Presentation on Rating scale

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Business Research Method

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Presentation on Rating scale

  1. 1. Names: Roll No. Muhammad Zubair Bhatti 1784 Hafiz Muhammad Farhan 1774
  2. 2. Is a scale with a several response categories that evaluate an object on a scale. Or A rating scale is a set of categories designed to elicit information about a quantitative or a qualitative attribute. (Wikipedia)
  3. 3.  Dichotomous scale  Category scale  Semantic Differential Scale  Numerical scale  Itemized Rating Scale  Likert scale  Fixed / Constant sum scale  Stapel scale  Graphic Rating scale  Consensus scale
  4. 4. The dichotomous scale is used to elicit a “Yes or No”. For Example, Do you own car? Yes or No
  5. 5. The category scale uses multiple items to elicit a single response. For example,
  6. 6. Is used to assess respondents’ attitude toward a particular brand, advertisement, object, or individual. It is usually a seven-point scale with bipolar attributes indicates at its extremes. OR Semantic differential scale is a type of a rating scale designed to measure the connotative meaning of objects, events, and concepts. (Wikipedia) For example,
  7. 7. A scale with bipolar attributes with five or seven points indicates on the scale. For example,
  8. 8. A scale that offers several categories of response, out of which respondent picks the one most relevant for answering the question. OR A scale that uses words instead of numbers for respondents to identify their rating. For Example,
  9. 9. An interval scale that specifically uses the five anchors of Strongly Disagree, Disagree, Neither Disagree nor Agree, Agree, and Strongly Agree. For Example,
  10. 10. The respondents are here asked to distribute a given number of points across various items. For Example,
  11. 11. A scale that measure both the direction and intensity of the attributes of a concept. For Example,
  12. 12. A scale that graphically illustrate the responses that can be provided, rather than specifying any discrete response categories. For Example,
  13. 13. A scale developed through consensus or unanimous agreement of a panel of judges as to the items that measure a concept.

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