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Media Insider Tips: Get Big Press With Minimal Time

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@joshsteimle
Media Insider Tips
Get Big Press With Minimal Time

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@joshsteimle
A littleaboutyou…

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@joshsteimle
“Doyouget upsetwhen
someonecallsyou?”
GaryVaynerchuk

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Media Insider Tips: Get Big Press With Minimal Time

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As marketers we're all busy. We've got no time, even if we have the money. In this presentation I explain how to get press from mainstream media outlets with no or little cost, and very little time invested. I also explain how you can circumvent the press entirely and take your message directly to consumers by publishing on LinkedIn Pulse, SlideShare, and BuzzFeed Community.

As marketers we're all busy. We've got no time, even if we have the money. In this presentation I explain how to get press from mainstream media outlets with no or little cost, and very little time invested. I also explain how you can circumvent the press entirely and take your message directly to consumers by publishing on LinkedIn Pulse, SlideShare, and BuzzFeed Community.

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Media Insider Tips: Get Big Press With Minimal Time

  1. @joshsteimle Media Insider Tips Get Big Press With Minimal Time
  2. @joshsteimle A littleaboutyou…
  3. @joshsteimle “Doyouget upsetwhen someonecallsyou?” GaryVaynerchuk
  4. @joshsteimle “All I have intheworldis time andyouarewasting mytime.” Andy Grove,Intel
  5. @joshsteimle 1,876vendors, 43 categories
  6. @joshsteimle Notime + Toomuch todo
  7. @joshsteimle Notime + Toomuch todo+ Adblocking=?!
  8. @joshsteimle Butthere’s hope.
  9. @joshsteimle Weknow wherethe consumers are.
  10. APAC feature phone and smartphone shipments, 2008-2020 Source: Jefferies & Company
  11. APAC mobile internet users, 2009-2015 Source: eMarketer
  12. APAC mobile data traffic, 2014-2019 Source: Cisco
  13. Asia % web pages served to mobile, 2010-2015 Sources: We Are Social; StatCounter; IAB Singapore
  14. APAC avg daily time spent online on mobile Source: GlobalWebIndex
  15. @joshsteimle “Half of all YouTube traffic comes from smartphones and tablets.” YouTube CEO, Susan Wojcicki
  16. @joshsteimle Everyone’s either on mobile, or going there.
  17. @joshsteimle And it’s not just millennials.
  18. @joshsteimle That’s my dad. 80 years old, first smartphone.
  19. @joshsteimle Whereis everyonegoing on mobile?
  20. @joshsteimle Trafficto brandedmedia websites is increasing.
  21. @joshsteimle Withsomanyoptions, strongbrandssavetime.
  22. @joshsteimle A littleaboutme…
  23. @joshsteimle Icontributearticlesto Forbes, Mashable, TechCrunch,andother pubs
  24. @joshsteimle How toget journaliststo pay attentiontoyou (5steps)
  25. @joshsteimle Very fewdothisright (whichmeansyoucan stand out)
  26. @joshsteimle 1.See storieseverywhere
  27. @joshsteimle Whatdo yousee?
  28. @joshsteimle This iswhatIsee.
  29. @joshsteimle I’ma skater,soIsee streets likeaskater.You needtolearntothink likeajournalisttosee stories everywhere.
  30. @joshsteimle 2.Choose youroutlet
  31. @joshsteimle 2.Choose youroutlet (andmakesureyouknowyouroutlets)
  32. @joshsteimle 3. Chooseyourwriter
  33. @joshsteimle 3. Chooseyourwriter (and makesure youknowyourwriter)
  34. @joshsteimle Wait,how doI find writers?
  35. @joshsteimle MuckRack.com
  36. @joshsteimle
  37. @joshsteimle
  38. @joshsteimle 4. Don’tdo thesethings
  39. @joshsteimle 4. Don’tdo thesethings a. Shotgunpitch
  40. @joshsteimle 4. Don’tdo thesethings a. Shotgunpitch b. Say you’respecial
  41. @joshsteimle 4. Don’tdo thesethings a. Shotgunpitch b. Say you’respecial c. Beg
  42. @joshsteimle 4. Don’tdo thesethings a. Shotgunpitch b. Say you’respecial c. Beg d. Make itaboutyou
  43. @joshsteimle 5. Do these things
  44. @joshsteimle 5. Do these things a. Know thewriter
  45. @joshsteimle 5. Do these things a. Know thewriter b. Personalize
  46. @joshsteimle 5. Do these things a. Know thewriter b. Personalize c. Offersomething
  47. @joshsteimle 5. Do these things a. Know thewriter b. Personalize c. Offersomething d. Keep itbrief
  48. @joshsteimle Realpitches
  49. @joshsteimle Thewrongwaytopitch
  50. @joshsteimle Why don’t Irespondto press releases?
  51. @joshsteimle A better waytopitch
  52. @joshsteimle HiJosh, I'vebeenfollowingyourwritingfor awhileand thought you'dbe interestedin this story.Forbeswould beour ideal outletforthispiece.Let meknowwhat youthink! Thanks!
  53. @joshsteimle
  54. @joshsteimle
  55. @joshsteimle HeyJosh, hopeyou'redoingwellin HK.Ijustfinishedauniquestory on entrepreneurshipthatexposes MLMindustry. Isaw5-6 other Forbes writersthatcoverMLM space,butthoughttheentrepreneur anglewouldmakeitappealing for yourreadersaswell.
  56. @joshsteimle
  57. @joshsteimle
  58. @joshsteimle
  59. @joshsteimle 5. Do these things a. Know thewriter b. Personalize c. Offersomething d. Keep itbrief
  60. @joshsteimle Bonus tip: Don’tgiveup!
  61. @joshsteimle But…do youreallyneed mainstreampress?
  62. @joshsteimle How toget bigpress without themedia
  63. @joshsteimle Casestudy #1:LinkedIn
  64. @joshsteimle Mybest performingpost ever.Even got syndicatedbyTime.
  65. @joshsteimle SoIwrote a similarpost forForbes.
  66. @joshsteimle Totalflop. ButItooka fewminutestocopyand pasteitontoLinkedIn Pulse.
  67. @joshsteimle Theresults?Somewhat better. Alot better, actually.
  68. @joshsteimle Casestudy #2:Slideshare
  69. @joshsteimle Slidedecks areeasyto puttogetherandpostto Slideshare.Thetraffic canbesubstantial.
  70. @joshsteimle Casestudy #3:BuzzFeed
  71. @joshsteimle One ofourclientsis Beardbrand.Theymake stuffforguyswith beards.
  72. @joshsteimle Wethoughtitwouldbea goodidea tocreateapost on theirblogof US Presidentialcandidates withbeards.
  73. @joshsteimle Buttheclientdoesn’t touchpolitics,sowe posted it on BuzzFeed.
  74. @joshsteimle Thenwespentabout $500USDonFacebook ads,targetedatBuzzFeed andRedditfanswho wereinterestedin politics.
  75. @joshsteimle Illustration:$150USD Facebook:$500USD Totalcost: $650USD Exposure: 109,000views
  76. @joshsteimle LinkedIn Pulse Slideshare BuzzFeed Community Anyonecandothis.
  77. @joshsteimle Twitter: @joshsteimle Blog:joshsteimle.com

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