5. Business Model
• Customer education
• Community based event
• Stove distribution
• Membership program
• Users education & training
• Microfinance
• Used oil sales
• Preheating material sales
Concern with Carbon • ex LPG and
Reduction and community kerosene user
development • Rural and suburban
• Cleaner & healthier
cooking
• Affordable &
• Cookstove technology sustainablefuel
• Education team
• Supply chain team
• Direct selling
• Community based
• Event exhibition
• Manufacture cost
• Stove distribution cost • Certified Carbon
• Education & training cost Reduction (CER)
• Used oil processing cost • Used oil sales
• Supply chain cost • Preheating material sales
• CER cost
6. Biokraftstoffe Project
BSH Home Appliances
CDM AMS-II.G
Shell
Indonesia B End User
CDM AMS-I. H
Used Oil Supplier
7. BSH Home Appliances
Key Partners
Shell
Indonesia B End User
Used Oil Supplier
Used Oil
Suppliers
Charity Program:
1 euro cent from the first 7.5
million BSH unit sold in Europe
from non cash transaction
Used oil will be provided by modern
In 2010, Shell was a founding member of and traditional food chain
Global Alliance for Clean Cookstove Program (398 KFC and 120 MCD national wide)
with a goal to distribute 100 million cookstove
by 2020
8. B/S/H/
Europe Charity Program
+
1 cent Euro
=
2,579 Free Unit Protos/year Reduce 2,776 ton CO2/year
for Indonesia or Plant 102,460 trees/year
9. Project Location
Majalengka, West Java
Large Area: 1.204.24 km2 divided into 23 districts. Education Background
Total Populations: 1.153.442 Uneducated
Considerations: 6% 1%
9%
1. Poorly educated (See diagram) Elementary
32% School
2. Low economic level
Junior High
(20 percent of 12 million poor people in West
52% School
Java, located in this rural areas)
Senior High
3. High unemployment (7.83% of total labor force) School
D3/S1
10. CDM AMS-II.G
BSH Home Appliances
Project Scenario
Shell
Indonesia B End User
Drop 8,000 Protos in 5 years
Used Oil Supplier
Revenue and Cost from CDM AMS-II.G
150000 146,390
125000
118,942
Baseline Emission 100000
in € (Euro)
Number of 91,494
Revenue
Scenario Reduction 75000 75,000
Protos
(tCO2/year) (tCO2/year) 60,386
50000 CDM Fee (Initial
Year 1 4,416 1,600 1,722
and Annual)
Year 2 4,692 1,700 3,552 25000 29,278
Year 3 4,692 1,700 5,382
Year 4 4,140 1,500 6,997 0 0 13,514 13,514 13,514 13,514 13,514
Year 5 4,140 1,500 8,611 0 1 2 3 4 5
Year
11. Customer Acquisition
Educate Partisipants in Monthly Arisan
Offer Partisipants to Fill out Application Form
Verification (Survey and Interview)
Gives Protos to Users
Sentra Gorengan Merchants Households
Ex Users of Gas Stove
Ex Users of Kerosene Stove
Existing Users of Wood-fire stove
12. CDM AMS-I.H
BSH Home Appliances
Project Scenario Shell
B End User
Restaurant Fast Food Indonesia
Used Oil Supplier
Filtering process Coloring process Storage Distribution
Used oil
Revenue and Cost from CDM AMS-I.H
Hotels Food stall
80,000
75,000
60,000
54,346
in € (Euro)
Revenue
44,156
40,000
33,966
Fee (Initial and
22,418 annual)
20,000
13,514
10,869
13,514 13,514 13,514 13,514
0 0
0 1 2 3 4 5
Year
13. Used Oil Source
Purchase Price for Suppliers
Rp. 1,800/ Litre
KFC Fast Food Chain Sentra Gorengan Majalengka
398 stores national wide 1000 L/day
239 stores Java only 180,000 L/year Oil Supply
24 targetted store
9,000 L/year/store
214,290 L/year oil supply
14. Used Oil Supply Target
Used Oil Suppliers Year 1 Year 2 Year 3 Year 4 Year 5
KFC 214,920 429,840 644,760 859,680 1,074,600
(Litre/Year)
Sentra Gorengan
