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Media Insider Tips: Get Big Press With Minimal Time

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As marketers we're all busy. We've got no time, even if we have the money. In this presentation I explain how to get press from mainstream media outlets with no or little cost, and very little time invested. I also explain how you can circumvent the press entirely and take your message directly to consumers by publishing on LinkedIn Pulse, SlideShare, and BuzzFeed Community.

Published in: Marketing, Business
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Media Insider Tips: Get Big Press With Minimal Time

  1. @joshsteimle Media Insider Tips Get Big Press With Minimal Time
  2. @joshsteimle A littleaboutyou…
  3. @joshsteimle “Doyouget upsetwhen someonecallsyou?” GaryVaynerchuk
  4. @joshsteimle “All I have intheworldis time andyouarewasting mytime.” Andy Grove,Intel
  5. @joshsteimle 1,876vendors, 43 categories
  6. @joshsteimle Notime + Toomuch todo
  7. @joshsteimle Notime + Toomuch todo+ Adblocking=?!
  8. @joshsteimle Butthere’s hope.
  9. @joshsteimle Weknow wherethe consumers are.
  10. APAC feature phone and smartphone shipments, 2008-2020 Source: Jefferies & Company
  11. APAC mobile internet users, 2009-2015 Source: eMarketer
  12. APAC mobile data traffic, 2014-2019 Source: Cisco
  13. Asia % web pages served to mobile, 2010-2015 Sources: We Are Social; StatCounter; IAB Singapore
  14. APAC avg daily time spent online on mobile Source: GlobalWebIndex
  15. @joshsteimle “Half of all YouTube traffic comes from smartphones and tablets.” YouTube CEO, Susan Wojcicki
  16. @joshsteimle Everyone’s either on mobile, or going there.
  17. @joshsteimle And it’s not just millennials.
  18. @joshsteimle That’s my dad. 80 years old, first smartphone.
  19. @joshsteimle Whereis everyonegoing on mobile?
  20. @joshsteimle Trafficto brandedmedia websites is increasing.
  21. @joshsteimle Withsomanyoptions, strongbrandssavetime.
  22. @joshsteimle A littleaboutme…
  23. @joshsteimle Icontributearticlesto Forbes, Mashable, TechCrunch,andother pubs
  24. @joshsteimle How toget journaliststo pay attentiontoyou (5steps)
  25. @joshsteimle Very fewdothisright (whichmeansyoucan stand out)
  26. @joshsteimle 1.See storieseverywhere
  27. @joshsteimle Whatdo yousee?
  28. @joshsteimle This iswhatIsee.
  29. @joshsteimle I’ma skater,soIsee streets likeaskater.You needtolearntothink likeajournalisttosee stories everywhere.
  30. @joshsteimle 2.Choose youroutlet
  31. @joshsteimle 2.Choose youroutlet (andmakesureyouknowyouroutlets)
  32. @joshsteimle 3. Chooseyourwriter
  33. @joshsteimle 3. Chooseyourwriter (and makesure youknowyourwriter)
  34. @joshsteimle Wait,how doI find writers?
  35. @joshsteimle MuckRack.com
  36. @joshsteimle
  37. @joshsteimle
  38. @joshsteimle 4. Don’tdo thesethings
  39. @joshsteimle 4. Don’tdo thesethings a. Shotgunpitch
  40. @joshsteimle 4. Don’tdo thesethings a. Shotgunpitch b. Say you’respecial
  41. @joshsteimle 4. Don’tdo thesethings a. Shotgunpitch b. Say you’respecial c. Beg
  42. @joshsteimle 4. Don’tdo thesethings a. Shotgunpitch b. Say you’respecial c. Beg d. Make itaboutyou
  43. @joshsteimle 5. Do these things
  44. @joshsteimle 5. Do these things a. Know thewriter
  45. @joshsteimle 5. Do these things a. Know thewriter b. Personalize
  46. @joshsteimle 5. Do these things a. Know thewriter b. Personalize c. Offersomething
  47. @joshsteimle 5. Do these things a. Know thewriter b. Personalize c. Offersomething d. Keep itbrief
  48. @joshsteimle Realpitches
  49. @joshsteimle Thewrongwaytopitch
  50. @joshsteimle Why don’t Irespondto press releases?
  51. @joshsteimle A better waytopitch
  52. @joshsteimle HiJosh, I'vebeenfollowingyourwritingfor awhileand thought you'dbe interestedin this story.Forbeswould beour ideal outletforthispiece.Let meknowwhat youthink! Thanks!
  53. @joshsteimle
  54. @joshsteimle
  55. @joshsteimle HeyJosh, hopeyou'redoingwellin HK.Ijustfinishedauniquestory on entrepreneurshipthatexposes MLMindustry. Isaw5-6 other Forbes writersthatcoverMLM space,butthoughttheentrepreneur anglewouldmakeitappealing for yourreadersaswell.
  56. @joshsteimle
  57. @joshsteimle
  58. @joshsteimle
  59. @joshsteimle 5. Do these things a. Know thewriter b. Personalize c. Offersomething d. Keep itbrief
  60. @joshsteimle Bonus tip: Don’tgiveup!
  61. @joshsteimle But…do youreallyneed mainstreampress?
  62. @joshsteimle How toget bigpress without themedia
  63. @joshsteimle Casestudy #1:LinkedIn
  64. @joshsteimle Mybest performingpost ever.Even got syndicatedbyTime.
  65. @joshsteimle SoIwrote a similarpost forForbes.
  66. @joshsteimle Totalflop. ButItooka fewminutestocopyand pasteitontoLinkedIn Pulse.
  67. @joshsteimle Theresults?Somewhat better. Alot better, actually.
  68. @joshsteimle Casestudy #2:Slideshare
  69. @joshsteimle Slidedecks areeasyto puttogetherandpostto Slideshare.Thetraffic canbesubstantial.
  70. @joshsteimle Casestudy #3:BuzzFeed
  71. @joshsteimle One ofourclientsis Beardbrand.Theymake stuffforguyswith beards.
  72. @joshsteimle Wethoughtitwouldbea goodidea tocreateapost on theirblogof US Presidentialcandidates withbeards.
  73. @joshsteimle Buttheclientdoesn’t touchpolitics,sowe posted it on BuzzFeed.
  74. @joshsteimle Thenwespentabout $500USDonFacebook ads,targetedatBuzzFeed andRedditfanswho wereinterestedin politics.
  75. @joshsteimle Illustration:$150USD Facebook:$500USD Totalcost: $650USD Exposure: 109,000views
  76. @joshsteimle LinkedIn Pulse Slideshare BuzzFeed Community Anyonecandothis.
  77. @joshsteimle Twitter: @joshsteimle Blog:joshsteimle.com

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