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Social Media for Nonprofit

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You're a nonprofit. You know you need to be in the social space. Which one? And how do you do it? Here's how.

You're a nonprofit. You know you need to be in the social space. Which one? And how do you do it? Here's how.

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    • 1. FLYTE SCHOOL Social Media 101: Do I Really Need a Facebook Page or Twitter Feed? Rich Brooks Nicki Hicks flyte new media flyte new media http://www.flyte.biz http://www.flyte.biz http://www.flyteblog.com http://www.maine-seo.com http://twitter.com/therichbrooks http://twitter.com/nickihicks
    • 2. What is social media? SOCIAL MEDIA • The Business Case for Social Media
    • 3. What is social media? SOCIAL MEDIA • The Business Case for Social Media • Conversations
    • 4. What is social media? SOCIAL MEDIA • The Business Case for Social Media • Conversations • Customers
    • 5. What is social media? SOCIAL MEDIA • The Business Case for Social Media • Conversations • Customers • Competitors
    • 6. What is social media? SOCIAL MEDIA • The Business Case for Social Media • Conversations • Customers • Competitors • Cost
    • 7. SOCIAL MEDIA SERVICES
    • 8. SOCIAL MEDIA SERVICES
    • 9. WHERE DO YOU START? • Your Blog
    • 10. WHERE DO YOU START? • Your Blog • Most established social media tool
    • 11. WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub
    • 12. WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub • Home for your Intellectual Property
    • 13. WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub • Home for your Intellectual Property • SEO
    • 14. WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub • Home for your Intellectual Property • SEO • Multiple built-in distribution channels
    • 15. SOCIAL MEDIA CATEGORIES
    • 16. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting
    • 17. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking
    • 18. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking
    • 19. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News
    • 20. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News • Microblogging
    • 21. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News • Microblogging • Photo/Video Sharing
    • 22. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News • Microblogging • Photo/Video Sharing • Review Sites
    • 23. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News • Microblogging • Photo/Video Sharing • Review Sites • Social Publishing Platforms
    • 24. THE “BIG THREE” • Facebook • Twitter • LinkedIn
    • 25. FACEBOOK BASICS • Create a personal page and build out your profile • Build a network, then...
    • 26. FACEBOOK BASICS • Create a personal page and build out your profile • Build a network, then...
    • 27. FACEBOOK BUSINESS BASICS • Create a fan page for your business • Create a group page for your cause • Create ads and target a very specific demographic
    • 28. FACEBOOK FAN PAGE
    • 29. WHY SHOULD YOU HAVE A PAGE? • Post videos, blog posts, images, and status updates • Drive traffic to your website/blog • Send updates to your fans
    • 30. FACEBOOK GROUP
    • 31. WHY SHOULD YOU HAVE A GROUP? • Post videos, blog posts, images, and status updates • Drive traffic to your website/blog • Send a message blast to your members (which ends up in the Facebook inbox AND email inbox)
    • 32. DRIVE MORE TRAFFIC WITH ADS • $175 discount for nonprofit advertising • Very low cost per click rates
    • 33. TWITTER BASICS • 140 characters to “microblog” • Create an account for your organization • Start tweeting • Find and follow the right people
    • 34. TWITTER BASICS • 140 characters to “microblog” • Create an account for your organization • Start tweeting • Find and follow the right people
    • 35. TWITTER
    • 36. WHAT TO “TWEET” ABOUT? • Answer: • What are you doing? • What are you thinking about? • What are you reading? • Ask questions • Blog posts you write - or read • Volunteer opportunities • Organization news
    • 37. WHERE TO FIND YOUR AUDIENCE • Twitter Search (www.search.twitter.com) • Local people • People interested in volunteering/ donating • People interested in your cause • Nearby Tweets (http://nearbytweets.com) to find local volunteers
    • 38. LINKEDIN BASICS • “Virtual resume” • Build out profile • Make connections • Join groups • Answer questions
    • 39. LINKEDIN BASICS • “Virtual resume” • Build out profile • Make connections • Join groups • Answer questions
    • 40. JOIN GROUPS
    • 41. ASK - OR ANSWER - QUESTIONS
    • 42. BECOME AN EXPERT!
    • 43. WHAT’S SO GREAT ABOUT VIDEO? • Engagement • If a picture’s worth a thousand words... then how many is a video worth? • Drive traffic to the website/blog • SEO
    • 44. VIDEOS IN SEARCH
    • 45. BRAND YOUR YOUTUBE CHANNEL
    • 46. HOW ABOUT THOSE IMAGES?
    • 47. HOW ABOUT THOSE IMAGES?
    • 48. FLICKR PHOTOSTREAM
    • 49. TIME MANAGEMENT
    • 50. TIME MANAGEMENT • Ping.fm • TubeMogul • TweetDeck • RSS
    • 51. HOW TO BUILD AN AUDIENCE http://www.flickr.com/photos/sharif/
    • 52. HOW TO BUILD AN AUDIENCE http://www.flickr.com/photos/sharif/
    • 53. HOW TO BUILD AN AUDIENCE • Complete your profile http://www.flickr.com/photos/sharif/
    • 54. HOW TO BUILD AN AUDIENCE • Complete your profile • Upload your contacts http://www.flickr.com/photos/sharif/
    • 55. HOW TO BUILD AN AUDIENCE • Complete your profile • Upload your contacts • Build organically http://www.flickr.com/photos/sharif/
    • 56. HOW TO BUILD AN AUDIENCE • Complete your profile • Upload your contacts • Build organically • Provide value http://www.flickr.com/photos/sharif/
    • 57. THANK YOU
    • 58. THANK YOU Rich Brooks flyte new media 136 Commercial St., Ste 201 Portland, ME 04101 Nicki Hicks http://www.flyte.biz http://www.flyte.biz http://www.flyteblog.com http://www.maine-seo.com http://twitter.com/therichbrooks http://twitter.com/nickihicks