Social Media for Nonprofit

FLYTE SCHOOL Social Media 101: Do I Really Need a Facebook Page or Twitter Feed? Rich Brooks Nicki Hicks flyte new media flyte new media http://www.flyte.biz http://www.flyte.biz http://www.flyteblog.com http://www.maine-seo.com http://twitter.com/therichbrooks http://twitter.com/nickihicks

What is social media? SOCIAL MEDIA • The Business Case for Social Media

What is social media? SOCIAL MEDIA • The Business Case for Social Media • Conversations

What is social media? SOCIAL MEDIA • The Business Case for Social Media • Conversations • Customers

What is social media? SOCIAL MEDIA • The Business Case for Social Media • Conversations • Customers • Competitors

What is social media? SOCIAL MEDIA • The Business Case for Social Media • Conversations • Customers • Competitors • Cost

SOCIAL MEDIA SERVICES

WHERE DO YOU START? • Your Blog

WHERE DO YOU START? • Your Blog • Most established social media tool

WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub

WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub • Home for your Intellectual Property

WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub • Home for your Intellectual Property • SEO

WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub • Home for your Intellectual Property • SEO • Multiple built-in distribution channels

SOCIAL MEDIA CATEGORIES

SOCIAL MEDIA CATEGORIES • Blogging/Podcasting

SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking

SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking

SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News

SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News • Microblogging

SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News • Microblogging • Photo/Video Sharing

SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News • Microblogging • Photo/Video Sharing • Review Sites

SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News • Microblogging • Photo/Video Sharing • Review Sites • Social Publishing Platforms

THE “BIG THREE” • Facebook • Twitter • LinkedIn

FACEBOOK BASICS • Create a personal page and build out your profile • Build a network, then...

FACEBOOK BUSINESS BASICS • Create a fan page for your business • Create a group page for your cause • Create ads and target a very specific demographic

FACEBOOK FAN PAGE

WHY SHOULD YOU HAVE A PAGE? • Post videos, blog posts, images, and status updates • Drive traffic to your website/blog • Send updates to your fans

FACEBOOK GROUP

WHY SHOULD YOU HAVE A GROUP? • Post videos, blog posts, images, and status updates • Drive traffic to your website/blog • Send a message blast to your members (which ends up in the Facebook inbox AND email inbox)

DRIVE MORE TRAFFIC WITH ADS • $175 discount for nonprofit advertising • Very low cost per click rates

TWITTER BASICS • 140 characters to “microblog” • Create an account for your organization • Start tweeting • Find and follow the right people

TWITTER

WHAT TO “TWEET” ABOUT? • Answer: • What are you doing? • What are you thinking about? • What are you reading? • Ask questions • Blog posts you write - or read • Volunteer opportunities • Organization news

WHERE TO FIND YOUR AUDIENCE • Twitter Search (www.search.twitter.com) • Local people • People interested in volunteering/ donating • People interested in your cause • Nearby Tweets (http://nearbytweets.com) to find local volunteers

LINKEDIN BASICS • “Virtual resume” • Build out profile • Make connections • Join groups • Answer questions

JOIN GROUPS

ASK - OR ANSWER - QUESTIONS

BECOME AN EXPERT!

WHAT’S SO GREAT ABOUT VIDEO? • Engagement • If a picture’s worth a thousand words... then how many is a video worth? • Drive traffic to the website/blog • SEO

VIDEOS IN SEARCH

BRAND YOUR YOUTUBE CHANNEL

HOW ABOUT THOSE IMAGES?

FLICKR PHOTOSTREAM

TIME MANAGEMENT

TIME MANAGEMENT • Ping.fm • TubeMogul • TweetDeck • RSS

HOW TO BUILD AN AUDIENCE http://www.ﬂickr.com/photos/sharif/

HOW TO BUILD AN AUDIENCE • Complete your profile http://www.ﬂickr.com/photos/sharif/

HOW TO BUILD AN AUDIENCE • Complete your profile • Upload your contacts http://www.ﬂickr.com/photos/sharif/

HOW TO BUILD AN AUDIENCE • Complete your profile • Upload your contacts • Build organically http://www.ﬂickr.com/photos/sharif/

HOW TO BUILD AN AUDIENCE • Complete your profile • Upload your contacts • Build organically • Provide value http://www.ﬂickr.com/photos/sharif/

THANK YOU

THANK YOU Rich Brooks flyte new media 136 Commercial St., Ste 201 Portland, ME 04101 Nicki Hicks http://www.flyte.biz http://www.flyte.biz http://www.flyteblog.com http://www.maine-seo.com http://twitter.com/therichbrooks http://twitter.com/nickihicks

Social Media for Nonprofit

by Nicki Hicks on Oct 30, 2009

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Social Media for Nonprofit — Presentation Transcript