How
the
social
savvy
become
omnipresent,
trusted
and
chosen.
                                    1
We’re
not
in
Kansas
anymore?

Duh!   8
We
Live
and
Work
in
a
Trust
Starved,
Don’t
Bore
Me,
   3Don’t

BS
Me,
and
Definitely
Don’t
Sell
Me
Society!
What
Happens
When
There’s
     Not
Enough
Pie?         4
People
Compete
On
Price!                           5
The
Strong
Out
Muscle,
Hustle
and
Work      
The
Weak,
Slow
and
Slothful.                                     6
We’re
not

      Wage
Slaves.
It’s
not
a
Job
or
Hobby.                           8
It’s
a
Pay
For
Performance    Lifestyle.
         Less
Blah
Blah
More
Ah
Ha   8                Chapter
Two
The
ONLY
OpOon!?                   9
What
business
are      WE
   really
in?      Less
Blah
Blah
More
Ah
Ha   8             Chapter
Two
11
This
company
sells
a
commodity
shoes?

                                      12

What
is
this
company
selling?

                                   13
Human
Experiences Companies                 You                              14
Products &    Services       ~VS~Human
Experiences                15
“Ive
learned
that
people
will
forget
what
 you
said,
and
people
  will
forget
what
you
  did,
but
people
will
 never
forge...
How
Do
CiOzens
Choose?                         24
4 in 5 contact only 1     or 2 agents.                        24
2010
NaOonal
AssociaOon
of
REALTORS
‐
Profile
of
Home
Buyers
and
Sellers                                                   ...
7 in 10 choose an    agent they      TRUST.                    24
2010
NaOonal
AssociaOon
of
REALTORS
‐
Profile
of
Home
Buyers
and
Sellers   24
You
Are
Lost
In
The
Crush!
                              26

How
can
You
stand
out
in
a
crowd?                                     27
Top
Of
Mind
Awareness First
mental
recall
in
a
parOcular
category.

      Our
category
is
Real
Estate
Agent,
          Bro...
RelevantBe
             32
How
Can
We
Discover
 What’s
RELEVANT
     To
THEM?                       33
27
OUT:

Monologue
BroadcastOUT:

Me!
Me!
More
About
Me!                           28
Cody.Phillips@garygreene.com       IN:
We,
Us
and
ThemIN:

ConversaOon
+
ContribuOon IN:

Sharing
+
Solving
+
Serving     ...
2004/01/10
2004/01/10
Be   R   emarkable        20                     04/01/10
To
A_ract,
Connect
and
Loyalize,        SaOsfy
Unmet
Human
Needs
SignificanceCertainty    Improved
State
of
Being          ...
R   epetition                http://www.flickr.com/photos/yushimoto_02/4251723517/                                        ...
On‐Purpose
and
In‐Person
Contact
&
ConversaOon                       Contact                                      Conversa...
Social
Media
Solar
Systems
    and
Omnipresence          92
US                                   Twi_er                                      LinkedIn                         Tribes.
...
Social Media Is AnAnti-Secret/Invisible-Agent Strategy                                       95
Social Media Is AnAnti-In-The-Dark Strategy                            95
The Social Media Water-Cooler-EffectAn Audience with an Audience of Audiences                                     95
Because
People
Trust,
Choose
and
     Recommend
the
Familiar?

Use
Social
Media
To
Expose
Yourself.                 





...

Seven
Facebook
Best
PracGces
1.

Status
Update
=
Waving
Hello

2.

Like
=
Smile
&
Head
Nod

3.

Share
=
ContribuOon/Givin...
Are
you
serious
about
becoming
social
savvy,
      trusted,
preferred
and
referred?   Read
these
books.

