2. Did you know?
• Your TG is on SM platforms for at least 30 minutes in a day
through Desktop / Mobile!
• India is the 3rd largest country on the social landscape!
• Social media is a dialogue, which means you get real time
feedback from your audience!
• People visiting your page might not come back, fans like SM
pages & keep getting updates!
• By planning right, brands can tap SM for generating revenue!
3. What’s a good Starting Point?
Understanding your SM Goals
Analysis of your current SM
Assets
Analysis of competitors
assets
Creating a strategy tailored to
your Brand
4. How do we engage the TG?!
Organic
Content
User
Generated
Content
Link with
consumer’s
lifestyle
Connect
with your
value
proposition
9. Why Google+?
“Google’s own brainchild, helps you classify your audience
In circles letting you target the right people!”
10. Why YouTube?
“Most popular video sharing platform. Over a billion
unique users visit YouTube each month”
11. Why LinkedIn?
“ The world’s largest professional network. Leverage
Industry connections.”
12. Why Pinterest?
“ An innovative social platform that allows users to
Interact with photos as pin boards, showcase your product”
13. Execution Plan: How do we start?
• Create/Update the online property.
Phase 1 • Inorganic growth by way of Ads.
• Growing the network / fan base organically.
Phase 2 • Generating content for user engagement.
• Contests, viral promotions and activities.
Phase 3 • Creating applications.
16. MEDIA AS THE ROUTE TO CONNECT WITH THEIR CAMPAIGN TARGET GROUP
The Results:
• Built a thriving fan base of 100k fans on Facebook & 1k+ followers on Twitter in 45 days.
• Campaign specifics plugged on the basis of fan engagement & feedback.
• Created engaging Apps that went viral.
• Directly impacted campaign registrations through Social Media Engagement.
17. THE CHALLENGE: TAKE THE MALL TO TARGET AUDIENCE ON SOCIAL MEDIA
The Results:
• Built a thriving fan base of 350k fans on Facebook & 2.5k+ followers on Twitter.
• Select Citywalk clocked the highest Check-Ins on Facebook in 2012.
•
Ranked in top 200 fastest growing Facebook Pages in 2013.
• Directly impacted more footfalls to the mall through Social Media Engagement.
18. THE CHALLENGE: TOI SELECTED SOCIAL MEDIA AS THE ROUTE TO CONNECT WITH THEIR
CAMPAIGN TARGET GROUP
The Results:
Built a thriving fan base of 2.26L fans on Facebook & 1k+ followers on Twitter in 45 days.
Campaign specifics plugged on the basis of fan engagement & feedback.
Created engaging Apps that went viral.
Directly impacted campaign registrations through Social Media Engagement.
19. THE CHALLENGE: OXFORD UNIVERSITY PRESS WANTS TO CONNECT WITH IT’S READERS
THROUGH ONLINE MEDIUM
The Results:
Built a thriving fan base of 25k fans on Facebook.
Campaign specifics plugged on the basis of fan engagement & feedback.
Engaging content and brand specific updates created brand equity in long run.