: People love or hate lists I collected research on List Posts http://list.ly/Vx I inclued both factions List Post Lovers List Post Haters I curated content from these postSunday, 28 October, 12
  • 3. Curative Thinking: My Curation Rules I’ve linked back to every post in these slides I’ve added photos and names so you know who I’m citing I’ve extracted the key points from each post I’m shortened / reworded much of the content If you want to quote the source, go to the source. My List links directly to each post. http://list.ly/Vx Please add your suggestions to this lisrt I found this a really interesting exercise I believe it become the basis of original content from me If you’ve never curated content I highy recommend your repeat this kind of process for your domain. Try to assemble a balanced story for your audience.Sunday, 28 October, 12
  • 4. List Love SectionSunday, 28 October, 12
  • 5. 10 Reasons Why We Love Making Lists Lists bring order to chaos. Lists help us remember things Most lists are finite. Lists can be meaningful. Lists can be as long or as short as necessary. Making lists can help make you famous. The word "list" can be tracked back to William Shakespeare, according to the Oxford English Dictionary. Lists relieve stress and focus the mind. LINTON WEEKS Lists can force people to say revealing things. Lists can keep us from procrastinating http://www.npr.org/templates/story/story.php?storyId=101056819Sunday, 28 October, 12
  • 6. 5 Reasons List Posts Don’t Suck Lists are easy to skim capture your attention and properly set up expectations are fantastic for curating. are great for starting the conversation and generating comments often provide a ranking, and in Social Media that is a big deal! http://millennialceo.com/social-media/5-reasons-list-blogs-suck/ Daniel Newman Millenial CEOSunday, 28 October, 12
  • 7. Listmania and Social Influence Lists are insanely subjective. Lists stimulate conversation and debate, Thats what makes lists fun! http://www.npr.org/templates/story/story.php?storyId=101056819 Elrond Lawrence @El4shortSunday, 28 October, 12
  • 8. List Posts : I’m a Big Fan List Post: Go-to post for uber-practicality List posts offer easily digestible tips List Posts get more retweets. I suspect that these posts are easy to understand and often communicate a lot of value at a glance. Stanford Smith Pushing Social Lists Are Easy to Share: This is the perfect type of information to share with readers causing many readers to quickly retweet. Keep a close eye on your retweets and the post types. http://pushingsocial.com/the-spectacular-post-formula/ http://pushingsocial.com/my-2011-sneaky-blog-promotion-trick-list/Sunday, 28 October, 12
  • 9. 21 Tactics to Increase Blog Traffic Target Your Content Use Twitter, Facebook Install Analytics and to an Audience Likely and Google+ to Share Pay Attention to the to Share Your Posts & Find Results New Connections Lists are super- Lists come with built in sharable & embedable Lists are the idea analytics and tracking transporter that double up as Participate in the social proof Communities Where Add Graphics, Photos Your Audience and Illustrations Frequently Reference Already Gathers Your Own Posts and Every list item has an Those of Others List form communities image or play rich around shared media directly in the You can make lists of passions list your posts Make Your Blogs Conduct Keyword Aggregate the Best of Content SEO-Friendly Research While Your Niche Writing Your Posts Lists keep changing This is a classic feeding SEO with new Lists are lving research curation tactic data http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic-2012 Rand Fishkin SEOMozSunday, 28 October, 12
  • 10. 6 Types Of Posts That Drive Traffic Top Lists It’s no secret that top lists drive traffic to your site, particularly if they’re based on 1 person’s opinion, that other people may disagree with. Take a collection of 10+ websites or people and then you organize them into an order that you think is right Michael-Dunlop Income Diary 10 Tips / Reasons Similar to a top list, this sort of post offers clear, concise and easy to read information for the reader to understand. No lengthy writing, usually just a paragraph and a photo per point on my posts. http://www.incomediary.com/best-types-of-blog-postsSunday, 28 October, 12
  • 11. 65 Ways to Drive Traffic to Your Blog Write list posts like the one you are reading. Readers love posts like “10 ways to make money” or “6 ways to drive traffic to your blog”. List posts are amongst the most popular kinds of posts, and people tend to share list posts with others more often than other posts. Satrapp blogstash.com Hold a contest and give prizes to your readers. Use social networking sites like Twitter and Facebook to let people know about the contest. A good contest with good prizes will attract a lot of people. http://www.problogger.net/archives/2011/10/16/65-ways-to-drive-traffic-to-your-blog/Sunday, 28 October, 12
