Digital Marketing Summit 2012 โดย คุณสุธีรพันธ์ สักรวัตร

1. FACEBOOK MARKETING
SUTIRAPAN SAKKAWATRA

2. QUESTIONS
How big is your Fan base?
And how about your customer?
Have you ever bought Facebook ad?
Do you know EdgeRank?
Have you ever seen your new Timeline?

3. FACEBOOK
BECAME
OUR LIVES.
A Life On Facebook video

4. FACEBOOK GOES PUBLIC

5. FACEBOOK GOES PUBLIC

6. WORLD MAP
Page Brand
www.socialbakers.com

7. THAILAND SNAPSHOT
www.socialbakers.com

8. THAILAND SNAPSHOT
www.socialbakers.com

9. THAILAND SNAPSHOT
www.socialbakers.com

10. THAILAND
❤❤
❤
FACEBOOK
www.faceblog.in.th

11. WHAT MAKE GREAT PAGES
GREAT?

12. COCA-COLA

13. CONTENTS RULE

14. CONTENTS RULE

15. CONTENTS RULE

16. SKITTLES

17. HUMAN TOUCH

18. HUMAN TOUCH

19. HUMAN TOUCH

20. VICTORIA’S SECRET

21. SEX SELLS

22. SEX SELLS

23. SEX SELLS

24. FACEBOOK IN A WEEK

25. DAY 1 - KNOW THEM
Or take a look at
AllFacebook’s The 100 Most Engaging Brands on Facebook
HubSpot’s 20 Examples of Great Facebook Pages
Hubspot’s 7 Awesome B2B Facebook Pages
Jeff Bullas’ Top 10 Small Business Facebook Designs to Inspire You

26. WHAT TO LOOK INTO

27. WHAT TO LOOK INTO
Landing Page
Fan Engagement
Post Quality

28. DAY 2 - BEST PRACTICE
Don’t sell. Do engage. Have sense of humour.

29. GENERAL RULES OF THUMB
1. Post Every Day
2. Focus On Engagement And Brand Asset
3. Have A Call To Action
4. Don’t Oversell Or Undersell
5. Make It Fun

30. AXE

31. DAY 3 - FACE & LOOK
Page Positioning
Fan-Only Capability
& Like Button Enhancement

32. WELCOME PAGE APPS
www.wildfireapp.com
DIY, integrated website & other SM, dashboard
www.pagemodo.com
many beautiful templates, easy for multiple
images, easy to use
www.tabsite.com
drag and build with various tools on their web,
multiple tab capability

33. DAY 4 - CONTENT CALENDAR

34. PEAK OF THE DAY

35. DAY 5 - EDGE RANK
Relevant Popular Timely
www.EdgeRankChecker.com

36. GET INTO ‘HI LIGHTED
STORIES’
• Don’t rely on only great content
• Best to ask a question - Do? What? not Why?
• Be short
• One Hilighted story lasts hours

37. DAY 6 - LEARN TO BUY AN AD
• Target at potential customers before they search
• Offer interaction Click, Like, RSVP, Ask or Check-In
• Integrate with Facebook experience

38. HOW IT WORKS

39. PROFILE BASED TARGETING
Structured Unstructured
•Location •Activities
•Age/Birthday •Interests
•Gender •Music
•Education •TV
•Workplace •Movies
•Relationship •Books
•Sexual •Groups
Preference
•Applications
•Language •Connections
•Status updates

40. NOT THAT EXPENSIVE
7.50 Baht
3.50 Baht

41. DAY 7 - GAIN INSIGHTS

42. GO BEYOND FACEBOOK

43. SOCIAL PLUG-INS

44. SOCIAL PLUG-INS
Social Plugins let you see what your friends have liked, commented
on or shared on sites across the web.

45. SOCIAL PLUG-INS

47. HOW IT WORKS

48. OPEN GRAPH

49. OPEN GRAPH
• Connect Facebook with
3rd party websites, pages
& apps
• Express themselves for a
deeper experience

50. HOW
IT
WORKS

51. SPOTIFY
• Objective - Own ‘Listen
to Music’ and ‘Create a
Playlist’ on Social
Network
• How - When Spotify
users listen to any music
or create any playlist on
Spotify website, it
displays on their
Timeline

52. TRIPADVISOR
• Objective - Deliver a personalized and truly social travel planning
experience
• How - Reviews & Opinion using Facebook profile data, and Like
button to share experience with friends

53. KLM
• Objective - Improve more tangible aspects of travel experience
• How - Use Facebook profile to choose people who sit next to

54. TIMELINE
Timeline video

55. •Cover Photo
•Chronicle
•Brief Profile
•Grouping
•Status
•Timeline
•Recent Activity

56. Timeline and
OpenGraph
will deeply
integrate.

57. Israel Anti-Drug Campaign

58. WHY FACEBOOK WORKS
• Get the audience tuned in as a part of their lives
• Let them connect and share their thoughts
• Create a better two-way relationship and beyond
• Measure & improve one Facebook connection at a time

59. AT THE END
• Comfortable way in talking to customers - pre & post sales
• Better traffic to website
• More sales channels
• Better way to connect with consumers - listen & learn
• Metrics you can measure at your fingertips
• High engagement in sharing with their network

60. THANK YOU & GOOD LUCK