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MoMo #11 - Andrew Grill
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MoMo #11 - Andrew Grill



The video of this talk is available at: http://www.mobilemonday.nl/talks/andrew-grill-how-mobile-impacts-advertising/ ...

The video of this talk is available at: http://www.mobilemonday.nl/talks/andrew-grill-how-mobile-impacts-advertising/

Andrew, a mobile advertising evangelist, talks about how mobile impacts advertising. Your mobile tells a whole lot about you, but the advertising industry has not yet tapped into the full potential. Andrew talks about the worlds most successful mobile marketing campaign, what is happening now and the importance of making campaigns measurable. He also shares some mobile secrets...



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  • See the full video of the presentation below as delivered live at MoMo Amsterdam on Monday 1st June 2009

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MoMo #11 - Andrew Grill MoMo #11 - Andrew Grill Presentation Transcript

  • www gapingvoid.com This time…it’s personal. How mobile challenges everything we thought we knew about advertising Andrew Grill, Mobile Advertising Evangelist & Head of Business Development – Gigafone LondonCalling.mobi twitter @andrewgrill
  • LondonCalling.mobi
  • Life is for sharing LondonCalling.mobi
  • “91% have the device within arms reach 24 x 7” LondonCalling.mobi Morgan Stanley 2007
  • “63% of Americans are not willing to share their mobile phone with anyone” LondonCalling.mobi Wired Magazine
  • “it takes an average of 26 hours for a user to notice and report a lost wallet… a lost phone is reported in 68 mins” LondonCalling.mobi Unisys Survey
  • iPhone statistic / reference goes here LondonCalling.mobi any analyst
  • What your mobile says about you LondonCalling.mobi
  • The MadMen need to change their approach LondonCalling.mobi
  • What’s wrong with this picture ? LondonCalling.mobi
  • The advertising world has to change LondonCalling.mobi
  • Ad avoidance LondonCalling.mobi
  • World’s most successful mobile advertising campaign LondonCalling.mobi
  • World’s most successful mobile advertising campaign LondonCalling.mobi
  • LondonCalling.mobi
  • Imagine if advertising was personal LondonCalling.mobi
  • Radio with pictures – TV in 1941 LondonCalling.mobi
  • The internet … on your mobile LondonCalling.mobi
  • What’s happening now? LondonCalling.mobi
  • Branded applications LondonCalling.mobi
  • Branded experiences LondonCalling.mobi
  • In game advertising LondonCalling.mobi
  • In call / idle screen LondonCalling.mobi
  • In call / idle screen LondonCalling.mobi
  • GeoVector - Surf the Whole Wide World™ Your phone is a “world mouse” LondonCalling.mobi
  • Making campaigns measurable LondonCalling.mobi
  • Mobile secret #1 “Mobile operators don’t collect the information advertisers need” LondonCalling.mobi
  • “Volkswagen spend ONE PERCENT of their DIGITAL budget on mobile” VW CRM Manager May 2009 LondonCalling.mobi
  • Mobile secret #2 “no-one ever got sacked for buying TV” LondonCalling.mobi
  • Concept of the “big ad”…on a 10cm screen LondonCalling.mobi World Face/British Airways 1989
  • Mobile secret #3 “We’re a bit scared that mobile may expose the lack of transparency with TV ratings” Ad executive 2008 LondonCalling.mobi
  • Mobile as your remote control in the multiverse LondonCalling.mobi
  • Subtle way of learning more about you LondonCalling.mobi
  • Mobile secret #4 “we’re not interested in CPM or click-through rates…we just want to sell products” Brand Manager FMCG 2008 LondonCalling.mobi
  • “Ultimately advertising must sell...or else” David Ogilvy LondonCalling.mobi
  • Mobile secret #5 “Small is beautiful with mobile” LondonCalling.mobi
  • The changing face of advertising LondonCalling.mobi
  • Mobile secret #6 “Unless we heed the 3 Ps of mobile it will never take off as a medium” LondonCalling.mobi
  • Permission Privacy Preference Inference and assumption has a limited lifespan LondonCalling.mobi
  • A new name for mobile advertising? LondonCalling.mobi
  • Mobile Advertising Blog www.LondonCalling.mobi Follow me on twitter.com/AndrewGrill andrew@LondonCalling.mobi +44 788 198 6694 LondonCalling.mobi twitter @andrewgrill