10 things that will change the online landscape in 2012 - and how you can use them to improve your digital marketing. Presentation for Digital Marketing First.

1. 10 THINGS

2. Hello! My name is Bart.

3. This is my daughter Merel.

4. I’m passionate about coffee.

5. I live and work about coffee.
I’m passionate in Ghent.

6. I work at digital agency Netlash-bSeen.

7. @netlash

9. http://slideshare.net/netlash

10. 10 THINGS THAT WILL CHANGE THE
ONLINE LANDSCAPE IN 2012
Digital Marketing First, 11/10/2011

11. Swift and many changes.

13. 10 trends for the coming year

14. 1. Online

16. ORGANISATIES
Bedrijf Overheid Vereniging
COMMUNICATIE
STAKEHOLDERS
Pers Prospect Klant Medewerker Opinion Leader

17. ORGANISATIES
MASSAMEDIA
STAKEHOLDERS

18. ORGANISATIES
DIGITAAL
STAKEHOLDERS

19. Digital is the new normal. The bulk of
communications will happen online.

20. ORGANISATIES ORGANISATIES
MASSAMEDIA DIGITAAL
STAKEHOLDERS STAKEHOLDERS

21. Different properties
‣ funnel -> parallel
‣ one-way -> multi-directional
‣ control -> bottom-up

23. 2. Social

26. Social
‣ monitoring
‣ data
‣ reactive
‣ integrated
‣ influencers
‣ yourself?

28. 3. Peer2Peer marketing

29. From broadcast thinking
to network thinking.

32. 4. Local

33. Local
‣ context!
‣ push vs pull
‣ filter

37. 5. Mobile

38. At last...

39. Mobile
‣ smartphones everywhere
‣ it’s not a phone, it’s a computer
‣ divers ecosystem (iPhone, Android...)
‣ bigger than desktop!
‣ touch

40. Mobile first

41. Websites: designed for touch devices
and small screens.

42. Is your website ready?

43. Remember: SoLoMo.

44. 6. Web

45. Web vs. Apps
‣ big temptation: apps!

48. Web vs. Apps
‣ big temptation: apps!
‣ ask the question: content or application?
‣ TCO
‣ accessibility

52. Responsive.

53. 7. Consumerisation

54. iPad
‣ touch
‣ consumption vs. production
‣ other tablets

55. 8. Agile

56. The way of the web.

60. Launch fast, fail fast.

61. 9. Integrated

64. Siloes
‣ website ‣ analytics
‣ seo ‣ press releases
‣ sea ‣ community
‣ social ‣ affiliate
‣ e-mail marketing ‣ ...

65. Technology is not a tool. It’s the raw
material. It’s something to mould,
shape, sculpt with.

68. Playtime’s over.

70. Technology should be at the heart of your
communication.

71. But...

72. 10. Strategy

73. Move from tactics to strategy.

76. Start with strategy.
Think integrated.

78. Remember 1 thing.

79. It’s not a tsunami.

80. Surf’s up!

81. Conversation

82. Questions?

83. twitter.com/netlash
bart@netlash-bseen.be
www.netlash-bseen.be