Media Insider Tips: Get Big Press With Minimal Time
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As marketers we're all busy. We've got no time, even if we have the money. In this presentation I explain how to get press from mainstream media outlets with no or little cost, and very little time invested. I also explain how you can circumvent the press entirely and take your message directly to consumers by publishing on LinkedIn Pulse, SlideShare, and BuzzFeed Community.
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Media Insider Tips: Get Big Press With Minimal Time
- 1. @joshsteimle Media Insider Tips Get Big Press With Minimal Time
- 4. @joshsteimle “All I have intheworldis time andyouarewasting mytime.” Andy Grove,Intel
- 12. APAC feature phone and smartphone shipments, 2008-2020 Source: Jefferies & Company
- 13. APAC mobile internet users, 2009-2015 Source: eMarketer
- 14. APAC mobile data traffic, 2014-2019 Source: Cisco
- 15. Asia % web pages served to mobile, 2010-2015 Sources: We Are Social; StatCounter; IAB Singapore
- 16. APAC avg daily time spent online on mobile Source: GlobalWebIndex
- 17. @joshsteimle “Half of all YouTube traffic comes from smartphones and tablets.” YouTube CEO, Susan Wojcicki
- 18. @joshsteimle Everyone’s either on mobile, or going there.
- 19. @joshsteimle And it’s not just millennials.
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- 32. @joshsteimle How toget journaliststo pay attentiontoyou (5steps)
- 39. @joshsteimle I’ma skater,soIsee streets likeaskater.You needtolearntothink likeajournalisttosee stories everywhere.
- 43. @joshsteimle 3. Chooseyourwriter (and makesure youknowyourwriter)
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- 49. @joshsteimle 4. Don’tdo thesethings a. Shotgunpitch
- 50. @joshsteimle 4. Don’tdo thesethings a. Shotgunpitch b. Say you’respecial
- 51. @joshsteimle 4. Don’tdo thesethings a. Shotgunpitch b. Say you’respecial c. Beg
- 52. @joshsteimle 4. Don’tdo thesethings a. Shotgunpitch b. Say you’respecial c. Beg d. Make itaboutyou
- 53. @joshsteimle 5. Do these things
- 54. @joshsteimle 5. Do these things a. Know thewriter
- 55. @joshsteimle 5. Do these things a. Know thewriter b. Personalize
- 56. @joshsteimle 5. Do these things a. Know thewriter b. Personalize c. Offersomething
- 57. @joshsteimle 5. Do these things a. Know thewriter b. Personalize c. Offersomething d. Keep itbrief
- 61. @joshsteimle Why don’t Irespondto press releases?
- 63. @joshsteimle HiJosh, I'vebeenfollowingyourwritingfor awhileand thought you'dbe interestedin this story.Forbeswould beour ideal outletforthispiece.Let meknowwhat youthink! Thanks!
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- 70. @joshsteimle 5. Do these things a. Know thewriter b. Personalize c. Offersomething d. Keep itbrief
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