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Storytelling is an age old educational and newly re-purposed digital marketing technique that’s been “rediscovered” by social media and communications management gurus and thought leaders. Everyone loves a good story. Stories are important because they provide patterns
of a life lived and patterns to embrace or reject, depending on the outcome. Stories give us concrete examples of a sequence of events, a way of problem solving, and a blueprint of a script for you to follow or deviate from when embarking on your own script. Whether on a quest for truth, justice, or The American Dream, chances are there’s a story for that embedded in a book, movie, TV show, or video game app.Harnessing the power of storytelling, of identifying archetypes, and implementing that knowledge, together with your resiliency, will help you transition from me to we, especially when it comes to entrepreneurship and marketing yourself in terms of your service or product. It enables you to learn from others, empathize with them, and become more flexible and adaptive when your own story changes and/or intersects with another’s.