  • 12. 5 Top: Why Lists Bring Blog Traffic Lists Can Be Quickly Scanned Lists can be comprehensive in their content Long articles take time to read. Lists can be persuasive and convincing. We all have short attention spans. Lists Are Easy To Write A list format is quick to scan & comprehend For the average blogger, writing long articles can be quite a challenge. Lists Appear Neat Lists are easy to write in linear fashion. There’s no rambling; no long, complicated Stepwise process sentence structuring that can confuse readers. Reader do not need consume linearly. Lists look neat and tend to look visually Lists Act As Memes pleasing. Publish a list today with 10 clear opinion Readers can avoid blocks of text. points on a topic Consider embedding video & slides inside Other bloggers many link to your list and your list - not everyone loves text start an epidemic of similar ideas through lists. Lists Are Comprehensive And Persuasive Lists can spread very quickly for this reason. Lists are great to summaize pros and cons. http://www.maheshkukreja.com/5-top-reasons-why-lists- Mahesh Kukreja are-good-for-getting-traffic-to-your-blog maheshkukreja.comSunday, 28 October, 12
  • 13. 5 Vital Reasons to Use List Posts Explosive Attention Grabbing Headlines Your readers can take in your expertise on a subject simply by looking at each point’s Creative headlines on your blog is an headline. incredibly important aspect to getting visitors to view your content. If they want more information they can drill or move on. Consider the attention grabbing power of these headlines: They Demonstrate Clarify & Organization 14 Ways to ..., 5 Websites That .... 5 Sure-Fire Strategies for ... Organization helps you get more done and it looks good to those who see you. Lists Posts = Skimmer’s Delight List post help your reader and increases your We all skim through the article, read portions , credibility as a blogger skip others List inspires people to return to your site You probably skim for the highlights and then hone in on the key concepts. The are Perfect Search Engine Food List posts = easy reads List posts are great for getting hits from Google. Keyword rich. They give Readers quick acccess to the summary of a subject List post also get clicked on due to catchy headlines (and shared) > More SEO goodness List posts cram a lot of information in a concise manner. Searchers get several points instead of just one. http://www.sitesketch101.com/5-reasons-to-use-list-posts/ Nicholas CardotSunday, 28 October, 12
  • 14. 7 Reasons To Use List Posts On Your Blog! List Posts = Can be Good and Bad Long form blog posts are disappearing, Great writers can make list posts exciting List Posts Are Easy to Share Bad writers can make them boring as hell. We all skim the content and quickly move to the comment or share button. List Posts = Method to Divide Content People are simply looking for something to share rather than something to read. No one would argue that headings, sub- heads, and bullet points are useless. List Posts Are Difficult to Do Well, Which is What Makes Them Great Using lists is a way to break up content, nothing more A good list post takes just as long, if not longer to write than a normal post. List Posts Headlines Trump Copy Time to research to craft, Llist posts are easy to skim, but they work becasue intrigue people to read them. List Posts Help You Mix Things Up List post headlines (i.e. 7 ways to get It’s boring to use only one format more traffic) are succinct and appealing, Use a list post to mix things up List Posts Are Easy to Consume Breaking post into small bites > Snacks http://www.thebadblogger.com/blog-marketing-secrets/ reasons-list-posts-blog Wong Chendong TheBadBlogger.comSunday, 28 October, 12
  • 15. Reasons to use Lists Lists often make it easier for a Easy to read writer to express his thoughts. This will be especially helpful to This way a writer can write higher your readers, who for some quality posts, because he can reason are not interested in some express himself in a better way. points of your posts. Many bloggers decide to Instead of giving up on reading summarize another bloggers list, your post, they can easily analyze and link to them at the same time. what are the other points presented in your post. This makes the blogosphere more connected. They can decide to move to the next point if it is of interest to Persuasiveness is another key them. element for lists. Prevent “rambling” This applies to those posts in which you are trying to prove Give your readers solid something. information they want. http://www.prealasrecife.com/reasons-to-use-lists Prealasrecife.comSunday, 28 October, 12
  • 16. List Hate SectionSunday, 28 October, 12
