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CO-BRANDING:  STORY ABOUT  PRODUCT PROPOSITION  BECOMES STRONGER…
 
<ul><li>GLOBAL BRAIN ? </li></ul><ul><li>USER GENERATED CONTENT </li></ul><ul><li>WISHDOM OF THE CROWDS </li></ul><ul><li>...
 
 
VIRTUAL SOCIAL NETWORKS: WEBTRIBES…ANOMIE* SOCIAL  :  HYVES BUSINESS:  XING GAME  :  WORLD OF  WARCRAFT (MMORPG: Massively...
 
 
 
 
 
BLUE OCEAN COMPANIES MARKETSHARE  EUROPE 2006:  15%    24% ZARA  COMPETITION Operating Profit:  10%  < 5% Shop visits by ...
 
NEW HOSPITALITY CONCEPTS. MARKET COMMUNICATION  THROUGH VIRTUAL SOCIAL NETWORKS.
 
CONSUMER DRIVERS TO READ CORPORATE BLOGS *: PERSONAL CONTACT  40% HOW DO THEY OPERATE  100% CO-CREATE (MEEPRATEN)  65% INF...
 
VIRAL MARKETING: FROM “TELL A FRIEND” TO MORE SOPHISTICATED VIDEOS. FUNNY , SEXY, RUDE ( G ROF,  G EIL,  G RAPPIG)
PROXIMITY MARKETING: R.F.I.D. TECHNOLOGY R ADIO  F REQUENCY  ID ENTIFICATION
CORPORATE  STORY TELLING AUTHENTIC
“ BRANDS  BECOME  LOVEMARKS” SAACHI & SAACHI BRANDS: Low love High respect LOVEMARKS: HIGH love High respect PRODUCTS: Low...
TRENDSESSIES &  SCENARIO ANALYSE MORE INFO? [email_address]
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Hotello Top Finance Part 2

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Trendsession Hotellotop in Amsterdam Worldtrade Center, december 4th 2007.

Published in: Business, Technology
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Hotello Top Finance Part 2

  1. 3. CO-BRANDING: STORY ABOUT PRODUCT PROPOSITION BECOMES STRONGER…
  2. 5. <ul><li>GLOBAL BRAIN ? </li></ul><ul><li>USER GENERATED CONTENT </li></ul><ul><li>WISHDOM OF THE CROWDS </li></ul><ul><li>WIKINOMICS </li></ul>
  3. 8. VIRTUAL SOCIAL NETWORKS: WEBTRIBES…ANOMIE* SOCIAL : HYVES BUSINESS: XING GAME : WORLD OF WARCRAFT (MMORPG: Massively Multiplayer Online Role Playing Game) HYBRIDE : SECOND LIFE *DURKHEIM 1893
  4. 14. BLUE OCEAN COMPANIES MARKETSHARE EUROPE 2006: 15%  24% ZARA COMPETITION Operating Profit: 10% < 5% Shop visits by consumer: 17 4 Unsold goods: < 10% >20% Rack rate sales: 85% 60% Cycle: demand  design  production  shop 15 days ?months source: Harvard Business Review LOW-COST CARRIERS… Ryan Air easyJet Passengers** 2004 : 30.000 24.000 2005: 33.000 30.000 2006 : 35.000 33.000 2007: 42.500 37.200 Profit margin 18% 10% + Number of aircraft 120 122 ** X 1000 Source: websites Ryan Air, Easy Jet, November 2007
  5. 16. NEW HOSPITALITY CONCEPTS. MARKET COMMUNICATION THROUGH VIRTUAL SOCIAL NETWORKS.
  6. 18. CONSUMER DRIVERS TO READ CORPORATE BLOGS *: PERSONAL CONTACT 40% HOW DO THEY OPERATE 100% CO-CREATE (MEEPRATEN) 65% INFO AS EMPLOYER 26% *UNIVERSITY OF TWENTE, 2007
  7. 20. VIRAL MARKETING: FROM “TELL A FRIEND” TO MORE SOPHISTICATED VIDEOS. FUNNY , SEXY, RUDE ( G ROF, G EIL, G RAPPIG)
  8. 21. PROXIMITY MARKETING: R.F.I.D. TECHNOLOGY R ADIO F REQUENCY ID ENTIFICATION
  9. 22. CORPORATE STORY TELLING AUTHENTIC
  10. 23. “ BRANDS BECOME LOVEMARKS” SAACHI & SAACHI BRANDS: Low love High respect LOVEMARKS: HIGH love High respect PRODUCTS: Low love Low respect FADS: High love Low respect
  11. 24. TRENDSESSIES & SCENARIO ANALYSE MORE INFO? [email_address]

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