MoMo #11 - Andrew Grill
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The video of this talk is available at: http://www.mobilemonday.nl/talks/andrew-grill-how-mobile-impacts-advertising/ ...
The video of this talk is available at: http://www.mobilemonday.nl/talks/andrew-grill-how-mobile-impacts-advertising/
Andrew, a mobile advertising evangelist, talks about how mobile impacts advertising. Your mobile tells a whole lot about you, but the advertising industry has not yet tapped into the full potential. Andrew talks about the worlds most successful mobile marketing campaign, what is happening now and the importance of making campaigns measurable. He also shares some mobile secrets...
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