SlideShare a Scribd company logo
1 of 2
SUMMARY OF
                 ADVERTISING EFFECTIVENESS
                     OF TESTED BRANDS




                             Total interviews*




     __ pax aware of TV ad**                     __ pax not aware of TV ad




      __ pax gave general recall                 __ pax did not give recall

      __ pax gave specific recall

      __ pax gave unrelated recall




______________

*      -     No quota for as long as you generate ** requirement

**     -     Quota is __ people aware per group member
SUMMARY RESULTS TABULATION
             OF TESTED BRAND


Gave specific recall       ___ %

      Visuals/execution        ___ %
          ______________            ___ %
          ______________            ___ %

      Copy/message             ___ %
          ______________           ___
          ______________           ___ %

Gave general recall        ___ %

      Visuals/execution        ___ %
          ______________            ___ %
          ______________            ___ %

      Copy/message             ___ %
          ______________           ___
          ______________           ___ %

Gave unrelated recall          ___ %

      Visuals/execution        ___ %
          ______________            ___ %
          ______________            ___ %

      Copy/message         ___ %
          ______________           ___ %
          ______________           ___ %

Gave no recall                 ___ %

More Related Content

Viewers also liked (8)

Project: Verdance
Project: VerdanceProject: Verdance
Project: Verdance
 
Events Marketing
Events MarketingEvents Marketing
Events Marketing
 
After Sales Service
After Sales ServiceAfter Sales Service
After Sales Service
 
IMC project (RED BULL)
IMC project (RED BULL)IMC project (RED BULL)
IMC project (RED BULL)
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communication
 
Taste Test Questionnaire
Taste Test QuestionnaireTaste Test Questionnaire
Taste Test Questionnaire
 
Nike, inc & IMC
Nike, inc & IMCNike, inc & IMC
Nike, inc & IMC
 
IMC of Coca Cola
IMC of Coca ColaIMC of Coca Cola
IMC of Coca Cola
 

Similar to Post ad summary data

Test your idea questionnaire
Test your idea questionnaireTest your idea questionnaire
Test your idea questionnaire
startupJamaica
 
job analysis questionnaire
job analysis questionnairejob analysis questionnaire
job analysis questionnaire
Harve Abella
 
Assessment notes
Assessment notesAssessment notes
Assessment notes
ctd515
 
2nd pacifico exposition 2bim 2012
2nd pacifico exposition 2bim 20122nd pacifico exposition 2bim 2012
2nd pacifico exposition 2bim 2012
Artistic Education
 

Similar to Post ad summary data (20)

Media Planner Worksheet 2012
Media Planner Worksheet 2012Media Planner Worksheet 2012
Media Planner Worksheet 2012
 
Building a Teacher-Professional Team
Building a Teacher-Professional TeamBuilding a Teacher-Professional Team
Building a Teacher-Professional Team
 
Change Control Form
Change Control FormChange Control Form
Change Control Form
 
Test your idea questionnaire
Test your idea questionnaireTest your idea questionnaire
Test your idea questionnaire
 
Small business accounting using qbooks session 1
Small business accounting using qbooks session 1Small business accounting using qbooks session 1
Small business accounting using qbooks session 1
 
job analysis questionnaire
job analysis questionnairejob analysis questionnaire
job analysis questionnaire
 
172 inspectionchecklist
172 inspectionchecklist172 inspectionchecklist
172 inspectionchecklist
 
User Manual - FIMS
User Manual - FIMSUser Manual - FIMS
User Manual - FIMS
 
Progress Evaluation Worksheet v1
Progress Evaluation Worksheet v1Progress Evaluation Worksheet v1
Progress Evaluation Worksheet v1
 
Assessment notes
Assessment notesAssessment notes
Assessment notes
 
Interactive planning
Interactive planningInteractive planning
Interactive planning
 
Interactive Planning
Interactive PlanningInteractive Planning
Interactive Planning
 
Interactive Notebook Teacher Planner
Interactive Notebook Teacher PlannerInteractive Notebook Teacher Planner
Interactive Notebook Teacher Planner
 