Majalengka 180,000 198,000 216,000 234,000 252,000
(Litre/Year)
Total Used Oil Supply 394,920 627,840 860,760 1,093,680 1,326,600
(Litre/Year)
Total Oil Needed 240,000 495,000 750,000 975,000 1,200,000
(Litre/Year)
15. CDM Project Timeline
Project Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
AMS ii-G Proposal & CER CER CER CER CER
Approval Claim Claim Claim Claim Claim
AMS I-H - Proposal & CER CER CER CER
Approval Claim Claim Claim Claim
16. CDM Project Summary
CDM Revenue and Cost
250,000
200,000 200,736
163,098
in € (Euro)
150,000
Total Revenue
125,460
from CDM
100,000 88,514
75,000 82,804 CDM Cost
50,000
29,278
0 27,027 27,027 27,027 27,027
0
0 1 2 3 4 5
Year
Annual Revenue from CDM Covering Cost Gap for
(based on 3rd year projection) = 2,579 Unit Protos/year
note: Protos price is free
17. Modern and traditional
Supply Chain
food chain
Used oil
Protos, oil &
preheating material
Biokraftstoffe Household
Team
Small
business
Preheating material
18. Customer Retention
Protos Food Bazaar Protos Cooking Competition
Protos Membership Card Protos After Sales Service
19. Training and Event Materials
Benefits of How to get
How to Use Requirement
Using Protos Used Oil and
Protos to Get Protos
Cookstove spiritus
Protos Protos Protos Protos
Ambassador Membership Cooking Cooking
Awards Program Competition Bazaar
20. Pricing Strategy
Item Sold 1st year 2nd year 3rd year 4th year 5th year
Distribution of Protos
1,600 1,700 1,700 1,500 1,500
Cookstove per unit
Price of Protos
Free Free Free Free Free
Cookstove per Unit
Price of Used Oil
per Litre Rp. 4,000 Rp. 4,268 Rp. 4,554 Rp. 4,859 Rp. 5,185
Price of Spiritus
per Litre Rp. 9,000 Rp. 9,603 Rp. 10,246 Rp. 10,933 Rp. 11,665
21. Financial Projection
Revenue and EBIT
950,000
750,000
5 years project:
€ (Euro)
550,000
350,000 NPV = € 167,760
150,000 IRR = 38 %
(50,000) BEP = Q4 year 2
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue 177,626 338,514 528,111 713,504 921,845
EBIT (43,381) 11,004 75,372 153,861 230,671
Break Event Point
12,000,000,000
10,000,000,000
8,000,000,000
Rp
6,000,000,000
Revenue
Total Cost
4,000,000,000
2,000,000,000
0
0 1 2 3 4 5
Years
22. Conclusion
The project will be runned by Biokraftstoffe Team based on
Partnership with BSH, Shell, Oil Suppliers, and Users.
All activities are under consideration of CDM AMS-II.G and
CDM AMS-I.H Implementation.
3 Main Projects :
1. Distribute 8.000 unit protos in 5 years in
Majalengka, West Java;
2. Provide and Guarantee Supply of used oil as fuel;
3. Provide Supply of spiritus as preheating materials.
By 5 years projection, We believe to see result:
NPV: Positive; IRR for 38 %; BEP: Q4 Years 2
23. Reference
Power Point, Pdf and Excel
CDM_Methodology_Booklet 2010.pdf
Indocement-Experience-in-the-Plantation-of-Jatropha-Curcas by Kuky Permana, HR Manager of
Indocement.pdf
Shell Sustainability Report 2010.pdf
Bogor Agricultural University - Masa Depan Pengembangan Jarak Pagar di Indonesia.pdf
EB51_repan18_AMS-II.G_ver02.pdf
EB55_repan28_AMS-I.G_ver01.pdf
EB55_repan29_AMS-I.H_ver01.pdf
Photos Credits
www.slideshare.net
Business Plan Prase1.pdf
www.flickr.com
Protos BP Competition 8 Mar '11.pdf
www.istockphoto.com
Protos Case Study.pdf
powerpointcookbook-090809173153-phpapp01
transport-carbon-footprint-calculator.xls
Websites
CO2-calculator-EFN.xls http://cdm.unfccc.int/
http://www.carbonindependent.org/sources_home_
energy.htm
All images are used under “fair use” and obtained from the public
domain. They are the property of the respective copyright holders
