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ACE/NETC 2011 Conference Presentation on Evaluating Social Media

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Challenges in Evaluating Social Media Michael Lambur, Craig Wood, Anne Adrian eXtension ACE/NETC Conference 2011
Social Media ,[object Object],[object Object],[object Object],[object Object]
Evaluating Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluating Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Objectives ,[object Object],[object Object],[object Object]
Example Social Media Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
What CoPs are doing in Social Media
 
 
 
 
 
 
 
Applications for Evaluating Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Analytics - Facebook
Google Analytics - Twitter
Tweetreach Free Last 50 Tweets
Tweetreach $20 5 days
Tweetreach Monthly Subscription Captured other terms such as Smith Lever, Extension Agent, CoopExt. Between February 22 and April 3, the term CESValue on Twitter was used 1,999 times  by 688 contributors  reached 264,772 Twitter accounts.
Resources ,[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object]

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