Using Twitter - An Introduction

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Slides accompanying my workshop at Manchester Metropolitan University on 23rd April 2012.

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Using Twitter - An Introduction

  1. 1. USING TWITTER An introduction Benoît Guilbaud @benguilbaud www.benguilbaud.comSaturday, 21 April 12
  2. 2. This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/ 3.0/ or send a letter to Creative Commons 444 Castro Street, Suite 900, Mountain View, California, 94041, USA. @eljeejavier & @benguilbaudSaturday, 21 April 12
  3. 3. WHAT IS TWITTER? Community Conversation Participation Adapted from Anthony Mayfield, http://connect.icrossing.co.ukSaturday, 21 April 12
  4. 4. COMMUNITY Find people with similar interests Broaden your personal network Discover something newSaturday, 21 April 12
  5. 5. CONVERSATION Two-way interactions Share resources with othersSaturday, 21 April 12
  6. 6. PARTICIPATION Not broadcast only Blurs the line between media and audienceSaturday, 21 April 12
  7. 7. Saturday, 21 April 12
  8. 8. Saturday, 21 April 12
  9. 9. USING TWITTERSaturday, 21 April 12
  10. 10. @ MENTIONS Exchange @usernames with someone Compose a new tweet and mention themSaturday, 21 April 12
  11. 11. FOLLOW Click on a person’s @username Follow themSaturday, 21 April 12
  12. 12. #HASHTAGS Compose a new tweet Add the session hashtag #twitterMMU Add this to all your tweets for this sessionSaturday, 21 April 12
  13. 13. SEARCH Create & save a search for #twitterMMU Follow everyone using the session hashtagSaturday, 21 April 12
  14. 14. WHO TO FOLLOW Look at the tweet suggesting people to follow Follow people & institutions you like #ffSaturday, 21 April 12
  15. 15. RETWEET Choose a tweet you find interesting Retweet it You may also ‘quote’ the tweet (and add a comment, hashtag, etc.)Saturday, 21 April 12
  16. 16. FAVOURITE Find the tweet with a link to the session slides Favourite it Retrieve it later from your profileSaturday, 21 April 12
  17. 17. TOOLSSaturday, 21 April 12
  18. 18. TWITTER CLIENTS Official Tweetdeck Twitter apps OS X, iOS, Android, Windows, OS X, Linux, BlackBerry iOS, Android, BlackBerrySaturday, 21 April 12
  19. 19. TWITTER TOOLS Buffer bit.lySaturday, 21 April 12
  20. 20. Tweet automatically Schedule tweets Multiple accountsSaturday, 21 April 12
  21. 21. Shorten URLs to fit Integrated analyticsSaturday, 21 April 12
  22. 22. RESOURCES Creative Commons A Twitter guide by LSE - Impact of Social Sciences iCrossing Digital Marketing - Anthony Mayfield What the *Tweet*? Social Media for Grad Students - M. FullickSaturday, 21 April 12
  23. 23. Impact of Social Sciences Maximizing the impact of academic research Using Twitter in university research, teaching and impact activities A guide for academics and researchers nle avy Amy Mollett, Danielle Moran and Patrick Du public ch allows users to send and receive short Twitter is a form of free micro-blogging whi ude no more than 140 characters, and can incl me ssages called tweets. Tweets are limited to er material online. You can start tweeting in links to blogs, web pages, images, videos and all oth art phone or tablet. 10 minutes, anytime, from your computer, sm are able to build up an instant, personalized By following other people and sources you of ts, both academic and personal. Thousands Twi tter feed that meets your full range of interes and across all disciplines already use academics and researchers at all levels of experience other users. Twitter daily, alongside more than 200 million vance to universities and academia, where Yet how can such a brief medium have any rele where books contain 80,000 words? Can journa l articles are 3,000 to 8,000 words long, and just 140 characters? anything of academic value ever be said in wing you g you how to get started on Twitter and sho This guide answers these questions, showin ch, teaching and impact activities. how Twitter can be used as a resource for resear © LSE Public Policy Group 2011 1Saturday, 21 April 12
  24. 24. Useful Twitter terminology Term Definition tweets will appear in your feed. Follow Following another user means that all their appear on the right of your Click on their user name, and their profile will t click this to follow. screen, with a bright green Follow button. Jus ple or organizations that you Who to follow This is a list of Twitter’s suggestions of peo ilarity with your profile. Scroll list might want to follow, based on points of sim ton next to anyone you want to. down the list and click the green Follow but to your following list and find Unfollow To stop seeing someone else’s tweets, go hover the cursor over the green the person you want to stop following and Unfollow button, then click. Following button until it is replaced by the red avoury character may appear in Block From time to time a spammer or other uns ulders icon next to the unwanted your Followers list. Click the head and sho e]’ option appears – click this follower’s name so that the ‘Block [their nam ers list. and they will be removed from your Follow it’s a good idea to click also For any form of spammer or malware user t their capacity to annoy others. ‘Repor t [their name] for spam’ so as to limi ers’ list regularly. Twitter shows You should look at and weed out your ‘Follow the new followers at the top of the list. e seen in your feed, hover Ret weet or RT To share somebody else’s tweet that you hav all your followers, with a small above it and select retweet. It then goes to n’t originally your tweet. arrow icon, which shows others that this was over it and select the Reply Reply To respond to somebody else’s tweet, hover ions column. They may also option, which will then appear in their @Ment mn. reply to you, so check your @Mentions colu another user. Also the first par t of @ Used in tweets when you want to mention SEimpactblog every Twitter user name – for example @L n others have mentioned you. Mentions Check your @Mentions column to see whe r topics are referred to as # Hashtag – used to categorize tweets. Popula ied by hashtags, such as trending topics and are sometimes accompan them listed on the home page #london2012 #davidwilletts. Click on any of many different users. Including and you’ll see a list of related tweets from a tweet may attract more popular hashtags that are already in use in attention. nel’ communication around Hashtags are also used as par t of ‘backchan e or a global event. An event an event, be it a conference, a TV programm and links with each other while audience can share comments, questions continuing to follow the formal presentation. send to other Twitter users. Click Direct Message These are private messages that you can page. or DM the Message menu at the top of the home long and clumsy, free URL Shortened Given that a typical web address is rather url.com provide shorter links URLs shortening sites such as bitly.com and tiny y the web address of the page which you can paste into tweets. Simply cop on either site, and you will be that you’d like to share, paste it into the box y who clicks on it back to the given a short link which will re-direct anybod original page you want to share. 3Saturday, 21 April 12
  25. 25. TWEET YOUR EXPERIENCE Tweet about what you’ve learnt today Don’t forget to include the session hashtag: #twitterMMUSaturday, 21 April 12
  26. 26. THANK YOU #twitterMMU Benoît Guilbaud @eljeejavier & @benguilbaud www.benguilbaud.comSaturday, 21 April 12

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