Social Media: Local Government Use

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For a webinar hosted by LocallyGrown Northfield: http://locallygrownnorthfield.org/post/19283/

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http://blog.e-democracy.org/posts/1001

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Social Media: Local Government Use

  1. 1. Steven Clift stevenclift.com e-democracy.org @democracy Slides available now: http://slideshare.net/netclift
  2. 2.  15+ years of experience “interacting’ online within and “around” government
  3. 3.  Hosts 30+ Local “Issues Forums”  Mix of technology – e-mail, web, web feeds, Facebook,Twitter  Ford Foundation-funded “Inclusive Social Media” effort in low income, high immigrant communities (including Somali community in Minneapolis)
  4. 4.  1.What the government lawyers don’t scare you (officials) from using.  2.What the open government advocates and social media mavens want.  3.What the public expects and to which they actually respond.  Discussion on CityCamp Exchange:  http://e-democracy.org/citycamp
  5. 5.  Reaching people “where they are” via third party social media tools versus websites you ”own”
  6. 6. Source: Jeffery Levy, EPA
  7. 7.  April 2010 report brings fresh data:  82% of internet users (representing 61% of all American adults) looked for information or completed a transaction on a government website in the 12 months preceding this survey:  48% of internet users have looked for information about a public policy or issue online with their local, state or federal government  46% have looked up what services a government agency provides  31% use online platforms such as blogs, social networking sites, email, online video or text messaging to get government information  23% participate in the online debate around government policies or issues  Agree or disagree on impact of social media in government
  8. 8.  April 2010 report further reports:  21% who feel government posting on Facebook,Twitter very important:  17%Whites  31%African-American  33% Hispanic  18% College Educated  30%W/O High School Degree
  9. 9.  Use of Twitter during San Bruno gas fire in California #sanbrunofire  Tweeting assisted by nearby San Carlos gov that usedTwitter actively  More: http://www.socialtimes.com/2010/09/san-bruno-fire/
  10. 10.  Collecting links:  http://pages.e-democracy.org/Minnesota_government_Facebook_Pages
  11. 11.  5857 Mpls, 6700 St. Paul  What is a “Liker” worth?
  12. 12.  Uses mix of social tools. Official blog.  Why must official sites be boring?
  13. 13.  Very active on Twitter and Facebook  Appear to be “personal” use.  Not officially linked.
  14. 14.  City of Minneapolis provides “toolkit”:  Home page CMS  Map, Picture, Pages with Links  E-Newsletter  Date Book
  15. 15.  Cam “represents” across Net:  Blog  Facebook Profile  Neighbor Issues Forums
  16. 16.  UK Lessons  AskBristol.org  Redbridge.gov.uk – Budget balancer
  17. 17.  Santa Cruz – UserVoice  Kings County,WA  Manor “Labs”Texas
  18. 18.  Ongoing v. time-limited  Recruit, recruit, recruit  Expectations - Describe space accurately – who is LISTENING  Facilitate – First person is best  “Seed andWeed” – Actively share information and address problems in dialogue.
  19. 19.  Santa Cruz – UserVoice was time-limited example … now generates error, gather lessons when you can  ParticipateDB.or g – Excellent listing of projects and tools
  20. 20.  Stillwater, MN page has 10,000 friends (over 50% of local residents)  Citizen-run, what about government?
  21. 21.  Be the government that connects with people.  Help your government get it.
  22. 22.  Conclusion …  It is time for both government and elected officials to connect with their citizens where they “are” online and not wait for them to come to you.
  23. 23.  http://e-democracy.org/sunshine  20+ Government 2.0 Reports Linked  Earn Five “Suns,” 25 Draft Indicators  Drafting guide for national League ofWomenVoters  Representation  Decision-Making  Information  Engagement  Online Features
  24. 24.  UsingTechnology to Build Community In-Depth Webinar, Podcast:  http://e-democracy.org/webinars  CityCamp – Local Gov 2.0 meet Citizens 2.0  http://citycamp.com  http://e-democracy.org/citycamp - Forum
  25. 25.  #edem – General e-democracy  #opengov – Open Government  #gov20 – Government 2.0  #opendata – Open Data  #hyperlocal – Local News  #citycamp – Local mix of everything above
  26. 26.  Steven Clift  clift@e-democracy.org  @democracy onTwitter  +1-612-234-7072  netclift – on Skype  Links  http://blog.e-democracy.org  http://e-democracy.org/p3  http://stevenclift.com  Slides also available from:  http://www.slideshare.net/netclift

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