A presentation for PHD's Radio Week, organised by the RAB.

1. Social Media in our Daily Lives
Matt Deegan Christian O’Connell
Folder Media Absolute Radio
@matt @OC
foldermedia.co.uk absoluteradio.co.uk/breakfast
mattdeegan.com

3. 1. Social Networks
2. Behaviour Shifts
3. Video
4. App Usage
5. Radioplayer
6. Digital Radio Strategies

8. DAB Digital
Digital Radio
Television
Analogue Radio
Internet Podcasts
Radio
Radioplaye Social
r Networks
Station
Websites YouTube
Mobile Email
Marketing
Apps SMS

13. App Stats Example
300,000 people used Absolute Radio’s apps in
May, generating 2.1million listening sessions.

17. Radioplayer Data
• 6.7 million unique users listen through Radioplayer
each month
• 28 million Radioplayer consoles were launched or
switched by those users
• Grown from 157 stations at launch, to 300 now –
with even more to come
• About 20% of Radioplayer users are sampling
more than one station

19. New Digital Services
1.New Extensions
2.New Entrants
3.New Models

21. • 1993: National AM Radio Station
• 1995: Added London FM Licence
• 1999: Added National DAB Coverage
• Also broadcasts online, through digital television and mobile
Main Service:
• Reach: 1.7m/week
• Hours: 13.1m/week

22. Digital Only spin-offs now generate 10.4m hours
(DAB, some DTV, online and mobile)

24. Absolute’s Digital Success
• Driven by hours growth
• Well-formatted, understandable stations
• Strong multi-platform distribution
• Well-promoted on existing stations

25. •Independently Owned
•Coverage:
• National DAB
• Digital Television
• Online
• Mobile
•Audience
• 861,000 listeners
• 6,983,000 hours

26. • Traditional advertising and sponsorship
• CRM with VIPs
• Strong ticketing strategy
• Music advertising

27. Planet Rock’s Success
• Consistency – they’ve been around for 10 years
• Nationwide distribution
• Strong, popular format, un-used by other
broadcasters – ‘classic rock’
• Focus on listeners and retailing direct to them

28. •Independently Owned
•Coverage:
• London DAB
• Online
• Mobile
•Audience
• 45,000 adults
• 120,000 kids

29. • Diverse Products:
• Radio
• Web
• Video
• App
• Podcasts
• Events
• Approach
• Few spots
• Mainly SPI
• Client Direct

30. Fun Kids Success
• Super-low cost base
• All elements of the operation are non-traditional
• Targets sectors that spend little money on radio
• A kids brand that sells and serves across web,
email and radio

32. Extensions...
• Are non-radio operators
• Use radio to reach audiences
• Do not care about the traditional operators
• Do not argue about platforms, they get on with
reaching listeners.

35. Social Media in our Daily Lives
Matt Deegan Christian O’Connell
Folder Media Absolute Radio
twitter: @matt @OC
web: foldermedia.co.uk absoluteradio.co.uk/onair/breakfast
web: mattdeegan.com