- The masthead "Q" is prominently displayed in the left corner to clearly identify the magazine. Adele is featured in a mid-close up shot on the majority of the front cover to draw attention to her success. Cover lines at the bottom provide information about stories inside the issue. The color scheme and exclusive tagline are designed to attract readers' attention and engagement.
2. Front Cover- Language This magazine grasps conventional features such as: This Masthead is widely stretched and take s
up the majority of the top , this conveys it’s
importance and outlandish style in the music
industry.
The Bar Code is an essential for the magazine in order to be
sold. Being situated at the bottom left is a consistent theme
that normally runs through every magazine. The magazine
displays the price clearly so the consumers are informed
clearly when the magazine is issued.
The bold colour of this textbox
draws the consumer in and the
fact that it stands out emphasises
the fact that it really is
‘EXCLUSIVE’ information.
Main Image is a prominent feature of
the magazine, it covers three quarters
of the page and the contrast with the
black and white emphasises
importance and empowerment.
The use of consistent colours generates a
clear House style ; yellow and black. The
use of these two colours brings a
considerable amount of attention and it
also referrers to Bee. The imagery you
gain is as if a bee is stinging is you with
eager information.
This feature almost like a warning
sign which signifies compelling
information that appeals to youth
who rebel and go against the
appropriate beliefs.
This Pug creates a sticker effect and
blends in with the colour scheme which
attracts readers because the graphic is
different yet interesting.
This Strap Line gives an insight on what successful artist shape VIBE
magazine. And the use of different colours display a vibrant lifestyle
linking to the Masthead ‘VIBE’.
‘SERENA STRIKES BACK’ this
cover line entices the readers
because the use of alliteration
gives it more emphasis and the
Italics ‘STRIKES BACK’ illustrates
a dominant forceful approach
as if she’s actually striking us.
3. Front Cover-Institution
-Vibe is a music and entertainment magazine founded by producer
Quincy Jones, launched in 1993. The Publication predominately
features R&B and Hip Hop music artists, actors and other
entertainers.
-Production shut down in 2009, however VIBE was purchased by the
private equity InterMedia Partners. It is now issued quarterly with
double covers, with larger online presence, aided by the VIBE
LifeStyle Network, a group of entertainment/music websites under
the Vibe brand.
-Vibe magazine is currently owned by InterMedia Partners which is
private equity. They own other companies such as WAPA-TV (radio
station) but they have earner their success through media
institutions. They distribute their magazines though their online
website which provides some articles from the magazine. Also the
magazines gets distributed to a mixture of shops ranging from
corner shops to supermarkets.
4. Front Cover-Ideology
-People idolise urban artist because of their success and wealth so in
order to achieve this they attract audiences because it shows big music
artist such as Brandy, Snoop Dogg, Mariah Carey, Beyoncé, Jennifer
Lopez, Keyshia Cole, Janet Jackson, Lil Wayne, The Fugees, Eminem, T.I.,
R. Kelly, Michael Jackson.
--The online version focuses more on individual artists. The online
version has more facts and shows key videos linked with a certain
article. Online version also has references to artists on social
networking sites such as twitter and facebook.
-- Originally called ‘Volume’ before co-founder Scott Poulson-Bryant
called it ‘Vibe’.
-- ‘VIBE’ archives the celebrities, sounds, fashion, lifestyle and business
born of urban music with an authoritative voice.
-- ‘VIBE Vixen’ is a magazine geared towards female readers of Vibe
Magazine that covers fashion, beauty, dating, entertainment, and
societal issues for "urban minded females".
-- VIBE offers advertising equally online and in the magazine, it
embodies over 25 websites in it’s total.“ No other urban culture brand
has the credibility to provide advertisers with direct access to high-
profile events counting music festivals, fashion shows, film, movie
premieres and award show celebrations.
