The 'Reputation Complex' is a moving combination of various reputational factors, components and drivers that are linked in a close and complicated way. This combination brings with it, for all organizations, equal risks and opportunities – the first to be managed and the second to be exploited in the right manner.
MSLGROUP's SVP and Chief Strategy Officer, Pascal Beculer shares his thoughts on the fast transformation of Reputation Management, everywhere in the world, and what it means for our clients and for us.
The Future of Reputation - People's Insights MagazineMSL
Our reputation management experts in France, Brazil, the US, UK, Germany, India, the Netherlands, China and Poland, explore the evolving definition of reputation, how it can be protected, and how its sustainability can be assured for the future.
A Chance for Change: The Tipping Point for Sustainable BusinessMSL
In 'A Chance for Change: The Tipping Point for Sustainable Business', we feature the voices of inspiring millennials, sustainability leaders and industry experts, and highlight the diverse initiatives already in play.
We hope this report reassures you that change is coming, and inspires you to be a part of the journey. If you are looking for a partner in developing your sustainability story, start a conversation with us today.
We hope you enjoy reading this report and invite you to share your feedback and tips with us @PeoplesLab or reach out to us on Twitter @msl_group.
This 15th edition of Directions Report by Salterbaxter MSLGROUP looks at the three dimensions contributing to the rise of science in corporate sustainability: science-based targets, scientific frameworks, and stakeholder engagement with science.
The report features views for and against from academics giving businesses the tools for science’s adoption, and business leaders applying these tools to their thinking and activities.
Is science going to save us all from ourselves (and from our constant theorising about sustainability)? Well, take a look inside. At the very least we think it’s hard to argue against the signs that science is growing its influence and looks set to transform the way we think about corporate sustainability.
Join the conversation on Twitter with the hashtag #SBDirections
The PurPle Index ranks companies on how well they have engaged people around their purpose and initiatives online. Here, we look at four opportunity areas -environment, education, health and human potential. Find out how the Fortune Global 100 companies fare and connect with us to help your brand define its purpose. Visit purple.mslgroup.com
SDG Signals - SBTribe Research by Salterbaxter MSLMSL
It’s been two years since the launch of the SDGs and the UN’s recent progress report highlights that support is uneven and needs to accelerate. New data sources, including
social media, continue to be vital tools to measure, monitor and report progress.
SDG Signals uncovers new insights about SDG communications online and which areas, people and brands are cutting through. We explore the overall SDG online conversation, providing clear opportunities for differentiation, with initial comparisons from the Technology and Food & Beverage sectors. Future editions will put the spotlight on other specific sectors and issue areas.
Purple: Purpose + People (MSLGROUP's Citizenship Offering)MSL
PurPle (Purpose + People) is MSLGROUP's citizenship offering.
PurPle is rooted in the idea that purpose is about opportunity and potential, and people make it real with their passion and insights.
To become PurPle, organizations need a shared purpose to inspire people, platforms to organize people, programs to energize people, and stories to spark participation and action.
While PurPle includes corporate citizenship and cause marketing initiatives, the most powerful PurPle initiatives truly integrate purpose and participation to catalyze collaborative social innovation with stakeholders or grassroots change movements with consumers.
For more, see http://purple.mslgroup.com.
Re designing the World of PR [People Relations]MSL
The world is changing, fast, and our clients are facing huge transformations. There is a strong call for change, in the PR industry like everywhere. At a recent conference, our chief strategy officer Pascal Beucler was asked to stimulate a discussion on if the PR industry was ready for this change, the challenges we face and the power shifts we need to address, as an industry, to make it happen.
This year’s edition highlights five critical trends for communicators in the next 12-18 months. Each is brought to life with real-world examples, implications for businesses and a carefully curated selection of classes from innovative institutions worldwide.
The Study Guide is designed as both a primer and a resource to allow for deep-dives. We hope it piques your curiosity and gives you fluency in new elements of modern media and communications.
The Future of Reputation - People's Insights MagazineMSL
Our reputation management experts in France, Brazil, the US, UK, Germany, India, the Netherlands, China and Poland, explore the evolving definition of reputation, how it can be protected, and how its sustainability can be assured for the future.
A Chance for Change: The Tipping Point for Sustainable BusinessMSL
In 'A Chance for Change: The Tipping Point for Sustainable Business', we feature the voices of inspiring millennials, sustainability leaders and industry experts, and highlight the diverse initiatives already in play.
We hope this report reassures you that change is coming, and inspires you to be a part of the journey. If you are looking for a partner in developing your sustainability story, start a conversation with us today.
We hope you enjoy reading this report and invite you to share your feedback and tips with us @PeoplesLab or reach out to us on Twitter @msl_group.
This 15th edition of Directions Report by Salterbaxter MSLGROUP looks at the three dimensions contributing to the rise of science in corporate sustainability: science-based targets, scientific frameworks, and stakeholder engagement with science.
The report features views for and against from academics giving businesses the tools for science’s adoption, and business leaders applying these tools to their thinking and activities.
Is science going to save us all from ourselves (and from our constant theorising about sustainability)? Well, take a look inside. At the very least we think it’s hard to argue against the signs that science is growing its influence and looks set to transform the way we think about corporate sustainability.
Join the conversation on Twitter with the hashtag #SBDirections
The PurPle Index ranks companies on how well they have engaged people around their purpose and initiatives online. Here, we look at four opportunity areas -environment, education, health and human potential. Find out how the Fortune Global 100 companies fare and connect with us to help your brand define its purpose. Visit purple.mslgroup.com
SDG Signals - SBTribe Research by Salterbaxter MSLMSL
It’s been two years since the launch of the SDGs and the UN’s recent progress report highlights that support is uneven and needs to accelerate. New data sources, including
social media, continue to be vital tools to measure, monitor and report progress.
SDG Signals uncovers new insights about SDG communications online and which areas, people and brands are cutting through. We explore the overall SDG online conversation, providing clear opportunities for differentiation, with initial comparisons from the Technology and Food & Beverage sectors. Future editions will put the spotlight on other specific sectors and issue areas.
