This document outlines a SoLoMo marketing strategy for the Lush Spa in Paris. It proposes partnering with fashion and lifestyle magazines to promote spa services and products to their readers. The strategy involves hiding QR codes in cosmetic products where finding a code wins a day at the spa. Notifications would also be sent through magazine apps when readers are near Lush locations to participate in a game called "The Lush Factory." The goal is to engage customers socially through apps, locally through geolocation, and mobile through QR codes and partner apps.

1. LUSH SPA
Paris
MBA 2A
GARREAU Valentine
ROBERT Guillaume

2. WHAT MOBILE STRATEGY ?
QR Code, SoLoMo

3. TARGET AUDIENCE
Fashion ladies, Working girls

4. SOLOMO STRATEGY
We will target women who have magazine applications on their
smartphones, as Elle, Grazia or Cosmopilitan. It means that we
have to develop a partnership with these magazines. We can
offer them few Lush products (for their readers).
This offer will be highlighted in January, after the New Year.
Everybody will feel tired and irritating to being back to work
sooner than what they expected.
When they are coming out from the subway, near the Spa Lush
or Lush shops, they have a notification saying that they can
participate to our game : The Lush Factory.

5. SOLOMO STRATEGY :
QR CODE
The Lush Factory will base this offer on the ‘‘Charlie and the
Chocolate factory’’. We will hide a QR codes in few cosmetic
products. The main point is if you find a QR code in the
product, you’ve won a complete day at the Lush Spa.
Their will be other offers, with our partners for instance :
Elle, Grazia or Cosmopilitan ...

6. SOLOMO STRATEGY
SOcial : it’s a game in which avery one can participate if they
have our partners apps (Elle, Grazia, Cosmopilitan...)
LOcal : Geolocalisation of your location and of the Lush
shops
MObile : QR codes, our partners apps