FLYTE SCHOOL



             Social Media 101:
   Do I Really Need a Facebook Page or
               Twitter Feed?



Rich...
What is social media?
SOCIAL MEDIA




 • The Business Case for Social Media
What is social media?
SOCIAL MEDIA




 • The Business Case for Social Media
   • Conversations
What is social media?
SOCIAL MEDIA




 • The Business Case for Social Media
   • Conversations
   • Customers
What is social media?
SOCIAL MEDIA




 • The Business Case for Social Media
   • Conversations
   • Customers
   • Compet...
What is social media?
SOCIAL MEDIA




 • The Business Case for Social Media
   • Conversations
   • Customers
   • Compet...
SOCIAL MEDIA SERVICES
SOCIAL MEDIA SERVICES
WHERE DO YOU START?



 • Your Blog
WHERE DO YOU START?



 • Your Blog
   • Most established social media tool
WHERE DO YOU START?



 • Your Blog
   • Most established social media tool
   • Your social media hub
WHERE DO YOU START?



 • Your Blog
   • Most established social media tool
   • Your social media hub
   • Home for your ...
WHERE DO YOU START?



 • Your Blog
   • Most established social media tool
   • Your social media hub
   • Home for your ...
WHERE DO YOU START?



 • Your Blog
   • Most established social media tool
   • Your social media hub
   • Home for your ...
SOCIAL MEDIA CATEGORIES
SOCIAL MEDIA CATEGORIES


  •   Blogging/Podcasting
SOCIAL MEDIA CATEGORIES


  •   Blogging/Podcasting
  •   Social Networking
SOCIAL MEDIA CATEGORIES


  •   Blogging/Podcasting
  •   Social Networking
  •   Social Bookmarking
SOCIAL MEDIA CATEGORIES


  •   Blogging/Podcasting
  •   Social Networking
  •   Social Bookmarking
  •   Social News
SOCIAL MEDIA CATEGORIES


  •   Blogging/Podcasting
  •   Social Networking
  •   Social Bookmarking
  •   Social News
  •...
SOCIAL MEDIA CATEGORIES


  •   Blogging/Podcasting
  •   Social Networking
  •   Social Bookmarking
  •   Social News
  •...
SOCIAL MEDIA CATEGORIES


  •   Blogging/Podcasting
  •   Social Networking
  •   Social Bookmarking
  •   Social News
  •...
SOCIAL MEDIA CATEGORIES


  •   Blogging/Podcasting
  •   Social Networking
  •   Social Bookmarking
  •   Social News
  •...
THE “BIG THREE”




  • Facebook
  • Twitter
  • LinkedIn
FACEBOOK BASICS




 • Create a personal page and build out
   your profile
 • Build a network, then...
FACEBOOK BASICS




 • Create a personal page and build out
   your profile
 • Build a network, then...
FACEBOOK BUSINESS BASICS




 • Create a fan page for your business
 • Create a group page for your cause
 • Create ads an...
FACEBOOK FAN PAGE
WHY SHOULD YOU HAVE A PAGE?


 • Post videos, blog posts, images, and
   status updates
 • Drive traffic to your website/b...
FACEBOOK GROUP
WHY SHOULD YOU HAVE A GROUP?

 • Post videos, blog posts, images, and
   status updates
 • Drive traffic to your website/b...
DRIVE MORE TRAFFIC WITH ADS

 • $175 discount for nonprofit advertising
 • Very low cost per click rates
TWITTER BASICS




 • 140 characters to “microblog”
  • Create an account for your organization
  • Start tweeting
  • Fin...
TWITTER BASICS




 • 140 characters to “microblog”
  • Create an account for your organization
  • Start tweeting
  • Fin...
TWITTER
WHAT TO “TWEET” ABOUT?

