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 Facebook  Marketing กลยุทธ์การตลาดเปลี่ยนเพื่อนมาป็นแฟน โดย คุณสุธีรพันธ์ สักรวัตร
 

Facebook Marketing กลยุทธ์การตลาดเปลี่ยนเพื่อนมาป็นแฟน โดย คุณสุธีรพันธ์ สักรวัตร

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Digital Marketing Summit 2012 โดย คุณสุธีรพันธ์ สักรวัตร

Digital Marketing Summit 2012 โดย คุณสุธีรพันธ์ สักรวัตร

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     Facebook  Marketing กลยุทธ์การตลาดเปลี่ยนเพื่อนมาป็นแฟน โดย คุณสุธีรพันธ์ สักรวัตร  Facebook Marketing กลยุทธ์การตลาดเปลี่ยนเพื่อนมาป็นแฟน โดย คุณสุธีรพันธ์ สักรวัตร Presentation Transcript

    • FACEBOOK MARKETINGSUTIRAPAN SAKKAWATRA
    • QUESTIONS How big is your Fan base? And how about your customer? Have you ever bought Facebook ad? Do you know EdgeRank?Have you ever seen your new Timeline?
    • FACEBOOK BECAME OUR LIVES.A Life On Facebook video
    • FACEBOOK GOES PUBLIC
    • FACEBOOK GOES PUBLIC
    • WORLD MAP Page Brandwww.socialbakers.com
    • THAILAND SNAPSHOTwww.socialbakers.com
    • THAILAND SNAPSHOTwww.socialbakers.com
    • THAILAND SNAPSHOTwww.socialbakers.com
    • THAILAND ❤❤ ❤FACEBOOK www.faceblog.in.th
    • WHAT MAKE GREAT PAGES GREAT?
    • COCA-COLA
    • CONTENTS RULE
    • CONTENTS RULE
    • CONTENTS RULE
    • SKITTLES
    • HUMAN TOUCH
    • HUMAN TOUCH
    • HUMAN TOUCH
    • VICTORIA’S SECRET
    • SEX SELLS
    • SEX SELLS
    • SEX SELLS
    • FACEBOOK IN A WEEK
    • DAY 1 - KNOW THEMOr take a look atAllFacebook’s The 100 Most Engaging Brands on FacebookHubSpot’s 20 Examples of Great Facebook PagesHubspot’s 7 Awesome B2B Facebook PagesJeff Bullas’ Top 10 Small Business Facebook Designs to Inspire You
    • WHAT TO LOOK INTO
    • WHAT TO LOOK INTOLanding Page Fan Engagement Post Quality
    • DAY 2 - BEST PRACTICE Don’t sell. Do engage. Have sense of humour.
    • GENERAL RULES OF THUMB 1. Post Every Day2. Focus On Engagement And Brand Asset 3. Have A Call To Action 4. Don’t Oversell Or Undersell 5. Make It Fun
    • AXE
    • DAY 3 - FACE & LOOK Page PositioningFan-Only Capability & Like Button Enhancement
    • WELCOME PAGE APPS www.wildfireapp.com DIY, integrated website & other SM, dashboard www.pagemodo.com many beautiful templates, easy for multiple images, easy to use www.tabsite.com drag and build with various tools on their web, multiple tab capability
    • DAY 4 - CONTENT CALENDAR
    • PEAK OF THE DAY
    • DAY 5 - EDGE RANKRelevant Popular Timely www.EdgeRankChecker.com
    • GET INTO ‘HI LIGHTED STORIES’• Don’t rely on only great content• Best to ask a question - Do? What? not Why?• Be short• One Hilighted story lasts hours
    • DAY 6 - LEARN TO BUY AN AD • Target at potential customers before they search • Offer interaction Click, Like, RSVP, Ask or Check-In • Integrate with Facebook experience
    • HOW IT WORKS
    • PROFILE BASED TARGETING Structured Unstructured •Location •Activities •Age/Birthday •Interests •Gender •Music •Education •TV •Workplace •Movies •Relationship •Books •Sexual •Groups Preference •Applications •Language •Connections •Status updates
    • NOT THAT EXPENSIVE 7.50 Baht 3.50 Baht
    • DAY 7 - GAIN INSIGHTS
    • GO BEYOND FACEBOOK
    • SOCIAL PLUG-INS
    • SOCIAL PLUG-INSSocial Plugins let you see what your friends have liked, commentedon or shared on sites across the web.
    • SOCIAL PLUG-INS
    • HOW IT WORKS
    • OPEN GRAPH
    • OPEN GRAPH• Connect Facebook with 3rd party websites, pages & apps• Express themselves for a deeper experience
    • HOW ITWORKS
    • SPOTIFY• Objective - Own ‘Listen to Music’ and ‘Create a Playlist’ on Social Network• How - When Spotify users listen to any music or create any playlist on Spotify website, it displays on their Timeline
    • TRIPADVISOR• Objective - Deliver a personalized and truly social travel planning experience• How - Reviews & Opinion using Facebook profile data, and Like button to share experience with friends
    • KLM• Objective - Improve more tangible aspects of travel experience• How - Use Facebook profile to choose people who sit next to
    • TIMELINETimeline video
    • •Cover Photo•Chronicle•Brief Profile•Grouping•Status•Timeline•Recent Activity
    • Timeline andOpenGraphwill deeplyintegrate.
    • Israel Anti-Drug Campaign
    • WHY FACEBOOK WORKS• Get the audience tuned in as a part of their lives• Let them connect and share their thoughts• Create a better two-way relationship and beyond• Measure & improve one Facebook connection at a time
    • AT THE END• Comfortable way in talking to customers - pre & post sales• Better traffic to website• More sales channels• Better way to connect with consumers - listen & learn• Metrics you can measure at your fingertips• High engagement in sharing with their network
    • THANK YOU & GOOD LUCK