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SIP PRESENTATION ON ITC
- 1. P r o j e c t T i t l e : - “ M a r k e t D e v e l o p m e n t o f P a p e r k r a f t & C l a s s m a t e ” ITC Ltd. S u m m e r I n t e r n s h i p P r o g r a m S o h i s n u S a r ka r C M 3 D M 1 8 D 5 5
- 2. FMCG SECTOR INFORMATIONFast moving consumer goods (FMCG) are the 4th largest sector in the Indian economy. There are three main segments in the sector – food and beverages which accounts for 19 per cent of the sector, healthcare which accounts for 31 per cent and household and personal care which accounts for the remaining 50 per cent. SUPPORT Initiatives like Food Security Bill and direct cash transfer subsidies reach about 40% of households in DEMAND India’s contribution to global consumption is expected to get double to 5.8% by 2020 OPPORTUNITIES Increase in disposable in rural India and low penetration levels in rural market offer room for INVESTMENTS Many players like Patanjali, Dabur etc. are planning to expand into new geographies
- 3. COMPANY INFORMATION Founded 24th August, 1910 Website www.itcportal.com Employees 34,000 (2019) Achieveme ntNo. 1 in Paper & Paperboards Message 4 million farmers benefitted by E- Choupal Headquart erVirginia House, Kolkata, west Bengal, India Products Cigarettes, Consumer Goods, Education, Hotel & Resort etc. Key People Sanjiv Puri Chairman & MD Revenue 52,035 Crore (2019)
- 4. 1910 Incorporated on August 24 under the name “Imperial Tobacco Co. of India Ltd.” 1925 Packaging & printing business and cigarettes & leaf tobacco business 1975 Entry into the hospitality sector 1990 Paperboards & specialty papers division 1990 Agri Business- Strengthening farmer linkages COMPANY TIMELINE
- 5. 2000 Lifestyle & Retailing- Wills Lifestyle 2001 Branded packaged foods 2002 Education & Stationary Products 2005 Personal care products 2019 Enter into the dairy segment COMPANY TIMELINE
- 6. ESPB DIVISION 1 2 3 4 5 6Entry with PAPERKRAFT brand in premium segment in 2002 CLASSMATE brand 2003 Classmate became largest notebook brand in 2007 India’s first ECF pulp paper & paperboard Factory printing outlets for Customization Complete stationary portfolio
- 7. PAPERKRAFT
- 8. CLASSMATE
- 9. Closure 3 Progress 2 Initial 1 Requiremen tNeed 4500 gifting purpose materials costing 400 each for the employees Quotation PU Small MRP 250 GIS Small MRP 100 Pollax Gel MRP 50 Amount 4500*400 = !800000
- 10. Closure 3 Progress 2 Initial 1 Requiremen tGIS 250 pages small, 5000pcs Octane Gel & Ball 10000 pcs Quotation GIS MRP 100 Octane Pens MRP 7 Amount 500000+14000 0 = 640000
- 11. Closure 3 Progress 2 Initial 1 Requiremen t250000 pcs of Octane ball pen with full body customization Quotation Octane ball MRP 7.25 Amount 250000*7.25 = 1,812,500
- 12. Closure 3 Progress 2 Initial 1 Requiremen t150000 pcs of Octane Neon gel pen & 3000 pcs of GIS Quotation Octane Neon MRP 7.00 GIS MRP 100 Amount 1050000+3000 00 = 1350000
- 13. FINDINGS From the corporate meetings I had it is clear that Paperkraft PU series was only considered by companies who operates in a large scale and whose budget is high. PU series is mainly used for the gifting purposes and not for internal use. In the PU series the one which was mostly preferred by the corporates was (165*95) size, MRP 275/- For internal usage Green Impression Series was highly favored. In Classmate pens category, Octane ball & gel pen of MRP 10/- was liked by all In Rs 5/- pens category B Fast ball pen was preferred due to its retractable feature and presence of its 5 different body colors. In Classmate Mechanical pencil categories, Classmate Fine Script Pencil was highly
- 14. SUGGESTIONS • Better Promotion of Paperkraft PU series. • Corporate should be made understand the features of Paperkraft PU series and why it is so highly priced. • ITC ESPB division should continue its production of A4 size paper because of its huge demand in the corporate organizations. • ESPB products should not be limited to just pens, notepads and notebooks but should manufacture essential daily stationary items such as- Marker, Highlighter, Dock clips etc. to capture the competitors market share. • Primarily ITC should target those market where our competitors are highly available and sold in the market, ITC should pitch our product in such a way that it attracts the consumer.
- 15. Thank You