 • Answer:
  • What are you doing?
  • What are you thinking about?
  • What are you reading?
 • A...
WHERE TO FIND YOUR AUDIENCE


 • Twitter Search    (www.search.twitter.com)

   • Local people
   • People interested in v...
LINKEDIN BASICS




• “Virtual resume”
 • Build out profile
 • Make connections
 • Join groups
 • Answer questions
LINKEDIN BASICS




• “Virtual resume”
 • Build out profile
 • Make connections
 • Join groups
 • Answer questions
JOIN GROUPS
ASK - OR ANSWER - QUESTIONS
BECOME AN EXPERT!
WHAT’S SO GREAT ABOUT VIDEO?




 • Engagement
  • If a picture’s worth a thousand words...
    then how many is a video w...
VIDEOS IN SEARCH
BRAND YOUR YOUTUBE CHANNEL
HOW ABOUT THOSE IMAGES?
HOW ABOUT THOSE IMAGES?
FLICKR PHOTOSTREAM
TIME MANAGEMENT
TIME MANAGEMENT




  • Ping.fm
  • TubeMogul
  • TweetDeck
  • RSS
HOW TO BUILD AN AUDIENCE




         http://www.flickr.com/photos/sharif/
HOW TO BUILD AN AUDIENCE




         http://www.flickr.com/photos/sharif/
HOW TO BUILD AN AUDIENCE




 • Complete your profile




           http://www.flickr.com/photos/sharif/
HOW TO BUILD AN AUDIENCE




 • Complete your profile
 • Upload your contacts




           http://www.flickr.com/photos/s...
HOW TO BUILD AN AUDIENCE




 • Complete your profile
 • Upload your contacts
 • Build organically




            http://...
HOW TO BUILD AN AUDIENCE




 • Complete your profile
 • Upload your contacts
 • Build organically
 • Provide value


    ...
THANK YOU
THANK YOU




Rich Brooks
flyte new media
136 Commercial St., Ste 201
Portland, ME 04101                 Nicki Hicks

http:...
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Social Media for Nonprofit

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You're a nonprofit. You know you need to be in the social space. Which one? And how do you do it? Here's how.

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  • Social Media for Nonprofit

