SHENET
PRESENTATION

TRENDS 2016

WHATWON’T HAPPEN 2016?
◦ Ad blocking wont’ get resolved
◦ Viewability won’t get solved
◦ Facebook won’t killYouTube
◦ Young people won’t abandon Facebook in droves
◦ Digital spend won’t surpassTV… yet

WHATWILL HAPPEN 2016?
◦ The voice of the consumer will be heard
◦ Mobile payments will take off
◦ m-commerce will move down the funnel
◦ Facebook will become nearly entirely mobile
◦ Millenials & centennials will be OK with releasing
even more data

INSTAGRAMADS
◦ Action buttons: Buttons such as “learn more” and “buy now” will
bring direct-response advertising to Instagram.
◦ Ads API: Advertisers will be able to place ads via API partners as
well as directly on Instagram.
◦ Targeting: Facebook-style ad targeting will become available,
including Custom Audiences.
◦ Measurement parity: Advertisers will be able to use
measurement tools similar to what they use on Facebook.

Snapchat users
inSweden

Content
Marketing

AFFILIATE MARKETING

THEZANOXGROUP

THEZANOXGROUP
Europe‘sLeading Performance Marketing Network PerformanceAgency
ZANOX GROUP
52.5 % 47.5 %

OUROFFICES

AFFILIATE MARKETING
100
SEK
30
SEK
130
SEK
publisher
commission
network fee total cost

NETWORKVERTICALS
Editorial &
Shopping
Directories
Price
Comparison
E-Mail
& Display
Blogs &
Blog
Networks
Vouchers &
Cashback
3rd Party
Publishers
&
Tech
partners

RETAIL

OTHER INDUSTRIES
Advertisers Publishers

DEVELOPMENT PERFORMANCE
382
734
1058
0
200
400
600
800
1000
1200
Jan Feb Mar
• Ramp up three first months of the program

SEASONAL CALENDAR

EDITORIAL CONTENT

SHOP THE LOOK

CASHBACK

CupoNation
Examples of exposure in Social
Media, at the website and in
Newsletters

During the
period publisher
commission
was decreased
from 10% to
5%.
WoW
compared to
weeks before
offer




VOUCHER WITH 10% DISCOUNT

RETAIL CASE
During 2014 affiliate
marketing* generated
7 979 850€ in turnover
made from 118 589 sales
in the Nordics. 372
publishers sent traffic to
the Advertiser thereof
246 generated sales.
*Affiliate marketing stand for appr. 30% of the Advertisers online sales

ANY QUESTIONS?
Contact
Maryem Nasri
Key Account Manager
ZANOX | Kammakargatan 9A | 111 40 Stockholm
Telephone +46 (0)72 065 84 07 | maryem.nasri@zanox.com | www.zanox.com

THE VOICE OF THE CONSUMER

MARKETERS WILL JOIN THE
CONVERSATION

Mobile
payments will
take off

MOBILE
COMMERCE
WILL MOVE
DOWN THE
FUNNEL

MILLENIALS
AND
CENTENNIALS
WILL BE OK
WITH
RELEASING
MORE DATA

ADBLOCKING
WON’T GET
SOLVED IN
2016

VIEABILITY
WON’T GET
SOLVED

FACEBOOK
WON’T KILL
YOUTUBE

YOUNG
PEOPLE WON’T
ABANDON
FACEBOOK IN
DROVES

Cross-Border

Cross-border
buying

Interaction
Rich Media
Display Ads

CTR Digital
Display Ads

Instagram