Then
take
acOon! ...
Your
Digital
Water
Drops
Shares
will
make
you
     Findable,
Discoverable
and
Sharable              (aka
Omnipresent)     ...
US     43
SlideShare
Looks
Like
This                             44
45
Avoid Being. . .       Forgotten. Alone. In The Dark.Dont Just Manage Email, Nurture Relationships     Using Rapportive.co...
RapporOve.com
shows
you
what’s
going         on
with
your
clients,
and
if
you’re                connected
or
not.
Rapporti...
Make
Your
Stuff
Omnipresent
too.
Basic: 2GB FreePro 50: 50GB $9.99 per month
I
wish
you
speed,
grace
and
success.     Thank
You.
How the social savvy become omnipresent, trusted and chosen. / Preso for HAR's The BigE event.
Upcoming SlideShare
Loading in …5
×

How the social savvy become omnipresent, trusted and chosen. / Preso for HAR's The BigE event.

951 views

Published on

This is my presentation for the Houston Association of Realtors BigE Event - October 2011

PS. Don't pay attention to the notes, they aren't accurate at all.

Published in: Real Estate, Business, Technology
2 Comments
3 Likes
Statistics
Notes
No Downloads
Views
Total views
951
On SlideShare
0
From Embeds
0
Number of Embeds
275
Actions
Shares
0
Downloads
0
Comments
2
Likes
3
Embeds 0
No embeds

No notes for slide
  • In the 20 minutes we have together, I’m going to talk real fast about our Fractured Trust, new consumer behaviors and three strategies that will quickly launch you above the slush pile of average and ordinary and help you become trusted, preferred and referred. Lets get started. \n
  • \n\nIt stands to reason that if recent recessionary cataclysms have changed consumer behavior and expectation. If you do what we’ve always done, we’re completely screwed. \n
  • We’ve had our retirement accounts, if you have one, chainsawed.\n\nWe’ve bailed out banks and masters of the universe, who bambozzled, us so they can foreclose on the very people who bailed them out.\n\nCorporate greed and big business turns our stomach.\n\nWe don’t trust wall street, or politicians. It’s more about we the elite than we the people.\n\nAs desperation and disappointment grow, the blah blah blah volume spike to ear splitting and disgusting levels.\n\nAs a result, our behavior, you and me and everyone everywhere, we’re all living and working in a new enviornment. Today we’re living in a Trust Starved, Don’t BS me, Don’t Sell Me Society.\n\nStrategies that used to kick-ass-and-take names don’t work anymore. If you we use Jurraisc methods today, instead of attracting and winning, we’re screwed. \n
  • \n
  • \n
  • You don’t have to out run the bear, you have to out run your buddies. \n
  • \n
  • \n
  • \n
  • Let’s start our how to become trusted, chosen and referred adventure quest by looking at what works and what business we’re truly in. This will establish a launch pad foundation for our future success .\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Talk about how many agents are out there scrambling for work. \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • The secret sauce, the straw that stirs the drink is Top Of Mind Awareness.\n\nWhat ingredients will turn ordinary straw into spun gold. \n\nWhat combined strategies, tactics, actions and beliefs will turn dull, average and ordinary into lively, interesting and desired. \n\nHow do we create Top Of Mind Awareness?\n\nWe begin with the 3R’s\n
  • \n
  • There is another way.\n\nObservation & Research.\n
  • \n
  • \n
  • \n
  • Have the word remarkable come in after I say\nLet’s watch this quick clip and see you can figure out what the Second R is?\n\n\nYou’re gonna have to SHINE REMARKABLE.\n\nDoes this sound really hard.\n\nDo you see yourself as Remarkable? WHY? HOW?\n\nBecause you say your are?\n\nDo we, do you and I believe someone is remarkable because they “Said So”?\n\nIsn’t this how most marketing spits on people?\n\nLet me ask you this....\n
