The document discusses strategies for fundraising on Facebook without using the Cause application. It recommends crafting a personalized message, organizing contacts into lists, uploading the message while tagging friends, linking to a donation page, cultivating comments, sending thank you's, providing updates, and proceeding with practice. The overall approach is to fundraise on Facebook like a "ninja" by directly engaging one's personal network without automated tools.

1. how and Ninja is both HORRIBLE for fundraising (at the same time!)

2. First Overall Twelfth Overall What does it mean for the Cause Application to be a top-used monthly app? Source: www.allfacebook.com/facebook-application-statistics/

3. Does it mean lots of facebook donations? As of May, 2008 only 25% of all facebook causes had raised their first dollar Source: http://www.techcrunch.com/2008/05/28/causes-reports-on-its-first-year/ $128.57 raised per average charity Facebook “Cause App” fundraising shows an extremely long tail

4. Does it mean lots of facebook donations? $0.21 raised from the average user As of May, 2008… No. (and those numbers include myspace application use) Source: http://www.techcrunch.com/2008/05/28/causes-reports-on-its-first-year/

5. Updated – April 22, 2009 A cause does not have to be associated with a specific nonprofit, and most of these, over 200,00 aren’t. That leaves about 46,000 nonprofits that are connected to a cause. But, of these only 8,000 are using Network for Good, meaning they’ve created an official profile, can use their npo dashboard, and can raise money. http://afine2.wordpress.com/2009/04/22/wash-post-disses-causes-on-facebook/ So, according to Network for Good’s data, 8,000 causes have actively raised money using Causes for a total of $7.5 million — or an average total of donations to each cause of over $930. Allison Fine has better numbers from Network for Good

6. What does it mean for the Cause Application to be a top-used monthly app? How much of your mail is not junk? http://www.flickr.com/photos/babaghan/167997109/ How much of your email is not spam? How many of your cause invitations are accepted?

7. You are training your friends and family how to listen to you. Image by © Duncan Smith/Corbis

8. How is this training mail recipients? How is this training email recipients? www.flickr.com/photos/teacherafael/2038442136 . http://www.flickr.com/photos/owlie13/3249185897/

9. How is this training your facebook friends? http://www.flickr.com/photos/thomashawk/2592974636/sizes/o/

10. Once a communication system becomes automated… - efficiency is built into delivery - more communication can be done for less - messages are crafted for demographic groups - the communications sounds less human - the communication channel becomes less effective and more ignored Yeah! Yipee! Good. Oops!

11. Raise funds on facebook ( like a Ninja ) without the Cause Application Image by © Duncan Smith/Corbis Craft your message (video or written note) Address your facebook network specifically Use the voice that your facebook friends know Don't "put on" a fundraiser voice Be yourself, that's who people will give to Step One… View this video appeal example

12. Raise funds on facebook ( like a Ninja ) without the Cause Application Image by © Duncan Smith/Corbis Organize your data Group into lists where those friends know each other. Commenting will grow a conversation. Lists can only contain 20 people, so you might be titling these lists things like "workfriends1", "workfriends2", etc Step Two…

13. Raise funds on facebook ( like a Ninja ) without the Cause Application Image by © Duncan Smith/Corbis Upload your message (video or written note) You will likely have to upload it more than once Tag as many as 50 of your friends in each video/note Tagging your friends in the video not only causes the video to appear in their own notifications, but also sends it to the feeds of all their friends. Step Three…

14. Raise funds on facebook ( like a Ninja ) without the Cause Application Image by © Duncan Smith/Corbis Link to a giving page Consider opening yourself up a chipin widget Step Four… There are additional peer giving options seen here Community Hunger Day had a very slick, custom sponsorship microsite that was built for them by Pursuant .

15. Raise funds on facebook ( like a Ninja ) without the Cause Application Image by © Duncan Smith/Corbis Cultivate Conversation Cultivate others comments by replying to and engaging with each comment. Step Five…

16. Raise funds on facebook ( like a Ninja ) without the Cause Application Image by © Duncan Smith/Corbis Say “thank you” Send private thanks right away Send a public thank you Send a corporate thank you Step Six… View this video thank you example

17. Raise funds on facebook ( like a Ninja ) without the Cause Application Image by © Duncan Smith/Corbis Send Updates Plan to update entire group at least twice Upload the updates and “share” them with the distribution lists “ Shared” assets will show up in your friends inboxes instead of their notifications. Step Seven…

18. Raise funds on facebook ( like a Ninja ) without the Cause Application Image by © Duncan Smith/Corbis Proceed with Practice Active facebook users proceed Passive facebook users should spend three months commenting on friends photos, commenting on friends videos, uploading your own quality photos and videos, involving yourself in conversation around your friends notes and status updates. Step Eight… Non-users of facebook...spend a month reading Beth Kanter’s blog before opening your profile.

19. Raise funds on facebook ( like a Ninja ) without the Cause Application Image by © Duncan Smith/Corbis Having used this precise method several times, I have never run into facebook suspending my account. I know of others who have deviated from this distribution plan and have been temporarily suspended. I don't know what triggers a suspension. Anyone who does know the current, specific triggers for suspension, I'd love to know. Disclaimer

20. Raise funds on facebook ( like a Ninja ) without the Cause Application Image by © Duncan Smith/Corbis You are ready, grasshopper. http://www.jamihn.com/angryzenmaster/xtras/OfficeNinja.gif @ mikeyames [email_address] http://techhermit.blogspot.com/