7 harsh realities in Social Media

7 HARSH REALITIES IN SOCIAL MEDIA

Hi, my name is Bart.

I work at webagency Netlash. ... and a few other companies:

You may remember me from such presentations as: - 10 tips for starting entrepreneurs - How to score big in Google - Old Media vs. New Media

http://slideshare.net/netlash

7 HARSH REALITIES IN SOCIAL MEDIA 6/3/2010, Barcamp Antwerp

Social Media ! Saviour of the universe.

(insert tune: Flash Gordon - Queen)

THAT AIN’T GONNA HAPPEN.

I have bad news for you:

I have bad news for you: Social Media will not save your business.

1. Nobody reads your blog

1. Nobody reads your blog ‣ You need valuable content. ‣ Audience builds up over time. ‣ Connections on other blogs. ‣ Conversation on your blog.

2. Your Twitterstream is boring

2. Your Twitterstream is boring ‣ You need valuable content. ‣ Audience builds up over time. ‣ Right mix between links, vision, personal. ‣ Conversation!

3. Your Facebook fan page will be empty

If we can get 0,1% of the Chinese market, we will be rich! Every entrepreneur at every start-up

There are 3 million Belgian proﬁles on Facebook! Every marketeer in Belgium

3. Your Facebook fan page will be empty ‣ Lots of proﬁles on Facebook doesn’t equal lots of fans for your page. ‣ You need trafﬁc... ‣ You need valuable content. ‣ Conversation!

4. Your new social network site will not be used

Build it and they will come.

Build it and they will come. (Not going to happen.)

4. Your social network site will not be used

4. Your social network site will not be used ‣ You need valuable content. ‣ Audience builds up over time. ‣ You need trafﬁc! ‣ Community management is important.

5. Your Great Idea will not go viral

Step 1. We have a Great Idea!

Step 1. Step 2. We have a Social Media Magic Great Idea! happens here.

Step 1. Step 2. Step 3. We have a Social Media Magic The Idea Great Idea! happens here. goes viral!

5. Your Great Idea will not go viral ‣ You need valuable content. ‣ Audience builds up over time. ‣ You need trafﬁc! ‣ Think twice about your idea...

6. Your Users will not Generate Content

6. Your Users will not Generate Content ‣ Make it easy. ‣ Make sure there’s enough ROI! ‣ Why would they do it for you, if they can do it for themselves? ‣ Engagement, personal appeal.

7. Your employees will not help

7. Your employees will not help ‣ You can mobilise your employees... once. ‣ It needs to be in someones job description. ‣ Needs time and resources. ‣ Needs expertise.

Time to come to a conclusion.

Social Media works

Social Media works, but...

Social Media works, but... it needs ‣ quality content ‣ time ‣ engagement ‣ resources ‣ expertise

It just takes hard work.

It’s not free!

QUESTIONS?

twitter.com/netlash bart@netlash.com www.netlash.com

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7 harsh realities in Social Media

by Bart De Waele

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