Your SlideShare is downloading. ×
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Cetaphil Print Ad Campaign

2,319

Published on

MAGsus - Home of the Magnificent Minds pitch for Cetaphil's print ad campaign. …

MAGsus - Home of the Magnificent Minds pitch for Cetaphil's print ad campaign.

Mock simulation for De La SAlle University Master of Marketing Communications - Advertising Class

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,319
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
37
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Cetaphil
    • Every Age. Every Stage. Every Day
  • 2. Ali - 16
    • I ’ m tired of bringing my “ kikay kit ” for practices. I need a single item that will help keep my face looking fresh and clean.
  • 3. Michelle - 15
    • I ’ m breaking out more than I usually do and I don ’ t know why? And no I ’ m not stressed. Some details are, I wake up and my skin is so oily, so I wash it and it becomes super dry. Mid-day it gets really oily and gross.
  • 4. Sam - 14
    • I want my friends to see that I ’ m not just ALL brains.
  • 5. Sarah - 18
    • I have bumpy skin. My pores look big in places. My skin looks like it needs help.
  • 6. Diane (18) - Tin (17) - Chloe (18)
    • We just want to be noticed... boys telling us we ’ re pretty.
  • 7. Insight:
    • Girl you ’ re amazing, just the way you are.
  • 8. Big Idea:
    • You don ’ t need a special event to feel special, you CAN be special every day!
  • 9. Confidence
  • 10. Special
  • 11. Fresh
  • 12. Execution: Campaign 1
  • 13.  
  • 14.  
  • 15.  
  • 16. Execution: Campaign 2
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23. Medium
    • Candy Magazine
    • Candy Mag Website
    • Facebook Ads
  • 24. Medium: Candy Magazine
    • Target Audience: Girls, 13-18 years old
    • 80% of the Candy Girls say that seeing an ad in Candy tempts them to buy fashion and beauty products. 87% trust and believe the ads that appear in Candy. 87% have bought a product after seeing it in Candy. 76% look forward to and use the product inserts in Candy. 80% have read the details of the ad seen in Candy. 68% have visited the website of the product after seeing an ad in Candy. 84% say that magazines are their primary source of information on fashion and beauty. 86% trust Candy. Source: Candy Readers ’ Survey 2010
  • 25. Medium: Candy Magazine
    • Circulation: 40,000 (Audited June 2010)
    • Total Monthly Readership: 270,888 (Based on Synovate Media Atlas Survey, Wave 2)
    • Frequency: 11 x year
    • Distribution: Bookstores, news stands, magazine stands, convenience stores and supermarkets.
  • 26. Medium: Candy Website
    • Pageviews: 3,815,344
    • Unique Users: 209,134
    From Google Analytics October 30 – November 29, 2010
  • 27. Medium: Facebook Ads
    • Targeting ability is available
    • Total reach: 4,017,584.48
      • 13-15 (9%)
      • 16 - 18 (19%)
    • Average CPC (Cost per Click) = $0.14
    • Average CPM (Cost per Thousand Impressions) = $0.06
    Source: Social baker and Facebook Ads
  • 28. Thank You Date

×