"Networking ROCKS! It's Not Who You Know... It's Who Knows YOU" – Michelle Villalobos presentation to FIU, February 2011

social is the new
What business
IS networking?

Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

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In a room of over 100 people, only 5
had ever landed a job through an online job site like
Monster. Almost the entire room had at some point landed a
job through a friend, colleague or other referral
source. I’m just sayin’...

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social is the new
it’s not who you know...
business YOU
it’s who knows


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networking is developing
social is the new
& business
maintaining
“Social Capital”


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Your network
is your net _____
worth

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• Meeting, building & maintaining a network
________
• Building relationships of value
• Being “known”
social is others new
the
• Referring business to
• “Givers Gain” business
• Time-consuming & purposeful
• Being a resource to others
• CARE


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social is the new
WHY network?
business


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in-demand =
high market value

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relevant =
longevity

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• talk show host?
• home & entertaining expert?
• dog trainer?
• child-care expert?
• martyr?
• satanic rocker?
• dirty politician?

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* get a job easier
* be worth more
social isreputation
* have a the new
businessmind”
* being “top of
* create longevity
* never say “if only...”


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social is the new
What networking
business
ISN’T


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it’s not...
• “Premature solicitation”
• social is the new
Selling
• business
Gathering business cards
• Giving out business cards
• Sending SPAM
• FAST


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social is the new
The 7 Habits Of
business
Highly Connected People
_______


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social is the new
1. Brand yourself,
business
then LOOK the part


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Like it or not, we all have a personal ___
______ brand.
Purposeful or accidental, decided by you, or
decided by the people around you...

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In networking,
your brand is
most readily
conveyed by
what you wear
(& how you
wear it). Make
sure it’s aligned
with your brand!

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By the way...
that doesn’t
mean BORING.
In fact, having
some “flair”
will make you
memorable AND
approachable.

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Be careful not
to send the
wrong message...

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Not sure about
your “brand”?

Dig deep... really
think about WHO
you ARE and
WHAT you WANT
out of life.

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social is the new
2. Get SOCIAL
business


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get social

☏
✉
1

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social is the new
First impressions
business

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1
Eye contact is the
most basic form of
human interaction...
even newborns do it

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“Mirror Neurons”

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To watch out for:

•
social is the new •
Arms/hands/fidgeting
“Resting face”
business • Smile-talking
• Personal space / proximity
• Leaning in
• Other people around you

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what do you
notice?

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what do you
notice?

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First impressions
•
social is the new •
Clothes / Neatness
Attitude
•
business •
Eye Contact
Expression
• Body Language
• “Props”
• Greeting/handshake

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social is the new
3. Remember NAMES
business


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The S.A.S.S.Y.© Technique - Lara Loucks

★ Shake their hand.
★ Ask their name.
★ Say their name.
★ Spell their name.
★ You-statement.

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social is the to
4. LISTEN new
business
build rapport


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What’s
In
It
For
Me?

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• Be InterestED (not interestING)
• Ask good questions
• Focus on the conversation
• Seek to understand the other person
• Put AWAY your CELL PHONE
• Keep an open mind
• Make eye contact
• Turn towards speaker, lean forward or
subtly mirror body language
• Make your comments relevant to things
the other person said or implied
• Probe for clarification
• Restate what they’ve said
• Recap what they’ve said
• Interpret what they’ve said

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(“formal” style) (“informal” style)

(“dominant” style)

DIRECTORS PROMOTERS
rubies sapphires
(“passive” style)

ANALYZERS NURTURERS
emeralds pearls

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social is PRACTICE
5. Create & the new
business
your “Elevator Pitch(es)”


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• “Teaser” not “Pitch”

• Benefits (not features)

• Right brain (stories,
humor, analogies)

• Leave them hanging -
shorter elicits follow up

• 30-seconds or LESS (I like 15!)

• Make an offer
that would appeal
to your target audience

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Dr. Phil is mine,
Who’s YOURS?

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social is the new
6. Input & Organize
business


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Under
“Free Content”
on my website
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social is the new
7. Follow up...
business
REGULARLY


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follow up

☏
✉
1

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follow up

☏
✉
1

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It helps to
have something
(or lots of
things) to give
away
electronically

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Michelle Villalobos Check out the email i just got!! Ay
yay yay... "Michelle:I think you are extremely feminist.
That's not right. You have to be " Equal ". Men and
Women are the same. But with women like you, we will
only see broken families and divorced couples
because of your absurd feminism, there is no men who
are going to stand women like you.I am one of
them.Sincerely;Luis Lopez."


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social is the new
Now get OUT there!
business


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want more?
bring me your email and i’ll
send you this slideshow...
and other good stuff.

www.MichelleVillalobos.com

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"Networking ROCKS! It's Not Who You Know... It's Who Knows YOU" – Michelle Villalobos presentation to FIU, February 2011

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"Networking ROCKS! It's Not Who You Know... It's Who Knows YOU" – Michelle Villalobos presentation to FIU, February 2011