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Steven Clift
stevenclift.com
e-democracy.org
@democracy
Slides available now:
http://slideshare.net/netclift
 15+ years of experience “interacting’
online within and “around” government
 Hosts 30+ Local “Issues Forums”
 Mix of technology – e-mail, web,
web feeds, Facebook,Twitter
 Ford Foundation-funded “Inclusive
Social Media” effort in low income,
high immigrant communities
(including Somali community in Minneapolis)
 1.What the government lawyers don’t
scare you (officials) from using.
 2.What the open government
advocates and social media mavens
want.
 3.What the public expects and to which
they actually respond.
 Discussion on CityCamp Exchange:
 http://e-democracy.org/citycamp
 Reaching people “where they are” via third party
social media tools versus websites you ”own”
Source: Jeffery Levy, EPA
 April 2010 report brings fresh data:
 82% of internet users (representing 61%
of all American adults) looked for
information or completed a transaction
on a government website in the 12
months preceding this survey:
 48% of internet users have looked for
information about a public policy or
issue online with their local, state or
federal government
 46% have looked up what services a
government agency provides
 31% use online platforms such as
blogs, social networking sites,
email, online video or text
messaging to get government
information
 23% participate in the online debate
around government policies or issues
 Agree or disagree on
impact of social media
in government
 April 2010 report
further reports:  21% who feel
government posting on
Facebook,Twitter very
important:
 17%Whites
 31%African-American
 33% Hispanic
 18% College Educated
 30%W/O High School
Degree
 Use of
Twitter
during
San
Bruno
gas fire in California #sanbrunofire
 Tweeting assisted by nearby San
Carlos gov that usedTwitter actively
 More: http://www.socialtimes.com/2010/09/san-bruno-fire/
 Collecting links:
 http://pages.e-democracy.org/Minnesota_government_Facebook_Pages
 5857 Mpls, 6700 St. Paul
 What is a “Liker” worth?
 Uses mix of social tools. Official blog.
 Why must official sites be boring?
 Very active on
Twitter and
Facebook
 Appear to be
“personal” use.
 Not officially
linked.
 City of
Minneapolis
provides “toolkit”:
 Home page CMS
 Map, Picture,
Pages with Links
 E-Newsletter
 Date Book
 Cam
“represents”
across Net:
 Blog
 Facebook
Profile
 Neighbor Issues
Forums
 UK Lessons
 AskBristol.org
 Redbridge.gov.uk –
Budget balancer
 Santa Cruz – UserVoice
 Kings County,WA
 Manor “Labs”Texas
 Ongoing v. time-limited
 Recruit, recruit, recruit
 Expectations - Describe space
accurately – who is LISTENING
 Facilitate – First person is best
 “Seed andWeed” – Actively share
information and address problems in
dialogue.
 Santa Cruz –
UserVoice was
time-limited
example … now
generates error,
gather lessons
when you can
 ParticipateDB.or
g – Excellent
listing of projects
and tools
 Stillwater,
MN page has
10,000 friends
(over 50% of
local
residents)
 Citizen-run,
what about
government?
 Be the government that connects
with people.
 Help your government get it.
 Conclusion …
 It is time for both
government and
elected officials to
connect with their
citizens where they
“are” online and not
wait for them to
come to you.
 http://e-democracy.org/sunshine
 20+ Government 2.0 Reports Linked
 Earn Five “Suns,” 25 Draft Indicators
 Drafting guide for national League ofWomenVoters
 Representation
 Decision-Making
 Information
 Engagement
 Online Features
 UsingTechnology to Build Community
In-Depth Webinar, Podcast:
 http://e-democracy.org/webinars
 CityCamp – Local Gov 2.0 meet Citizens
2.0
 http://citycamp.com
 http://e-democracy.org/citycamp - Forum
 #edem – General e-democracy
 #opengov – Open Government
 #gov20 – Government 2.0
 #opendata – Open Data
 #hyperlocal – Local News
 #citycamp – Local mix of everything
above
 Steven Clift
 clift@e-democracy.org
 @democracy onTwitter
 +1-612-234-7072
 netclift – on Skype
 Links
 http://blog.e-democracy.org
 http://e-democracy.org/p3
 http://stevenclift.com
 Slides also available from:
 http://www.slideshare.net/netclift

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Social Media: Local Government Use

  • 2.
