MICHAEL CAIRNS INFORMATION MEDIA PARTNERS www.personanondata.com www.infomediapartners.com www.mywire.com Publishing in a Digital Age HOW TRADITIONAL PUBLISHING IS LEVERAGED This document was prepared by Michael Cairns, who performs the Management Consulting business of Information Media Partners in the United States. This document is supported by a verbal commentary contained in the notes section of this presentation. Without that commentary, this presentation would represent an incomplete and misrepresentation of this work. This document is covered by a Creative Commons license. This presentation may be used with attribution. Some of the images used in this document are not the property of either Michael Cairns or Information Media Partners and their ownership is noted in the pertinent notes section. Contact: Michael.Cairns @ Infomediapartners.com.

Change

Change leads to Opportunity Image: http://www.success.co.il/knowledge/images/History-Historiographies-Glass-of-water.jpg

What Business is this ?

$25 Billion $35Billion $150Billion? $500Billion?

What’s a Business Driver ?  Community  Network  Choice

The Network Effect Defined Schedule > On Demand when, where, how, what, and with whom Passive > Interactive Message > Experience Content Push > Content Pull Content Locked > Content Shared

I am a Mini Media Mogul: I make choices Of Internet Users: 45% will or have started a blog 75% read blogs 80% watch video online 55% Created a social network profile 50% Downloaded a podcast 40% Subscribe to RSS

What does it all Mean ?

What’s the platform Kenneth ?

Four Elements Integral to the Platform Approach Branded Content Vertical Workflow Solutions and Technologies Common Taxonomy and Ontology Consistent Revenue Model

“ So our excitement about the new platform is that one, we are able to bring tremendous feature functionality to the user , whether it is the researcher or the end user, and two, we are able to give them capability that everyone is after ” Judy Vezmar CEO LN Europe Quote: Information Today

Would you like to play in a market 4x as large?

Would you like to play in a market 4x as large?

The LexisNexis Model Global Application of Platform and Content Secondary Legal Content Primary Legal Content News & Business Content Public Records Company & People Information Practice Management Litigation Corporate Counsel Risk Management Research Client Development Image: http://www.aleelaw.com/resources/legal_sm.jpg

An Education Model Global Application of Platform and Content Pre K Grade Content K – 12 Content College Content Supplemental & Advanced Degree Vocational & College Prep Assessment Intervention Remediation Course Management School Administration Teacher/ Faculty Support

Your New Customer Experience Utility Integration of content and applications Broad productivity and workflow benefits Internal and external process integration Stats

Competitive Superiority Competitive Superiority Strong Client Relationships Growth & Margins Focus On Customer

600,000 titles in six years A model in trade?

Oh, that thread……

In An Age of Digital Publishing Publishing In A Digital Age OR

Thank You Connect on Linkedin: Michael.Cairns@ Infomediapartners.com Blog: personanondata. blogspot.com infomediapartners.com mywire.com

Influence and Inspiration What’s Next In Media – Neil Perkin, Only Dead Fish http://neilperkin.typepad.com/ Future Web Trends, Innovation Series – Matthew Buckland www.matthewbuckland.com Universal Mccan International Social Media Research Wave 3.0 http://www.slideshare.net/mickstravellin/universal-mccann-international-social-media-research-wave-3 Garr Reynolds: http://www.presentationzen.com/ Marta Z. Kagan, Social Media Bonafidemarketinggenius.com

What’s Next In Media – Neil Perkin, Only Dead Fish

http://neilperkin.typepad.com/

Future Web Trends, Innovation Series – Matthew Buckland

www.matthewbuckland.com

Universal Mccan International Social Media Research Wave 3.0

http://www.slideshare.net/mickstravellin/universal-mccann-international-social-media-research-wave-3

Garr Reynolds:

http://www.presentationzen.com/

Marta Z. Kagan, Social Media

Bonafidemarketinggenius.com

About Michael Cairns is Managing Partner of Hoboken, NJ based Information Media Partners a business strategy consulting firm and he is currently serving as Entrepreneur in Residence at a start-up content business named Mywire.com. His career spans a wide range of publishing and information products, services and B2B categories and his years spent as a line-operating executive have largely been with brand name publishing companies such as Macmillan, Inc, Berlitz International and R.R. Bowker. For the past decade he has led revitalizations and turnarounds as a CEO or business strategy consultant particularly as President of R.R. Bowker. Michael’s work experience also includes senior roles in the Entertainment, Media & Communications practice at PriceWaterhouseCoopers (where he worked on engagements at major media companies such as Simon & Schuster, Thomson Learning, Reed Elsevier, Ogilvy & Mather, Interpublic Group and Turner Broadcasting). Michael has been a regular participant in industry trade groups and was a board member of the Association of American Publishers and the Book Industry Study Group. In addition to his responsibilities at R.R. Bowker, Michael also served as Chairman of the International ISBN Executive Committee where he orchestrated significant changes in organization and funding. Michael has an MBA from Georgetown University in Finance and a BA from Boston University in European History. He has lived in five countries and traveled to more than 40, is an avid runner having completed 14 marathons, is always reading and writes a popular blog about the publishing industry.

Michael Cairns is Managing Partner of Hoboken, NJ based Information Media Partners a business strategy consulting firm and he is currently serving as Entrepreneur in Residence at a start-up content business named Mywire.com. His career spans a wide range of publishing and information products, services and B2B categories and his years spent as a line-operating executive have largely been with brand name publishing companies such as Macmillan, Inc, Berlitz International and R.R. Bowker. For the past decade he has led revitalizations and turnarounds as a CEO or business strategy consultant particularly as President of R.R. Bowker.

Michael’s work experience also includes senior roles in the Entertainment, Media & Communications practice at PriceWaterhouseCoopers (where he worked on engagements at major media companies such as Simon & Schuster, Thomson Learning, Reed Elsevier, Ogilvy & Mather, Interpublic Group and Turner Broadcasting).

Michael has been a regular participant in industry trade groups and was a board member of the Association of American Publishers and the Book Industry Study Group. In addition to his responsibilities at R.R. Bowker, Michael also served as Chairman of the International ISBN Executive Committee where he orchestrated significant changes in organization and funding.

Michael has an MBA from Georgetown University in Finance and a BA from Boston University in European History. He has lived in five countries and traveled to more than 40, is an avid runner having completed 14 marathons, is always reading and writes a popular blog about the publishing industry.