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Social Media: Local Government Use

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For a webinar hosted by LocallyGrown Northfield: http://locallygrownnorthfield.org/post/19283/ …

For a webinar hosted by LocallyGrown Northfield: http://locallygrownnorthfield.org/post/19283/

Audio and video from:
http://blog.e-democracy.org/posts/1001

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  • 1. Steven Clift
    stevenclift.com
    e-democracy.org
    @democracy
    Social Media:Local Government Use
    Slides available now: http://slideshare.net/netclift
  • 2.
  • 3. Introduction
  • 4. Government by Day, Citizen by Night
    15+ years of experience “interacting’ online within and “around” government
  • 5. E-Democracy.org Today
    Hosts 30+ Local “Issues Forums”
    Mix of technology – e-mail, web, web feeds, Facebook, Twitter
    Ford Foundation-funded “Inclusive Social Media” effort in low income, high immigrant communities (including Somali community in Minneapolis)
  • 6. Perspective
  • 7. Model Use of Social Media
    1. What the government lawyers don’t scare you (officials) from using.
    2. What the open government advocates and social media mavens want.
    3. What the public expects and to which they actually respond.
    Discussion on CityCamp Exchange:
    http://e-democracy.org/citycamp
  • 8. “Digital Embassies” - Edelman
    Reaching people “where they are” via third party social media tools versus websites you ”own”
  • 9. Pick a tool, any tool
    Source: Jeffery Levy, EPA
  • 10. Gov Online – PewInternet.org
    Agree or disagree on impact of social media in government
    April 2010 report brings fresh data:
    82% of internet users (representing 61% of all American adults) looked for information or completed a transaction on a government website in the 12 months preceding this survey:
    48% of internet users have looked for information about a public policy or issue online with their local, state or federal government
    46% have looked up what services a government agency provides
    31% use online platforms such as blogs, social networking sites, email, online video or text messaging to get government information
    23% participate in the online debate around government policies or issues
  • 11. Gov Online – PewInternet.org
    April 2010 report further reports:
    21% who feel government posting on Facebook, Twitter very important:
    17% Whites
    31% African-American
    33% Hispanic
    18% College Educated
    30% W/O High School Degree
  • 12. Examples
  • 13. Necessity Helps – Disaster Response
    Use of Twitter during San Bruno gas fire in California #sanbrunofire
    Tweeting assisted by nearby San Carlos gov that used Twitter actively
    More: http://www.socialtimes.com/2010/09/san-bruno-fire/
  • 14. Official City Facebook Pages
    Collecting links:
    http://pages.e-democracy.org/Minnesota_government_Facebook_Pages
  • 15. Why does St. Paul have more fans? Also on YouTube
    5857 Mpls, 6700 St. Paul
    What is a “Liker” worth?
  • 16. Representation – Mayor Rybak
    Uses mix of social tools. Official blog.
    Why must official sites be boring?
  • 17. Representation – Mayor Rybak
    Very active on Twitter and Facebook
    Appear to be “personal” use.
    Not officially linked.
  • 18. Representation – Cllr. Cam Gordon
    City of Minneapolis provides “toolkit”:
    Home page CMS
    Map, Picture, Pages with Links
    E-Newsletter
    Date Book
  • 19. Representation – Cllr. Cam Gordon
    Cam “represents” across Net:
    Blog
    Facebook Profile
    Neighbor Issues Forums
  • 20. Engagement
    UK Lessons
    AskBristol.org
    Redbridge.gov.uk – Budget balancer
  • 21. Engagement - Public Input
    Santa Cruz – UserVoice
    Kings County, WA
    Manor “Labs” Texas
  • 22. Engagement - Lessons
    Ongoing v. time-limited
    Recruit, recruit, recruit
    Expectations - Describe space accurately – who is LISTENING
    Facilitate – First person is best
    “Seed and Weed” – Actively share information and address problems in dialogue.
  • 23. Engagement – Ooops.
    Santa Cruz – UserVoice was time-limited example … now generates error, gather lessons when you can
    ParticipateDB.org – Excellent listing of projects and tools
  • 24. Local “Community Sites”, Facebook
    Stillwater, MN page has 10,000 friends (over 50% of local residents)
    Citizen-run, what about government?
  • 25. But wait, something is wrong …
    Be the government that connects with people.
    Help your government get it.
  • 26. Pick your tools and serve
    Conclusion …
    It is time for both government and elected officials to connect with their citizens where they “are” online and not wait for them to come to you.
  • 27. Further Resources
  • 28. Government 2.0 Report Collection
    http://e-democracy.org/sunshine
    20+ Government 2.0 Reports Linked
    Earn Five “Suns,” 25 Draft Indicators
    Drafting guide for national League of Women Voters
    Representation
    Decision-Making
    Information
    Engagement
    Online Features
  • 29. Webinars, Unconferences
    Using Technology to Build Community In-Depth Webinar, Podcast:
    http://e-democracy.org/webinars
    CityCamp – Local Gov 2.0 meet Citizens 2.0
    http://citycamp.com
    http://e-democracy.org/citycamp - Forum
  • 30. Twitter Hashtags
    #edem – General e-democracy
    #opengov – Open Government
    #gov20 – Government 2.0
    #opendata – Open Data
    #hyperlocal – Local News
    #citycamp – Local mix of everything above
  • 31. Contact
    Steven Clift
    clift@e-democracy.org
    @democracy on Twitter
    +1-612-234-7072
    netclift – on Skype
    Links
    http://blog.e-democracy.org
    http://e-democracy.org/p3
    http://stevenclift.com
    Slides also available from:
    http://www.slideshare.net/netclift