Purple: Purpose + People (MSLGROUP's Citizenship Offering)MSL
PurPle (Purpose + People) is MSLGROUP's citizenship offering.
PurPle is rooted in the idea that purpose is about opportunity and potential, and people make it real with their passion and insights.
To become PurPle, organizations need a shared purpose to inspire people, platforms to organize people, programs to energize people, and stories to spark participation and action.
While PurPle includes corporate citizenship and cause marketing initiatives, the most powerful PurPle initiatives truly integrate purpose and participation to catalyze collaborative social innovation with stakeholders or grassroots change movements with consumers.
For more, see http://purple.mslgroup.com.
Re designing the World of PR [People Relations]MSL
The world is changing, fast, and our clients are facing huge transformations. There is a strong call for change, in the PR industry like everywhere. At a recent conference, our chief strategy officer Pascal Beucler was asked to stimulate a discussion on if the PR industry was ready for this change, the challenges we face and the power shifts we need to address, as an industry, to make it happen.
This year’s edition highlights five critical trends for communicators in the next 12-18 months. Each is brought to life with real-world examples, implications for businesses and a carefully curated selection of classes from innovative institutions worldwide.
The Study Guide is designed as both a primer and a resource to allow for deep-dives. We hope it piques your curiosity and gives you fluency in new elements of modern media and communications.
MSLGROUP Reputation Impact Indicator Study 2015MSL
MSLGROUP has chosen to take a somewhat atypical approach to the study of reputation. Moving beyond simple rankings, or analyses of ‘drivers’ of reputation alone, we take a more holistic look at how a company must act to build a strong reputation that can facilitate success over time. The result of our research is this, the Reputation Impact Indicator study, part of MSLGROUP’s ongoing efforts to create better knowledge and tools for corporations to better understand how they can influence their reputation.
In the study, we have chosen to look at corporate reputation among a global general public. General public, because how they, as consumers and citizens, view corporations has a substantial and increasingly important impact on how other audiences view them. Global, because we live in an ‘always on’ and ‘on-demand’ world, where different audiences are constantly connected to each other. Today, more than ever, a multistakeholder perspective is necessary.
We hope you enjoy reading it and invite you to share your feedback and tips with us on Twitter @msl_group.
Follow #ReputationImpact on Twitter for insights from the report.
Each year, Directions takes an in-depth look at an area of sustainability and communications. This time, we’re delving into the quite sizeable gap that still exists between business and society. It’s not the void that interests us so much as the question of how it can be shrunk.
How do we move from just minding the gap to actually mending the gap?
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
In April 2015, Luminary Labs gathered convened Lab Session #2 to discuss The Human Company. Over the past 12 months, multiple corporations have radically rethought how they do business by establishing livable wages, developing creative equity plans, offering paid parental leave policies, and even pulling out of an entire state in protest of discrimination. In addition to sending a strong signal that people come first, these organizations are also making an economic argument to investors that employee-favorable policies pay dividends in reduced turnover and improved business outcome.
About #LabSessions
A place and time for founders, designers, developers, data mavens, and innovators of all stripes to help solve for society's most pressing issues.
Each gathering involves a facilitated strategy session, networking, and synthesis, resulting in a tangible plan and new connections for our featured innovator team.
Good eats and drinks are always served.
In partnership with Weber Shandwick, KRC Research conducted 23 in-depth, guided, qualitative interviews among C-level and other top executives to understand the challenges and opportunities of doing business in disruptive times.
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate.
In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small.
In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change.
The Creative Business Idea Book is available on Amazon.
[Salterbaxter MSLGROUP Directions] Materiality - Breaking Out of the Strait-J...MSL
Materiality can help to deliver a range of valuable outcomes, but all too often the process ends up being nothing than a costly rubber-stamp; a matrix of prioritised issues, that’s finalised, published, and then… nothing. Our Salterbaxter MSLGROUP team present five materiality fundamentals, which are important considerations that can help improve results no matter where a company is on its journey.
MSLGROUP's Reputation Impact Indicator Study sheds light on the importance of corporate “mind space” – a measurement of how easily a person can relate to a company – in determining a brand or company’s reputation.
The study’s results demonstrate that “mind space” – meaning both how easily a person relates to a company and the nature of the connotations invoked - plays a different but equally important role in corporate reputation compared to people’s rational views about products, services, financial performance, corporate behavior and how those companies manage relationship with consumers.
Findings from our Reputation Impact Indicator study highlight key challenges facing global reputation managers today.
Download The Reputation Impact Indicator Study here: http://ow.ly/NLjIW
We hope you enjoy reading it and invite you to share your feedback and tips with us on Twitter @msl_group.
Follow #ReputationImpact on Twitter for insights from the report.
Government or nonprofits are usually the institutions we associate with influencing public behavior in support of socially desirable outcomes. But increasingly, there is a role that businesses can and should play in this space. By doing so, they deepen relationships with customers and boost growth while contributing to social good. In From Cause to Change: The business of behavior, Bess Bezirgan, Tom Beall, Jennifer Wayman, and Michael Briggs – the leaders of Ogilvy Public Relations' new global practice, OgilvyEngage – discuss how businesses can harness the power of behavior change and show that what’s good for individuals and good for society can also be good for business.
Digital Immersion: What's Next for Social Media MarketingAndy Hunter
Social Media Evolution. An Open Thinking Exchange long form, digital immerson report on the state of social media for marketers.
Report curated and written with Graham Saxton, Ipsos Open Thinking Exchange - Global Insights..
From the Ipsos The Open Thinking Exchange, the innovation center of Ipsos, an independent company which ranks fifth among global research firms. Our mission: to challenge convention, take risks and use our collective intelligence in the service of our clients to foster innovation.
Complex organizations must integrate social into how they do business despite the shifts needed to make it happen. Contact David.Armano[at]Edelman.com for more information on Social Business Planning and how it can help your organization integrate social at scale.
Future of advertising: Agency as a platformAjinkya Pawar
Advertising is dead. Long live Advertising.
