1.
Social Media Analysis<br />Cruz, De Leon, Reyno, Tan, Vitales<br />

2.
Facebook<br />Fan Page Analysis<br />

3.

4.

5.
<ul><li>Caltex Global does not have a Facebook but it does have localized versions for each.

6.
The Caltex brand, on a global level, is promoted through SuperStrikas FB portal where the cartoon version is shown on chosen countries worldwide.</li></li></ul><li>

7.

8.
Facebook Analysis<br />

9.
Twitter <br />Analysis<br />

10.

11.
Twitter Analysis<br />

12.
Youtube<br />Analysis<br />

13.

14.
Youtube Analysis<br />

15.
How Sociable?<br />

16.
Sea Oil<br />

17.
Caltex<br />

18.
Chevron<br />

19.
Petron<br />

20.
Suggested Social Media Initiatives <br />Petron<br />

21.
Suggested Initiatives<br />Create the following accounts:<br />Twitter<br />Facebook Fan Page<br />Youtube account<br />Vimeo<br />Flickr<br />Content depends on Petron’s goals and objectives. They can target two major audience:<br />Investors<br />Activists<br />