5. Front Cover- Audience
-‘VIBE’ is an American HIP-HOP magazine target demographic is
predominantly young, urban followers of hip-hop culture.
The audience for VIBE are listeners to R&B, Hip Hop, Rap or o music
because the magazine is mainly focused the listed genres and target
audiences between the age range of 18-34.
-VIBE magazine attract audiences because it shows big music artist
such as Brandy, Snoop Dogg, Mariah Carey, Beyoncé, Jennifer Lopez,
Keyshia Cole, Janet Jackson, Lil Wayne, The Fugees, Eminem, T.I., R.
Kelly, Michael Jackson.
-The magazine satisfies audiences by including revolutions music
reviews, a celebrities gossip column, next profiled up coming artists,
also devoted several pages to photo spreads displaying high-end
designer clothing as well as sportswear by urban labels such as Roca
wear and Fubu.
- VIBE magazine's distribution is largely through Vibe’s very own
websites however it can be found at selected stores.
6. Front Cover- Representation
VIBE, is an Urban magazine which targets people who are attracted to
the current artists in R&B and HIP-HOP. The Mast head stretches the
whole top which emphasises the idea that their cover is widely filled with
successful artists. The black background keeps the focus on Drake
however the background is predominately Drake against the black which
conveys his dominance and ability to strive against the trials and
tribulations. The usage of the yellow text reflects the career of Drake’s
future; which is bright and will lead to great recognition. But the yellow
is very illuminating and very alerting, this accentuates the cover with
great attention to detail with everything structured so strikingly.
Surprisingly, what immediately caught my attention with a first glance
was the splash ‘DRAKE HIP-HOP’S NEW RELIGON’. This magazine
eliminated the idea of having everything starting from the left ,this is not
effective because it affects the natural flow when the consumer is
reading because there are studies which show this action is involuntary.
Drake, the main image is looking directly at the consumer when read
reading. This gives a sense of empowerment and successfulness
especially when he’s wearing a top that days ‘UNSTOPPABLE’. The bar
code is place at the bottom left corner, but vertically upwards. If the
barcode was positioned horizontally it would affect the purpose of
‘UNSTOPPABLE’. But having it vertical reinforces the focus of Drake and
it’s all in line with the plugs above.
Also, the bold size of this text draws the consumer in and
the fact that it stands out emphasises the fact that Drake
is ‘UNSTOPPABLE’.
The contribution to different
artists would broaden their
target audience this will
essentially increase their
interest.
7. Front Cover- Language This Masthead is covered by Winehouse’s
eccentric hairstyle. It’s widely stretched
signifying its recognition globally. Her hair is a
significant trademark for herself.
The Main Image covers three quarters of
the page. This mid shot simplifies the whole
purpose of Amy Winehouse: her personal
struggle.
Plug- this is placed near the main
image at the top which portrays
importance and valuable
information.
The Cover lines are all in the same font
which shows consistency, generating a
magazine that flows throughout. Since,
each cover line is formatted in the
same font colour and size, the cover
lines are given clear equality
suggesting that each inside stories is
just as important as one another.
The use of listing different artist will
allow the users to have a brief
understanding on what to expect.
Therefore, it will widen their
knowledge of music especially Rock
Music.
I identified that there is no
Bar Code , this is a vital
component to the
magazine because it
indicates when the issue is
released and the price of
the magazine.
This Headline conveys Amy Winehouse's dominance
in the music industry since Rolling Stone does not
use a distinctive headline and in fact, just states her
name. On that account, Amy Winehouse is identified
as a well known figure in the music industry.
The background is white which evokes pure
intentions. By this their really achieving the
idea of purifying Winehouse by revealing all
her dark wishes. Also, the colour scheme is
pale blue, red and black. The use of these
colours really illuminate the page which
attracts more attention to the publics
consumption with the exposure of her skin
and the abuse she’s faced.
This magazine has a very simple but
classy house style. The masthead of the
magazine is normally red with an outline
and is written in quite a sophisticated
font which gives the magazine a very
classical look.
