7 harsh realities in Social Media
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7 harsh realities in Social Media

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Social Media will *not* save your business. 7 harsh realities in Social Media.

Social Media will *not* save your business. 7 harsh realities in Social Media.

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7 harsh realities in Social Media 7 harsh realities in Social Media Presentation Transcript

  • 7 HARSH REALITIES IN SOCIAL MEDIA
  • Hi, my name is Bart.
  • I work at webagency Netlash. ... and a few other companies:
  • You may remember me from such presentations as: - 10 tips for starting entrepreneurs - How to score big in Google - Old Media vs. New Media
  • http://slideshare.net/netlash
  • 7 HARSH REALITIES IN SOCIAL MEDIA 6/3/2010, Barcamp Antwerp
  • Social Media ! Saviour of the universe.
  • (insert tune: Flash Gordon - Queen)
  • THAT AIN’T GONNA HAPPEN.
  • I have bad news for you:
  • I have bad news for you: Social Media will not save your business.
  • 1. Nobody reads your blog
  • 1. Nobody reads your blog
  • 1. Nobody reads your blog ‣ You need valuable content. ‣ Audience builds up over time. ‣ Connections on other blogs. ‣ Conversation on your blog.
  • 2. Your Twitterstream is boring
  • 2. Your Twitterstream is boring
  • 2. Your Twitterstream is boring ‣ You need valuable content. ‣ Audience builds up over time. ‣ Right mix between links, vision, personal. ‣ Conversation!
  • 3. Your Facebook fan page will be empty
  • 3. Your Facebook fan page will be empty
  • If we can get 0,1% of the Chinese market, we will be rich! Every entrepreneur at every start-up
  • There are 3 million Belgian profiles on Facebook! Every marketeer in Belgium
  • 3. Your Facebook fan page will be empty ‣ Lots of profiles on Facebook doesn’t equal lots of fans for your page. ‣ You need traffic... ‣ You need valuable content. ‣ Conversation!
  • 4. Your new social network site will not be used
  • Build it and they will come.
  • LOL
  • Build it and they will come. (Not going to happen.)
  • 4. Your social network site will not be used
  • 4. Your social network site will not be used ‣ You need valuable content. ‣ Audience builds up over time. ‣ You need traffic! ‣ Community management is important.
  • 5. Your Great Idea will not go viral
  • 5. Your Great Idea will not go viral
  • Step 1. We have a Great Idea!
  • Step 1. Step 2. We have a Social Media Magic Great Idea! happens here.
  • Step 1. Step 2. Step 3. We have a Social Media Magic The Idea Great Idea! happens here. goes viral!
  • Step 1. Step 2. Step 3. We have a Social Media Magic The Idea Great Idea! happens here. goes viral!
  • 5. Your Great Idea will not go viral ‣ You need valuable content. ‣ Audience builds up over time. ‣ You need traffic! ‣ Think twice about your idea...
  • 6. Your Users will not Generate Content
  • 6. Your Users will not Generate Content
  • 6. Your Users will not Generate Content ‣ Make it easy. ‣ Make sure there’s enough ROI! ‣ Why would they do it for you, if they can do it for themselves? ‣ Engagement, personal appeal.
  • 7. Your employees will not help
  • 7. Your employees will not help
  • 7. Your employees will not help ‣ You can mobilise your employees... once. ‣ It needs to be in someones job description. ‣ Needs time and resources. ‣ Needs expertise.
  • Time to come to a conclusion.
  • Social Media works
  • Social Media works, but...
  • Social Media works, but... it needs ‣ quality content ‣ time ‣ engagement ‣ resources ‣ expertise
  • It just takes hard work.
  • It’s not free!
  • QUESTIONS?
  • twitter.com/netlash bart@netlash.com www.netlash.com