  • 17. 5 Reasons Not to Use A List They don’t flow well Lists are associated with We speak in conversation and boredom unless your blog is purely Outside of Santa Claus, I can’t instructional, you shouldn’t write remember ever getting excited it as a list about a list. It’s creatively lazy I associate them with routine and apparently many others do Lists generally require little too! creativity They become redundant It’s unlikely to spark the imagination of your reader. depending on your topic, very often a list will be become I once heard a journalist say that quickly out-of-date especially in lists are ‘lazy journalism’ the digital world Is it any different in the blogosphere? http://tweakyourbiz.com/marketing/2011/08/26/five- reasons-you-shouldn%E2%80%99t-use-a-list/ @Con_Keppel TweakYourBiz.comSunday, 28 October, 12
  • 18. 5 Reasons to Avoid Lists Prevent ‘Attention Theft’ Lists Are Generally Generalizations Media sources, including blogs, use lists to Lists are typically “one-size-fits-all”-type steal your attention. generalizations. Be the Hunter – Not the Hunted Direct your list at a a narrow audience, such as the “Top 10 Ways to Stay Safe in a Foreign They are nothing more than an old Taxi“, marketing tactic to get you to do something you did not consciously set out to do. Creating a list by (and for) yourself is the perfect antidote to generalization. In summary, be mindful of what you are doing. Avoid the ‘Poverty of Attention’ Lists are Listless Information rich often translates into attention poor. Lists do not provide energy – they sap it. Avoid low attention by allocating your Lists provide short-term inspiration attention in a similar way you would a portfolio of investments: Reading the right lists on a daily basis may aid in the formation of positive thinking and Allocating attention is quite a conscious, healthy habits. valuable and necessary personal development practice My observation is that most lists are formed and published to steal the attention & fragment attention. http://www.pickthebrain.com/blog/5-reasons-to-avoid-lists-1-reason-to-read-them/ Kent ThuneSunday, 28 October, 12
  • 19. The Top Ten Reasons I Won’t Use Lists Lists Trivialize Inclusion They trivialize complexity I’ve been on someone’s of the real dynamics that list before go on behind every issue False Importance Lists Make Us Lazier Lists communicate a false We want someone else to sense of importance do the work for us Lists <> Control We believe that if we only have it on a list we’re somehow in control of it http://vitalwholeness.wordpress.com/2011/10/14/the-top-ten-reasons-i-wont-use-lists/ Tim CarsonSunday, 28 October, 12
  • 20. Top 10 Lists Suck Top 10‘s should be a countdown from 10 to 1. It is lazy writing Some sense of order leading up to the most Throw up some photos of beaches and call them important or best. the top 10 best beaches in the world. Is there no appreciation for the build-up to the best No depth, no thought, just damn lazy. anymore? They are lame Every good Top 10 has been done Ten is a cop-out. Go for the Top 3 beaches or take Now we are subjected to an endless array of the a real stand and just go with your very best beach overdone (Top 10 Beaches) or moronic and of all time. nonsensical (Top 10 Photos featuring Blue). What the hell is up with 10? Letterman does it better than any of us, leave it in his capable hands. Are there really always ten best of every single thing in the world? Why not 7 or 12 or 16. Ten is They insult your readers contrived. What you are basically saying is that no one cares Because it is long past time to put substance to read anything unless it comes in bite-sized over style. pieces. Can you think of any Top 10 post that you thought While this may be true don’t feed the beast. was an example of truly great and thoughtful They are just done for SEO purposes writing? All of us publishing on the web want our stories to appear near the top of the Google or Bing searches, Unfortunately people get on google all the time to ask for the “top 10″’s http://www.goseewrite.com/2011/02/top-10-lists-suck/ Michael HodsonSunday, 28 October, 12
  • 21. 5 Reasons Why You Shouldnt Title Your Blog with Numbered Reasons Numbers Change You could be wrong about the numerical count...and you probably ARE wrong. You may think there are 50 ways to leave your lover, but then Lorena Bobbitt comes along and bam! there are 51. You sound pedantic (pedantic definition: ostentatious in ones learning, ostentatious definition: look it up.) i.e.; I know more because I know exactly how many reasons...etc. It lacks originality. Just because every other blogger is jumping on the numerical bandwagon doesnt mean they arent going to jump off a cliff...I need to work on my metaphor a little. It is silly. I cant look at a Social Media blog that starts out with a number in the title without chuckling. It does not make you an Authority A number in your blog title doesnt make your blog more authoritative. Anyone can come up with a number. For this blog I picked five as my magic number and made my reasons fit the number. Paul Kizer http://technorati.com/social-media/article/5-reasons-why-you-shouldnt-title/ Technorati.comSunday, 28 October, 12
