I showed the students *why* most mission and vision statements were so terrible, and also *why* they never needed one but needed something much, much deeper if they wanted to get and keep clients and customers. With the exception of two, the questions I gave them to begin this journey didn’t come from business leaders. Many of them, they’ve heard before, but never for this purpose or this context. Isn’t that what creativity is: Looking at old things in new ways? In a moment, I’m going to share a few of those questions with you, too. What you do with them is entirely up to you. WARNING: It might seem kinda weird to you.
TO UNCOVER YOUR
It’s August 21, 2020, and you couldn’t be any
happier. Everything has gone according to
plan. Paint this picture for me.
See it clearly.
Say it plainly.
There are seven environments on earth:
Ocean, Mountains, Prairie, City,
Desert, Forest, Rainforest
Each of us is more
more alive—in one than the
other six. Which is yours?
Why do you think that is?
TELL ME WHAT BOOKS HAVE A SPECIAL
PLACE OF HONOR OF YOUR SHELF
LOST IN MY MIND
What professional activity do you so enjoy
that you’re most likely to lose track of time?
ROY’S MAGIC THREE
Roy says there are three qualities that can
set apart any consultant: You’re extremely
good at what you do, you’re extremely
relational, and you’ll never miss a deadline.
On a scale of 1 to 10, where do
you chart for all three qualities?
What drives you crazy about the poseurs,
hacks, and charlatains in your profession
and industry? The stuff people do that you’d
NEVER do… that hurts the credibility
of the perception of your
profession. What and how do
you do things differently?
Tell me about your LEAST favorite client or
customer—past or present. What makes her
your LEAST favorite? Be speciﬁc.
Map out your ideal workweek.
Tell me about it.