Vilka är drivkrafterna bakom social shopping? - Mari-Linn Stenlund
Vilka är drivkrafterna bakom social shopping? - Mari-Linn StenlundVilka är drivkrafterna bakom social shopping? - Mari-Linn Stenlund
Vilka är drivkrafterna bakom social shopping? - Mari-Linn Stenlund
 
Auto Worksheet 1
Auto Worksheet 1Auto Worksheet 1
Auto Worksheet 1
 
Dualo du touch - User Guide
Dualo du touch - User GuideDualo du touch - User Guide
Dualo du touch - User Guide
 
Focus group discussion guide
Focus group discussion guideFocus group discussion guide
Focus group discussion guide
 
05. editing notes sheet
05. editing notes sheet05. editing notes sheet
05. editing notes sheet
 
Ficha EASA
Ficha EASAFicha EASA
Ficha EASA
 
2nd pacifico exposition 2bim 2012
2nd pacifico exposition 2bim 20122nd pacifico exposition 2bim 2012
2nd pacifico exposition 2bim 2012
 

More from Nj Lopez-Tan

Handling objections
Handling objectionsHandling objections
Handling objections
Nj Lopez-Tan
 

More from Nj Lopez-Tan (18)

Closing the SAle
Closing the SAleClosing the SAle
Closing the SAle
 
Handling objections
Handling objectionsHandling objections
Handling objections
 
The Sales Process: Presentations
The Sales Process: PresentationsThe Sales Process: Presentations
The Sales Process: Presentations
 
Sales Process Preapproach
Sales Process PreapproachSales Process Preapproach
Sales Process Preapproach
 
The Sales Process: Prospecting
The Sales Process: ProspectingThe Sales Process: Prospecting
The Sales Process: Prospecting
 
Attendees
AttendeesAttendees
Attendees
 
Driving loyalty through daily deals and discounts
Driving loyalty through daily deals and discountsDriving loyalty through daily deals and discounts
Driving loyalty through daily deals and discounts
 
The rise of group buying sites
The rise of group buying sitesThe rise of group buying sites
The rise of group buying sites
 
How to brand and sell online
How to brand and sell onlineHow to brand and sell online
How to brand and sell online
 
Project: Verdance
Project: VerdanceProject: Verdance
Project: Verdance
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Barely There - a case study
Barely There - a case studyBarely There - a case study
Barely There - a case study
 
Cetaphil Print Ad Campaign
Cetaphil Print Ad CampaignCetaphil Print Ad Campaign
Cetaphil Print Ad Campaign
 
Cheryl & Co Case Presentation
Cheryl & Co Case PresentationCheryl & Co Case Presentation
Cheryl & Co Case Presentation
 
Social Media Analysis - Oil Industry
Social Media Analysis - Oil IndustrySocial Media Analysis - Oil Industry
Social Media Analysis - Oil Industry
 
Petron Site Analysis
Petron Site AnalysisPetron Site Analysis
Petron Site Analysis
 
Blind Taste Test
Blind Taste Test Blind Taste Test
Blind Taste Test
 
Advertising Fundamentals
Advertising FundamentalsAdvertising Fundamentals
Advertising Fundamentals
 

Recently uploaded

SPLICE Working Group: Reusable Code Examples
SPLICE Working Group:Reusable Code ExamplesSPLICE Working Group:Reusable Code Examples
SPLICE Working Group: Reusable Code Examples
Peter Brusilovsky
 
Spellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPSSpellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPS
AnaAcapella
 

Recently uploaded (20)

Details on CBSE Compartment Exam.pptx1111
Details on CBSE Compartment Exam.pptx1111Details on CBSE Compartment Exam.pptx1111
Details on CBSE Compartment Exam.pptx1111
 
Model Attribute _rec_name in the Odoo 17
Model Attribute _rec_name in the Odoo 17Model Attribute _rec_name in the Odoo 17
Model Attribute _rec_name in the Odoo 17
 
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxHMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
 
