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Absolute Radio Presentation

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Absolute Radio - Value Added Services

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Absolute Radio Presentation

  1. 1. Value Added Services Absolute Radio Adam Bowie Head of Strategy & Planning October 2008
  2. 2. who am I?
  3. 3. who are we?
  4. 4. history <ul><li>1993 Virgin Radio launches </li></ul><ul><li>1996 Capital Radio agrees “merger” </li></ul><ul><li>1997 Ginger Productions acquires Virgin Radio </li></ul><ul><li>2000 SMG takes over Ginger including Virgin Radio </li></ul><ul><li>2006 UTV wants to merge with SMG before withdrawing </li></ul><ul><li>2007 IPO of Virgin Radio announced </li></ul><ul><li>2008 TIML UK Ltd buys Virgin Radio </li></ul>
  5. 6. why not Virgin?
  6. 7. Bennett Coleman & Co Ltd Times Of India publishing Private Treaties investment TIML radio, outdoor, web, events, film
  7. 8. importance of digital
  8. 9. how do they listen? Source: RAJAR Q3 2008
  9. 10. how do they listen? Source: RAJAR Q3 2008
  10. 11. platform agnostic
  11. 12. DAB
  12. 13. schedule Absolute Radio Absolute Classic Rock Absolute Xtreme Christian O’Connell Breakfast Show Geoff Lloyd’s Hometime Show
  13. 14. is DAB’s success just down to the BBC?
  14. 15. BBC v Comm. Radio all listening DAB listening
  15. 17. but I thought that this was about adding value…
  16. 18. pre-launch ‘ crossfade’ 10 ‘pillars’ more live sessions no repeat workday full versions expanded playlist
  17. 19. Christian O’Connell Vicky Butler-Henderson Geoff Lloyd Tim Shaw Jo Russell Sony Radio Award-winning investment
  18. 21. Absolute playlist
  19. 22. extended playlist
  20. 23. where do you discover new music? Sometimes Source: Absolute Radio IPSOS Research Aug 2008
  21. 24. Abbey Road, Studio 2
  22. 25. “ Hell, British Radio is getting exciting again. With the growth of online and digital Absolute is appearing at the right time” For once, there’s a radio station that plays decent music. No other radio station has played the Beatles, Jimi Hendrix, and so many other greats. I, as an oldie-rock lover, have finally found faith in radio again. “ What a great mix of music, I have a vast range of musical taste and it was so good to hear an entertaining and intelligent mix with NO repeats. To quote Paul Weller from yesterday’s playlist – ‘That’s entertainment’….”
  23. 26. inviting community involvement
  24. 30. online & outdoor
  25. 31. marketing & events
  26. 32. thank you! <ul><li>Adam Bowie </li></ul><ul><li>[email_address] </li></ul><ul><li>020 7432 3339 </li></ul>

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