Advertising agency business model as we know it, is dead. Dwindling margins, frequent pitches, FB, Google & consultancies stealing growth from WPP, Publicis and other holding companies... The business is obviously broken.
Here's my idea to fix it.
Earlier, I had written about this idea here - https://truthaboutbranding.com/2016/12/14/the-advertising-agencies-of-future-will-be-open-sourced/
for which I won the WPP Atticus Award 2016.
Digital Brands & Live Experiences: Connecting with Your Audience IRLPBJS
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships. Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices, which also affects their perception of brands they only interact with through digital devices. The result is an environment where the pull of live experiences, where digital brands can hybridize their consumer relationships, is becoming stronger -- and more important than ever.
In this paper, we outline and explore:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
A Collection Of Community Management AdviceMarketwired
A curated collection of answers to several community management questions answered by actual community managers.
Brought to you by Marketwire and TheCommunityManager.com
Digital Darwinism and the Dawn of Generation CBrian Solis
We live in an era where connectedness is becoming a way of life. With the pervasiveness of smartphones, tablets, online access, and social networks, it’s easy to see, for better or worse, how we’re becoming an always-on society. This is where our story begins.
This guide will help you develop your own evolutionary approach to marketing—one that more effectively shapes, steers and guides every customer experience. It takes a whole new approach to meet the needs of the plugged-in customers of Generation C.
Read this ebook to find out how to survive and thrive in this new era of connected consumerism by getting to know all about Generation C, and finding out how their behavior is changing our society as a whole as well as the way we do business.
The World PR Report 2013, produced by the Holmes Report and ICCO, is a definitive report on the trends and issues facing the global PR industry, based on a survey of global agency heads. The report also includes research on the size and growth of the global PR industry, and a ranking of the world's 250-biggest PR firms.
What does radical uncertainty mean to communication professionals today? How has it affected stakeholder and consumer expectations? And what are companies doing to meet the challenge?
The price of consumers’ and stakeholders’ support in an age of low trust and high uncertainty is purpose with proof, radical transparency and a seat at the table.
Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.
Authors: Maria Ogneva, Matt Jensen, Molly Bugler
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
How can you build up long-lasting relationships with dialogue partners and use social media to attract and engage quality customers? By Jaydip Chowdhury
MSLGROUP Reputation Impact Indicator Study 2015MSL
MSLGROUP has chosen to take a somewhat atypical approach to the study of reputation. Moving beyond simple rankings, or analyses of ‘drivers’ of reputation alone, we take a more holistic look at how a company must act to build a strong reputation that can facilitate success over time. The result of our research is this, the Reputation Impact Indicator study, part of MSLGROUP’s ongoing efforts to create better knowledge and tools for corporations to better understand how they can influence their reputation.
In the study, we have chosen to look at corporate reputation among a global general public. General public, because how they, as consumers and citizens, view corporations has a substantial and increasingly important impact on how other audiences view them. Global, because we live in an ‘always on’ and ‘on-demand’ world, where different audiences are constantly connected to each other. Today, more than ever, a multistakeholder perspective is necessary.
We hope you enjoy reading it and invite you to share your feedback and tips with us on Twitter @msl_group.
Follow #ReputationImpact on Twitter for insights from the report.
Each year, Directions takes an in-depth look at an area of sustainability and communications. This time, we’re delving into the quite sizeable gap that still exists between business and society. It’s not the void that interests us so much as the question of how it can be shrunk.
How do we move from just minding the gap to actually mending the gap?
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
In April 2015, Luminary Labs gathered convened Lab Session #2 to discuss The Human Company. Over the past 12 months, multiple corporations have radically rethought how they do business by establishing livable wages, developing creative equity plans, offering paid parental leave policies, and even pulling out of an entire state in protest of discrimination. In addition to sending a strong signal that people come first, these organizations are also making an economic argument to investors that employee-favorable policies pay dividends in reduced turnover and improved business outcome.
About #LabSessions
A place and time for founders, designers, developers, data mavens, and innovators of all stripes to help solve for society's most pressing issues.
Each gathering involves a facilitated strategy session, networking, and synthesis, resulting in a tangible plan and new connections for our featured innovator team.
Good eats and drinks are always served.
In partnership with Weber Shandwick, KRC Research conducted 23 in-depth, guided, qualitative interviews among C-level and other top executives to understand the challenges and opportunities of doing business in disruptive times.
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate.
In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small.
In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change.
The Creative Business Idea Book is available on Amazon.
[Salterbaxter MSLGROUP Directions] Materiality - Breaking Out of the Strait-J...MSL
Materiality can help to deliver a range of valuable outcomes, but all too often the process ends up being nothing than a costly rubber-stamp; a matrix of prioritised issues, that’s finalised, published, and then… nothing. Our Salterbaxter MSLGROUP team present five materiality fundamentals, which are important considerations that can help improve results no matter where a company is on its journey.
MSLGROUP's Reputation Impact Indicator Study sheds light on the importance of corporate “mind space” – a measurement of how easily a person can relate to a company – in determining a brand or company’s reputation.
The study’s results demonstrate that “mind space” – meaning both how easily a person relates to a company and the nature of the connotations invoked - plays a different but equally important role in corporate reputation compared to people’s rational views about products, services, financial performance, corporate behavior and how those companies manage relationship with consumers.
Findings from our Reputation Impact Indicator study highlight key challenges facing global reputation managers today.
Download The Reputation Impact Indicator Study here: http://ow.ly/NLjIW
We hope you enjoy reading it and invite you to share your feedback and tips with us on Twitter @msl_group.
Follow #ReputationImpact on Twitter for insights from the report.
Government or nonprofits are usually the institutions we associate with influencing public behavior in support of socially desirable outcomes. But increasingly, there is a role that businesses can and should play in this space. By doing so, they deepen relationships with customers and boost growth while contributing to social good. In From Cause to Change: The business of behavior, Bess Bezirgan, Tom Beall, Jennifer Wayman, and Michael Briggs – the leaders of Ogilvy Public Relations' new global practice, OgilvyEngage – discuss how businesses can harness the power of behavior change and show that what’s good for individuals and good for society can also be good for business.
