2. AGENDA
• Mobile trends
• Apps
• Mobile internet
• Starting up and don’t dos
3. • Mikko Ohtamaa
• MSc., Industrial engineering & management, University of Oulu
(actually an open source hacker)
• Entrepreneur since 2007
• Mobile since 1999
• moo9000 @ twitter
12. 75 students created apps that collectively had 16
million users in just 10 weeks. Many of those apps
were sort of silly: Mr. De Lombaert’s, for example,
allowed users to send “hotness” points to Facebook
friends. Yet during the term, the apps, free for users,
generated roughly $1 million in advertising
revenue."
16. Mobile internet is
crowded 19.00 - 22.00
http://www.flickr.com/photos/zen/5160473614
Use up to 50% 2012
17. “MOST MOBILE INTERNET
USERS IN EUROPE PREFER TO
USE MOBILE BROWSERS TO
SURF AS OPPOSED TO APPS.”
http://www.bizreport.com/2010/10/us-mobile-shoppers-
prefer-browser-to-apps.html
20. “Bad Piggy Bank is a system for carrier
billing that provides the consumers with
a straightforward, hassle-free purchase
experience. The user won't need to
register or enter credit card details...”
Not actually limited to Angry Birds...
...Elisa can do payments for you.
http://www.flickr.com/photos/29487767@N02/3034659459/
\n- ongelma: tavoitai asiakkaasi kustannustehokkaasti - tekstiviestin lukuprosentti - 100% opportunity to see, lukuarvo, opportonity to hear, kontaktihinta, reagointihinta\n\n- käyttömäärät 1800-2100: 30% käyttää nyt, 2012 50% - haluatko palvellu eri asiakasryhmiä\n\nMatkailu-alan sivustolla parhaimmillaan 1/10 käyttää mobiilia\n\nUutissivustolla \n
\n
\n
\n- TV:n ääressä ei ole läppäri lähellä, mutta kännykkä on\n\n- Kellonajat samat\n\n- Olisiko syytä laittaa TV-mainokseen mobiiliosoite\n