  • 22. Reasons why list posts are crap Look for posts that go against the grain and support those posts Offer suggestions on how the kinds of posts you don’t like could be spiced up a little Acknowledge the good stuff. Why do list posts do well? People are in a rush, and if they see they might just have 3 or 4 or 5 bullet points to read, they’ll be more inclined to head on over and read those posts. If you don’t feel new content is being covered Cover it yourself! Light the fire of interest Marjorie Clayman http://www.margieclayman.com/5-reasons-why-list-posts-are-crap margieclayman.comSunday, 28 October, 12
  • 23. 3.5 Reasons Why I Am Sick of List Posts Too Much Generic Information End with a call to action, ask them a question, ask them to share or subscribe. Its up to you. I can find that sort of information anywhere. If I am reading a post – even a list one – I would like I Can’t Tell Who Wrote it – Could Be a Bot something that is a bit more than a compilation of information that even my 7 year old can put I never read posts where the blogger doesn’t make together really well. it a bit personal. If I cannotfeel their personality – hear their voice, I feel like I am reading a Yes, the posts are scannable, but they actually go generic article, not a blog post. on to hurt your reputation. If you are blogging, you need to allow people to Show that you have put in some effort No effort = enter your comfort zone. no regular readers. When you write with an authentic voice, or people Who Cares? will only be reading the headings. Keep the winning formula of writing posts in Give your reader a reason to read the text that is mind; do you know what it is? filling up the white space. . Backstory – useful information – close. As simple Write about what you need to write about. It as that. doesn’t have to be a list post. Start your posts with some sort of back-story. Clue 3.5 It’s a Personal Thing in your readers to why all of a sudden you wanted to write that post. Bring them to the same page. You might feel totally opposite on this one. Are you living to see which list post arrives next in Make one point per post your feed? Don’t hesistate to let me know. Really hone in that point. People will read your You could even comment in the form of “7 post quickly and enjoy sharing it as well. Reasons why I don’t agree…” ;) Who knows, your post might actually be an aha moment for somebody – its hard to accomplish that with list posts. Marya Jan @WritingH http://bestbloggingtipsonline.com/3-5-reasons-why-i-am-sick-of-list-posts/ writinghappiness.comSunday, 28 October, 12
  • 24. List ResearchSunday, 28 October, 12
  • 25. Lists Are Collections. We are all Collectors Creation / curation are blurring Everyone is become a publisher Evryon is a curator of their life Elad Gil Nir Eyal Mahesh Kukreja eladgil.com NirandFar.com maheshkukreja.com http://www.nirandfar.com/2012/01/where-is-web-going.html http://blog.eladgil.com/2011/12/how-pinterest-will-transform-web-in.html http://techcrunch.com/2011/12/30/twittertumblrpinterest/Sunday, 28 October, 12
  • 26. Brainzooning 2010: 8 of the top 10 are list posts Published on January 1, 2011 6 Social Media Metrics You Should by Mike Brown in Blogging, Be Tracking Brainzooming - All Posts, 16 Creative Ways to Supercharge Creativity,Innovation Presentations Here are those which received 16 Social Media Tactics for Building an Audience the most page views throughout the year: Innovation Metrics – A Whole Brain Strategy 7 Extreme Creativity Lessons from “Cake Boss” The Value of Brainstorming for Innovative Business Ideas Social Media Productivity – 13 Tips to Maximize Your Time 20 Strategies for Making Your Solo Social Media Effort More Creative Block? 26 Ways to Get Successful Your Brainzooming When Creativity Is Blocked “Taking the NO Out of Business InNOvation” 10 NO’s Blocking Business Innovation http://brainzooming.com/your-top-10-brainzooming-posts-for-2010/5873/ Mike Brown - BrainZoooming.comSunday, 28 October, 12