Digital Immersion: What's Next for Social Media MarketingAndy Hunter
Social Media Evolution. An Open Thinking Exchange long form, digital immerson report on the state of social media for marketers.
Report curated and written with Graham Saxton, Ipsos Open Thinking Exchange - Global Insights..
From the Ipsos The Open Thinking Exchange, the innovation center of Ipsos, an independent company which ranks fifth among global research firms. Our mission: to challenge convention, take risks and use our collective intelligence in the service of our clients to foster innovation.
Complex organizations must integrate social into how they do business despite the shifts needed to make it happen. Contact David.Armano[at]Edelman.com for more information on Social Business Planning and how it can help your organization integrate social at scale.
Future of advertising: Agency as a platformAjinkya Pawar
Advertising is dead. Long live Advertising.
Advertising agency business model as we know it, is dead. Dwindling margins, frequent pitches, FB, Google & consultancies stealing growth from WPP, Publicis and other holding companies... The business is obviously broken.
Here's my idea to fix it.
Earlier, I had written about this idea here - https://truthaboutbranding.com/2016/12/14/the-advertising-agencies-of-future-will-be-open-sourced/
for which I won the WPP Atticus Award 2016.
Digital Brands & Live Experiences: Connecting with Your Audience IRLPBJS
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships. Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices, which also affects their perception of brands they only interact with through digital devices. The result is an environment where the pull of live experiences, where digital brands can hybridize their consumer relationships, is becoming stronger -- and more important than ever.
In this paper, we outline and explore:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
A Collection Of Community Management AdviceMarketwired
A curated collection of answers to several community management questions answered by actual community managers.
Brought to you by Marketwire and TheCommunityManager.com
Digital Darwinism and the Dawn of Generation CBrian Solis
We live in an era where connectedness is becoming a way of life. With the pervasiveness of smartphones, tablets, online access, and social networks, it’s easy to see, for better or worse, how we’re becoming an always-on society. This is where our story begins.
This guide will help you develop your own evolutionary approach to marketing—one that more effectively shapes, steers and guides every customer experience. It takes a whole new approach to meet the needs of the plugged-in customers of Generation C.
Read this ebook to find out how to survive and thrive in this new era of connected consumerism by getting to know all about Generation C, and finding out how their behavior is changing our society as a whole as well as the way we do business.
The World PR Report 2013, produced by the Holmes Report and ICCO, is a definitive report on the trends and issues facing the global PR industry, based on a survey of global agency heads. The report also includes research on the size and growth of the global PR industry, and a ranking of the world's 250-biggest PR firms.
What does radical uncertainty mean to communication professionals today? How has it affected stakeholder and consumer expectations? And what are companies doing to meet the challenge?
The price of consumers’ and stakeholders’ support in an age of low trust and high uncertainty is purpose with proof, radical transparency and a seat at the table.
Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.
Authors: Maria Ogneva, Matt Jensen, Molly Bugler
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
How can you build up long-lasting relationships with dialogue partners and use social media to attract and engage quality customers? By Jaydip Chowdhury
How can you build up long-lasting relationships with dialogue partners and use social media to attract and engage quality customers? By Jaydip Chowdhury
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
Uluslararası İtibar Yönetimi Konferansı 2012- Medya ve İtibar Yönetimi- Ayten...İtibar Yönetimi Enstitüsü
Cumhurbaşkanlığı himayelerinde, İtibar Yönetimi Enstitüsü ve Kadir Has Üniversitesi işbirliğiyle 17–19 Ekim 2012 tarihlerinde İstanbul’da Uluslararası İtibar Yönetimi Konferansı düzenlenmiştir. http://tr.reputationconference.org/
17 trends in and around small businesses, especially second stage companies. Full trend report, with strategy recommendations, is available as part of our Stage 2 Owner's Manual (see www.s2om.com).
Corporate social responsibility in the post covid 19 scenarioAmirjanSamim
CSR is a “self-regulating business model” that implies the procedures of interaction by a company with its stakeholders and the general public at large, creating a scenario of being socially responsible.
It was not Omar Al Mukhtar who introduced
the Arab Spring to Egypt but a
Google executive, Wael Ghonim, whose
campaign on Facebook and the famous
#Jan25 tweet that undermined Hosni
Mubarak’s political regime in Egypt. Similarly,
it was not a management consultant
who shaped customer service benchmarks
at United Airlines but a YouTube
video released by Dave Carol and his
band, earning more than 150,000 views
for his song about how United Airlines
broke his guitar during a transit from
Chicago to Omaha.
It was not Omar Al Mukhtar who introduced
the Arab Spring to Egypt but a
Google executive, Wael Ghonim, whose
campaign on Facebook and the famous
#Jan25 tweet that undermined Hosni
Mubarak’s political regime in Egypt. Similarly,
it was not a management consultant
who shaped customer service benchmarks
at United Airlines but a YouTube
video released by Dave Carol and his
band, earning more than 150,000 views
for his song about how United Airlines
broke his guitar du
Reputation in Social Media 2014 #SBPSMO Martyn Rosney
This presentation includes steps to building your reputation as a social brand and also how to protect that reputation in times of crises. Presented at the Sunday Business Post Social Media Masterclass on November 13th in the Gibson Hotel.
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
Merry Crisis-mas - social media crisis briefingClaremontComms
Slides from Claremont's social media crisis briefing, 14 December 2012. Simon Booth-Lucking explores the who, what, where and why of crises, and John Coventry of change.org offers his lessons from the frontline.
Is Technology Removing the ‘Care’ from Healthcare?MSL
We live in a digital age that is transforming healthcare. But, how does the industry need to adapt to fully engage in the digital future of the NHS?
New solutions are critical to embrace the benefits of improved digital technology in personalised care, while ensuring that patients are not marginalised in the process.
An enquiry led by US cardiologist, geneticist and digital medicine expert, Dr Eric Topol, explores how to support the deployment of digital healthcare technologies throughout the NHS.
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, United Kingdom and the United States.
