1. Q3 evaluation. What have you learnt from your audience feedback?
For my A2 media coursework we produced a music video of a rock genre. My
planned target audience was both male and female. My audience feedback has taught
me that i must identify my products, before publishing them. At first, I had the idea
that I wanted to make my video somewhat unusual and interesting. I decided to
achieve this by featuring scenes of a double role which is unusual for a rock video.
The majority of my target audience find that videos are difficult to relate to because of
their amplification of reality. That being said, it can’t be ignored that quite a lot of my
audience find videos easy to relate to. I used different ways to see what my audience
thought of my finished product. I uploaded it on youtube.com which can be viewed
around the world. Another idea I had to collect audience feedback was to upload the
music video to Facebook and get people of my target audience to
comment on what they think. Instead of asking specific questions I
asked people to comment on their like sand dislikes and if any improvements or
changes would have made the music video better.
1st person: "I liked the music video and the content was good and interesting. It’s not
everything that you would expect which is effective because it gives it a bit of a
difference. The video suits the genre of rock and the visuals match with the use of
guitars which makes it more eye catching. Everything flows really nicely and there
was a good use of visuals and shots used. It sticks to the conventions of a rock music
video however I do feel that there could have been an improvement with the shots
used for the band and would have been better with more of a variety."
2nd person: "The music video was different in the sense that there was a use of a
double role. The character was seen happy and depressed in the same shot and the use
of fading adds effect to this.. The miming was done really well done and there was
good variety of shots used and the storyline of the music video is gripping however it
doesn’t make it clear what happens in the end to the male character."
From the feedback given by the audience some came up with improvements to be
made such as:
•Some of the lip syncing was off with the music with one of the characters.
•The storyline could have been made less confusing if without the double roles in the
beginning.
•One of the actors in the band were better than the others at lip syncing
•The video would have been more effective with faster editing shots.
From uploading it onto Facebook it helped me realise that my audience feedback did
better than I expected. Most people said they wouldn’t change anything about it
however there were a few people who felt that making a few improvements would
make the music video perfect. I also gathered a lot of feedback and achieved more
views than I expected from my target audience and I am extremely pleased.
From my audience feedback I have learnt it is the most important thing to consider
before creating the music video therefore I did a questionnaire before the making of
the video which gave me a better understanding of who my target audience is and
gave me an idea of what they want from my media product. Through the
questionnaire when I got my results back I learnt a lot and improved on my ideas.
Also after showing the same audience my final product I felt as if I accomplished
their desires however there were some aspects that could have been changed such as

2. the lip syncing of one of the band members etc..
My audience feedback has shown me that, overall, I’ve chosen a music video that
meets their needs.