  • 27. Curation is the New Search is the New Curation In the beginning there was curation, We are going to increasingly see and it was good. People found nichey services that sell curation as a interesting things on the web, created primary feature, with the primary directories of those things, and then advantage of being mostly unsullied by you found what you were looking for content farms, SEO spam, and inside those curated lists. That was the nonsensical Q&A sites intended to origins of the original lists and create low-rent versions of Borges’ directories, from Yahoo on outward. Library of Babylon. The result will be a subset of curated sites that will re-seed If we couldn’t index 100,000 websites a new generation of algorithmic search in 1996 by hand, how do we propose sites, and the cycle will continue, over to do 234-million by hand today? and over. The answer, of course, is that we won’t In short, curation is the new search. It’s — do them all by hand, that is. Instead, also the old search. And it’s happening the re-rise of curation is partly about again, and again. [-] crowd curation — not one people, but lots of people, whether consciously (lists, etc.) or unconsciously (tweets, etc) — and partly about hand curation (JetSetter, etc.). http://paul.kedrosky.com/archives/2011/01/curation_is_the.html Paul KedroskySunday, 28 October, 12
  • 28. Tips to write Great List PostsSunday, 28 October, 12
  • 29. 10 Steps to the Perfect List Post Decide the item count for your list Consider making your list a series Odd numbers work best This way, you can get five, ten, twenty or more posts for the price of one. Keep each item on theme Be consistent your layout Keep the types of items consistent with the title. Structured your list a similar way. Brainstorm surplus items Always number the items Aim for 10% more ideas than your final Dont frustrate your reader. goal. Ensure each item is strong. Deliver on the item count in your title Order the list Logically Invite readers to add to the list Structure your post. Make sense in your sequencing Add a few closing words Ask for suggestions Break very long lists into sections It’s a good idea to split long lists up Choose a great title into sections. The important final step Darren Rowse ProBlogger.com http://www.problogger.net/archives/ 2008/08/17/10-steps-to-the-perfect-list-post/Sunday, 28 October, 12
  • 30. Tips for Creating More Popular Blog Posts Numbered list posts are When it comes to a set of popular sequential things to do, Both internet discussions and people want short numbered my own experience on the lists with as few steps as Brainzooming blog confirm necessary to accomplish a this result. The most popular blog posts When it comes to an array on Brainzooming incorporate a of options to pick from, numbered list and feature the number in the blog title. people want longnumbered lists with as much variety as Some pundits argue possible Making list posts as long as possible to increase reader impact http://brainzooming.com/list-posts-2-tips-creating-more- Mike Brown - popular-blog-posts/7120/ BrainZoooming.comSunday, 28 October, 12
  • 31. 12 Tactics for Faster Business Blogging Set up an editorial calendar / Set blogging Write evergreen content when you have time. deadlines. Build a backlog of posts to prevent panic over what you This is crucial for internal and external blog content could to post today. contributors. Publish excerpted content. Get staff to contribute blog posts every month. Repurpose your long form content, rg ebooks, or case Get each employee to contributes at least two blog posts studies as part of their monthly duties Find a section of it that can stand on its own, and publish that excerpt with a short intro framing what the reader will Reach out to guest contributors. learn. Ask people in your network and industry to contribute Cite your sources. Its helpful and original content, so your content to your blog. readers wont care that its an excerpt from somewhere else. Stop worrying about length. Many people get tripped up over how much theyre Feel the pressure from Googles freshness update. writing. When news breaks, write about it fast, as Googles The truth is, people hate reading. algorithm will now rank you more favorably i The easier you make that process (AKA the less time it Freshness update requires you to be one of the first to takes), the happier theyll be report on it to reap the benefits, No slacking Read about it, write about it quickly, get it up there, and Answer a common question. move on with your day. Answer questions your customer are asking your support team. Publish videos and other visual content. Post an answer on your blog just like its an FAQ, Have you been working on an infographic, cartoon, slideshow, or video? Curate a list. These types of content are not only well received by Content curation is a quality content lifesaver readers and frequently shared, but they require nothing more than a quick intro in way of writing. A list of curated content can help cut down on writing time. Outsource Plus it links to other peoples valuable content. When all else fails, find a way to outsource your creation. http://blog.hubspot.com/blog/tabid/6307/bid/30523/12-Business-Blogging-Shortcuts-for- Corey Eridon Time-Crunched-Marketers.aspx @Corey_bos hubspot.comSunday, 28 October, 12

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