Powered by AI: Communications and Marketing in the Algorithm AgeMSL
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, UK and US. We partnered with our colleagues at sister agency Publicis.Sapient who are experts in counselling companies and brands on the AI revolution.
A look inside the endless debate between traditional and digital media.
For more information write to Joshua Gardner, Vice President & North American Lead, Global Energy Practice, MSL | joshua.gardner@mslgroup.com
SCOTUS Launches New Economy with Legalized Sports BettingMSL
In a 6-3 decision in the case Murphy vs. National Collegiate Athletic Association, SCOTUS ruled that because Congress exceeded its constitutional authority when it passed PAPSA. In essence, Congress tried to prohibit state legislatures from repealing their existing statues that outlawed sports betting. Under a line of Supreme Court precedent known as the anti-commandeering doctrine, federal efforts to coerce states into enforcing federal law are unconstitutional violations of the Tenth Amendment.
To say this is just the beginning would be cliché, but what SCOTUS has wrought with its decision will have lasting consequences that go far beyond sports betting.
Our current consumption patterns are stretched to breaking point. Few would argue the need to fix our systems. It’s how to manage an economically viable and just transition that is making heads ache.
[Salterbaxter Directions] Moving The Goal PostsMSL
Is your business goal-ready to move beyond 2020? Explore a new generation of emerging sustainability goals that are unlocking business returns and driving transformational change.
The food market will experience rapid evolution in 2018, according to sector experts at MSL. A broad array of technological innovations will make it easier to acquire and consume foods and beverages tailored to our specific food needs, speeds and philosophies.
These insights emerge from the MSL’s annual analysis of top food trends compiled by its highly specialized food marketing and PR team, appearing as a shareable infographic. In recent years the agency’s forecast has been viewed more than 100,000 times. Past forecasts have spotted the emergence of major marketplace successes, including turmeric, coconut, ugly produce, food waste reduction and coffee as an ingredient.
The Second Technology Revolution: How the PR Business Needs To Change Once AgainMSL
Not even a decade after the PR industry turned on its head when social media ushered in the Age of Influence, technology once again is causing brands, companies and organizations to rethink its communication in dramatic ways. This time machines that process data and artificial intelligence, combined with immersive technologies like virtual reality, augmented reality and mixed reality, are creating new opportunities for “augmented influence” as well as giving communicators pause to manage a number of emerging new challenges from Machine Journalism to Artificial Influence.
A joint initiative conducted by MSL and SPARK Neuro gives PR pros true cause for excitement. What was once only subjective – how much people are engaged with content and their emotional experience with it – can now be directly quantified by reading brain activity and other neurological responses.
For more information about Conversation2Commerce, email Erin.Lanuti@mslgroup.com or visit www.publicisC2C.com.
In PR2020, experts give us their perspective on what’s coming next in terms of tech disruptions, and how they believe this will impact the work we do. We explore influence, data, human science and machines, and our relation to them as communications professionals, business owners, governments, and human beings.
Write to us to start a conversation on how we can help you distill actionable insights and foresights from conversations and communities.
For more information contact Pascal Beucler, SVP & Chief Strategy Officer, Global, MSL (pascal.beucler@mslgroup.com) and Melanie Joe, Consultant – Research & Insights, MSL (melanie.joe@mslgroup.com)
[Salterbaxter Directions] Human Rights - The Time is NowMSL
Is your business up to speed on the risks and opportunities of human rights issues?
Learn from the early adopters of the UN Guiding Principles Reporting Framework and get ahead of the game.
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
News in the Times of Digital - Indian Media TrendsMSL
The way India consumes news is changing in this digital age. 20:20 MSL's media trends infographic assesses Print v/s Online media consumption and how communications professionals can choose the right media mix through a structured approach.
Connect with our insights experts or share your feedback with us on Twitter @2020MSL and @msl_group.
To supplement Qorvis MSLGROUP's Guide to the Trump Administration, we have created a set of appendencies highlighting expected cabinet and staff appointments as of 12/1/2016.
Governing a Divided Nation - Insights about the 2016 U.S. Presidential ElectionMSL
Public affairs and policy experts from Qorvis MSLGROUP have compiled an extensive election coverage and analysis of how the new U.S. President and Congress will move forward after one of the most bitter campaigns in American history.
For more updates, follow @qorvis or reach out to us on Twitter @msl_group.
Qorvis MSLGROUP has created a comprehensive guide to the Trump Administration. This document provides a first look at the people and players behind the most unlikely presidential campaign in American history.
For each person mentioned here, we have included a bio, a photo, and representative institutions and organizations affiliated with that person, so that the reader may better understand the relationships that influence the people who in turn are influencing President Trump.
For real-time updates, follow @Qorvis or reach out to us on Twitter @msl_group.
The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
Role of Millennials and their Impact on Reputation ManagementMSL
Pascal Beucler assesses why Millennials are a generation that matters. They are a highly influential force. And their importance is only skyrocketing. If you’re not where Millennials expect you to be, you’re nowhere. Millennials strongly impact reputation in their roles as: consumers, employees & brand advocates.
We hope you enjoy reading this presentation and invite you to share your feedback and tips with @pbeucler or reach out to us on Twitter @msl_group.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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➢ Korean President visits Samsung Electronics R&D Center
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Improving profitability for small businessBen Wann
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Textile Olympiad 𝟯.𝟬 Supported by The Business Standard and Textile Today: 𝗔𝗻 𝗜𝗻𝘁𝗲𝗿 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 Business 𝗖𝗮𝘀𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 where university undergraduates get to showcase their brilliance. Dive deep into real-world textile industry challenges, analyze intricate scenarios, and craft innovative solutions.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The Reputation Complex - Navigating the Blur in a Liquid World
1. Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP
Athens, October 16, 2014
The Reputation Complex
Helping organizations
navigate the blur in the Liquid Age
t: @pbeucler
2. “When the winds of change blow,
some people build walls and others
build windmills.”
3. I’d like to share - and
discuss! - a few
thoughts with you about
the fast transformation
of Reputation
Management,
everywhere in the
world, and what it
means for our clients,
and for us.
