Social Media for Nonprofit
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Social Media for Nonprofit

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You're a nonprofit. You know you need to be in the social space. Which one? And how do you do it? Here's how.

You're a nonprofit. You know you need to be in the social space. Which one? And how do you do it? Here's how.

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Social Media for Nonprofit Social Media for Nonprofit Presentation Transcript

  • FLYTE SCHOOL Social Media 101: Do I Really Need a Facebook Page or Twitter Feed? Rich Brooks Nicki Hicks flyte new media flyte new media http://www.flyte.biz http://www.flyte.biz http://www.flyteblog.com http://www.maine-seo.com http://twitter.com/therichbrooks http://twitter.com/nickihicks
  • What is social media? SOCIAL MEDIA • The Business Case for Social Media
  • What is social media? SOCIAL MEDIA • The Business Case for Social Media • Conversations
  • What is social media? SOCIAL MEDIA • The Business Case for Social Media • Conversations • Customers
  • What is social media? SOCIAL MEDIA • The Business Case for Social Media • Conversations • Customers • Competitors
  • What is social media? SOCIAL MEDIA • The Business Case for Social Media • Conversations • Customers • Competitors • Cost
  • SOCIAL MEDIA SERVICES
  • SOCIAL MEDIA SERVICES
  • WHERE DO YOU START? • Your Blog
  • WHERE DO YOU START? • Your Blog • Most established social media tool
  • WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub
  • WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub • Home for your Intellectual Property
  • WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub • Home for your Intellectual Property • SEO
  • WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub • Home for your Intellectual Property • SEO • Multiple built-in distribution channels
  • SOCIAL MEDIA CATEGORIES
  • SOCIAL MEDIA CATEGORIES • Blogging/Podcasting
  • SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking
  • SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking
  • SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News
  • SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News • Microblogging
  • SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News • Microblogging • Photo/Video Sharing
  • SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News • Microblogging • Photo/Video Sharing • Review Sites
  • SOCIAL MEDIA CATEGORIES • Blogging/Podcasting • Social Networking • Social Bookmarking • Social News • Microblogging • Photo/Video Sharing • Review Sites • Social Publishing Platforms
  • THE “BIG THREE” • Facebook • Twitter • LinkedIn
  • FACEBOOK BASICS • Create a personal page and build out your profile • Build a network, then...
  • FACEBOOK BASICS • Create a personal page and build out your profile • Build a network, then...
  • FACEBOOK BUSINESS BASICS • Create a fan page for your business • Create a group page for your cause • Create ads and target a very specific demographic
  • FACEBOOK FAN PAGE
  • WHY SHOULD YOU HAVE A PAGE? • Post videos, blog posts, images, and status updates • Drive traffic to your website/blog • Send updates to your fans
  • FACEBOOK GROUP
  • WHY SHOULD YOU HAVE A GROUP? • Post videos, blog posts, images, and status updates • Drive traffic to your website/blog • Send a message blast to your members (which ends up in the Facebook inbox AND email inbox)
  • DRIVE MORE TRAFFIC WITH ADS • $175 discount for nonprofit advertising • Very low cost per click rates
  • TWITTER BASICS • 140 characters to “microblog” • Create an account for your organization • Start tweeting • Find and follow the right people
  • TWITTER BASICS • 140 characters to “microblog” • Create an account for your organization • Start tweeting • Find and follow the right people
  • TWITTER
  • WHAT TO “TWEET” ABOUT? • Answer: • What are you doing? • What are you thinking about? • What are you reading? • Ask questions • Blog posts you write - or read • Volunteer opportunities • Organization news
  • WHERE TO FIND YOUR AUDIENCE • Twitter Search (www.search.twitter.com) • Local people • People interested in volunteering/ donating • People interested in your cause • Nearby Tweets (http://nearbytweets.com) to find local volunteers
  • LINKEDIN BASICS • “Virtual resume” • Build out profile • Make connections • Join groups • Answer questions
  • LINKEDIN BASICS • “Virtual resume” • Build out profile • Make connections • Join groups • Answer questions
  • JOIN GROUPS
  • ASK - OR ANSWER - QUESTIONS
  • BECOME AN EXPERT!
  • WHAT’S SO GREAT ABOUT VIDEO? • Engagement • If a picture’s worth a thousand words... then how many is a video worth? • Drive traffic to the website/blog • SEO
  • VIDEOS IN SEARCH
  • BRAND YOUR YOUTUBE CHANNEL
  • HOW ABOUT THOSE IMAGES?
  • HOW ABOUT THOSE IMAGES?
  • FLICKR PHOTOSTREAM
  • TIME MANAGEMENT
  • TIME MANAGEMENT • Ping.fm • TubeMogul • TweetDeck • RSS
  • HOW TO BUILD AN AUDIENCE http://www.flickr.com/photos/sharif/
  • HOW TO BUILD AN AUDIENCE http://www.flickr.com/photos/sharif/
  • HOW TO BUILD AN AUDIENCE • Complete your profile http://www.flickr.com/photos/sharif/
  • HOW TO BUILD AN AUDIENCE • Complete your profile • Upload your contacts http://www.flickr.com/photos/sharif/
  • HOW TO BUILD AN AUDIENCE • Complete your profile • Upload your contacts • Build organically http://www.flickr.com/photos/sharif/
  • HOW TO BUILD AN AUDIENCE • Complete your profile • Upload your contacts • Build organically • Provide value http://www.flickr.com/photos/sharif/
  • THANK YOU
  • THANK YOU Rich Brooks flyte new media 136 Commercial St., Ste 201 Portland, ME 04101 Nicki Hicks http://www.flyte.biz http://www.flyte.biz http://www.flyteblog.com http://www.maine-seo.com http://twitter.com/therichbrooks http://twitter.com/nickihicks