Community radio who is listening

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Community radio who is listening

  1. 1. BRITAIN LOVES RADIO! Community Radio – Who is listening?
  2. 2. HISTORIC BEAUTIESBRITAIN LOVES RADIO!
  3. 3. 2012 RAJAR QTR 1 STATS• On average 90% of the population tuned into radio each week.• Share of all radio listening to digital is up 10% to 29.2% Y on Y.• 45% of the population has tuned in via any Digital platform.• 22.1 million adults have access to a DAB receiver up 12% year on year.• For the first time there has been more than 200 million hours recorded for DABlistening.• Internet Listening reaches an all-time high with the population listening 42 million hoursper week.• 17 % of adults listen to radio via their mobile phone - up 24% year on year.
  4. 4. 90% LISTEN EACH WEEK Passive Vs ActiveSource: RAJAR Q3 2011
  5. 5. ALL DEVICES - DIGITAL LISTENING UP! 30% Technological Vs ChoiceSource: RAJAR Q3 2011
  6. 6. 45% TUNED IN VIA A DIGITAL PLATFORM Technological Vs ChoiceSource: RAJAR Q3 2011
  7. 7. WHO IS STILL LISTENING?Technological Vs Contenthttp://www.youtube.com/watch?v=HNufODX8vfI
  8. 8. RADIO DOMINATES AUDIO ENTERTAINMENTSource: BBC Share of Ear Study, Apr 09 and Apr 10: Share of Audio
  9. 9. RADIO IS SECOND BIGGEST MEDIUMSource: Touchpoints 3Base: All adults 15+
  10. 10. DIGITAL PLATFORM MAKES RADIO EASILY ACCESSIBLESource: RAJAR Q3 2011
  11. 11. COMMON PLATFORMS Digital TelevisionDAB Digital Internet Radio vAnalogue Radio Radio
  12. 12. MORE THAN JUST RADIO Radioplayer Podcasts Station Social Networks Mobile Apps Websites SMS Email YouTube MarketingCrossing Boundaries www.ujimaradio.com
  13. 13. WHO IS STILL LISTENING?Technological Vs Community
  14. 14. CONSIDERING RADIO FOR YOUR BRANDTHINGS TO CONSIDERvDecide why you are running your campaign. Is it for a specificsales promotion, product launch, or for general name awareness?vit’s good to highlight your business’ unique selling point. This USPcould be the ‘headline’ for your commercial - the attention grabber -and along with a unique piece of creative will help you stand out fromyour competition.
  15. 15. CONSIDERING RADIO FOR YOUR BRANDREASONS TO CHOOSE COMMUNITY RADIOvRadio can bring your advertising to life, give your company an identity,and reinforce your brand.vUsing radio you can communicate to your potential customers at anytime of day or night.vAdvertising works by repetition – increased exposure to a message willreinforce it - and radio is one of the most cost-effective means of creatingfrequent, focused communications.
  16. 16. YOUR BRAND INTEGRATIONAds vs Sponsorship:vProgrammesvTravel & TrafficvDrive timevCompetitionsvGiveawaysvEventsAdverts Vs Sponsorship
  17. 17. STEPS TO GROWTH VIA RADIO1. Decide on why you want to advertise.2. Contact Radio Station3. Produce Advert4. Commence Campaign5. Monitor6. End / Evaluation
  18. 18. BRITAIN LOVES RADIO! Community Radio – Who is listening?

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