  • Have the word remarkable come in after I say\nLet’s watch this quick clip and see you can figure out what the Second R is?\n\n\nYou’re gonna have to SHINE REMARKABLE.\n\nDoes this sound really hard.\n\nDo you see yourself as Remarkable? WHY? HOW?\n\nBecause you say your are?\n\nDo we, do you and I believe someone is remarkable because they “Said So”?\n\nIsn’t this how most marketing spits on people?\n\nLet me ask you this....\n
  • What makes you feel significant? \n\nHow about Your boss. Your colleagues. Your lover(s). Your tribes. The people you buy from?\n\nAre you familiar with the 5 Love Languages?\n\nWhat do you do to make your customers/clients feel significant? \nAre you focused on you and what you want? Or are you focused on what they want? \nDo you believe it’s true that you can have anything you want if you help others get what they want?\n\nHow does “certainty” make you feel. What are some examples of how others give you a sense of certainty. At work, with friends, at home? What are some examples of how do people and places and businesses make you feel uncertain?\n\nOff the top of your head, in your business and with your customers, what are 3 things you do that communicate and deliver as sense of certainty. \n\nWhat are 3 things you think you do that might create a sense of Un-Certainty? We should stop those right? Maybe replace them with something positive.\n\nWhat does an improved state of being mean to you? What does it mean to your customers and clients? How do you know if what you think it is, is really what it is.\n\nOne of the dangers we all need to guard against, “We overestimate what we think we know and we underestimate what we don’t know”. How do you know? Are you asking specifically? Are you observing (social media)?\n\nAre you delivering stuff that improves their state of being. If so do they understand it? How do you communicate this to them.\n\nAll three of the Human Needs must be fed, how we convey and communicate our solutions and intentions is the next important. The key to success is “Knowing what other people don’t and doing what other people won’t”, let’s talk about how we communicate, connect, converse and broadcast. \n\nWe have some universal laws here as well...\n
  • It won’t do you any good if what your share is Spot-On Relevant and Supremely Remarkable, if you’re a One-Trick Pony.\n\nThat is to say, Repetition is the Gorilla Glue that binds YOU to THEIR Top Of Mind Awareness. It’s what makes you memorable. \n\nPeople choose and referral recommend people they remember and trust.\n\nHow much Repetition to you need?\n\nWhat forms can it take?\n\nLet’s look a few...\n
  • In the old days the contact and conversation challenge was a level playing field. You could do it by phone or in person. That was it\nToday, there’s social media. If you’re not and they are, you’re sunk.\n
  • \n
  • \n
  • \n
  • \n
  • Your Sphere, Your Team, Your Family, Your Tribe, Nice or Network. Your childrens school.\n
  • Expose = become familiar\nExpose = Broadcast\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Rapportive will help you grow the size of your networks and equally important, maybe more important, Rapportive can help you nurture better relationships and enhance your Top Of Mind Awareness. \n
  • Explain how it works.\n\nIf you’re using Gmail, download this upgrade ASAP. Why not.\n
  • Here’s how it works. Everything important, everywhere you are, on everything you have.\n
  • The tool that does that is DropBox. It’s awesome. Get it now.\n
  • \n
  • Thanks for your time.\n
  • How the social savvy become omnipresent, trusted and chosen. / Preso for HAR's The BigE event.

