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Lecture 1 - Publishing in the Digital Age

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This short lecture gives you insight into the start of online publishing and the most interesting research to date performed in the field.

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Lecture 1 - Publishing in the Digital Age

  1. 1. Publishing in the Age of Digital Reproduction Publishing in the Age of Digital Reproduction Fred Truyen, KU Leuven CS Digital fred.truyen@kuleuven.be 1
  2. 2. • Overview - Introduction: The Age of Digital Reproduction - The (Re)Productive Powers of the Internet - Re-mediation: Always already New? - The Language of New Media - The New Creativity - Are we Posthuman? - The Reader's Online Toolkit Publishing in the Age of Digital Reproduction 2
  3. 3. Publishing in the Age of Digital Reproduction The (Re)Productive Powers of the Internet 3
  4. 4. Publishing in the Age of Digital Reproduction 4 The (Re)Productive Powers of the Internet Avant la lettre ... • Vannevar Bush – "As we May Think", 1945 • Marshall McLuhan – "Understanding Media: The Extensions of Man", 1964 • The medium is the message • The global village
  5. 5. Publishing in the Age of Digital Reproduction 5
  6. 6. Publishing in the Age of Digital Reproduction The (Re)Productive Powers of the Internet • Tim Berners-Lee – "Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web by its inventor", 1999 – with Mark Fischetti – The "Semantic Web“ • Web 2.0 (Tim O’Reilly 2004) 6
  7. 7. Publishing in the Age of Digital Reproduction 7 The machine is Us/ing Us: http://www.youtube.com/watch?v=NLlGopyXT_g
  8. 8. Publishing in the Age of Digital Reproduction The (Re)Productive Powers of the Internet • Hypertext & Hypermedia – Ted Nelson • Coined the term in 1963 • Literary Machines, 1981 8
  9. 9. Publishing in the Age of Digital Reproduction The (Re)Productive Powers of the Internet #tldr • Manuel Castells: The Information Age: Economy, Society and Culture – 1996, "The Rise of the Network Society" – 1997, "The Power of Identity" – 1998, "End of Millennium" 9
  10. 10. Publishing in the Age of Digital Reproduction The (Re)Productive Powers of the Internet • Manuel Castells – Network organization forms, new social dynamics – The Post-Industrial society and The "Fourth World" – "Control over knowledge and information decides who holds power in society" – professionals, scientists and experts mobilizing the consumers • "By bringing down the secular distinction between production and consumption in the social system, the new technological paradigm forces theory to analyze societies in terms of social relations cutting across various institutional spheres of social action" • The Net and the Self 10
  11. 11. Publishing in the Age of Digital Reproduction The Productive Powers of the Internet • Albert-Laslo Barabasi – “Linked", 2002 The New Science of Networks Notion of the scale-free network • Chris Anderson – “The Long Tail”, 2004 – Free: The future of a Radical Price, 2009 11 If you are not paying for it, you’re not the customer, you’re the product being sold - blue_beatle
  12. 12. Publishing in the Age of Digital Reproduction The Productive Powers of the Internet • Peter Morville – "Ambient Findability", 2005 The convergence of information and connectivity 12 • David Weinberger – "Everything is Miscellaneous: The Power of the New Digital Disorder", 2007 "we have to get rid of the idea that there's a best way of organizing the world."
  13. 13. Publishing in the Age of Digital Reproduction The Productive Powers of the Internet • Clay Shirky – “Here Comes Everybody: The Power of Organizing Without Organization", 2008 The convergence of information and connectivity – “Cognitive Surplus: Creativity and Generosity in a Connected Age”, 2010 Crowdsourcing 13
  14. 14. Publishing in the Age of Digital Reproduction The Productive Powers of the Internet • Handbook of Collective Intelligence (MIT Press) – Thomas W. Malone & Michael S. Bernstein, 2015 14
  15. 15. Publishing in the Age of Digital Reproduction From ReMediation to ReMix 15