Michaelis Menten Equation and Estimation Of Vmax and Tmax.pptx
Michaelis Menten Equation and Estimation Of Vmax and Tmax.pptxMichaelis Menten Equation and Estimation Of Vmax and Tmax.pptx
Michaelis Menten Equation and Estimation Of Vmax and Tmax.pptx
 
How to Manage Call for Tendor in Odoo 17
How to Manage Call for Tendor in Odoo 17How to Manage Call for Tendor in Odoo 17
How to Manage Call for Tendor in Odoo 17
 
Play hard learn harder: The Serious Business of Play
Play hard learn harder:  The Serious Business of PlayPlay hard learn harder:  The Serious Business of Play
Play hard learn harder: The Serious Business of Play
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdf
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdfFICTIONAL SALESMAN/SALESMAN SNSW 2024.pdf
FICTIONAL SALESMAN/SALESMAN SNSW 2024.pdf
 
Pharmaceutical Biotechnology VI semester.pdf
Pharmaceutical Biotechnology VI semester.pdfPharmaceutical Biotechnology VI semester.pdf
Pharmaceutical Biotechnology VI semester.pdf
 
Rich Dad Poor Dad ( PDFDrive.com )--.pdf
Rich Dad Poor Dad ( PDFDrive.com )--.pdfRich Dad Poor Dad ( PDFDrive.com )--.pdf
Rich Dad Poor Dad ( PDFDrive.com )--.pdf
 
SPLICE Working Group: Reusable Code Examples
SPLICE Working Group:Reusable Code ExamplesSPLICE Working Group:Reusable Code Examples
SPLICE Working Group: Reusable Code Examples
 
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
 
UChicago CMSC 23320 - The Best Commit Messages of 2024
UChicago CMSC 23320 - The Best Commit Messages of 2024UChicago CMSC 23320 - The Best Commit Messages of 2024
UChicago CMSC 23320 - The Best Commit Messages of 2024
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 
Andreas Schleicher presents at the launch of What does child empowerment mean...
Andreas Schleicher presents at the launch of What does child empowerment mean...Andreas Schleicher presents at the launch of What does child empowerment mean...
Andreas Schleicher presents at the launch of What does child empowerment mean...
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
How to Manage Website in Odoo 17 Studio App.pptx
How to Manage Website in Odoo 17 Studio App.pptxHow to Manage Website in Odoo 17 Studio App.pptx
How to Manage Website in Odoo 17 Studio App.pptx
 
When Quality Assurance Meets Innovation in Higher Education - Report launch w...
When Quality Assurance Meets Innovation in Higher Education - Report launch w...When Quality Assurance Meets Innovation in Higher Education - Report launch w...
When Quality Assurance Meets Innovation in Higher Education - Report launch w...
 
PUBLIC FINANCE AND TAXATION COURSE-1-4.pdf
PUBLIC FINANCE AND TAXATION COURSE-1-4.pdfPUBLIC FINANCE AND TAXATION COURSE-1-4.pdf
PUBLIC FINANCE AND TAXATION COURSE-1-4.pdf
 
Spellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPSSpellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPS
 

Post ad summary data

  • 1. SUMMARY OF ADVERTISING EFFECTIVENESS OF TESTED BRANDS Total interviews* __ pax aware of TV ad** __ pax not aware of TV ad __ pax gave general recall __ pax did not give recall __ pax gave specific recall __ pax gave unrelated recall ______________ * - No quota for as long as you generate ** requirement ** - Quota is __ people aware per group member
  • 2. SUMMARY RESULTS TABULATION OF TESTED BRAND Gave specific recall ___ % Visuals/execution ___ % ______________ ___ % ______________ ___ % Copy/message ___ % ______________ ___ ______________ ___ % Gave general recall ___ % Visuals/execution ___ % ______________ ___ % ______________ ___ % Copy/message ___ % ______________ ___ ______________ ___ % Gave unrelated recall ___ % Visuals/execution ___ % ______________ ___ % ______________ ___ % Copy/message ___ % ______________ ___ % ______________ ___ % Gave no recall ___ %