Also, it’s the only image on the front cover, making it the
focal point ad giving emphasis on how important that
person is on the cover of the magazine t add, the main
image always over laps the master head.
8. Front Cover- Institution
- Publishing Institutions Rolling Stone is a U. S based magazine,
which devotes it’s content to music, politics and popular culture, it
is published bi-weekly. It was first published in 1967 by founder
Jann Wennerand Ralph Gleason and is currently on it’s1118th
issue. It reaches a circulation of 1.4 million and is published by the
company Wenyer Media. The Magazine is based in New York.
9. Front Cover- Ideology
- Rolling Stone magazine is published every two weeks
which focuses primarily on politics and popular culture.
When conducting my research I identified that the majority
of front covers for Rolling Stone magazine promote
mainstream superstars rather than influential politicians.
As a result, this raises a concern that they concentrate on
attracting youth instead of promoting politics and norms
and values.
- The Rolling Stone magazine is both contemporary and
classic culture. However, the magazine features all from
the music sector. Television programs, films and much more
of the media products.
- The magazine is well known for its controversial paramount
and unconventional views and unorthodox approach to
society.
- The first issued carried a cover date of November 9, 1967.
Rolling Stone magazine, named after the muddy Waters
song “Rollin’ Stone” (1950), was initially identified with and
reported on the hippie counterculture of the era.
- In the very first edition of the magazine, Wenner wrote that
Rolling Stone “is not just about the music, but about the
things and attitudes that music embraces.” This has
become the de facto motto of the magazine.
10. Front Cover- Audience -The Rolling Stone has state their prime demographic is the “middle of the
road rock fans of all ages”. This implies their main target is people with
passionate
-The audience of Rolling Stone magazine is the mainstream audience of
primarily 18-30, with the magazine content being largely popular culture
often focusing on actors, television and pop music.
I went to the Rolling Stone website and I noticed that they
incorporate different social network sites; Facebook,
Twitter, Google mail and Pinterest. These sites all share a
common interest with interaction with their fans and daily
updates with anything they find revealing or appealing.
Here, the use of sectioning the different links gives are clear insight on
what topic they will be reading. It is evident that the majority of the
Rolling Stones audience is online based therefore, obtains a young
audience however, it is clear that Rolling Stone also contributes to
current affairs. They provide blog posts that are not commercially
acclaimed but they give an extensive view on different cultures.
The audience for Rolling Stone are adults (aged 18+) It
sold 12,742 magazines in 2010. 56% of the buyers are
men and 44% are women. 56% of the magazine buyers
are in their 20’s.50% of the magazine buyers are single
and 36% are married.46% of the buys have kids in the
household.75% of Rolling Stone buyers are white. Total
circulation paid & verified: 1.4 Million. Each issue
reaches close to 1.5 million people. The average of
228,469 copies per issue.
This means the magazine has
to carefully appeal to both
sexes whilst ensuring hey
prioritize their predominately
male readership.
11. Front Cover- Representation
-This cover is a good example because it illustrates clear positioning
of the basic conventions; the cover lines are above the mast head,
this gives the consumer a brief insight on what the magazine offers.
-The text starts from the left and frequently works it way down this is
because naturally the text is meant to start at the left and have
natural control that flows with the eye line.
- Rolling Stone, which is the mast head for this magazine cover. This
particular font is a trade mark: it’s featured on every monthly cover
and is very distinctive because it’s one of the most iconic rock n roll
bands ever and the font is universal so consumers would immediately
recognise the cover, by achieving this it suggests that the magazine is
supported around the same values every time they release a new
issue, but obviously with different information. Generally, it’s red but
they chose light blue which distinguishes with Whinehouse’s
wardrobe. At the bottom left it quotes ‘The Diva & Her Demons’ this
statement is a reflection of how the Diva is trapped in the dark pits of
her career and trying to liberate herself. In addition with the
statement, the text colour is red which symbolises danger. This will
alarm the consumers and intrigue them into knowing it more in full
depth.
