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zanox affiliate marketing and trends 2016 at Shenet

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An introduction to affiliate marketing and trends 2016. Shenet zanox presentation January 19th 2016. A walk through different verticals within the affiliate space such as digital newspapers, bloggers, voucher code sites, loyalty & cashback sites, comparison sites and other partners working with a performance based model. Data & Statisics at the end of the presentation.

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zanox affiliate marketing and trends 2016 at Shenet

  1. 1. SHENET PRESENTATION
  2. 2. TRENDS 2016
  3. 3. WHATWON’T HAPPEN 2016? ◦ Ad blocking wont’ get resolved ◦ Viewability won’t get solved ◦ Facebook won’t killYouTube ◦ Young people won’t abandon Facebook in droves ◦ Digital spend won’t surpassTV… yet
  4. 4. WHATWILL HAPPEN 2016? ◦ The voice of the consumer will be heard ◦ Mobile payments will take off ◦ m-commerce will move down the funnel ◦ Facebook will become nearly entirely mobile ◦ Millenials & centennials will be OK with releasing even more data
  5. 5. INSTAGRAMADS ◦ Action buttons: Buttons such as “learn more” and “buy now” will bring direct-response advertising to Instagram. ◦ Ads API: Advertisers will be able to place ads via API partners as well as directly on Instagram. ◦ Targeting: Facebook-style ad targeting will become available, including Custom Audiences. ◦ Measurement parity: Advertisers will be able to use measurement tools similar to what they use on Facebook.
  6. 6. Snapchat users inSweden
  7. 7. Content Marketing
  8. 8. AFFILIATE MARKETING
  9. 9. THEZANOXGROUP
  10. 10. THEZANOXGROUP Europe‘sLeading Performance Marketing Network PerformanceAgency ZANOX GROUP 52.5 % 47.5 %
  11. 11. OUROFFICES
  12. 12. AFFILIATE MARKETING 100 SEK 30 SEK 130 SEK publisher commission network fee total cost
  13. 13. NETWORKVERTICALS Editorial & Shopping Directories Price Comparison E-Mail & Display Blogs & Blog Networks Vouchers & Cashback 3rd Party Publishers & Tech partners
  14. 14. RETAIL
  15. 15. OTHER INDUSTRIES Advertisers Publishers
  16. 16. DEVELOPMENT PERFORMANCE 382 734 1058 0 200 400 600 800 1000 1200 Jan Feb Mar • Ramp up three first months of the program
  17. 17. SEASONAL CALENDAR
  18. 18. EDITORIAL CONTENT
  19. 19. SHOP THE LOOK
  20. 20. CASHBACK
  21. 21. CupoNation Examples of exposure in Social Media, at the website and in Newsletters
  22. 22. During the period publisher commission was decreased from 10% to 5%. WoW compared to weeks before offer     VOUCHER WITH 10% DISCOUNT
  23. 23. RETAIL CASE During 2014 affiliate marketing* generated 7 979 850€ in turnover made from 118 589 sales in the Nordics. 372 publishers sent traffic to the Advertiser thereof 246 generated sales. *Affiliate marketing stand for appr. 30% of the Advertisers online sales
  24. 24. ANY QUESTIONS? Contact Maryem Nasri Key Account Manager ZANOX | Kammakargatan 9A | 111 40 Stockholm Telephone +46 (0)72 065 84 07 | maryem.nasri@zanox.com | www.zanox.com
  25. 25. THE VOICE OF THE CONSUMER
  26. 26. MARKETERS WILL JOIN THE CONVERSATION
  27. 27. Mobile payments will take off
  28. 28. MOBILE COMMERCE WILL MOVE DOWN THE FUNNEL
  29. 29. MILLENIALS AND CENTENNIALS WILL BE OK WITH RELEASING MORE DATA
  30. 30. ADBLOCKING WON’T GET SOLVED IN 2016
  31. 31. VIEABILITY WON’T GET SOLVED
  32. 32. FACEBOOK WON’T KILL YOUTUBE
  33. 33. YOUNG PEOPLE WON’T ABANDON FACEBOOK IN DROVES
  34. 34. Cross-Border
  35. 35. Cross-border buying
  36. 36. Interaction Rich Media Display Ads
  37. 37. CTR Digital Display Ads
  38. 38. Instagram

Editor's Notes

  • For alternative display see slide 48
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