    1. 1. How
the
social
savvy
become
omnipresent,
trusted
and
chosen.
 1
    2. 2. We’re
not
in
Kansas
anymore?

Duh! 8
    3. 3. We
Live
and
Work
in
a
Trust
Starved,
Don’t
Bore
Me,
 3Don’t

BS
Me,
and
Definitely
Don’t
Sell
Me
Society!
    4. 4. What
Happens
When
There’s
 Not
Enough
Pie? 4
    5. 5. People
Compete
On
Price! 5
    6. 6. The
Strong
Out
Muscle,
Hustle
and
Work 
The
Weak,
Slow
and
Slothful. 6
    7. 7. We’re
not

 Wage
Slaves.
It’s
not
a
Job
or
Hobby. 8
    8. 8. It’s
a
Pay
For
Performance Lifestyle.
 Less
Blah
Blah
More
Ah
Ha 8 Chapter
Two
    9. 9. The
ONLY
OpOon!? 9
    10. 10. What
business
are WE
 really
in? Less
Blah
Blah
More
Ah
Ha 8 Chapter
Two
    11. 11. 11
    12. 12. This
company
sells
a
commodity
shoes?

 12
    13. 13. 
What
is
this
company
selling?

 13
    14. 14. Human
Experiences Companies You 14
    15. 15. Products & Services ~VS~Human
Experiences 15
    16. 16. “Ive
learned
that
people
will
forget
what
 you
said,
and
people
 will
forget
what
you
 did,
but
people
will
 never
forget
how
you
 made
them
feel.” ~
Maya
Angelou 16
    17. 17. How
Do
CiOzens
Choose? 24
    18. 18. 4 in 5 contact only 1 or 2 agents. 24
    19. 19. 2010
NaOonal
AssociaOon
of
REALTORS
‐
Profile
of
Home
Buyers
and
Sellers 24
    20. 20. 7 in 10 choose an agent they TRUST. 24
    21. 21. 2010
NaOonal
AssociaOon
of
REALTORS
‐
Profile
of
Home
Buyers
and
Sellers 24
    22. 22. You
Are
Lost
In
The
Crush!
 26
    23. 23. 
How
can
You
stand
out
in
a
crowd? 27
    24. 24. Top
Of
Mind
Awareness First
mental
recall
in
a
parOcular
category.

 Our
category
is
Real
Estate
Agent,
 Broker,
or
Sales
Manager. 18 04/01/10
    25. 25. RelevantBe
 32
    26. 26. How
Can
We
Discover
 What’s
RELEVANT
 To
THEM? 33
    27. 27. 27
    28. 28. OUT:

Monologue
BroadcastOUT:

Me!
Me!
More
About
Me! 28
    29. 29. Cody.Phillips@garygreene.com IN:
We,
Us
and
ThemIN:

ConversaOon
+
ContribuOon IN:

Sharing
+
Solving
+
Serving 29
    30. 30. 2004/01/10
    31. 31. 2004/01/10
    32. 32. Be R emarkable 20 04/01/10
    33. 33. To
A_ract,
Connect
and
Loyalize, SaOsfy
Unmet
Human
Needs
SignificanceCertainty Improved
State
of
Being 42
    34. 34. R epetition http://www.flickr.com/photos/yushimoto_02/4251723517/ 44 21 04/01/10
    35. 35. On‐Purpose
and
In‐Person
Contact
&
ConversaOon Contact ConversaOon Become
Preferred,
 and Referred
&
Rewarded ConnecOon Sharing,
 
Trust Serving
&
 and Solving Discovery 33
    36. 36. Social
Media
Solar
Systems
 and
Omnipresence 92
    37. 37. US Twi_er LinkedIn Tribes.
 Networks.
 Clients.
 Facebook Niches.Suspects.Prospects. Social Solar Systems 95
    38. 38. Social Media Is AnAnti-Secret/Invisible-Agent Strategy 95
    39. 39. Social Media Is AnAnti-In-The-Dark Strategy 95
    40. 40. The Social Media Water-Cooler-EffectAn Audience with an Audience of Audiences 95
    41. 41. Because
People
Trust,
Choose
and
 Recommend
the
Familiar?

Use
Social
Media
To
Expose
Yourself. 










































 39
    42. 42. 
Seven
Facebook
Best
PracGces
1.

Status
Update
=
Waving
Hello

2.

Like
=
Smile
&
Head
Nod

3.

Share
=
ContribuOon/Giving
4.

Lists
=
Listening
+
Insight
(relevant)
5.

Friending
=
Oxygen
=
Life

6.

Comments
=
ConversaOon
&
ConnecOon
7.

Groups
=
Trust
&
Support
 40
    43. 43. Are
you
serious
about
becoming
social
savvy,
 trusted,
preferred
and
referred? Read
these
books.

Then
take
acOon! 62
    44. 44. Your
Digital
Water
Drops
Shares
will
make
you
 Findable,
Discoverable
and
Sharable (aka
Omnipresent) 42
    45. 45. US 43
    46. 46. SlideShare
Looks
Like
This 44
    47. 47. 45
    48. 48. Avoid Being. . . Forgotten. Alone. In The Dark.Dont Just Manage Email, Nurture Relationships Using Rapportive.com or Xobni.com
    49. 49. RapporOve.com
shows
you
what’s
going on
with
your
clients,
and
if
you’re connected
or
not.
Rapportive.com for GmailXobni.com for MS Outlook
    50. 50. Make
Your
Stuff
Omnipresent
too.
    51. 51. Basic: 2GB FreePro 50: 50GB $9.99 per month
    52. 52. I
wish
you
speed,
grace
and
success. Thank
You.

    ×