5. Agenda
The Reputation Content:
What Reputation is about and why it matters
The Reputation Context:
The challenge of Global Distrust &
the devastating impact of Crises in the Social Age
The Reputation Complex:
A New Hybrid System
6. The Reputation Content:
What Reputation is about and why it matters
The Reputation Complex:
A New Hybrid System
The Reputation Context:
The challenge of Global Distrust &
the devastating impact of Crises in the Social Age
7. I trust your clients are
asking you many
questions, these days,
like…
8. What’s the
value of
Corporate
Reputation?
What’s today
the link
between
Business and
Reputation?
Why moving
towards
Business
Citizenship is
a necessity,
from a
Reputation
Management
standpoint?
Why and how
the Digital &
Social turmoil
is changing the
whole game?
How should we
address
reputational
issues vs. all
stakeholders:
shareholders and
customers,
employees and
partners, people
and communities?
9. … Transparency is mandatory
… Social Engagement is required
… Corporate Responsibility is highly expected
… Content is King
…and most importantly: why
Reputation Management is such a
challenge in a world where…
10. a moving combination of various factors, components and drivers…
…which are linked in a close and complicated way…
…with, for all organizations, equal risks and opportunities
That’s what The Reputation
Complex is:
11. • It’s a blend (by nature):
a mix of various components, factors and drivers:
nothing chemically pure!
• It’s a composite (by construction):
awareness, image, esteem, beliefs, feelings,
perceptions, evaluations….are part of it,
but part only
• It’s an on-going process (by necessity):
something impermanent, subject to continuous
evolutions
• It’s a fast-changing reality (by all means):
profoundly transformed by the Digital & Social
revolution
What is Corporate Reputation?
12. • It protects the company’s equity
• It plays a growing role in investors’ eyes
• It strengthens customers’ confidence in a firm’s
products and services (checking who’s behind
the brand/the product/the service - who owns
it? - is a fast-growing trend)
• It nurtures key opinion leaders’ appreciation
• It attracts the best partners
• It helps recruit and retain the best talent
Why Corporate Reputation matters, today:
13. • Renown, admiration, esteem, image:
they all have positive effects on Corporate
Reputation, but none of them individually should
be seen as a founding factor
• Corporate Reputation is the complex of
intangible assets that more and more top
executives consider a sustainable competitive
advantage, particularly in the tough times we live
in
• Corporate Reputation is not based only on
analysis, rationale, reason: it’s also linked to
emotional attributes, perceptions
Corporate Reputation is what supports Corporate Equity
14. • Key attributes such as long-term investment
value, quality of products and services, financial
soundness… have been utilized year after year by
various rating systems asking professional panels
to evaluate firms on x-point scales
• That’s essential, but such classical, endogamic
and “coefficient-centric” approaches do not
suffice anymore in a world where the nature and
the level of engagement with people and
communities are cornerstone
• Corporate Reputation needs to be seen through a
different lens, with a much wider focus and
mind-set
A fast-changing ecosystem
15. The Reputation Content:
What Reputation is about and why it matters
The Reputation Complex:
A New Hybrid System
The Reputation Context:
The challenge of Global Distrust &
the devastating impact of Crises in the Social Age
16. Reputation Management has to face
a very unfriendly, suspicious,
negative environment
Trust in all institutions,
including corporations and governments,
is at an all-time low across the world
18. Few years ago, Reputation was a somewhat
elusive intangible asset, in the hands of a
little number of gatekeepers.
Today, with the explosion of social
media, it can be enhanced or
damaged in the blink of an eye.
We live in tough times, where
every Reputation issue is
potentially Global, Social, Viral.
Photo from untitlism on Flickr
19. Liable to change
rapidly, a Corporate
Reputation is a
composite of
diverse and highly
volatile
perceptions – most
of which being out
of control
In a nutshell, we’re dealing with low predictability
IT’S MOSTLY OUT OF
CONTROL:
Of all communications
that exist about an
organisation, more
are out of direct
control than within
control.
IT’S WHAT IT IS:
Some of it is positive,
some is negative.
The digital & social
world surrounds
reputation completely
and acts as an
accelerator of change
in ability
THE COMMENT IS THE
MESSAGE:
Inside and outside any
organization, people
are creating and sharing
much more content
about it than can be
created or shared
by the organization
itself
20. Low level of public trust
vs.
High level of people’s
empowerment:
=
RISK ZONE
22. • Reputation is now rated as the highest impact
risk area – not just overall, but for most
individual sectors as well.
• Three years ago, reputation was already the top
risk area in financial services – and remains so
today.
• As Sanofi’s Elisabeth Pacaud says:
“The emergence of new communication models
such as mobile, social networks is one of these
key changes which might impact reputation in
different and faster modes than before.”
Reputation as the #1 risk
24. -Warren Buffett
It takes 20 years to build
A reputation and five
minutes to ruin it.
If you think about that
you’ll do things
differently.
25. • Brokerage based businesses are potentially under
threat, as gatekeepers and barriers are vanishing
• Social media enables instantaneous global interactions
that make it impossible for organizations to “control”
the ongoing conversation about them and the impact
on their reputation
• This is true everywhere and for every organization,
as shown in the following examples where public
authorities are targeted by citizens and forced to
take action
• Such viral initiatives are the “New Normal” today, and
they prove to be very effective
The “post-disintermediation” Age
26. • Leaders – whether politicians or business execs -
are directly put under people’s heavy pressure
through Twitter, Facebook or YouTube
• Within hours, if not minutes, they have to cancel
an initiative, abandon a controversial project or
quickly act to address a pressing public demand
• In this brave new world, neither silence nor
secrecy can be a sustainable strategy:
a silent firm is still defined by others
Now, a couple of examples – projects that we awarded in
Cannes
From Public Affairs to People’s Affairs.