    1. 1. FLYTE SCHOOL Social Media 101: Do I Really Need a Facebook Page or Twitter Feed? Rich Brooks Nicki Hicks flyte new media flyte new media http://www.flyte.biz http://www.flyte.biz http://www.flyteblog.com http://www.maine-seo.com http://twitter.com/therichbrooks http://twitter.com/nickihicks
    2. 2. What is social media? SOCIAL MEDIA • The Business Case for Social Media
    3. 3. What is social media? SOCIAL MEDIA • The Business Case for Social Media • Conversations
    4. 4. What is social media? SOCIAL MEDIA • The Business Case for Social Media • Conversations • Customers
    5. 5. What is social media? SOCIAL MEDIA • The Business Case for Social Media • Conversations • Customers • Competitors
    6. 6. What is social media? SOCIAL MEDIA • The Business Case for Social Media • Conversations • Customers • Competitors • Cost
    7. 7. SOCIAL MEDIA SERVICES
    8. 8. SOCIAL MEDIA SERVICES
    9. 9. WHERE DO YOU START? • Your Blog
    10. 10. WHERE DO YOU START? • Your Blog • Most established social media tool
    11. 11. WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub
    12. 12. WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub • Home for your Intellectual Property
    13. 13. WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub • Home for your Intellectual Property • SEO
    14. 14. WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub • Home for your Intellectual Property • SEO • Multiple built-in distribution channels
    15. 15. SOCIAL MEDIA CATEGORIES
    16. 16. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting
    17. 17. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking
    18. 18. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking
    19. 19. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News
    20. 20. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News • Microblogging
    21. 21. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News • Microblogging • Photo/Video Sharing
    22. 22. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News • Microblogging • Photo/Video Sharing • Review Sites
    23. 23. SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News • Microblogging • Photo/Video Sharing • Review Sites • Social Publishing Platforms
    24. 24. THE “BIG THREE” • Facebook • Twitter • LinkedIn
    25. 25. FACEBOOK BASICS • Create a personal page and build out your profile • Build a network, then...
    26. 26. FACEBOOK BASICS • Create a personal page and build out your profile • Build a network, then...
    27. 27. FACEBOOK BUSINESS BASICS • Create a fan page for your business • Create a group page for your cause • Create ads and target a very specific demographic
    28. 28. FACEBOOK FAN PAGE
    29. 29. WHY SHOULD YOU HAVE A PAGE? • Post videos, blog posts, images, and status updates • Drive traffic to your website/blog • Send updates to your fans
    30. 30. FACEBOOK GROUP
    31. 31. WHY SHOULD YOU HAVE A GROUP? • Post videos, blog posts, images, and status updates • Drive traffic to your website/blog • Send a message blast to your members (which ends up in the Facebook inbox AND email inbox)
    32. 32. DRIVE MORE TRAFFIC WITH ADS • $175 discount for nonprofit advertising • Very low cost per click rates
    33. 33. TWITTER BASICS • 140 characters to “microblog” • Create an account for your organization • Start tweeting • Find and follow the right people
    34. 34. TWITTER BASICS • 140 characters to “microblog” • Create an account for your organization • Start tweeting • Find and follow the right people
    35. 35. TWITTER
    36. 36. WHAT TO “TWEET” ABOUT? • Answer: • What are you doing? • What are you thinking about? • What are you reading? • Ask questions • Blog posts you write - or read • Volunteer opportunities • Organization news
    37. 37. WHERE TO FIND YOUR AUDIENCE • Twitter Search (www.search.twitter.com) • Local people • People interested in volunteering/ donating • People interested in your cause • Nearby Tweets (http://nearbytweets.com) to find local volunteers
    38. 38. LINKEDIN BASICS • “Virtual resume” • Build out profile • Make connections • Join groups • Answer questions
    39. 39. LINKEDIN BASICS • “Virtual resume” • Build out profile • Make connections • Join groups • Answer questions
    40. 40. JOIN GROUPS
    41. 41. ASK - OR ANSWER - QUESTIONS
    42. 42. BECOME AN EXPERT!
    43. 43. WHAT’S SO GREAT ABOUT VIDEO? • Engagement • If a picture’s worth a thousand words... then how many is a video worth? • Drive traffic to the website/blog • SEO
    44. 44. VIDEOS IN SEARCH
    45. 45. BRAND YOUR YOUTUBE CHANNEL
    46. 46. HOW ABOUT THOSE IMAGES?
    47. 47. HOW ABOUT THOSE IMAGES?
    48. 48. FLICKR PHOTOSTREAM
    49. 49. TIME MANAGEMENT
    50. 50. TIME MANAGEMENT • Ping.fm • TubeMogul • TweetDeck • RSS
    51. 51. HOW TO BUILD AN AUDIENCE http://www.flickr.com/photos/sharif/
    52. 52. HOW TO BUILD AN AUDIENCE http://www.flickr.com/photos/sharif/
    53. 53. HOW TO BUILD AN AUDIENCE • Complete your profile http://www.flickr.com/photos/sharif/
    54. 54. HOW TO BUILD AN AUDIENCE • Complete your profile • Upload your contacts http://www.flickr.com/photos/sharif/
    55. 55. HOW TO BUILD AN AUDIENCE • Complete your profile • Upload your contacts • Build organically http://www.flickr.com/photos/sharif/
    56. 56. HOW TO BUILD AN AUDIENCE • Complete your profile • Upload your contacts • Build organically • Provide value http://www.flickr.com/photos/sharif/
    57. 57. THANK YOU
    58. 58. THANK YOU Rich Brooks flyte new media 136 Commercial St., Ste 201 Portland, ME 04101 Nicki Hicks http://www.flyte.biz http://www.flyte.biz http://www.flyteblog.com http://www.maine-seo.com http://twitter.com/therichbrooks http://twitter.com/nickihicks
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