  • 3.
  • 4.  15+ years of experience “interacting’ online within and “around” government
  • 5.  Hosts 30+ Local “Issues Forums”  Mix of technology – e-mail, web, web feeds, Facebook,Twitter  Ford Foundation-funded “Inclusive Social Media” effort in low income, high immigrant communities (including Somali community in Minneapolis)
  • 6.
  • 7.  1.What the government lawyers don’t scare you (officials) from using.  2.What the open government advocates and social media mavens want.  3.What the public expects and to which they actually respond.  Discussion on CityCamp Exchange:  http://e-democracy.org/citycamp
  • 8.  Reaching people “where they are” via third party social media tools versus websites you ”own”
  • 10.  April 2010 report brings fresh data:  82% of internet users (representing 61% of all American adults) looked for information or completed a transaction on a government website in the 12 months preceding this survey:  48% of internet users have looked for information about a public policy or issue online with their local, state or federal government  46% have looked up what services a government agency provides  31% use online platforms such as blogs, social networking sites, email, online video or text messaging to get government information  23% participate in the online debate around government policies or issues  Agree or disagree on impact of social media in government
  • 11.  April 2010 report further reports:  21% who feel government posting on Facebook,Twitter very important:  17%Whites  31%African-American  33% Hispanic  18% College Educated  30%W/O High School Degree
  • 12.
  • 13.  Use of Twitter during San Bruno gas fire in California #sanbrunofire  Tweeting assisted by nearby San Carlos gov that usedTwitter actively  More: http://www.socialtimes.com/2010/09/san-bruno-fire/
  • 14.  Collecting links:  http://pages.e-democracy.org/Minnesota_government_Facebook_Pages
  • 15.  5857 Mpls, 6700 St. Paul  What is a “Liker” worth?
  • 16.  Uses mix of social tools. Official blog.  Why must official sites be boring?
  • 17.  Very active on Twitter and Facebook  Appear to be “personal” use.  Not officially linked.
  • 18.  City of Minneapolis provides “toolkit”:  Home page CMS  Map, Picture, Pages with Links  E-Newsletter  Date Book
  • 19.  Cam “represents” across Net:  Blog  Facebook Profile  Neighbor Issues Forums
  • 20.  UK Lessons  AskBristol.org  Redbridge.gov.uk – Budget balancer
  • 21.  Santa Cruz – UserVoice  Kings County,WA  Manor “Labs”Texas
  • 22.  Ongoing v. time-limited  Recruit, recruit, recruit  Expectations - Describe space accurately – who is LISTENING  Facilitate – First person is best  “Seed andWeed” – Actively share information and address problems in dialogue.
  • 23.  Santa Cruz – UserVoice was time-limited example … now generates error, gather lessons when you can  ParticipateDB.or g – Excellent listing of projects and tools
  • 24.  Stillwater, MN page has 10,000 friends (over 50% of local residents)  Citizen-run, what about government?
  • 25.  Be the government that connects with people.  Help your government get it.
  • 26.  Conclusion …  It is time for both government and elected officials to connect with their citizens where they “are” online and not wait for them to come to you.
  • 27.
  • 28.  http://e-democracy.org/sunshine  20+ Government 2.0 Reports Linked  Earn Five “Suns,” 25 Draft Indicators  Drafting guide for national League ofWomenVoters  Representation  Decision-Making  Information  Engagement  Online Features
  • 29.  UsingTechnology to Build Community In-Depth Webinar, Podcast:  http://e-democracy.org/webinars  CityCamp – Local Gov 2.0 meet Citizens 2.0  http://citycamp.com  http://e-democracy.org/citycamp - Forum
  • 30.  #edem – General e-democracy  #opengov – Open Government  #gov20 – Government 2.0  #opendata – Open Data  #hyperlocal – Local News  #citycamp – Local mix of everything above
  • 31.  Steven Clift  clift@e-democracy.org  @democracy onTwitter  +1-612-234-7072  netclift – on Skype  Links  http://blog.e-democracy.org  http://e-democracy.org/p3  http://stevenclift.com  Slides also available from:  http://www.slideshare.net/netclift