30. Every issue is potentially global, social, viral.
Corporations need to master three
interplays shaping crisis:
1. The interplay between
mainstream media and social media
2. The interplay between
local and global dynamics
3. The interplay between
crisis planning and response
Photo from Gamma-Ray Productions on Flickr
31. 1. Interplay between mainstream and social
The boundaries between mainstream
media and social media are blurring as:
• online influencers are linking to media stories
• news organizations are quoting online
influencers
Photo by Ben Chau on flickr
“Technology is shifting the power away from the
editors, the publishers, the establishment, the
media elite. Now it’s the people who are in
control.”
- R. MURDOCH, Chairman & CEO, News Corp
32. 2. Interplay between local and global
photo from h.koppdelaney n Flickr
No crisis is purely local today. It’s an interconnected world:
an image, a short video, a quote shared on Internet can
spread globally in seconds on the social web
Yet local considerations must of course be factored into crisis
planning and response
“Sometimes when you come through a
crisis you become better listeners...”
ANN MULCAHY, CEO and Chairman, Xerox Corporation
33. • It’s critical to plan and prepare for
crisis scenarios, but it’s even more
important to respond to emergent
crisis situations rightly,
authentically, transparently: with
integrity
3. Interplay between planning and responding
34. The news curve is
becoming shorter in the
‘breaking news’
and ‘context’ stages,
but longer in the
‘analysis’ and ‘archival’
stages.
The news curve is also
becoming more
fragmented.
The news curve
Shorter head Longer tail
More
fragmented,
but more viral
Attention
Timecrisis.mslgroup.com
1
2 3
4Breaking news
Context Analysis
Archival
35. The four stages in the
crisis curve correspond
to the four stages in the
news curve, and social
media makes it more
difficult to control a
crisis.
The crisis curve
Shorter head Longer tail
More
fragmented,
but more viral
Attention
Timecrisis.mslgroup.com
1
2 3
4Flash Point
Spotlight Blame Game
Resolution
Sharing links via
hashtags
Sharing stories via
retweets
Searching for stories
via Google
Sharing opinions
via blog posts
36. A real world
incident
(oil spill, financial
scam, sex
scandal)
accelerates the
crisis. Mainstream
media puts a
spotlight on
the crisis while
social media
amplifies it.
The ‘real world’ crisis
Triggered by
real world
incident
Driven by
mainstream
media
Newspapers/
Television
Blogs/
YouTube
Twitter/
Facebook
Each circle represents a story on mainstream media or social media. The size of the circle
represents the influence of the story.
Attention
Timecrisis.mslgroup.com
1
2 3
4
37. Example: BP
Gulf of Mexico
oil spill
During the protracted BP Gulf
of Mexico crisis, the flash
point was the oil spill itself,
but social media played a
critical role in the spotlight,
blame game and resolution
stages.
38. Example: BP
Gulf of Mexico
oil spill
Viral Video: BP Spills Coffee: a PARODY by UCB Comedy
39. • A social media meme
(Greenpeace campaign,
anti-brand hashtag, anti-
brand video) creates a
flash mob, turns into a
crisis, and is picked up by
mainstream media.
The ‘flash mob’ crisis
Triggered by social
media meme
Driven by social
media conversations
Newspapers/
Television
Blogs/
YouTube
Twitter/
Facebook
Each circle represents a story on mainstream media or social media. The size of the circle
represents the influence of the story.
Attention
Timecrisis.mslgroup.com
1
2 3
4
40. Example:
Greenpeace vs.
Nestlé KitKat
Greenpeace created a viral
video led campaign to protest
against Nestlé and protestors
hijacked Nestlé’s Facebook
page and filled it with abusive
comments: Social Guerrilla as
the New Norm.
42. CHINA EXAMPLE:
Government
officials
inspecting road
Chinese netizens found a
photo-shopped picture of
Chinese government officials
inspecting road construction
and started sharing photo-
shopped pictures of the
officials in funny situations.
43. Why a Command Center matters today
• Consumer brands (like Dell,
Gatorade L’Oréal and Nestlé),
• Organizations (like Red Cross),
• And Financial institutions (like
National Australia Bank,
MasterCard, Wells Fargo and
Chase)…
…have set up digital command
centers to monitor conversations
and engage with audiences when
needed, in real-time and with a
high level of anticipation and
reactivity – a precious asset these
days
44. The Reputation Content:
What Reputation is about and why it matters
The Reputation Complex:
A New Hybrid System
The Reputation Context:
The challenge of Global Distrust &
the devastating impact of Crises in the Social Age
46. It’s mainly about two essential dimensions:
rightly
engaging with
all stakeholders:
content &
relationship
articulating
the key
components
of Reputation
today
47. It’s primarily about articulating the key components
of Reputation today
• What do you stand for as a firm?
What’s your purpose?
• Does your Corporate Governance meet
today’s societal expectations: ethics,
quality of leadership, Citizenship, diversity?
• Is your business performance sustainable?
• What’s the social impact of your business on
people, communities and society at large?
• Are you an Employer of Choice?
48. It’s then about rightly engaging with all stakeholders:
content & relationship
• How Communications can help better shape & share
the story about the brand’s history, legacy and
strategy, internally and externally. The priority is to
craft a narrative architecture to help larger audiences
understand, for instance:
• Where the company comes from and what it stands for
• Why sustainability, value creation and innovation are
key pillars to its success
• How it’s committed to developing close links with
people and communities
• Why building a strong Employer Value is crucial for
today and tomorrow, specially for Millennials
49. Building & managing a reputation today is
firstly building and managing a content
strategy, then rightly engaging ON IT with
ALL RELEVANT AUDIENCES
A few examples…
50. Stakeholders today
care about a variety
of topics which are
directly impacting
firms’ reputation:
• a company’s conduct: faulty
products, misconduct, lack of
leadership and data security
• impact on economy: tax avoidance,
unfair wages, job cuts, bankruptcy
• impact on environment: disaster
management, bad supplier practices
• impact on human rights: hiring bias,
exploitation, discrimination
51. Over the past few
years, some
companies which
happened to be at
stake did better
than others,
because…
• they better managed what they
wanted to focus on (content)
• the way they engaged with
people was superior
(relationship)
52. Amidst fierce competition from Silicon Valley, IBM needed a strong reputation to attract top talent, fuel innovation and stay
relevant. In 2008, the company announced its ambitions to build a smarter planet. Today, the company has embraced
Smarter Planet as its central purpose, organizes many programs around this and involves employees, local governments and
people themselves in various initiatives.
