The Future is Now: How the Beauty Industry can Benefit from Digital Campaigns
Assessing changes in the digital landscape in order to proactively capitalise future sales and marketing opportunities
Understanding shifts in entertainment and media creation, and where they create new opportunities for brands
Adapting to the monetization of social media- Connecting with the vlogger, a.k.a. the "Beauty Editor for the digital era"
Leveraging user generated content to extend brand reach & credibility & exploring opportunities for always on shopping in a multi-device world