- Amy Winehouse is a successful artist who contributed a great
amount to the music industry. By making her the main image attracts
her fans and different people who are influenced by her music. Her
posture and glare evokes attention and concerns the audience which
adds more engagement, whereas the background is white and very
light which symbolises clarity and purity so the conventions are easy
to recognize. However, this contrast differs with Whinehouse; her
clothes are ordinary, basic and simple which portrays sadness and
depression or someone who is focused on her craft and not fixating
on the fame.
12. Front Cover- Language The Masthead ‘Q’ is a world renown music magazine. This is placed in the left
corner, this makes it easier to identify the magazine and it’s importance to the
music industry. It was initially supposed to be called “Cue” (as in the sense of
cueing a record, ready to play).
The magazine company has
chosen to put the Bar Code in
line with the cover lines at the
bottom
This Splash “ADELE” connotes the
success of Adele in terms of personality,
artistry and professionally. These are all
big themes which tie with the size of
the convention.
This Mid close up is of Adele (a recognisable
international singer). The shot concentrates
on her beauty and her animated self. This
portrays are more rejuvenated mood which
Cover lines- At the bottom
left corner are cover lines
which inform us more about
the topics of the week. All
the artist names are printed
in red or black to make it
more visible and to separate
each other.
This quote is referenced from Adele. By
achieving this they will empathise with
their audience more because these are
words that make a women feel accepted
and appreciated.
The Colour scheme for this magazine cover really
highlights the conventions; the white background
draws attention which helps promote the magazine
more, the red symbolises striking connotations which
implicate Adele's movement to the
Music industry.
This Exclusive, informs readers that this
particular magazine contains inside
scoops which cover a theme of sources.
Often, celebrates the magazine with an
exclusive inside story. This will
entice the consumers by engaging
on a interesting level.
The term “BLOW US AWAY”
metaphorically reinforces the idea of
Adele actually blowing us away with
her music and humility.
13. Front Cover- Institution
Publisher-
Bauer Media Group
- Q magazine was founded by Mark Ellen and David Hepworth.
- Q was first published in October 1986, by Bauer Media Group,
setting itself apart form much of the other music press with
monthly production and higher standards of photography and
printing.
- In the early years the magazine was sub-titled “The modern guide
to music and more”.
- Originally, it was to be called Cue (as in the sense of cueing a
record, ready to play), but the name was changed so that it
wouldn’t be mistaken for a snooker magazine. Another reason,
cited in Q’s 200th edition, is that a single-letter title would be more
prominent on newsstands.
- Q Magazine is well known for compiling lists. It has created many,
ranging from "The 100 Greatest albums" and “50 Best albums” to
the "100 Greatest' Lists". Every other month, Q and its sister
magazine, Mojo (owned by Bauer) have a special edition. These
have been about musical times, genres, or a very
important/influential musician. Q, the UK’s biggest selling music
monthly magazine, sits at the heart of a cross-platform brand that
celebrates the biggest stars in rock and roll and brings you the most
exciting new artists.
14. Front Cover- Ideology
- Q magazine creates trends as much as it records them.
- Q magazine serves as a portal to a growing young, trend setting,
multi cultural audience. As excellent journalists and inventive
marketers, VIBE is the voice of urban music and culture.
- The Q brand has developed a worldwide reputation as a trusted and
finest quality voice of musical authority amongst fans, musicians and
the music industry alike - one that is founded upon Q's unrivalled
access, world-beating exclusives and outstanding production values.
- Predominately, the magazine is devoted to interviews with popular
commercial musical artist.
- According to some critics that some critics and readers of the
magazine have believed that it has lost its edge, and is now opting
to play safe with who and what it covers, focusing more on the
popularity of bands rather than their music.
