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7 harsh realities in Social Media

by Bart De Waele on Mar 06, 2010

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Social Media will *not* save your business. 7 harsh realities in Social Media.

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Social Media will *not* save your business. 7 harsh realities in Social Media.

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7 harsh realities in Social Media — Presentation Transcript

7 HARSH REALITIES IN SOCIAL MEDIA

Hi, my name is Bart.

I work at webagency Netlash. ... and a few other companies:

You may remember me from such presentations as: - 10 tips for starting entrepreneurs - How to score big in Google - Old Media vs. New Media

http://slideshare.net/netlash

7 HARSH REALITIES IN SOCIAL MEDIA 6/3/2010, Barcamp Antwerp

Social Media ! Saviour of the universe.

(insert tune: Flash Gordon - Queen)

THAT AIN’T GONNA HAPPEN.

I have bad news for you:

I have bad news for you: Social Media will not save your business.

1. Nobody reads your blog

1. Nobody reads your blog ‣ You need valuable content. ‣ Audience builds up over time. ‣ Connections on other blogs. ‣ Conversation on your blog.

2. Your Twitterstream is boring

2. Your Twitterstream is boring ‣ You need valuable content. ‣ Audience builds up over time. ‣ Right mix between links, vision, personal. ‣ Conversation!

3. Your Facebook fan page will be empty

If we can get 0,1% of the Chinese market, we will be rich! Every entrepreneur at every start-up

There are 3 million Belgian proﬁles on Facebook! Every marketeer in Belgium

3. Your Facebook fan page will be empty ‣ Lots of proﬁles on Facebook doesn’t equal lots of fans for your page. ‣ You need trafﬁc... ‣ You need valuable content. ‣ Conversation!

4. Your new social network site will not be used

Build it and they will come.

LOL

Build it and they will come. (Not going to happen.)

4. Your social network site will not be used

4. Your social network site will not be used ‣ You need valuable content. ‣ Audience builds up over time. ‣ You need trafﬁc! ‣ Community management is important.

5. Your Great Idea will not go viral

Step 1. We have a Great Idea!

Step 1. Step 2. We have a Social Media Magic Great Idea! happens here.

Step 1. Step 2. Step 3. We have a Social Media Magic The Idea Great Idea! happens here. goes viral!

5. Your Great Idea will not go viral ‣ You need valuable content. ‣ Audience builds up over time. ‣ You need trafﬁc! ‣ Think twice about your idea...

6. Your Users will not Generate Content

6. Your Users will not Generate Content ‣ Make it easy. ‣ Make sure there’s enough ROI! ‣ Why would they do it for you, if they can do it for themselves? ‣ Engagement, personal appeal.

7. Your employees will not help

7. Your employees will not help ‣ You can mobilise your employees... once. ‣ It needs to be in someones job description. ‣ Needs time and resources. ‣ Needs expertise.

Time to come to a conclusion.

Social Media works

Social Media works, but...

Social Media works, but... it needs ‣ quality content ‣ time ‣ engagement ‣ resources ‣ expertise

It just takes hard work.

It’s not free!

QUESTIONS?

twitter.com/netlash bart@netlash.com www.netlash.com

Erin Acton , Social Media/Online Communications at BC public service Oh that one! 8 months ago

Are you sure you want to Yes No

CENTURY 21 , REAL ESTATE at Century 21 Real Estate LLC Great presentation. Right on point. 1 year ago

Andy Piper , social bridgebuilder, Developer Advocate at VMware Cloud Foundry I love this deck - absolutely - you need to seed and continue to generate and deliver new content, and work at it. Great stuff. 1 year ago

MIKEP67 v good reality check - cheers 2 years ago

anne stephaniuk , VP Senior Communicators at iabc maritime canada How true. Someone has to have this in their job description - it's take human resources not being handled on the side of someone's desk. 2 years ago

Ubikuos at Ubikuos @pim schaaf yep, u r right...that might be the hinted 'dirty secret'....:) 2 years ago

Pim Schaaf , Web Developer & Student sociology at Home, Erasmus University Rotterdam @Ubikuos I agree, in a lot of situations there is an incentive. Though I think he does cover that under the bullet: Why would they do it for you, if they can do it for themselves? (an answer could be: because there is something at stake). 2 years ago

Ubikuos at Ubikuos He forgot to add the dirty little secret no one seems to mention (at point 6 'your users will not generate content') but everybody can see from examples: no one participates for free. All campaigns imply giving sth away.
People participate and interact with companies in exchange of sth. We are not talking about interacting with friends online or about ubuntu-like communities. If I go to IKEA social channels...and participate in their campaigns, it's because there's sth at stake...call it a prize, a free meal, a free subscription, a voucher, a discount...etc.
Flat fact... and yes, it has nothing to do with buzzwords on 'participatory media' and the bla bla.
Sad but true. 2 years ago

Pim Schaaf , Web Developer & Student sociology at Home, Erasmus University Rotterdam True 2 years ago

Lionel Estridge Your 7 harsh realities in Social Media was really a very interesting post. Thanks for taking the time to share it with us. 2 years ago

7 harsh realities in Social Media

by Bart De Waele on Mar 06, 2010

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7 harsh realities in Social Media — Presentation Transcript