  16. 16. Publishing in the Age of Digital Reproduction • From ReMediation to ReMix – Bolter & Grusin • "Remediation: Understanding New Media", 1999 Was is the status of "newness"? How do new media regenerate old media? How do refashioning and the need to foreground the new medium intertwine? 16
  17. 17. Publishing in the Age of Digital Reproduction • From ReMediation to ReMix – Lisa Gitelman • "Always already New. Media, History, and the Data of Culture", 2006 Media History point of view. How does the materiality of the medium marry with the social and economic context to define its meaning? – Mark Amerika • Remixthebook, 2011 17
  18. 18. Publishing in the Age of Digital Reproduction • From ReMediation to ReMix – Ubiquitous Computing, Complexity and Culture – Ekman – Bolter – Diaz 2016 18
  19. 19. Publishing in the Age of Digital Reproduction • Lev Manovich, The Language of New Media – From mass consumption to mass cultural production – 5 principles of New Media: • Numerical representation • Modularity • Automation • Variability • Transcoding 19
  20. 20. Publishing in the Age of Digital Reproduction 20
  21. 21. Publishing in the Age of Digital Reproduction • User-generated content • The Long Tail • Folksonomies • Social Bookmarking • Tagging • Syndication • Crowd Sourcing • Hacking 21 BIG DATA
  22. 22. Publishing in the Age of Digital Reproduction • Lisa Gitelman, “Raw Data” is an Oxymoron, 2013 22 BIG DATA
  23. 23. Publishing in the Age of Digital Reproduction • Lisa Gitelman, Paper Knowledge: Toward a Media History of Documents (Sign, Storage,…, ) 2016 23 BIG DATA
  24. 24. Publishing in the Age of Digital Reproduction • Steaming Sharing Stealing: Big Data and the Future of Entertainment • Michael D. Smith 2016 MIT Press 24 BIG DATA
  25. 25. Publishing in the Age of Digital Reproduction • The new creativity – The Prosumer • Jim Collins, "Bring on the books for Everybody: How Literary Culture became Popular Culture", 2010 – The Pro-am – DIY practice 25
  26. 26. Publishing in the Age of Digital Reproduction • Crossmedia – Henri Jenkins, Convergence Culture: Where Old and New Media Collide. New York: New York University Press, 2006. 26
  27. 27. Publishing in the Age of Digital Reproduction • Mashups – information chuncks and media can be endlessly recombined on the web 27
  28. 28. Publishing in the Age of Digital Reproduction • The 4 R's of Openness – Reuse—The most basic level of openness. People are allowed to use all or part of the work for their own purposes (e.g. download an educational video to watch at a later time). – Redistribute—People can share the work with others (e.g. email a digital article to a colleague). – Revise—People can adapt, modify, translate, or change the form the work (e.g. take a book written in English and turn it into a Spanish audio book). – Remix—People can take two or more existing resources and combine them to create a new resource (e.g. take audio lectures from one course and combine them with slides from another course to create a new derivative work). 28
  29. 29. Publishing in the Age of Digital Reproduction • Creative Commons – creativecommons.org – Share, Remix, Reuse — Legally 29
  30. 30. Publishing in the Age of Digital Reproduction • The Creative economies are Cultural economies – David Hesmondhalgh The Cultural Industries – The Learning Economy • Bengt-Ake Lundvall: "The Globalizing Learning Economy", 2004, with Daniele Archibugi – The Open knowledge Economy • Yochai Benkler: "The Wealth of Networks" – The Creative Economy • Charles Landry, "The Creative City", 2000 • John Howkins, "The Creative Economy, 2001 • Richard Florida, "The Rise of the Creative Class", 2002 30
  31. 31. Publishing in the Age of Digital Reproduction Richard Florida: https://www.youtube.com/watch?v=IhCf5AkII8Q 31
  32. 32. Publishing in the Age of Digital Reproduction 32 RICHES: http://www.riches-project.eu/riches-book.html
  33. 33. Publishing in the Age of Digital Reproduction 33 READING DIGITAL CULTURE 2016 David Trend (Ed.)
  34. 34. Publishing in the Age of Digital Reproduction 34

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