15. Front Cover- Audience
- The target audience for this magazine would preferably be any one
who is a fan of Adele, the Q magazine or both.
Twitter
- Q has numerous other media outlets that subscribers can be use to be
updated with the latest music trends, styles, member, videos. This is a
good investment from Q magazine as many people have different
media preferences.
- The Q awards are notable for including numerous awards recognising
a lifetime of achievement, rather than achievements over the year in
question. In recent years, the ‘lifetime’ awards have usually
outnumbered ‘current’ awards. From this, different audiences will be
interested in making investments because varied artist contribute and
gain such great recognition from the Q awards.
Q Website
https://www.facebook.com/QMagazine
16. Front Cover- Representation
The Masthead ‘Q’ is a world renown music magazine. This is placed in
the left corner, this makes it easier to identify the magazine and it’s
importance to the fashion industry . This significant representation
helps the eye flow of the consumer because naturally the eyes target
from the left and flows onwards.
The main image is only highlights Adele’s face, this medium close up
establishes the beauty of Adele. Her gaze deliberately catches our
attention, this effectively is done by having the image positioned at the
centre of the page because the consumer will naturally be fixated to
the eyes. The colour scheme for this music magazine is red, white and
black which is a good choice because it doesn’t make the arrangement
look cluttered and busy. The use of incorporating gold for the exclusive
issue exhibits its importance and makes it even more celebratory. Also,
the gold resembles the tone of Adele’s hair colour, this comparison
evokes Adele’s beauty and enhance her appearance. To add, the main
image overlaps the ‘Q’ logo this is done to shows empowerment and
The term “IF YOU’VE GOT IT, FLAUNT IT...” is referenced by Adele. This
bold statement attracts audiences because it implies that Adele is
comfortable with herself and her wise words would manipulate
women and men because she is recognised at such high status’. This
links with the headline ‘ADELE’, this feature really catches our
attention because there's a big difference in terms of text sizes. This
convention really follows the normal requirements because it draws
readers in and compels them on a personal level. ‘BLOW US AWAY’
this strap line supports the idea of Adele truly blowing us away with
her hair. The barcode is in line with the cover lines which shows
efficiency and precision.
17. Table of Contents-Language
The word “features” is in bold and
different with the main font style,
this demonstrates that the boldness
is valuable information that needs to
be seen so the consumers could
naturally draw their attention to the
feature list.
Here, you can see the contrast with the
black and white. This effect really
improves the consumers benefit to
understand the text
The list has distribution of different font
styles and sizes. The use of formatting
enables the user to target where to
navigate, and clearly separates the title
feature pages with the extra detail. The
numbers are in complete different styles
to the text; its red which again
Instantly you focus your concentration on the
main image. This over the shoulder shot is
very dynamic, it presents superiority and
identity to the consumers because the facial
expressions
The main image a prominent
feature that that takes up the
majority of the left side of the page.
This is appealing because the height
of the image is taller that the
features list this highlights the
superiority the model (50 cent) has.
The page numbers are a different
colour and in bold which allows
the readers to see clearly and to
navigate to the page efficiently.
18. Table of Contents-Institution
-> ‘XXL’ is an American Hip Hop, published by Harris
Publications, founded in 1997.
-> Harris operates web sites tied to its magazines and is an
innovator on the consumer marketing front.
Harris Publications Inc.
An American consumer-magazine publisher in New York,
that publishes over 75 titles, including Juicy, XXL, King, Dog
News, 0-60, Guns & Weapons for Laws of
Enforcement, Small Business Opportunities, Men's Workout,
Exercise & Health, Celebrity Hairstyles, and many more.
Harris focuses in special interest enthusiast titles and is one
of the largest magazine publishers in America.
19. Table of Contents-Ideology
-> XXL magazine was established in 1997 and is a well
known hip hop magazine.
