• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
7 harsh realities in Social Media
 

7 harsh realities in Social Media

on

  • 41,438 views

Social Media will *not* save your business. 7 harsh realities in Social Media.

Social Media will *not* save your business. 7 harsh realities in Social Media.

Statistics

Views

Total Views
41,438
Views on SlideShare
28,637
Embed Views
12,801

Actions

Likes
160
Downloads
1,114
Comments
10

153 Embeds 12,801

http://thinkoutsidebr.wordpress.com 2639
http://wearesocial.net 2585
http://jazz100.wordpress.com 2241
http://www.freshnetworks.com 605
http://www.superempreendedores.com 451
http://www.marketingfacts.nl 431
http://eduardo.arcos.me 376
http://www.computerweekly.com 313
http://beatgeek.net 238
http://blogs.msdn.com 218
http://unterstrichjrg.posterous.com 196
http://earcos.net 155
http://blendinsight.wordpress.com 134
http://www.ondernemeringent.be 118
http://charman-anderson.com 100
http://optinal.blogspot.de 98
http://www.slideshare.net 94
http://veroniquep.typepad.com 93
http://davaidavai.com 92
http://www.rgbscape.be 91
http://www.futurelab.net 89
http://www.socialroadtrip.nl 72
http://neilperkin.tumblr.com 69
http://optinal.blogspot.com 67
http://www.brandequitymagazine.com 58
http://www.digitology.ie 52
http://www.litmanlive.me 46
http://www.thewavingcat.com 45
http://citizenbay.typepad.com 43
http://www.weebly.com 42
http://socialmediatoday.com 37
http://www.socialmediatoday.com 36
http://tachnovation.posterous.com 34
http://plannersdilemma.misentropy.com 31
https://twitter.com 27
http://www.davidzinger.com 27
http://odonnellonline.ie 26
http://www.ifuturo.com 26
http://sentidosocial.posterous.com 24
http://paper.li 24
http://j-r-g.tumblr.com 23
http://blog.aggregatedintelligence.com 23
http://ojodesapo.blogspot.com 23
http://seg.webcampus.co.uk 22
http://bobon.posterous.com 22
http://www.tinkle.es 22
http://socialmediasage.tumblr.com 21
http://nuevosmedios.posterous.com 18
http://hashtaggen.no 17
http://vansnick.net 17
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

110 of 10 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    7 harsh realities in Social Media 7 harsh realities in Social Media Presentation Transcript

    • 7 HARSH REALITIES IN SOCIAL MEDIA
    • Hi, my name is Bart.
    • I work at webagency Netlash. ... and a few other companies:
    • You may remember me from such presentations as: - 10 tips for starting entrepreneurs - How to score big in Google - Old Media vs. New Media
    • http://slideshare.net/netlash
    • 7 HARSH REALITIES IN SOCIAL MEDIA 6/3/2010, Barcamp Antwerp
    • Social Media ! Saviour of the universe.
    • (insert tune: Flash Gordon - Queen)
    • THAT AIN’T GONNA HAPPEN.
    • I have bad news for you:
    • I have bad news for you: Social Media will not save your business.
    • 1. Nobody reads your blog
    • 1. Nobody reads your blog
    • 1. Nobody reads your blog ‣ You need valuable content. ‣ Audience builds up over time. ‣ Connections on other blogs. ‣ Conversation on your blog.
    • 2. Your Twitterstream is boring
    • 2. Your Twitterstream is boring
    • 2. Your Twitterstream is boring ‣ You need valuable content. ‣ Audience builds up over time. ‣ Right mix between links, vision, personal. ‣ Conversation!
    • 3. Your Facebook fan page will be empty
    • 3. Your Facebook fan page will be empty
    • If we can get 0,1% of the Chinese market, we will be rich! Every entrepreneur at every start-up
    • There are 3 million Belgian profiles on Facebook! Every marketeer in Belgium
    • 3. Your Facebook fan page will be empty ‣ Lots of profiles on Facebook doesn’t equal lots of fans for your page. ‣ You need traffic... ‣ You need valuable content. ‣ Conversation!
    • 4. Your new social network site will not be used
    • Build it and they will come.
    • LOL
    • Build it and they will come. (Not going to happen.)
    • 4. Your social network site will not be used
    • 4. Your social network site will not be used ‣ You need valuable content. ‣ Audience builds up over time. ‣ You need traffic! ‣ Community management is important.
    • 5. Your Great Idea will not go viral
    • 5. Your Great Idea will not go viral
    • Step 1. We have a Great Idea!
    • Step 1. Step 2. We have a Social Media Magic Great Idea! happens here.
    • Step 1. Step 2. Step 3. We have a Social Media Magic The Idea Great Idea! happens here. goes viral!
    • Step 1. Step 2. Step 3. We have a Social Media Magic The Idea Great Idea! happens here. goes viral!
    • 5. Your Great Idea will not go viral ‣ You need valuable content. ‣ Audience builds up over time. ‣ You need traffic! ‣ Think twice about your idea...
    • 6. Your Users will not Generate Content
    • 6. Your Users will not Generate Content
    • 6. Your Users will not Generate Content ‣ Make it easy. ‣ Make sure there’s enough ROI! ‣ Why would they do it for you, if they can do it for themselves? ‣ Engagement, personal appeal.
    • 7. Your employees will not help
    • 7. Your employees will not help
    • 7. Your employees will not help ‣ You can mobilise your employees... once. ‣ It needs to be in someones job description. ‣ Needs time and resources. ‣ Needs expertise.
    • Time to come to a conclusion.
    • Social Media works
    • Social Media works, but...
    • Social Media works, but... it needs ‣ quality content ‣ time ‣ engagement ‣ resources ‣ expertise
    • It just takes hard work.
    • It’s not free!
    • QUESTIONS?
    • twitter.com/netlash bart@netlash.com www.netlash.com