The Power of a Strong Purpose: IBM
Smarter communications using
different platforms, ranging from
billboards to YouTube and
Instagram, to a social curation
platform IBM Voices.
Smarter Planet, a shift to smarter
solutions for the future, centered
around Big Data driven insights, and
more efficient and mobile Cloud
Computing.
Broader Stakeholder
Involvement through the Smarter
Cities Challenge, People for a
Smarter Planet community, World
Community Grid and blog.
53. The Power of a Clear Positioning: PricewaterhouseCoopers
Already known for being one of the Big 4, PwC’s reputation with UK regulators took a dip in 2011, when the House of Lords
criticized the auditor for its role in the financial crisis. The firm responded by acknowledging the lack of trust in the industry,
appointing a head of reputation strategy and positioning itself as a part of the conversation - and the solution.
Building Public Trust Awards. In
its 11th year now, the awards
recognize organizations that excel
in corporate reporting. The awards
were recently expanded to include
an international category.
PwC’s Head of Reputational
Strategy is responsible for engaging
with regulators and managing the
perception of the firm, along with a
small team.
Dialog around trust. Already a
strong content creator and thought
leader, PwC has positioned itself
as an active player in addressing
the lack of trust plaguing its own
industry and its clients.
54. The Power of Consistency: Munich Re
For re-insurers, being good is good business. Munich Re studies sustainable development to identify future risks, devise
products, and to manage its own footprint and social commitment. Strong consistent messaging, a history of being focused
on sustainability and -a celebrity shareholder contribute to the company’s strong reputation.
Industry’s largest internship
contest in China, part of the re-
insurer’s efforts to attract the best
talent in a market poised to see the
greatest increase of premiums
worldwide.
Thought leadership around
Climate Change since 1973, giving
Munich Re a head start on data and
research, and credibility to its
sustainability efforts.
Backing of Warren Buffet.
Through personal holdings and
holdings through Berkshire, Warren
Buffet is the largest single
shareholder in Munich Re.
55. The Power of being an Employer of Choice: Dow Chemical
A historically controversial firm, Dow Chemical has positioned itself as an innovative company that provides solutions for
today’s world – and a top employer. The company is now gearing to climb up the value chain by selling off its commodity
business and moving from chemicals to chemistry.
Employer of Choice. In the last
two years, Dow has emerged as a
global Employer of Choice. Dow has
also been recognized for initiatives
such as the virtual Dow Lab Safety
Academy.
Solutionism, a campaign launched
in early 2012 to highlight stories of
how Dow products & innovations are
contributing to social solutions.
Innovation & sustainability
initiatives, including an open
innovation challenge, an annual
student challenge and partnerships
with the Nature Conservancy Lab
and Haier.
56. The Power of being a Good Corporate Citizen: Tata Group
Tata Group is a family run business with a rich heritage of strong leaders and a strong reputation. It is known for being ethical
and for its commitment to employees and the community. The company welcomed in a new chairman in 2013, with former
chairman Ratan Tata focusing on philanthropy & the well-endowed Tata Trusts.
Philanthropy and community
support. Tata Group is known for
its generous support for academic
institutions, social causes and
programmes for the under-
privileged, and for setting a path
for other corporates.
Strong leadership & ‘Good’
Growth. Ratan Tata’s anti-
corruption approach has contributed
to the company’s international
success and its strong global
reputation.
Employees matter. Tata Group is
known for ‘looking after’ its
employees, especially in times of
crises. Tata also empowers
employees to give back to society
through CSR initiatives.
57. The Power of Cultural Leadership: GE
Within a decade, GE transformed itself from a leading polluter to a leading clean technology provider. Since 2005, GE has
committed large investments to building its ecomagination and Healthymagination range of products. Strong leadership, open
innovation, philanthropy efforts and participatory programs have boosted GE to one of today’s leading global brands.
Visual and social communications.
GE shares stories around its products,
initiatives, and things around us in short
visual content packets, optimized for quick
consumption on social networks. GE has an
audience of 1 million on Facebook.
ecomagination
&Healhymagination. Through
these programs, GE has invested
billions in bringing sustainable eco
products and affordable health
products to market.
Innovation everywhere. GE’s
open innovation challenges and
entrepreneurship programs support
innovation internally and externally
– in the areas of clean tech, smart
products and health (most notably
breast cancer & head health).
58. investors clients public
What the firm
says
it believes, stands
for and what it
actually does
What
external
stakeholders
perceive of
it, and do
with it
What’s the
staff’s take
about that,
and how
employees
build – or
not – on it
The Reputation
Complex
articulates
different levels
and dimensions
which are linked in
a dynamic way:
an ongoing &
iterative process,
with no beginning
and no end,
blending beliefs,
perceptions and
representations
59. Before being
good or bad – and
moving from one
state to the other
can take very little
time – a reputation
firstly is:
A firm’s resistance, and potential resilience, very much depends upon these four
points, when its reputation is at stake
Coherent, or not,
with what a firm
actually is, and stands
for.
Managed, or not,
properly.
Consistent, or not,
with its core
beliefs
and values.
Solidly grounded
into a well-told story.
Corporate
Reputation
61. Purpose:
what you stand for as a company, your
core raison d’etre in the business
Corporate Citizenship:
putting your commitment to society at
the heart of your business strategy,
in resonance with your purpose
Employer Value Proposition:
the value your create for your people,
thus for their clients, for the company
and for themselves
Social Openness:
creatively engaging with your audiences,
and making your voice matter
62. Beyond its proven
excellence in its
core business,
each and every
organization
needs to position
itself as…
A Purpose-led
company
A Business
Citizen
An Employer
of
Choice
A well connected/
engaged firm
63. As presented at
the Financial Times/
Coca-Cola Enterprises
Summit on
Sustainability &
Citizenship, Oct 1,
London
See Coca Cola Enterprises: