This document discusses personal branding and how to manage your personal brand. It begins by stating that everyone has a personal brand, whether purposefully created or accidental. It then discusses several key aspects of personal branding, including:
1. Getting clear on who you are, your purpose, values, and goals in order to develop an authentic personal brand and positioning statement.
2. Owning your name online by claiming social media profiles and monitoring for mentions of your name.
3. Presenting yourself professionally through your appearance, body language, communication style, and networking.
4. Building relationships and alliances to grow your network.
5. Communicating powerfully through minding how you phrase things and
"Its Not Who You Know... Its Who Knows You!" – By Michelle Villalobos
"You: The BRAND" - Michelle Villalobos presentation to American Express Technologies, 2011
1. You: The Brand
with
Michelle Villalobos
(vee - ya - low - bos )
1
2. We ALL have a personal brand.
Purposeful or accidental, decided by you,
or decided by those around you...
2
3. It’s the
difference
between
this...
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
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3
4. ...and this:
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
4
17. “what-the-heck-is-
2
she-doing-with-the-
money-we-spent-on-
her-education”
years
“intellectual” years
the “oye gringa” years
“I’m-not-hispanic”
years
17
38. Step 1. Get CLEAR about who
you are, what your PURPOSE is,
and what you WANT out of
your career... and your life.
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
38
72. 2
this is what
people SEE
HOW YOU LIVE
What you say
& do
WHAT YOU WANT
Future Goals &
Objectives
WHAT YOU BELIEVE IN
Principles & Values this is what
determines
WHY ARE YOU HERE? your brand
Purpose
WHO ARE YOU?
Innate Passions,
Talents & Interests
72
73. the
Passions PITs Talents
- love to do - physical
- as a kid Interests - “brainy”
- how about what - empathetic
you hate doing?
- relationship-
- the shows you building
watch
- the books you read
- the things you love
doing - even though
you don’t get paid
73
75. Get clear about
Who you ARE,
what you OFFER
& Who NEEDS you most
= POSITIONING STATEMENT
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75
76. “Professional speaker, trainer &
consultant on Personality
Marketing - how to cut through
the clutter, capture attention
& create opportunities in an age
of virtual relationships, information
overload & ADD.”
76
79. Step 2. Own your name
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
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79
80. “in 30-seconds or less”
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
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80
81. Start with a “baseline”
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
81
89. Claim ALL profiles
wherever you can...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
89
90. put your name on everything
you put onto the internet.
2
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
90
91. Start with the easy stuff
1
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
91
96. Choose your key words
What do you want to be top of mind for?
“Fine Art & Wedding Photography in Miami”
Luxury safety, security & Private yoga
locksmith services in South Florida instruction in North Miami
Beach
One of Miami’s top criminal defense attornies - the one
other lawyers call when they get in trouble
Relationship expert
Hypnotist specializing in
specializing in helping single
weight-loss, quitting smoking and
women in Miami find the
reducing stresss
love of their dreams
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
96
97. IDEA: Create a personal one-page website
with simple links to anything - from the
obvious (your LinkedIn Profile, your
Facebook Profile) to the not-so-obvious -
the companies you’ve worked for, your
hobbies, a picture of you on Flickr running
a marathon... Get creative & be authentic.
http://www.Flavors.me. Free accounts available
but not very functional) or upgrade for $20/year.
97
104. Step 3. Look the part
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
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104
106. Standing out – appropriately – from
the crowd helps you stay top of
mind. Look UP at the top people in
your field and get inspired by them.
Then add your own twist.
106
112. Body Language
• Eye contact
• Body language
social is the new • Clothes
• Neatness
business • Expression
• Attitude
• “Props”
• Greeting/handshake
• Striking up rapport
5
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
112
114. • Unequal distribution of eye
contact
social is the new •
•
Arms/hands/fidgeting
Unhappy/angry “resting
business
•
face”
Smile-talking (it feels fake)
• Personal space / proximity
• Leaning in
• Other people around you
5
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
114
115. Most people don’t make
enough eye contact.
(Are constantly on your BlackBerry?)
115
116. 1
Eye contact is the
most basic form of
human interaction...
even newborns do it
116
117. 1
Does your
body
language
say “I’m too
busy for
you”? That’s
one surefire
way to turn
people off...
117
136. The way you say things is,
like, important?
136
137. Do you ask for
permission to
speak up?
Can I ask a question?
I just want to add one thing
Would you mind if I said
something?
I have an idea I’d like to
share, if you don’t mind
May I add something?
137
138. Do you start your sentences
with “I” – as in, “I think that”
or “I feel that...”?
138
139. blame you for issues
that aren’t yours childish
not effective
leadership (it’s
not about you)
“I” often leads to
“psychobabble”
takes focus off the facts
* How To Say It For Women
Phyllis Mindell, Ed.D.
139
142. “I don’t have enough time to complete that job”
“For the job to be done right, it requires more time”
“I like the way you closed that deal”
“Well done on that deal”
“I noticed that the office wasn’t cleaned up”
“The office wasn’t cleaned up last night”
“You forgot to send me that email”
“I didn’t receive your email”
“I feel good about this project”
“This project will be great for business”
* How To Say It For Women Phyllis Mindell, Ed.D.
142
143. “blah, blah, blah...”
“Be in the moment...
“present...” “The Secret...”
“The Law of Attraction”
“psychobabble,”
rambling & “I feeeeel...”
nervous chatter
and... and... and...
“I’m suuuuch an Aquarius (giggle)”
143
145. instead try
“um” pausing
passive voice active voice
“feel” stating the facts
“I” 3rd person
fillers pauses
145
146. only
just “Hedges”
you know
really
in my opinion
sort of
kind of
apparently
I’m not an expert, but
I may not be qualified, but
but
maybe
I guess
146
147. “I may be wrong but what if
we try a new approach? I was
thinking, you know, maybe we could,
um, find a partner or something, you know
to help us grow our mailing list. Maybe I could
call a few people that I know. I don’t know,
what do you think?” kie josiuel lk asj kdi ko
oudu lki, reit kci,wii, oieru iyd klkea loi leoop ncke
adlfjad ieu loo keuu eioci klle leyuc ckelk lke
as eec eae ree clkj elkj sld fkjds adlk fja....
too passive
147
148. “That idea is no good,
forget it. We should find a
partner and tap into their
list. I know a few and I will
start calling as soon as we
finish.”
aggressive
148
149. “One way to grow a list is
to partner with others and
offer a benefit in return. I
know a few I can call.
Thoughts?”
just right
149
159. Step I: Dig Deep: Who are you? Why are
you here, what do you want?
Step 2: Own your name.
Step 3: Look the part.
Step 4: Craft your story.
Step 5: Build your network.
Step 6: Communicate regularly
& authentically
159
160. Top Of MIND Exercise:
What are 5 things you
could do right away to become
“top-of-mind” for that?
160
163. Or ju st Goog le me!
MichelleVillalobos.com
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
163