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Jyri Engestrom - Sharing Intentions

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Jyri Engestrom - Sharing Intentions

  1. 1. Sharing intentions Jyri Engestrom Twitter: @jyri
  2. 2. This talk has 3 parts1. Becoming an obligatory passage point2. Designing translations 3. Making meaning
  3. 3. Part I4 years ago
  4. 4. Microblogging
  5. 5. Social objects
  6. 6. Michel Callon:Obligatory Passage Point (OPP)
  7. 7. Bruno Latour Translations
  8. 8. Actor-network theory
  9. 9. Part IISocial media is also about translations
  10. 10. Capturing a photo
  11. 11. Tweeting
  12. 12. Creating an event
  13. 13. This is addictive
  14. 14. Email apnea(Linda Stone)
  15. 15. Addictive also on the creator side
  16. 16. Sense of lacking(Karin Knorr-Cetina)
  17. 17. Part IIIThe power of zero transaction costs
  18. 18. Guy Kawasaki“Make meaning”
  19. 19. What’s your mantra?
  20. 20. Help people help each other
  21. 21. Legitimate Peripheral Participation (Jean Lave)
  22. 22. Facebook = the past
  23. 23. Foursquare = the present
  24. 24. ? = the future
  25. 25. Could intent be translated into a social object?
  26. 26. Calendars, event services...
  27. 27. Situated actions(Lucy Suchman)
  28. 28. Having the right amount of structure = key
  29. 29. Touch UI
  30. 30. Fred Wilson “Every big powerful technology company has met a new technology that has undone their dominance. For Microsoft it was open source and the Internet.http://www.avc.com/a_vc/2011/01/building-better-social-graphs-continued.html For Google, it appears that it may be social. For Facebook, it appears that it may be mobile.”
  31. 31. Tapping > typingSocial gestures: simple yet meaningful
  32. 32. A disruptive service has to be: ✓ Simpler ✓ More fun ✓ More useful
  33. 33. Structured data is now available
  34. 34. John BattelleAfter three months of checkins“I expected a bit more...human contact.”http://battellemedia.com/archives/2010/04/foursquare_-_i_wish_it_was_better_for_me
  35. 35. What do you get when you combine• Mobile touch UI• Structured data• Real time push notifications
  36. 36. Tap to share what you want to do
  37. 37. Tap to share what you want to do
  38. 38. ✓ Sent
  39. 39. A reply from @slazar on Twitter
  40. 40. Win!
  41. 41. Ditto!I want to
  42. 42. 5 takeaways1. Define your social object2. Design your translations3. Enable legitimate peripheral participation4. Become an obligatory passage point5. Make meaning
  43. 43. Thanks!Twitter: @jyri

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