-> It was founded by Jules Winnfield. It is known for it
rating system for different albums from ‘S’ to ‘XXL’
-> It is incredibly influential within the hip hop culture and
community to extent where it has even been named ‘the
Hip Hop Bible’ It is well acknowledged for it’s rating
system of one to five Mics and only a select few albums
have managed to get the full five mics such as Nas’s
Illmatic and Jay-Z’s The Blueprint
-
20. Table of Contents-Audience
This particular magazine is not aimed at the older
generation band, and I personally feel this magazine would
be aimed at the 16-26 age group. My cause for this is
because the artists usually embodies on the front cover are
usually from a more recent era and have a current purpose
and contribution to pop culture, which instantly shows us
that the magazine is formed around that field of music.
With the audience I also believe that this contents page is
portrayed towards a male market as we can see this from
the intimidating pose that is represented by the model (50
Cent) he portrays a impression that is very aggressive
which appeals to the male demographic. I greatly doubt
that female population would be interested in the
intimidating glare towards the camera and because they
have put all males on the front cover, this makes the
magazine look as if its intended towards a male market.
Clearly, the magazine supplies information for fans
interested in the hip-hop / rap genre. I consider that XXL
have portrayed themselves in an outstanding way to
capture the eye of their target audience but in a remotely
unisex way.
21. Table of Contents-Representation
This contents page has structure; it’s brief formatting implies the
idea of not having so much in the business but still managing to
survive. The large main image allows a simple but effective flow
through which enables the audience when there reading and they
naturally follow through the page.
This particular contents page has a diverse variety of features
offered. One of these is the colour scheme; the colour scheme that is
associated is White, Black and Red. There is more of a masculine
colour and for this the main audience for this magazine would be for
men. Probably the use of bland colours reflects the idea that the
magazine is focused for men. Furthermore, the media terminology
that is identified in this content page shows that in one of the pages
it has a picture of 50 cent, the image of 50 cent is serious and also
firm, this shows the idea of he has swagger and accentuates his
persona which is portrayed as if he’s making a firm aggressive
statement.
The arrangement of the magazine is to allow the
audience to clearly recognize and identify what the magazine is
about but also the information within the magazine with the page
numbers so the audience be compelled and read on. The contents
page has been structured in columns, this allows the audience to
read the information more clearly as it coordinates the categories
and, therefore allows the audience to identify what information is
on each page. The layout of the content page is reliable and formal,
by this it makes it easy for the audience to see what they are looking
for but at the same time it gives an easy arrangement of what is
needed to be shown. It only uses one line on the top right hand side
as a column to show the arrangement and also gives a professional
look.
22. Double Page Spread-
Language
The Main image takes up the whole of the right hand side of
the double page spread this displays superiority and great
success. Because it’s the largest image it will catch the eye of
the reader and means that it is one of the main articles in
that particular issue. There is no caption next to the image
which would make some readers who do not recognise the
two artist want to find out who they are which encourages
them to search and find more which expands the magazine.
The image denotes fun, friendship and talent this will attract
audiences that relate to this atmosphere and fans of the
band.
The bold page numbers allow the
reader to be clear with which page
they are on. They are boxed with red
and have white numbers, the red
ground the page which keeps the
consistent colour scheme running
every time.
The capital ‘O’ and ‘A’ helps
identify where to start and
make sit stand out more
because when you have a black
background there has
To be contrast between
darkness and the use
Of connotes pure,
light and easy to
understand. Also, there is
structure with the text. ‘JAYZ +
KANYE WEST’ this effect really is
eye catching because they start
of really big then graduates to a
small font text. This suggests
that no matter what they print
the two artist will always
amount to the inferior and
remain superior.
