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Digital Public Engagement
IAP2 Canada / USA Webinar
November 12, 2013 – 2pm EST

Susanna Haas Lyons
Public Engagement Spec...
Agenda
•
•
•
•
•
•

Foundational concepts
Listen
Better surveys
Collaboration
Social engagement
Evaluation
Digital engagement compliments,
rather than replaces,
face-to-face engagement methods
(in most circumstances)

Good qualit...
Some Participants Medium Time
&Energy

Wide Audience - Shallow Engagement

Observers

Depth of Commitment

susannahaaslyon...
First: Listen.

Image Source: MelvinGaal, Flickr (CC)
Better Surveys

Image Source: Nicobobinus, Flickr (CC)
bcservicescard.metroquest.ca
bcservicescard.metroquest.ca
bcservicescard.metroquest.ca
bcservicescard.metroquest.ca
Collaborative Engagement

Image Source: Brenderous, Flickr (CC)
Ideation or Crowdstorming

Essential Components:
• Good question
• Transparent evaluation
• Participant outreach
• Active ...
Social Engagement
Outreach
Information
Engagement

Image Source: Jason A. Howie, Flickr (CC)

How have you used social med...
Want a better commute? Tell @vantransp2040
#yvr transportation future ideas bit.ly/lFa6yS
Join #FB event

Susanna Haas Lyo...
Susanna Haas Lyons project with City of Vancouver and UBC (2011)
http://www.salisbury.sa.gov.au/Council/Have_Your_Say/St_Kilda_Playground_Story_Collection
Evaluate, Fail, Grow
Susanna Haas Lyons
Public Engagement Specialist
susannahaaslyons.com
@zannalyons
susanna@susannahaaslyons.com
Digital Public Engagement
Digital Public Engagement
Digital Public Engagement
Digital Public Engagement
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Digital Public Engagement

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Social media and online engagement tools are now essential for successful public participation. The challenge is how to use these emerging tools in ways that are meaningful, accessible, inclusive and productive. In this webinar, Susanna discussed principles and examples of effective social media for public engagement.

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Digital Public Engagement

  1. 1. Digital Public Engagement IAP2 Canada / USA Webinar November 12, 2013 – 2pm EST Susanna Haas Lyons Public Engagement Specialist susannahaaslyons.com @zannalyons susanna@susannahaaslyons.com
  2. 2. Agenda • • • • • • Foundational concepts Listen Better surveys Collaboration Social engagement Evaluation
  3. 3. Digital engagement compliments, rather than replaces, face-to-face engagement methods (in most circumstances) Good quality digital engagement has many of the same qualities of good in-person engagement
  4. 4. Some Participants Medium Time &Energy Wide Audience - Shallow Engagement Observers Depth of Commitment susannahaaslyons.com Few participants Deep Participation Engagement for All Commitment Levels
  5. 5. First: Listen. Image Source: MelvinGaal, Flickr (CC)
  6. 6. Better Surveys Image Source: Nicobobinus, Flickr (CC)
  7. 7. bcservicescard.metroquest.ca
  8. 8. bcservicescard.metroquest.ca
  9. 9. bcservicescard.metroquest.ca
  10. 10. bcservicescard.metroquest.ca
  11. 11. Collaborative Engagement Image Source: Brenderous, Flickr (CC)
  12. 12. Ideation or Crowdstorming Essential Components: • Good question • Transparent evaluation • Participant outreach • Active convener participation Some tools: Uservoice, IdeaScale, Publi Vate, OpenIdeo, Delib Dialogue App, Bright Idea, etc
  13. 13. Social Engagement Outreach Information Engagement Image Source: Jason A. Howie, Flickr (CC) How have you used social media for high quality engagement?
  14. 14. Want a better commute? Tell @vantransp2040 #yvr transportation future ideas bit.ly/lFa6yS Join #FB event Susanna Haas Lyons project with City of Vancouver and UBC (2011)
  15. 15. Susanna Haas Lyons project with City of Vancouver and UBC (2011)
  16. 16. http://www.salisbury.sa.gov.au/Council/Have_Your_Say/St_Kilda_Playground_Story_Collection
  17. 17. Evaluate, Fail, Grow
  18. 18. Susanna Haas Lyons Public Engagement Specialist susannahaaslyons.com @zannalyons susanna@susannahaaslyons.com

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