Making social media social

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Webinar from the 8.th of June. A recording will be available shortly on http://vofo.no/nb/content/how-make-social-media-social
By Anna Ebbesen.

Published in: Technology, Business
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Making social media social

  1. 1. MAKING THESOCIAL WEBSOCIALWEBINAR8. JUNE 2011V. ANNA EBBESEN
  2. 2. ABOUT ME Politics Press relations Anything digital 2
  3. 3. BASICSTag: #socialhowQ&A: Color yourquestions redFeel free to ask aswe go along 3
  4. 4. OUR MISSION TODAY“How can we through our work in socialmedia invite people to contribute, involveand stay involved? How can we keepdebates, discussions, groups and forumsalive? How do we avoid our online servicesfrom dying, and turning into a “one waystreet” of information? “ How can we invite, engage and involve? How can we keep alive and avoid social death? 4
  5. 5. AGENDA Brief recap How do we How do we create the make it best live initiative?What’s How do wesocial stay on discussion Themedia? 3 do’s track? initiative The best 3 don’ts 5
  6. 6. SOCIAL MEDIA IN BRIEF 6
  7. 7. IT’S NOT ABOUT LOGOS 7
  8. 8. JUST PEOPLE 8
  9. 9. AND TOOLS TO REACHTHEM 9
  10. 10. WHERE TO START- WHAT ARE WE GOING TODO?3 WAYS OF FINDING YOURFOCAL POINT 10
  11. 11. POSSIBILITIES AREENDLESS Tools Marketing HR Customer R&D Digital communication service 11
  12. 12. 3 APPROACHES TOCREATE ENGAGEMENT 1. Look at your product 3. Look at 2. Look at your your organization members 12
  13. 13. 1) YOUR PRODUCTIf you were social media manager at Fiskars, what would you do? 13
  14. 14. DID YOU THINK OF AFISK-A-TEER? 14
  15. 15. 2) LOOK AT YOURMEMBERS 15
  16. 16. WHAT WOULD MAKETHEM HAPPY? Tools Marketing HR Customer R&D Digital communication service 16
  17. 17. 3) LOOK AT YOU ORGANIZATION Ledelse Socialliberal Dansker Lands- Folketing forbund Mor Personligt Lokal- MenneskeKandidater kendskab foreninger 17
  18. 18. MAYBE YOU NEED ADIGITIAL INFUSION? 18
  19. 19. WHERE TO START- WHY ARE WE DOING IT? 19
  20. 20. ?BEFORE YOU STARTANSWER THIS:Why you’re doing thisWhen will you be happy doing thisHow will you find out you’re happy 20
  21. 21. YOUR SUCCESSYOUR GOALSOtherwise youcan never dancethe happy dance 21
  22. 22. MY GOAL1.000 profileswithin a year.Reached 1.000within the first 3months.Success! 22
  23. 23. RECAP•  Find Your Focal point – product, organization or the members themselves. How do we create the best•  Find Your Success – what will initiative? that be, and how will you measure it? 23
  24. 24. HOW DO WE MAKE ITLIVE?- 3 DO’S 24
  25. 25. CREATE ANIRRESISTIBLE SNACK 25
  26. 26. NUTURE 26
  27. 27. SET BOUNDARIES 27
  28. 28. SUMMED UP: IT’S LIKEHOSTING A PARTY 1)  The right guests 2)  Enough guest 3)  A busy dancefloor 4)  The right music 5)  Enough drinks 6)  Enough snacks 7)  Introduce people 8)  Nurture your relationships and make new ones 9)  Etc. 10) Etc. 28
  29. 29. HOW DO WE MAKE ITLIVE?- 3 DON’TS 29
  30. 30. BE A CONTROL FREAK 30
  31. 31. LOOSE SIGHT OF YOURSUCCESS 31
  32. 32. STOP 32
  33. 33. RECAP 33
  34. 34. BEFORE AND DURING•  Find Your Focal point – product, organization or the How do we members themselves. create the best•  Find Your Success – what will initiative? that be, and how will you meassure it?•  3 Do’s – Create snacks, nurture and set bounderies How do we (like a good party!) make it live•  3 don’ts – over-control, loose – 3 do’s sight of your success or stop and 3 don’ts 34
  35. 35. FINAL POINT: HOW TOSTAY ON TRACK 35
  36. 36. EVALUATION 36
  37. 37. REMEMBER YOUR GOAL ISYOUR SUCCES 37
  38. 38. WHY STRATEGY ISESSENTIAL What strategic goals Why are you online? are you supporting? Who would you like to What do you want talk to? them to do? 38
  39. 39. REMEMBER IT’S ABOUTPEOPLE 39
  40. 40. BEFORE, DURING AND How do weAT MILESTONES create the best initiative?•  Find Your Focal point – product, organization or the members themselves. How do we•  Find Your Success – what will that be, make it and how will you meassure it? live•  3 Do’s – Create snacks, nurture and – 3 do’s set bounderies (like a good party!) and 3 don’ts•  3 don’ts – over-control, loose sight of your success or stop•  Evaluate – change or revise your goals if needed. People go places, go with How do we them if it’s according to your strategy. stay on track? 40
  41. 41. ONGOING MOTION 41
  42. 42. DISCUSSION – HAVEYOUR SAY! 42
  43. 43. See you on the blogwww.digitaletanker.dkAnna Ebbesenanna.ebbesen@gmail.com@annaebbesen

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