23. Double Page Spread-
Institution
-> Q has a history of association with
charitable organisations
-> Q launched a radio station in June 2008,
however it is only available on digital TV
-> Q also has it's own music channel called
Q TV
-> They hold Q awards every year. - >It's
circulation figures are 103,017. (81,240
being in the UK and republic of Ireland) 01-
Jul-2008 to 31-Dec-2008
-> It's cover price is £3.90. - It's single copy
subscription figures are 22,798. (19,097
being in the UK and republic of Ireland) 01-
Jul-2008 to 31-Dec-2008
The Bauer Media group is based in Hamburg, Germany but operates in
fifteen different countries worldwide.
Worldwide Circulation:
•38 Million magazines a week
Synergy
Q website advertises aloud.com with a link to buy tickets from aloud
which is also a part of Bauer Media. Also, on aloud.com, there are links
to recommended sites” which are all owned by Bauer Media.
Publisher-Bauer Media Group
24. Double Page Spread-
Ideology
-> Q magazine generally focus on article interviews with successful music stars/celebrities
-> The magazine features not one specific genre, but is said to feature a lot of indie, pop and hip-hop
-> Includes new released music, music compilations, live concert reviews but also film reviews
-> Q magazine aspire to run with the latest technology by creating an app which presents the popular magazine
as a portable e-book so customers can access the magazine on their laptops, tablets and smart phones
-> Although the founders state that they want to appeal to all the older generation, it seems that Q magazine
doesn't appeal to many woman of that age
25. Double Page Spread-
Audience
“Q” is targeted at audiences from 18+ who are interested in popular Rock
and Roll bands and have a eager interest in upcoming bands/artists. The
social demographics of “Q” readers will be.
-> The founders of Q (Mark Ellen and David Hepworth) felt the older audience of music consumers were being ignored,
so instead of aiming at teenagers and young youth and teenagers, the target audience for Q is music buyers of over 25
years old, of both genders. The fact that the target audience is slightly older means that the magazine can afford to be
a bit more expensive than if it was aimed at young people as the majority of these people have paid jobs. Also, with an
older audience the magazine can also contain more information about old ‘classic’ albums and music from past decades
as it would suit the audience. Q features many genres of music so it is suited to all music lovers. The magazine has a
mass audience as it is so fashionable, but could also be referred to as having a specific audience, as it is specifically
aimed at only music fans.
The majority is males at 68.3% and
the minority is females at 31.7%
26. Double Page Spread-
Representation
Here, the main image of the two prime artists have been
placed across the double page which takes up roughly two
thirds of the double page spread this implies that they are
main focus. The image is also a long shot, which has been used
so the user can get the whole impact of the artist performing.
The images are not the typical conventional artist posing
deliberately at the camera, but instead are of these two artists
performing. By illustrating this reinforces the idea of the artist
performing live considering the title “Q Live”.
To the left hand side of the article
is the title. It is written in a large
white serif font, the font has been
chosen s it connotes a refined
style, making the reader think that
the information contained is
reliable and the white has been
chosen as its a contrasting colour
against the black background,
therefore stands out.
The simplistic clothes worn have
been chosen to connote these
artists do not need the latest
designer clothes, to show that they
are good at what they do. It also
focuses the readers attention
purely on the singing. The images
also relates to the subheading of
‘going back to basics’ showing the
seriousness of the article and also
showing that their music is their
priority considering both artist are
close friends who both share the
success with each other.
Directly underneath the subheading is the text has been written in a white
sans font. The white has been chosen as it contrasts against the black
background and the serif font enables the reader to actually be convinced
that this is a reliable source of information. Also, it connotes a sophisticated
and established format to t he magazine. Also, there is a great use of drop
caps which are a conventional approach to an article, they are sued to draw
the eye of the reader in. Two drop caps have been used to show the
beginning of a new paragraph, this is a clear guideline for the audience also
it has been done to give the illusion that there is a lot of information within
these articles due to the use of two drop caps. At the end of the text is a red
box with three white arrows to indicate that the article carries on over two
pages. This has been done to give the impression to the audience that there
is a lot of information about the two artists .
